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Latest Posts by chrisr2
Should you buy or build your job board software? (member only)
New niche job market: Drones & UAV’s
I read an article recently that predicts the civilian UAV industry is posed to explode in the next few years when the FAA opens up airspace to unmanned aerial vehicles, aka drones. So I see opportunity and just launched two job boards to take advantage of this trend.
Each is powered by Jobamatic. As you can probably tell I’m targeting two different keywords here. UAV and drone. I hope to get some search engine traffic within 6 months which shouldnt be too hard given the newness of the industry. There are no competitors.
So if you are looking to start a job board look at what NEW types of jobs that are being created and target that market. Bigdatajobs.com is a good example of that. “Data Scientists” didnt exist a few years ago now they are in high demand.
Think ahead. Think niche.
Use content marketing to drive traffic to your job board
Awesome new job board software platform
Job board software hasn’t been too exciting lately. The vendors have pretty much stayed staus quo over the past few years since the industry is a mature one. But Jobboard.io is on the scence with an affordable hosted solution that is mobile ready, integrates with backfill and has a great design/user interface.
According to their site they were frustrated by current technologies so they built their own:
We’ve been running niche job boards via 3rd party platforms for years – but quickly grew tired of watching our time and revenue go out the door. Other “free” solutions can get you up and running, but take 50% (or more!) of all your job posting revenue. That just didn’t seem right to us. So we built our own platform focusing on the features that matter most. With fixed monthly pricing, you get to keep the rewards of the effort you put in, and are able to understand and predict your monthly costs.
I took a look at some of the sites they power like bigdatajobs.com and hackernest.com. Notice the big red POST A JOB buttons. I have been advocating those for years and somebody finally built them into the product. And their other features are spot on, custom themes, international payment support, flexible pricing (incl. free), seo friendly, responsive design, a simple backend admin, applicant tracking, custom domains.
Although I havent tested it yet I cant wait to try. The company appears to be based out of New York City.
Upcoming blog posts
Just a quick note to tell you what I have coming to the blog next week.
1) How To Use Content Marketing to Drive Traffic to your board
2) New job board software. I discovered a brand new software provider that youre going to love…
The Recruitment Technology Landscape map
My friends at Headhunter Labs in NYC put together this handy map of the online recruiting industry. Download it here as pdf.
Use it as a handy guide to see who the players are in all phases of the hiring process from video interviewing to ATS to resume builders. Its free and shareable.
Whats new in online recruiting
The CareerXroads sources of hire study is out and once again job boards place in the top 3 behind referrals and company career sites. Job board market-share dropped off a little as more and more tools come on the scene to find talent. I didnt see any major trends in the study so its pretty much status quo. Download the whole report right here, its an interesting read.
So what new job boards/technology are coming on to the recruiting landscape? Well here are some that caught my eye recently.
* Strangely named Gozaik will launch soon as some kind of online resume platform.
* Visual job ads? Pinthejob.com hopes so.
NOTE: thinking of starting your own job board? Try and evolve that idea into something new like the businesses above. Like all online businesses, job boards must evolve or risk being minimized by employers.
Likes on job postings dont work
I have been wondering lately if social share butons on job postings are worth it. So I went to arguably the webs most social savvy audience (Mashable) and took a look at their job board. I clicked through the top few pages of recent listings and most jobs had ZERO likes. A few had 1.
The reason I think is that job listings are inherently not a shareable piece of content. Job seekers are out for themselves and are unlikely to share a job with others.
So if you want to have social sharing buttons its better to have them on the home page and other parts of your site except the job description itself. I suppose it doesn’t hurt having them on descriptions but why look at a zero if you dont have to?
The one thing you need to do if you are niche job board (member-only)