The NY Times has a blog that critiques websites and I stumbled across this post about a site called DirectApproachSolutions.com that claims to be the ‘eHarmony of jobs‘.
The Times asked readers to comment on the site and they gave it scathing reviews but I wanted to chime in as well.
First of all, lets start with the domain name. Its WAYYYY TOOOOOOOOOOO LONGGGGGGGGGG!
The number one rule of picking a domain is to go as short as possible. Nmmber two is getting the words jobs or careers into it somehow. DirectApproachSolutions.com does neither. Nor does it give the visitor an indication of what the site does. Its a generic, unremarkable domain name.
Other problems I noticed:
- The browser title starts with “Job Search NYC”…if it’s a local site the homepage gives no indication of that.
- The logo is boring and generic looking.
- The homepage is text heavy and does not draw the users eye to any one area of the page.
- The premise: the online job search industry is littered with a long list of companies that claimed to be the eharmony for jobs. Jobster, RealMatch, Climber…to name a few. The idea never really caught on with job seekers or employers.