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Latest Posts by chrisr2
Thoughts on going from free to paid postings (member only)
Make more advertising revenue with Adsense Direct
Ever wanted to have your own version of adsense to sell ads on your site directly? Well if you are willing to let google take a 15% cut now you can. They just launched Adsense Direct. It is only for U.S. based publishers.
(via Techcrunch) With AdSense Direct, which is currently only available in the U.S., publishers can make deals with individual advertisers – no matter whether the publisher is on AdWords or not. Publishers can simply give potential advertisers a link to their AdSense Direct page and all the publishers have to do is upload their creative and pay for the ad.
Dynamic job post buttons
I think I just created what might be the first dynamic job post button in the industry. In looking for ways to encourage more postings to my new hidden job leads site, we implemented a post button that brings in the location of the page the user is on so that the message on the button reflects the page. For example if you click on the Connecticut job leads page look at the blue button on the left. Then click over to another state via the right hand menu.
We pass in the state name as a variable to make it more meaningful. This is a simple but effective way at driving more sales. You can do this on your site for categories, locations or job types. Think of it as “contextual call to action”.
New job boards
Here are some new job boards coming on the scene…
Women of STEM targets women in science, tech and math.
OhYouHero out of Boston aims to be craigslist/linkedin for freelancers. Thats a tough market to be in because there are oDesk and Elance dominate but I wish them luck. Not sure I like the name.
Enable America launches for people with disabilities. Disabled people are really an untapped talent pool, hope they succeed.
Educational startup Koru, armed with $4.35 million in Series A funding, wants to help millennials get their first jobs.
I wish them luck but history is littered with these types of startups…i think because at that age, no one really knows what they want and who they are, thats what your 20s are for, to experiment and figure it out…
The U.S. Tech Vets site includes a military skills translator, a job search area of course, and links to more info. Monster Worldwide is behind the effort. There are many job boards for military veterans so Im unsure how this one stands out.
Twitter ads are cheap
Twitter advertising may be just the right mix for your job board. I have started to experiment with them and find them to be effective at driving clicks to my site. And its cost effective too as you can see from the image below. They sent me a nice summary of what I spent and how many engagements my ads got. Just go to ads.twitter.com to get started.
Question about pre-populating a job board (member only)
Jobboard.io adds apply with Linkedin, mobile apply
The best new job board software on the market, Jobboard.io is getting better. They’ve recently added mobile apply along with Linkedin apply and the ability to create multi-jobs packages.
Full disclosure: they sponsor my blog. But I wouldnt let them if I didnt believe in the product.
For the Linkedin apply the job board owner must login to Linkedin developer and make a new application to get it activated. Its fairly simple but involves a few steps.
Mobile apply is already enabled. Job seekers can attach their resume from a variety of cloud storage sites such as Google Drive and Dropbox. Founder, Christian Malpeli pointed out to me that they’ve actually had mobile apply live for months though it wasn’t clear. Now when you click apply on mobile the icons from the various sites appear.
Thinking different with premium job leads
When it comes to recruitment products I like to think different. After launching CareerCloud last year the site did not have a way for employers to promote themselves. But that changes in 2014. We’re launching something called “Premium Job Leads“. These are not job postings, rather a way to announce how many jobs your company needs to fill this year and explain the reason why you need to fill them. Its designed to drive traffic to your company career site.
Here’s what they look like. Each one takes just a few mins to create. They are social and mobile friendly. In fact these were really designed on a ‘mobile first’ template.
Initially these job leads were part of Hiddenjobsapp.com which I integrated into CareerCloud last year. Now companies have a way to make their own hiring announcement to quickly drive traffic to their career pages. The cost is just $30 and the ad stays live for 90 days. Job seekers will see them on the site, the mobile app and thru email alerts which they can get for any state.
What happens when your job board isnt growing (member only)