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For Sale: Fitness Industry Job Board
I am representing a well established job board in the fitness niche that is looking to exit. If you are looking to pick up a niche site that made over $60k in 2017 then contact me with your interest to learn more and be connected with the owner.
The site is on track to hit $40k in 2018 and gets 45% of its traffic for free through organic SEO. The database has over 24,000 job seekers and 10,000 candidates on file. The domain name of the business is short, memorable, keyword focused and worth thousands on its own. This sale is the perfect ‘business in a box’ for the right person.
Contact me by email for further details. Serious inquires only.
The Video-only Job Board
Last week I discovered a new startup called Goldi.com, the first ever video only job board. It was created by an executive recruiter out of New York City. Companies post job videos and candidates apply via video only. It has an app AND website version which is key.
I’ve been waiting for someone to create such a site. Video usage among employers is proliferating and sites that allow them to advertise/promote their video creations make sense as a business model.
Right now Goldi seems to be limited to companies in the NYC area. It would be more interesting if they also aggregated job videos from companies like SkillScout, The Muse and VideoMyJob that are already creating this type of content. Over time, you could build quite a library of video job listings that would be useful to candidates, especially millennials and Gen Z who would prefer to watch a job rather than read it.
There are barriers however. The fact that you can only apply to jobs via video will be a turn off to certain companies. Recruiters can’t scan a video applicant as easily as they can a resume. But I could see a site like Goldi being used as an additional channel for employer branding and recruiting younger candidates. Not as a replacement for a traditional recruiting site.
They do have a great domain (also important for success) so if they can find the right business model and market themselves effectively, Goldi may be able to find their own pot of gold.
Recruitology Now Offering Original Backfill with Competitive Pricing
Recruitology, which powers digital recruitment classifieds for hundreds of media outlets, ranging from small local publications to large media properties like the LA Times and the NY Daily News is now offering original backfill to participating job boards.
They have thousands of local job listings from small and medium employers looking to advertise locally and are constantly looking to get their jobs in front of more niche audiences as part of their partner network.
If your job board is in any of the industries below you would be a good candidate for their network.
- Accounting and Finance
- Call Center
- Energy & Engineering
- Information Technology
- Law Enforcement
- Manufacturing & Trade
- Sales & Marketing
- Transportation and Logistics
“Original backfill” is better than traditional backfill because you get to list the full job listing versus just a snippet.
Benefits to job sites that accept jobs from Recruitology:
- Unique content from small and medium employers
- Jobs not usually found anywhere else, as many of these employers don’t always advertise on the larger job sites.
- An additional revenue stream
Recruitology tells me their payouts are on par or better with other players. Partner sites can request a custom XML feed of jobs to scrape.
Contact: Tim Weaver by email firstname.lastname@example.org or call 415-263-1300
Job Boards in the news
JOBADX LAUNCHES SWITCHBOARD
JobAdx, the programatic ad solution has just launched Switchboard, our Inventory Management system at the recent TAtech event. It’s an SSP that allows users to manage multiple feeds from one platform and additionally applies our programmatic technology to those feeds – whether or not those feeds are coming from JobAdx itself. In our industry, most job boards & publishers work with multiple vendors to absorb feeds, many of whom aren’t offering the benefits of programmatic. Switchboard makes it easy to implement real-time bidding, candidate profiling, dynamic delivery, and data visibility.
FIND MY FLOCK IS A NEW WOMEN FOCUSED JOB SITE
How does Find My Flock work for job-seekers, companies and for you? How do you make money?
We don’t charge technologists anything. We only charge companies.
The whole idea is that anyone can post a job to our normal job board but there are also these special elevated vetted jobs. Those are companies that we have vetted. We’ve gone in and talked to developers off the record. If they say no, or if we find some reason that they’re not an inclusive company, we turn that company down. If we do support that company, then we’re sure that this is going to be a positive place for everyone to be sent to work.
CASINO CAREERS UPGRADES TEHNOLOGY
Casino Careers has had quite the year when it comes to assisting both employers and job seekers. The company created a free electronic job feed process for annual clients, saving them thousands of dollars in annual ATS fees, and the salaries and time associated with manual job posting.
“Our electronic feed automatically lists our clients’ opportunities on our job board,” said Dan King, IT Manager. “Our focus on creating an efficient system for employers to post jobs, review applicant resumes and communicate with qualified candidates, has resulted in the 90% retention rate we have with our annual clients.”
In July, Casino Careers announced a partnership with TopResume, one of the largest resume-writing service in the world. Job seekers who upload a resume to the Casino Careers website now have the option to have their resume reviewed for free by TopResume.
“We are delighted to partner with an organization that has the same goal — to help others present their expertise in the best light, so as to attain opportunities to advance professionally and care for their families,” said Beth Deighan, president of Casino Careers.
MERLIN JOB APP FEATURED IN ALLEY WATCH
AlleyWatch spoke to cofounders Güimar Vaca Sittic and Borja Moreno de los Rios about Merlin’s recent launch in NYC and its exciting mission. Current backers of Merlin the company include prominent investors including General Catalyst Partners, Firstmark Capital, FJ Labs, Uncork Capital, Greylock Partners, DN Capital, RRE Ventures, Hummingbird Ventures, SV Angel, Thomas Stafford (Partner at DST), Tekton Ventures, NovelTMT, Jonathan Golden (Former Head of Product at Airbnb), Morgan Hermand-Waiche (CEO at Adoreme) and Paul Gardi (Advisory Board at AMEX, former CEO at AskJeeves).
Merlin is a jobs platform that matches hourly talent with employers who are looking to hire. As New York City’s leading mobile app for hourly employment and the fastest-growing mobile job board for blue-collar talent, more than half a million candidates and thousands of companies have found each other on Merlin.
Stop Making Video Resume AppsBy chrisr2 on October 2, 2018 | Comments Off on Stop Making Video Resume Apps
I Just read about ‘PYNOT’ which uses video for job seekers so they can “stand out”. Its yet another video resume app.
PYNOT stands for (Put Your Name Out There), out of Utah, the startup has an iphone app and website. Job seekers can browse the website or app for relevant job positions and apply with a 60-second video, produced on their own phones.
“We made improvements to our website so we can compete with the big job boards.” Thats a quote from their founder. He also said: “Video is a big part of our culture today, and we wanted to find a way to weave it into the job search experience for free.”
I hate to break it to them but competing with the ‘big job boards’ is a pipe dream. A feature does not make you better than ZipRecruiter, Indeed, even Monster. I applaud him for building something but wish he had talked to me first. An app is a limited channel. Any kind of service like this needs a web version as well.
There is a role for video in recruiting. But it generally works best as a built in feature of an applicant tracking system. Also it should just be an option for the job seeker. Most people are unwilling to video themselves. Given the choice, recruiters would rather spend 5 minutes reviewing 10 resumes vs 5 minutes viewing 3 videos. Traditional resumes are more efficient.
Just because video is cool doesn’t mean its a good use case for job search.
Health eCareers Extends Reach with New PartnershipBy chrisr2 on October 1, 2018 | Comments Off on Health eCareers Extends Reach with New Partnership
Health eCareers is expanding its brand through a new partnership with KevinMD.com. Founded in 2004 by practicing, board-certified internal medicine physician Kevin Pho, MD, this high-traffic website reaches thousands of providers daily and receives more than 3 million monthly page views. As social media’s leading physician voice, KevinMD.com has more than 250,000 followers on Facebook, Twitter, and LinkedIn and reaches about 141,000 providers via email.
It’s the first big move the job board has made since being acquired by Everyday Health. Partnerships like this will provide a solid boost to its own job listings.
As part of the partnership, all of Health eCareers’ provider jobs will appear on the Careers by KevinMD.com career center and feature opportunities for physicians, nurse practitioners, physician assistants, and nurse anesthetists. The career center will be incorporated into KevinMD.com and will also include valuable articles, enriched employer profiles, and access to CV consultations to support providers looking to advance in their career.
Both Health eCareers and KevinMD.com believe that the partnership will bring significant benefit to health care professionals and employers alike.
“We are very excited about this partnership with KevinMD.com,” said Greg Chang, Managing Director for Health eCareers. “This collaboration will provide KevinMD.com’s highly qualified health care professional audience with relevant job opportunities and deliver additional value to Health eCareers’ recruiter customers.”
Kevin Pho, founder and editor of KevinMD.com, agrees: “I feel it’s important to empower our community of readers in the workplace, and that includes finding places where they can have an impact on medical practice, advance change and become leaders. With that in mind, it’s a logical step to integrate a career center into the KevinMD experience. I’m excited about connecting doctors with more choices to grow their careers.”
Another job board adds Emissary’s text remindersBy chrisr2 on October 1, 2018 | Comments Off on Another job board adds Emissary’s text reminders
I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline.
They also provide a host of other services, including OFCCP Job Distribution, Diversity Staffing and Career Events.
They installed the text reminder code in February 2018. I asked Cortez what impact they have had so far. He said:
Over the past thirty days Emissary has generated clicks on 24% of the texts sent. Almost 12% of those clicks converted into a job apply, making Emissary one of our highest converting sources.
Specifically they had a conversion rate of 24.38% CTR and 11.84% conversion rate over the past 30 days.
When asked if he would you recommend Emissary to other job boards he told me;
We would because as mentioned above, it is one of our higher converting sources (in application start terms). Our goal is to provide our clients with those applies while keeping the cost low, and Emissary has done that for us.
So job board owners (and software vendors), I think its time to get on the texting bandwagon. It is an untapped channel that will boost your traffic and more importantly applies.
New Ebook: How to Sell Your Job BoardBy chrisr2 on September 24, 2018 | Comments Off on New Ebook: How to Sell Your Job Board
So you want to sell your job board? Good, you’ve come to the right ebook. Actually, the only ebook ever written on this particular topic.
I just posted my latest ebook designed for job board owners looking to make an exit.
When an ATS Buys a Job BoardBy chrisr2 on September 17, 2018 | Comments Off on When an ATS Buys a Job Board
While at the HR Tech show last week I came across a bit of surprising news. A big applicant tracking vendor bought a job board company.
Cornerstone acquired Santa Monica based Workpop for an undisclosed amount and plans to roll it up into a new product line called ‘Cornerstone Frontline’. To be fair, Workpop is more than just a job board. It’s a job distribution tool built specifically for the service industry but they also own RestaurantJobs.com. They say they deliver a better candidate experience for users by offering a “place to grow and learn“.
We offer tools that help candidates find better jobs. Our platform is designed to give back to candidates, whether it’s peer resume feedback or application analytics. Workpop communicates your likelihood of hearing back from an employer before applying to the job, and ensures that you get an answer on every application.
They launched in 2014 and in 2015 Cornerstone actually invested in them through their innovation fund.
I must admit that I knew very little about Workpop and was surprised to hear this news. It is rare for an ATS vendor to buy a jobs service, especially one that only caters to one industry in the SoCal market. There are plenty of vendors that already help you distribute jobs online so why not partner with them? I guess the team at Workpop had something different to offer.
Recruiting expert Gerry Crispin tells me that Workpop is doing great things. “I had no idea”, I told him as we walked through the expo hall. I had not even heard their name mentioned in the industry since those early days. Just goes to prove that if you build something different and focus on delivering, good things will happen.