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Latest Posts by chrisr2
Leverage Your Email List for More Revenue (member only)By chrisr2 on January 29, 2018 | Comments Off on Leverage Your Email List for More Revenue (member only)
Inside the Progress of my latest Niche Board (member only)By chrisr2 on January 23, 2018 | Comments Off on Inside the Progress of my latest Niche Board (member only)
This Job Board Just Got $1.5 Million in Funding But They Are Doomed to FailBy chrisr2 on January 22, 2018 | Comments Off on This Job Board Just Got $1.5 Million in Funding But They Are Doomed to Fail
So the other day I noticed a job company just got some seed funding. But as soon as I saw their name, I cringed. JobzMall?. I have seen this movie before, unfortunately it doesn’t end well.
Watch my screencast to see why. Unfortunately malls are dying and this site will too one day. Since I started my first job board 19 years ago I have seen countless attempts like this fail and fail hard. The founders did not do their homework and launched the site under several bad assumptions about how online job hunting works. I wish they had come to me first before putting in the time and effort of building this. Each month, I advise several wannabe job board founders and help them figure out if their idea will fly. Sometimes I give them the ok, sometimes I tell them to give up.
JobAdX Helps Job Boards Earn More MoneyBy chrisr2 on January 15, 2018 | Comments Off on JobAdX Helps Job Boards Earn More Money
JobAdX has recently launched as a new job advertising marketplace that brings together employers and job boards. I have been retained to help them secure partnerships.
Schedule a Demo | Applicable for job sites that have control of their code. Sites on off the shelf job board platforms won’t be able eligible at this point.
The simplest way to explain what they do is to call them ‘adsense for jobs‘. Sign up your job board, place their script in your search results and you will start earning revenue on a CPC/CPA/CPM basis (your choice). Employers then bid in real-time to have their jobs listed. Job boards can show up 5 jobs from their marketplace.
Our average CPM for a quality publisher $2-3 depending on the slot position. CPC varies anywhere between 0.20-0.40 and CPA $4-6 -Amit Chauhan, Founder
Check out the short screencast for more about how it works.
An Acquisition and a RelaunchBy chrisr2 on January 9, 2018 | Comments Off on An Acquisition and a Relaunch
There were a couple of interesting items in the news this week. A trucking job board got acquired and a big job site gets a refresh.
First up the trucking site news via press release.
TransForce, Inc., the nation’s leading workforce management solutions firm specializing in commercial truck drivers, has acquired the assets of Trucking Unlimited. Trucking Unlimited operates www.truckdrivingjobs.com as their primary job board matching motor carriers with professional truck drivers.
“Trucking Unlimited’s portfolio of services is a great addition to our company and a perfect fit in our acquisition strategy to accelerate and expand our full service workforce management program,” said David Broome, President and CEO of TransForce. “Trucking Unlimited’s service model compliments our core offerings and expands our ability to service our customers’ needs with value added capabilities.”
Trucking Unlimited was founded in 2012 by co-Founders Serge Gorelyshev and Mike Pourshakori. They are excited about joining TransForce and providing an additional service line under the TransForce umbrella. “Not only does TransForce mirror our dedication to the transportation industry, TransForce is dedicated to providing our drivers the best opportunities in the industry. Our futures together will be very exciting and our customers are the highest quality carriers in the industry,” said Serge Gorelyshev, CEO of Trucking Unlimited. “We will continue to build the best recruiting site for both the professional drivers and the motor carriers,” said Mike Pourshakori, CIO of Trucking Unlimited.
“Future acquisitions are part of our growth strategy. Along with organic growth, we continue to seek acquisitions with like-minded companies such as Trucking Unlimited, that are market leaders in providing high-quality services to the transportation and logistics industry,” said David Broome, President and CEO of TransForce.
Trucking Unlimited LLC, a TransForce Company, will continue to operate from its West Hills, California headquarters. “We are extremely excited that Serge and Mike will continue to have oversight over the valued company that they founded,” said David Broome, President and CEO of TransForce.
Secondly, Job.com a long established job site, has a new owner and just unveiled a refresh. The site was acquired by UK based MyJobMatcher back in October of last year I recently learned. I did a number of searches and it seems like it is heavily backfilled through ZipRecruiter and other providers. Its a great brand though, should be interesting to see what the new owners have in store for it.
Changing Your NicheBy chrisr2 on January 8, 2018 | Comments Off on Changing Your Niche
A few months back I launched a job board for relocation called “Jobs With Relo“. The intent was to list jobs that only offered relocation packages to potential seekers.
But although it is an interesting niche I began to feel it was too niche-y.
Part of picking a niche is about finding something that will both resonate with seekers and has a large enough audience to grow. Jobs with relocation are out there but there aren’t a lot of them and it was challenging to find the right backfill that could support the site.
So I decided to change niches and launch something with broader appeal.
Now I’m targeting remote and work at home jobs. A category that has competitors but that is still growing very fast. Introducing JobsWithRemote.com.
Its on the Jobboard.io platform and backfilled with Ziprecruiter. I’m also indexing a feed of remote job listings from some direct employers so it has job content.
But I play the long game. It costs virtually nothing these days to start your site so just keep it fresh with jobs/content and over time it will build an audience. In the beginning its all about getting users so you need to have a consistent content strategy in place.
European Job Site Looking to Sell
A fairly large job site based in Europe has asked me to spread the word that they are looking to sell their site and digital assets.
This is a confidential posting and anyone interested should contact me to get an intro to the site owner.
Here are the basics to give you some insight:
- The site has sales of $300k and yearly profit around $100k
- It serves several countries but is most popular in Italy, the UK and Australia
- It makes money from Google Adsense, affiliate earnings from Indeed/Neuvoo and postings.
- The site was founded in 2010 – “Thanks to a significant experience in the field of HR, high quality content care and intense publishing activities, website growth in terms of traffic, content and popularity has been steady and significant.”
- The owner is available for 6-12 months for full support
- Facebook pages: various pages (total 75k likes)
- Push notifications with Onesignal: 100k registered users in last 4 months
- Multilingual blog with 250 posts
Digital Assets for Italy Include:
- 1.2 million registered users
- 800,000 users with job alert
- 300,000 registered users last 12 months
- 600,000 active users in the last 12 months
- 3 million active Job Alerts
- Total Italian traffic 2017: 23 Million page/views – 11 million sessions
Other Country Assets Include:
- 290,000 registered and profiled users
- 250,000 users with job alert
- 150,000 active users in the last 12 months
- 500,000 active Job Alert
The seller ideally would like to find an established industry player to take ownership. Interested parties should contact me to get an introduction (or use firstname.lastname@example.org). It sounds like an excellent opportunity for the right buyer. Sites of this age with such strong assets are always of value.
Here’s a good cold email from a job boardBy chrisr2 on January 2, 2018 | Comments Off on Here’s a good cold email from a job board
I got this in my LinkedIn inbox the other day. Thought it was a good example of creative writing that promotes a job board. It sounds great, they list step by step instructions and include a special offer. Nicely done.
Long time! Hope you’re thriving. I have a sneaky feeling that 2018 is going to be extremely prosperous for everyone. Here’s hoping so! Got any plans?
I don’t know if you are aware or remember, but a while back; I created a UXJobs Feed on Twitter.
Turns out, it’s garnered a rather large following (22k+) (http://twitter.com/ia_uxjobs)
Anyway, I get a lot of requests to post jobs on the feed etc. At first, we were charging, but we decided to make posting jobs free.
So now they are FREE. We charge for featured, of course, but now all the listings go into the feeds (twitter, facebook, RSS, other job boards etc).
Would you be interested in posting a few of your UX reqs. just to see how well they do?
I’m happy to throw in a coupon for a featured listing. CODE: FAVRECRUITER (worth $100)
1. Go Here: http://uxjobs.com
2. Click “Post A FREE job”
3. Select – Featured Job
4. Use coupon code : FAVRECRUITER
5. The req. will show up on:
1. Twitter 22k+
2. Facebook 1300+
I’d love you to try it and of course, if you have questions I’m just a phone call away
To A Successful 2018!
Job Boards Will Love This Lead Gen Tool (member only)By chrisr2 on January 1, 2018 | Comments Off on Job Boards Will Love This Lead Gen Tool (member only)
Quick Tip to Boost Your Affiliate EarningsBy chrisr2 on December 19, 2017 | Comments Off on Quick Tip to Boost Your Affiliate Earnings
I’ve been thinking about ways to boost my affiliate earnings through providers like TopResume. It occurred to me recently that job board transactional emails would be a good place to do that.
So I went into my admin settings for my JobFairing.com site and embedded a link at the bottom as a PS. On their platform you have the ability to edit the email text and easily embed a link/image. These emails are easy ways to increase your affiliate clicks.