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Latest Posts by chrisr2

  • Facebook Traffic Growth Hack (member only)
    By on June 5, 2017 | Comments Off on Facebook Traffic Growth Hack (member only)  Comments

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  • How NOT to Design Your Job Board
    By on May 31, 2017 | Comments Off on How NOT to Design Your Job Board  Comments

    Check out this poor excuse for a job board homepage. It sucks. I don’t know how else to describe it.

  • Job board headlines
    By on May 30, 2017 | Comments Off on Job board headlines  Comments

    job board news

    Recruit Holdings (parent of Indeed) reported revenue for the full year of (USD $16.1 BILLION), an increase of 15.8% compared with the same period last year. Their EBITDA was $2 billion. [full details]

    Nationaldriverjobs.com
    Introduces Drivers’ Job Board for Use In All Over the US. [Another trucking board]

    StudentHire is a Canada job board for students. [read article]

    AARP launches new job board, powered by Webscribble. Targets over 50 job seekers. [read the news]

    Watchdog Jobs, is a new job board-based platform that features contracts, private, and federal work abroad available to any American today, was this week officially opened by founder and Marine Corps Veteran, Nathan Schweikart. [check it out]


    I just helped 2 staffing firms set up their own job boards. These sites offer them the opportunity to diversify their revenue streams, collect their own resumes, and broaden their reach. Each is powered by Smart Job Board.


    Solid example of a job board branding itself on social with visuals. Caught my eye.

  • Thoughts on Google Jobs
    By on May 22, 2017 | Comments Off on Thoughts on Google Jobs  Comments

    Well, the rumors were confirmed last week when Google’s CEO announced they will be officially entering the recruitment space with their own job search engine at the Google I/O conference. The news in recent months about their jobs API and more recently the Google Hire ATS were clues to their job search ambitions.

    commentary on google jobs by Chris Russell

    And just like that, Indeed can no longer call itself the ‘Google for jobs’.

    I have long surmised that the only threat to Indeed, which has become a large and powerful force in the industry (some might say too powerful), could only come from Google. Now a new battle for jobs is about to take place. In a few weeks we should start seeing Google’s new initiative in action as it begins to rollout here in the U.S.

    For Indeed this news is surely something they saw coming. In the past few years they launched a slew of new products like Indeed Prime and others to begin the long road towards diversifying their revenue streams. They knew their dominance could and would be challenged one day. That day has finally arrived.

    Questions Remain

    CareerBuilder, Monster and the other partners like Facebook that are part of this new Google initiative, must be giddy at the anticipation of a new source of traffic.

    According to the USA today story, here’s how it will work from the job seeker perspective;

    EXAMPLE…”when conducting a search for sales jobs in Raleigh, North Carolina, openings will soon begin to appear at the top of results. A job seeker can narrow the search by applying filters, such as jobs posted in the last three days, entry level versus management roles, full-time roles versus part-time, and roles in a particular industry such as retail. Once a job seeker spots something promising, they can click through to the website where the listing is hosted and apply there.”

    It’s unclear to me at this point how job boards and employers will be able participate in Google jobs. To be included in things like Google News you have to submit your site and be reviewed by Google in order to be verified as an actual news site. Will it work the same for job providers? A check of the Google I/O event site shows nothing. And their jobs api is still in Private Alpha with a small number of partners.

    Have they already analyzed all the jobs online using “machine learning”? We will have to wait and see. Some articles I read claim it has “millions” of jobs indexed from across the web.

    I’ve heard some in the industry think Google Jobs will be another trojan horse just like Indeed did with boards over time by stopping their free traffic. I don’t think this will be the case with Google (though I am not totally discounting that theory). Indeed is strictly a job vertical, Google is a general search engine. Nor do they have a salesforce like Indeed’s to go out and solicit employers to post. To them, jobs are just another piece of content to be indexed. To Indeed, they are a source of revenue. Google will most likely push job postings through its ATS product and the fact they are partnering with the likes of CareerBuilder and Monster is a good signal to their intentions. Job boards spend money on ads, they won’t want to upset that. But this probably means you can expect to pay more to be seen on Google since they will be pushing organic results below the page.

    Thinking Ahead

    If you care about your SEO traffic you should probably keep an eye on your Webmaster Search Console and keyword traffic in the coming weeks. For Indeed, those numbers will certainly drop as Google takes over the top spot for many searches they currently hold. With 200 million users worldwide, even a 10-20% drop in traffic wont really affect Indeed’s sales. They already have the mindshare of candidates. I am curious how else it will affect rankings for employers and well established job sites. Some employers complain (rightly) that Indeed’s results rank higher than their own. Perhaps this will right that wrong.

    Whatever the case, things are about to get interesting again for online recruitment. Welcome to the jungle, Google.

    PS…For a recap of other blog posts on this Google Jobs rollout check out RecruitingHeadlines.

  • Job Board PR
    By on May 15, 2017 | Comments Off on Job Board PR  Comments

    A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers.

    The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the recruiting world, ERE and HR Tech Dirt. By paying a few hundred bucks to PRweb.com, the new job board got noticed and that was the point.

    If you are looking to announce something I also have a PR service at RecruitingHeadlines. The cheapest version is $99 and goes on the site as well as an email list of 1,000 recruiters. It’s a much more targeted list of potential clients versus using a national PR service.

    So get out there and do some PR of your own. You never know who will pick it up.


    DZone, Inc. Announces “DZone Jobs”, a Job Board and Placement Service Aimed at Connecting Organizations with Experienced Software Development Talent

    Leading developer media company, DZone, Inc., today announced the launch of DZone Jobs, a new hiring service, designed to help organizations find and recruit top-end software development talent.

    DZone’s new talent solution comes in response to growing demand for software development talent. According to Stack Overflow’s 2016 Developer Landscape Report, developer unemployment runs at a near industry low of 2.12%, while 15% of all developers are actively looking for new jobs, and 63% are open to hearing about new opportunities. This means that, while there are many developers looking for new opportunities, many organizations are competing head-to-head to recruit developers that are in high-demand.

    The new site (https://jobs.dzone.com) aims to connect employers with DZone’s global audience of development professionals with a unique set of tools and benefits including:

    -A job board with exclusive focus on software development opportunities
    -Cross-promotion into DZone’s global audience of development professionals
    -Advanced resume search based on specific technology-based skills and certifications
    -Bundled packages and discounts for organizations looking to fill multiple development roles

    By combining a strict focus on software development talent with the global reach of DZone.com, DZone Jobs will offer organizations a cost-effective way to target development-specific talent.

    “With developers in high demand, the competition is stiff for hiring organizations. Yet, there are many developers who are eager to learn about new opportunities” according to Matt Schmidt, President and CTO of DZone. “With DZone Jobs, we are giving hiring organizations a place to set themselves apart in the development community and connect with the world’s most experienced developers.”

    For a limited time, DZone will be extending free job postings to employers to try the new service. For more information and to get started, visit https://jobs.dzone.com/.

    About DZone, Inc.
    DZone connects software professionals with free knowledge resources, tools, and opportunities to help them advance their careers and build the future. DZone has been building developer community for over two decades at DZone.com, and also provides its platform, AnswerHub, to some of the world’s largest companies to power their own developer-focused communities.

    For marketers and recruiters, DZone provides services for engaging its global audience of developers through strategic content marketing and targeted talent matching solutions.


    The site is powered by Jobboard.io

  • Why Job Boards Need to Hire Sourcers
    By on May 9, 2017 | Comments Off on Why Job Boards Need to Hire Sourcers  Comments

    If you run a job board you should know that your #1 task is to generate quality applies to your clients jobs. They want candidate flow. If they don’t see at least 10 applications from your board in the first week of it being posted you are at great risk from disappointing that customer and losing them forever.

    If you already have the traffic to generate enough applies that’s great. If you don’t, you may want to hire a Sourcer.

    You need to think like a recruiting firm. Hiring a Sourcer on your staff allows you to seek out relevant candidates online using sites like LinkedIn and Indeed Resumes to reach out to that candidate and tell them a job you have might be great for them. That’s your chance to send them a direct link to the job listing and possibly convert them into an actual apply.

    This could be an especially good tactic to employ especially if your board is new. New sites have a big challenge to build an audience but if you can find the right 30-40 people online, get them a link to a job they might like you can build up the site one by one and keep paying employers happy with enough applies.

    Think about it. It’s not hard to find the right candidates online and message them these days. Thats what recruiters/sourcers do all day long. So I say take a page from their playbook and use candidate sourcing to augment your job board apply rates. Your clients will thank me later 🙂

  • Whats New In Job Boards
    By on May 8, 2017 | Comments Off on Whats New In Job Boards  Comments

    I have been traveling extensively the past few weeks so It’s been hard to get posts out. TA Tech in Chicago was a great weekend and good to see some old industry friends and meet some new ones too. Got the chance to meet Mac from MacsList, Joe from WNYjobs.com and of course guys like Rodion (Smart Job Board) Alexey (Webscribble) and Richard and Neil from Madgex.

    Good times guys. Next up for me is RecruitDC in a few weeks.

    job board news

    Anyway, below is some news and views that have caught my eye recently,

    In acquisition news, the Cannabis job market just sparked up some news.

    Ganjapreneur has announced the acquisition of KushJobs, a cannabis industry job board & resume-posting platform. (story here)

    RANDOM STUFF
    • The story of Jobberman – Learn about the founder of this Nigerian job board.  (story here)
    • PracticeLink.com, an online physician job board providing physician recruitment services to more than 5,000 health care facilities nationwide, is pleased to announce the launch of a new, redesigned website. This rollout includes a mobile app enabling physicians in all specialties to apply to jobs nationwide. (read the press release)
    • I overheard at TA Tech that Beyond.com‘s current ownership bought back shares from it’s private equity investors. No doubt a smart move given the rapid pace of acquisition in our space.

    DOMAINS FOR SALE

    Kelley Smith is selling some domains.

    Contact her at kelsmith@fortbendjobs.com

  • How I sold my Career Advice Site for 30k
    By on May 1, 2017 | Comments Off on How I sold my Career Advice Site for 30k  Comments

    Last week my career advice site sold at auction on Flippa for $30k.  After 5 years it was time to move on from CareerCloud.

    I originally started the site as a social resume platform, but that never took off so I pivoted the site a few years ago to be more about career advice. Eventually I added a job board component and other tools like job leads.

    It reached nearly 40,000 monthly visits but I was having trouble keeping up with its daily tasks as my consulting business is getting busier and busier. So like any good entrepreneur I decided it was time to cut ties and try and recoup the money i put into it.

    In the end, I took a loss on the business but at least I was able to salvage something for my efforts.

    I sold it on Flippa.com which is a auction site for websites and domain names. It’s not always the best place to sell your site but it can bring you needed cash quickly if that is your goal. It does attract a lot of bottom feeders but they do successfully sell higher value properties.

    I started by buying the premium auction for $249 for maximum exposure across their channels. I wanted everyone to see it. They placed the auction on their homepage and other areas to do just that.

    Then I wrote a long and detailed description of the site including its history, who I was and why someone should consider buying it. I included all the expenses, all the revenue sources and other information for prospective buyers. I also wrote who should buy the site in attempt to target the right audience.


    WHO SHOULD BUY

    CareerCloud would probably appeal to;

    • Any job search or recruiting related startups who want to quickly increase customers or need another way to market themselves to their target audience.
    • An established job board who needs more channels to broadcast their jobs to.
    • Investors who see potential and want to expand on the platform that CareerCloud has built.
    • A career coach who want to create a bigger voice for themselves and additional revenue streams.
    • A staffing firm who wants access to a national audience and additional revenue streams.
    • Anyone looking to have their own internet business to work on in their spare time.
    • Blogging company who wants to expand into the career space.

     

    When you auction off a site you also must sync your Google Analytics account and do a 12 month breakdown of expenses and revenue which they use to display profitability (or not). I was also invited to work with a Flippa rep to show them my Quickbooks data which further proved the site’s claims.

    I set the Buy It Now Price to $95k, set the reserve to $60k and launched the auction. Over the next 30 days it picked up a few hundred watchers and several bids. But as the final day neared it only reached $10k in bids. And the site went unsold.

    Then I received an offer from Flippa to re-list the site for free and try again. So I did.

    This time I reduced the Buy It Now to $50k and the reserve to 30k. Potential buyers started leaving comments and emailing me questions. I began to have some serious exchanges with a UK buyer and another one from Seattle. There was definitely interest.

    The 2 serious bidders asked me for the reserve price which I gave them. After a few more email exchanges with the Seattle buyer he put in my reserve bid as the auction came to a close on the final day. I finally had a buyer. The following night I Skyped him so we could meet virtually and answer his questions. Then we set about transferring over the accounts like SquareSpace, Mailchimp, etc. He would simply change his billing information and credit card data to his and take over the services.

    After the auction ended he was required to upload the funds into the Flippa Escrow account. Once I had delivered all the digital assets including the domain name, he informed Flippa to release the funds directly to my bank account.

    The deal was done.

    The new buyer essentially bought it for its SEO value. Over the years it picked up hundreds of great backlinks and that is the value the buyer saw. It would take years to get those backlinks on his own from scratch. By buying the site, the new owner can immediately build on the foundation I put in place.

     

  • TA Tech Pics & Audio
    By on April 25, 2017 | Comments Off on TA Tech Pics & Audio  Comments

    One of the panels at TA Tech last weekend featured 4 HR professionals moderated by Tony Lee of SHRM. In this Q&A led by Ethan Bloomfield they answer questions about their use of job boards and provide some valuable insight for any job board owner.

    Here are a few pics from the event. Great to see everyone.

    Me, Lauren Cala from TopUSAJobs, Chelsea Cote & Michael Cozzi from Jobs2Careers and Rodion Telpizov from Smart Job Board

     

  • Interview with Smart Job Board Founder
    By on April 24, 2017 | Comments Off on Interview with Smart Job Board Founder  Comments

    At this weekend’s TA Tech event in Chicago I go the chance to meet Rodion Telpizov the founder of Smart Job Board, one of my recommended vendors and a sponsor of this blog. He flew 20 hours from his native country and gave me the scoop on some upcoming features. Be sure to listen to my last question where I ask him his advice for new job board owners.(10 minutes)