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Latest Posts by chrisr2
Linkedin hack for uncovering recruiter emails (member only)
Jobs in Social Media being auctioned off
I’m auctioning off one of my job boards, Jobs in Social Media. You can bid on it at flippa.com.
I built the site back in 2009, sold it a year later and bought it back in 2012 after the previous owner couldnt dedicate anymore time to it. So I figured I would buy it back, get it refreshed and sell it to someone who can dedicate significant hours running it.
I spend only an hour per week on the site approving new members and sending a weekly email to the over 2,000 members. Its a community site built on NING and the job board is powered by Jobamatic. The site gets anywhere from 3-5 postings per month with almost no marketing. ($120 per posting)
I am going to use proceeds from the sale to use on my new startup CareerCloud.com so that is the main reason I’m letting it go.
There are many positive aspects of owning JobsinSocialMedia.com;
- Strong niche with only a few direct competitors (socialmediajobs.com & mashable)
- Solid SEO ranking. Ranks in first page of google for ‘social media jobs’ (usually #4-5)
- Established, aged domain.
- Minimal cost to run $25/ning per month, Jobamatic free
- 2,000+ registered members
- Established history of sales
Potential bidders should know that there is a reserve price on the site so if it doesnt reach that it wont be sold. I am also willing to assist the new owner with advice and tips on making it even better. There are some things I would do/add to ramp up more revenue.
I’ve sold many sites on Flippa before and if you’ve never heard of it its a good place to buy and sell websites. But beware there are lots of spammy sites on there where people pump up traffic (and adsense) to try and get a buyer. But if you look carefully there are some nice bargains on there. A search for the word ‘jobs’ shows a number of job sites and domains available.
If you have intentions of selling your job site one day you need to make sure its polished with stable traffic and revenue. Thats how you’ll get the most value from potential buyers.
Should I hire a sales person for my job board?
When I ran my local job boards I had NO sales team. Instead I relied on electronic ways to offset any lack of manpower. If you dont have the time for sales yourself here’s how you can do it without one.1. I bought keywords on Google for my niche. Recruiters google for different job sites so I would get in front of them via Google ads.2. I joined related groups on Linkedin and posted content targeted towards the recruiters I wanted.3. I used tools like Email Grabber to collect leads (emails) and sent them emails 1x-2x per month. This is especially effective if you get them off your competitors.4. I made sure all my content was syndicated to my social media channels to get extra exposure.5. I used SEO to my advantage.These are all ways to make up for the lack of a sales person but if you still want to hire someone I would post something on Jobboarders.com, this job board group on facebook https://www.facebook.com/groups/504534929558960/ …you can also search Linkedin for ex-sales peeps to see who’s around.
Great new blog to get your product reviewed (member-only)
Job Boards: are your resumes public or private?
With the advent of sites like Linkedin, Github, Behance and others that contain publicly available profiles, job boards face a conundrum since they typically have private only resume search.
But they need to evolve with the times.
The trend now is making your job seeker “profiles” open to search engines so candidates can be found. I believe this is the future model job boards will need to follow. It provides more benefit to the candidate since it offers them more ways to be found.
But job boards will not be able to charge for resume access if this happens.
I never saw much value in charging for resume anyway so perhaps its better off to make your resumes/profiles open to Google’s crawler. Some job boards like Monster/Dice/CB can still charge because of the sheer amount of resumes in their database but any new job board will do better by making them public.
Secret new tool to increase your twitter followers (member only)
Deconstructing a new job site for recent grads (member only)