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Q&A: Face-to-face sales and direct mail (premium)

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  1. #1 cprice09
    October 23, 2009 pm31 12:23 am

    I’ve created a few 2 step direct mail campaigns that were successful. Mostly, the avg response rate for a direct mail campaign hovers between 1% – 2%. However, it really depends on the market. I’ve seen response rates as high as 12% in hungry markets.

    Postcards are great to start with because of the cost effectiveness. You can decide if you want to build your own mailing list or buy a list. Look in your mail to see what other companies are mailing. I know for a while companies like ATT and Comcast were mailing the jumbo glossy cards because they get attention.

    Happy Mailing 🙂

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  2. #2 cprice09
    October 23, 2009 pm31 12:34 am

    Don’t forget to track your mailing.

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