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Your job board platform is holding you back
If your job board hasn’t upgraded its platform in the past 5 years, you might be a red neck.
I have seen it time and time again as I speak to many job board owners each week. They are being held back by their platforms because they haven’t kept up with technology. Part of that is the vendors fault but mostly it falls on the owner who gets complacent and fails to change with the times.
I talked to a job board owner once who had collected 100,000 emails over 10 years but never sent 1 newsletter to that list. In the end, his list was worthless because he failed to engage it.
There are still way too many job boards using technology from 10 years ago. Consider this a WARNING: your site will eventually die unless you upgrade to more modern software platforms. Check out my ebook for a complete list.
And you’d better upgrade your marketing too. A lot of job board owners haven’t kept up with modern marketing techniques like social and SEO. Starting a job board today demands a modern platform and a modern marketing strategy. If you can’t do both, why bother?
M&A is really heating up in the RecTech space
The past 30 days has seen unprecedented acquisition activity in the online recruiting world. First it was SimplyHired, then Linkedin, then Jobr and now this. A job board company is buying an HCM provider.
Last week Snagajob, the hourly job marketplace, acquired PeopleMatter, a provider of human capital management software also focused on managing hourly workforces.
Snagajob must have taken a chunk of that $100 million funding round they recently received to purchase PM. According to the press release “It will expand Snagajob’s existing portfolio and offer an unmatched suite of cloud-based products designed to accelerate the time and effort it takes to find, hire and manage an hourly workforce.”
What we are seeing now is the big players in our space broadening their portfolio in an effort to create their own eco-systems. CareerBuilder and Monster have been doing this for years by buying and merging products and services to create a “suite”.
Expect the newcomers on the block to continue this trend. I predict Indeed (aka Recruit Holdings) will acquire an applicant tracking system in the near future. Glassdoor too. Any vendor who is cash rich will start to snap up complimentary pieces to their business models. That is good news for the variety of HR tech startups that now populate the landscape. I think its good for job boards too. If you have a site that makes money, has candidates coming to it regularly, and provides value to employers, you have a an asset someone will eventually want.
If I were an investor right now I would consider creating a niche job board network by buying up established boards and putting them all on a unified platform that offers employers a one stop shop for any industry. There are a lot of boards right now that are being under-utilized and/or mis-managed. Imagine what they could become if they were brought together with the right leadership.
Going Hyper Local with Your Job Board
I’ve gotten a few calls lately from prospective job board owners thinking about starting a local job board focused on a certain niche. I call this a “Hyper-Local” job board. Niche + Location.
It’s a good idea but only in certain circumstances.
a) The city/state or region you are targeting should be big enough to support a site.
b) There should be little to no competition already established
c) You should have subject matter expertise in the niche you want to work in.
d) You should live close to the area you are are targeting online. Be prepared to do offline marketing as well to spread the word.
If you don’t fit this criteria, than I don’t believe it will work for you.
I’d like to hear from others who have a hyper-local board, comment if you have any additional thoughts. I just helped a recruiter in the Dallas area to launch his site for Dallas Accounting Jobs. Should be a nice side project for him to get started in the biz.
Quick Lead Gen Tip
Recently on Facebook I decided to look for job related hashtags to find leads for one of my clients. In this case I am looking for people posting #javajobs – once found, I simply write a short personalized comment and provide a link. Give something like this a try. It may or may or may not payoff, but it’s worth a shot to keep your leads coming in.
TreasuryJobs.com still for sales, owner drops asking price
Just a reminder that TreasuryJobs.com is still for sale. The owner has dropped the price to $100k which is 2X revenue.
Contact me if interested and I’ll put you in touch with owner.
Q&A with Smart Job BoardI asked Rodion Telpizov the developer of Smart Job Board a few questions over email. The company is based overseas in Kyrgyzstan. They have a new version out with new pricing.1. What is the history of SJB? When did you start the company and why?I launched Smartjobboard back in 2008. At that time, I was a co-founder of the software development company that provided solutions for automobile and real estate classifieds websites. We were doing well, but I kept looking for other less competitive markets. After long hours of research and analysis, I noticed that job board market had a greater opportunity and a bigger demand for a flexible and easy-to-use software solution. So, hired a couple of developers and in a few months the first version of Smartjobboard was successfully launched. I quickly realized that we were in a right direction, as many customers were choosing our solution and were happy with it. Since that time, we have significantly improved our platform based on customer feedback. And we are still working really hard to make it the best job board software on the planet!2. How many sites currently use SJB as their platform?More than 2000.3. Describe your new pricing structure?It’s pretty simple. The software is provided in two options:
- Host in the could – in this case we setup and host everything ourselves on our servers. We take care of all the technical part, like updates, backups and etc.
- Host on your server – some people prefer to have a full control over their website. So this option is for them. You’ll need to install and maintain everything on your own server in this case.
With host in the cloud option there are 3 pricing plans:
- Start up ($49 per month) – allows you to have up 1000 active listings (jobs and resumes) on your site
- Advanced ($119 per month) – allows you to have up to 10.000 active listings
- Unlimited ($219 per month) – unlimited active listings
And for “Host on your server” option there is a one time fee of $749
There are also a bunch of add-ons you can purchase additionally.
More info about pricing could be found on our website:
4. What new features are in version five?
- Better Speed And Performance – By removing some bloated functions, the software is now much more robust and works faster.
- Awesome Responsive Templates – We’ve hired a dedicated design agency to develop clear and beautiful templates that look awesome on any device.
- Enhanced SEO – We’ve optimized the URLs, titles and meta-descriptions of the main job board pages: job search, job category, and job posting pages.
- Design Customization – You can now easily customize your job board without any coding.
- Google Maps API Integration – Automatically determines job posting coordinates for accurate radius search.
5. Why should job board owners consider using SJB?
1. It’s easy to use, set-up and customize. You can easily modify it design to your brand without any coding hassles.
2. It’s responsive and mobile friendly. So you don’t have to worry about losing your mobile users.
3. It provides add-ons that no one else provides: Facebook app (posts your jobs on Facebook tab on your FB page), iPhone/Android apps, Jobg8 integration
JobMonkey: the Interview
Head over to my RecTech Media site to hear my latest podcast with job board founder Matt Lucas of JobMonkey.com. Its a great conversation and you will definitely learn a few things from this job board veteran.
I bet every job board wishes they had a rap video like this
WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.
Thoughts on Content Marketing
At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“.
Yes thats right. There are no shortcuts in content marketing. It takes effort and time. But it’s a necessity in today’s marketing landscape. Get used to it!
I see a lot of job boards and other HR tech startups struggle with content marketing. The best ones treat their blogs as news outlets that help educate their audience (both job seeker and employer). Ironically SimplyHired has a great blog which I have always pointed to as a good example.
Other companies that do a good job with content marketing are SmartRecruiters, Job Monkey and Lever. Lever even courts guest posts from recruiting luminaries such as Lou Adler. Experts like that bring traffic. You would do well to follow these examples.
Most good blogs publish every day. They educate their readers and add value. If your job board or other startup can’t, or are unwilling, to engage a similar strategy then you are only hurting yourself.
It’s time you got serious about content. To sell online today means writing and sharing relevant content. If you can’t write yourself, hire a recruiter or career coach who likes to write. Yes it costs money, yes it takes time. But it works.
This Growth Hack Will Guarantee Your Job Board Free Traffic (member only)
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