Viewing Profile: chrisr2
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Jobs2Careers publisher details
My post last week about various publisher earnings stirred up quite a frezy. The voices behind J2C chimed in with some additional details about their own publisher program. “Compared to the three backfills you tested, J2C’s EPCs would be significantly higher without any transparency issues”, says Nick Roarty from J2C.
He sent me their deck with more details. The company also has an API, embeddable widgets and support for WordPress. Details here. Nick gave me 3 major reasons for larger payouts:
–Conversions: If your traffic converts to application at high rate, we will automatically increase the size of your payouts
–High CPC Jobs: Ability to prioritize high CPC jobs within your feed and eliminate jobs below your margin through a CPC floor
–Revenue Share: J2C offers publishers a majority revenue share that is above the industry average
My affiliate earnings from job search engines
I wanted to publish some info to give others a sense of what some of these affiliate programs from the major aggregators payout. I captured screenshots from my Indeed and SimplyHired powered sites for July which you can see below. My sites dont have a ton of traffic, you can see the impressions in the report, but you can get a sense for how much you can earn for every 1,000 page views you can generate.
First up is Indeed. From almost 50k page views I earned $163.59. Its nearly impossible to tell how much per click they are paying since they dont show me all the clicks I generate. Of the big 3, only SimplyHired and ZipRecruiter show you how much CPC you are earning. I’m not sure why Indeed doesn’t share this number with its affiliates. If I had to guess its only in the 5 to 10 cent range.
Next up is SimplyHired. I have a couple of niche sites on their SimplyPartner program. They have picked up a few postings too. But I’m only earning around 4 cents a click. The image below indicates a total of 2,290 clicks from July and earning from those clicks was $86.90.
ZipRecruiter. So far after only a few weeks of using them on one of my career blogs they are generating about 6 cents a click.
Bottom line: You have to generate a lot of page views to make any decent money. That’s why you should only think of backfill as part of the overall revenue stream behind postings and adsense. You may see better earnings if you have a site that targets more competitve niches such as nursing, truckers or tech. Most of my sites are fairly general in nature.
Look for job related domain names here (member only)
Find a job related domain with these sites. Read more…
ZipRecruiter launches job affiliate program
Joining the ranks of SimplyHired and Indeed, the folks at fast growing ZipRecruiter are launching ZipSearch, a new way for websites to embed their jobs and get paid per click. ZipRecruiter claims you can earn between .08 per click to $1.00. It’s a 50/50 revenue split according to their rep who emailed me. They have an admin panel you can check to see earnings.
We offer a 50/50 revenue share. Revenue is generated every time a visitor clicks on a job on your site with a payout of up to $1.00 per click.
If you are interested in signing up with them you have to apply here. You’ll need to give them your W9 tax info, have a quick phone call and then they will get you setup with the code you need. They also have hosted email alerts for your job seeker traffic as well if you want to monetize that. I think this is a great revenue generator for job/career related blogs.
UPDATE: here is what the admin looks like for reporting. I’m averaging just over 10 cents per click on a very small sample.
Got an old domain? put a job board on it
Back in 2007 I launched a bunch of regional web directories such as Long Island Web Search with the idea of selling backlinks to local businesses. I launched several sites and pulled in some sales but the idea never really took off and all the Google SEO changes pretty much killed off the traffic. I then abandoned them but never took the sites offline. They still brought in some minor adsense earnings.
This year I decided to turn them into job boards for the regions they serve. I just relaunched four of them for Connecticut jobs, Western Mass jobs, Vermont jobs and New Hampshire jobs. I put them all on the SimplyHired partner platform which is totally free. Zero hosting costs. And it only took a few hours to get them all up and running.
I wanted to max out my SH account with 5 sites insead of just one. My other site on SH is UAV Job Bank which is bringing in about $100 a month. The rep at SimplyHired says their platform should be mobile friendly by end of summer so I’m hopeful some of the SEO advantages of their platform will return once that happens.
By promoting these new sites on places like facebook groups, friends and other social media (for free) the new local sites shoulds bring in $5-$10 a day for very little effort. Thats a car payment! The domains are already aged in google’s eyes so I expect them to be slightly better at SEO anyway.
If you have any old websites just languishing online consider swapping them out with a free job board like this. They cost nothing to run/manage so whatever you make in clicks or job posts is gravy.
Is your job board in this directory?
Got an established job board? As long as it has at least 20 original postings and existed for 1 year or more your site is elegible to be listed in my Jobmaster app. Its the best collection of job boards anywhere, categorized by state, country and niche.
The app is free for iOS (sorry no android) and users can access the list of global sites for free. Access to the Niche or State listings cost 99 cents via in-app purchase. Submit your site today by contacting me.
Resumes Want to be Free
I like Indeed’s resume platform. It’s super easy to search and source candidates. And its essentially free for most companies. If you sponsor jobs they throw it in for free. Otherwise its just a dollar to contact any candidate via email. And for job seekers its a great way of being discovered since the resume data itself is public and searchable by google. Linkedin is the same way.
Sites like Monster, CareerBuilder have millions of resumes too but they still lock them down behind a paywall.But the trend in “people sourcing” is going the opposite way. It’s moving towards searchable, public sources of candidates. Not paywalls.
Consider this an open letter to the Monsters and CareerBuilders of the world. Free your resumes! Do like Indeed and expose your job seekers skills for all the web to see. You’ll be better off in the long run and recruiters will love you for it.
There I said it. If your job board is still hiding your resumes from public view. Reverse your thinking. Resumes just wanna be free!