My post last week about various publisher earnings stirred up quite a frezy. The voices behind J2C chimed in with some additional details about their own publisher program. “Compared to the three backfills you tested, J2C’s EPCs would be significantly higher without any transparency issues”, says Nick Roarty from J2C.
He sent me their deck with more details. The company also has an API, embeddable widgets and support for WordPress. Details here. Nick gave me 3 major reasons for larger payouts:
–Conversions: If your traffic converts to application at high rate, we will automatically increase the size of your payouts
–High CPC Jobs: Ability to prioritize high CPC jobs within your feed and eliminate jobs below your margin through a CPC floor
–Revenue Share: J2C offers publishers a majority revenue share that is above the industry average