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Latest Posts by chrisr2
For twitter ads, clicks aren’t what they seem
I was doing some twitter ads recently as a test and noticed something strange. When setting up the ad I chose to drive “clicks” to my website. So when I saw that they had generated dozens of clicks in a few days I was ecstatic. BUT when I checked my web stats I could only find 5 or 6 click throughs. I was perplexed.
Why the discrepancy? I emailed twitter ad support and received this message back;
This is likely because your web stats count tweets in a different way than Twitter. “Clicks” within the Promoted Tweet Dashboard are defined as follows: clicks on the URL, hashtag, Tweet copy, avatar and username, or the expand button.
So “clicks” according to twitter are not just clicks to to my site. They include many types of other interactions. That kind of sucks because all I wanted to do was drive traffic to my site.
4 Most common mistakes starting a job board
Once of my recent clients asked me this question and I wanted to put this down “on paper” while its still fresh. Newbies in this industry often underestimate the time and effort required to make a job board sustainable. Starting a job board is easy but maintaining/growing it is the hard part. So here are the 4 biggest mistakes I see people make.
1. Not being in it for the long term. Making consistent money in the job board market takes 1-2 years. Too many people give up after 6 months. Thats the wrong move. You need to keep going and push through to see results. Start slow and build your site month by month.
2. Not investing in design. Dont launch a job board and not invest in good web design. Even if you are using one of the off the shelf software tools you still need a well designed, professional looking logo. Good design helps job seekers and employers “trust” you more.
3. Not understanding internet marketing. If you don’t know about SEO, Adowrds and other forms of internet marketing than you better get your butt in gear and study up on them. You need to understand how they work and use them to advertise. I recommend starting with Google Adwords and work your way slowly into other channels like facebook and twitter ads after you’ve got a handle on the keyword thing.
4. Picking the wrong niche. Don’t create a site that has 10 other competitors. Find a niche that hasn’t been tapped or is under served. Then undercut any competition to gain market share.
Global job board for sale
One of my readers who runs a global job board for the middle east is selling it and asked me to help him find a buyer. So I had him write a simple intro about their audience and traffic. If you are interested contact me and I’ll put you in touch with the owner.
www.YesIJob.com is an international job board targeting the following areas:
- North America
- Central Europe + Russia
- South Asia: Singapore, China, Japan, Malaysia…
- North Africa: Morocco, Algeria, Tunisia
- Africa: Nigeria, Kenya, South Africa, Angola…
- Middle-East Gulf countries: Dubai, Abu Dhabi, Qatar, Saudi Arabia…
The business model of YesIJob relies on a strong connection with the social and professional medias. Especially, We’ve 6 LinkedIn Groups per region of the World with an average size of around 40 000 members per Group. In addition, there are also many other facebook fan pages per region/area (Middle-East with more than 5 000 fans, North Africa with more than 17500 fans…) + 4 Twitter accounts (1 Generalist, 1 for Jobs in France, 1 for Jobs in the Middle East, 1 for jobs in North Africa).
Thanks to this rich social and media presence, YesIJob is able to source qualified candidates from many regions of the world at an affordable cost for our customers. The use and maintenance of YesIJob.com is easy and friendly thanks to the automation that has been implemented for job listers operations/processes. Job Listers can create an account in seconds and then submit their Jobs in 4 quick steps before being invited to the Payment step where different payment gateways are available besides the most common one: PayPal.
The average daily traffic is around 2 000 unique visitors; this traffic is 100% free.
YesIJob is open for Sale for those willing to manage an exciting business on the internet!
FOR SALE: premium 6 letter domain name
Short memorable domain names are hard to find. I’ve owned CHIMBY.com (pronounced “chim-bee“)for several years now and it has see active service as a number of different sites over time. Since I’m not using it at the moment (just as a redirect) I thought I would put it out there and see who’s interested.
if you like the domain, make me an offer.
I wish I owned this job board
There is an awesome niche job board that I would love to own. Its an example of a job board done right from start to finish.
AJ has been around for a few years (since ’05) and I just love how simple it is, how professional it looks and the results it delivers. As niche job boards go, they hit a home run.
The site appears to be based off a WordPress theme, and if that is the case, they did a great job customizing it to suit their needs. Lets take a look at their home page. It’s got logos for each job posting which give the job results an almost ‘ebay like’ look & feel. The design is very neat and orderly.
Notice the location of the Post a Job button. Upper right, simple call to action. The ‘we’re hiring’ image also helps call attention to the area for employers. They use logos of customers as proof for other employers to trust them. Nicely done. The site is global too and attracts postings from the US, Canada, and the UK. And to top it off you get a money back guarantee! What other job boards do you know do that? Plus the owner puts his name and face on it. Personalizing your job board like this will really help employers trust you.
But I also know it works. The company I recruit for just posted a few jobs and the amount of views the posting is getting is insane. Check out their backend for employers. The first thing you see are the number of job views, applicants and time to expire. Nice metrics! Its only been about a week but the number of views my job has gotten is really good and they even break down where that traffic is coming from.
The site is cranking in the revenue too by the looks of the job postings I see being added each day. Full time postings cost $249 each while freelance postings cost just $99. If you want a job board role model, AuthenticJobs is one to look up to.
Why you should buy more twitter followers for your job board (premium)
A look inside Indeed’s client services
In honor of small business week the folks at Indeed put out a video which shows some behind the scenes action at the job board juggernaut. They seem to put in a lot of effort in outreach and customer service. You might learn a thing or two for your own team from this short video.
The Stamford Connecticut based company is also rolling out their first ever TV commercial in the US/UK. Check it out.