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Latest Posts by chrisr2

  • Use Desktop Push Notifications for Instant Traffic
    By on August 1, 2017 | Comments Off on Use Desktop Push Notifications for Instant Traffic  Comments

    If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications.

    A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If you use Facebook you may already get these notifications. I also get them from sites like ERE Media. They are fairly non-intrusive but great at generating instant traffic.

    Recently I helped install them on a job board with 100k monthly visitors. In the first 10 days they have already attracted 1,029 subscribers. I conducted two test pushes which resulted in nearly 50 clicks back to the website in just a few minutes. Prompt your user base to come back whenever you push to them. It’s as easy as creating a tweet.

    push notifications

    Above is a snapshot of the two test campaigns using a tool called Pushnami. They each brought in 49 and 45 clicks respectively.

    At a cost of just $25 per month for up to 2,000 subscribers this is a pretty cheap way to get traffic. More and more websites of all kinds are leveraging push notifications. Job boards should too. There are lots of tools to do this. In the case of Pushnami the notifications also work on Android phones.

    All it takes is a simple insertion of code on your site and you can begin to gain subscribers and start using them to promote pieces of content to draw them back. You can even schedule these notifications on a schedule.

     

  • To Run a Job Board Today You Need…
    By on July 25, 2017 | Comments Off on To Run a Job Board Today You Need…  Comments

    Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing.

    Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly fail.

    I still see too many ‘build it and they will come’ founders in the recruiting space who think their product will sell itself.

    It won’t.

    You need to get good at;

    • Lead generation
    • Email marketing
    • Content marketing
    • SEM/SEO
    • Social media engagement with your customers

    So my advice to you is before you launch your site, app or other tool, learn as much as you can about online marketing. Educate yourself or hire someone who’s done it before.

    Like me 🙂

  • 5 New Job Board Launches
    By on July 24, 2017 | Comments Off on 5 New Job Board Launches  Comments

    Want to know what’s new in the job board space? Seems like their is a renewed interest in online recruiting these days (thanks to Google and VCs). Here’s a quick tour of 5 new job boards. 3 in tech, 1 in government and 1 for manufacturing in Georgia.

  • Update on Google Jobs (screencast)
    By on July 18, 2017 | Comments Off on Update on Google Jobs (screencast)  Comments

    We are about 3 weeks in to the launch of Google Jobs. There’s lots of buzz in the industry and questions still abound. Here’s a 5 minute screencast of some things I learned about whats happening with it.

    Anybody else wish for pagination in results? Would be nice if they also showed a count of how many jobs were found in each query.

    LINKS mentioned: Instructions for getting included

  • Lead Gen Email Examples (member only)
    By on July 17, 2017 | Comments Off on Lead Gen Email Examples (member only)  Comments

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  • Best Candidates for Job Boards: Established Sites
    By on July 11, 2017 | Comments Off on Best Candidates for Job Boards: Established Sites  Comments

    Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.

    And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.

    This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.

    I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.

    I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.

    Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.

  • The Redirect Conundrum
    By on July 10, 2017 | 1 Comment1 Comment  Comments

    I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.

    The problem is that these employers have a hard time understanding the value of these ‘redirects‘.

    So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.

    I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.

    It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;

    • They may enter a fake email.
    • They may not click at all

    So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?

    Leave a comment if you have something to say.

    UPDATE: the following Madgex sites have an external redirect data capture form implemented:

    If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form.  There are a few variations to each implementation but the technology is largely the same for each site.

  • How to get your site in Google Jobs
    By on June 27, 2017 | Comments Off on How to get your site in Google Jobs  Comments

    Now that Google Jobs has launched many job boards are scrambling for how to be included. I saw one comment last week that Snagajob saw a 9% increase in traffic from it. Not bad. The new search function will definitely be a boost to the initial list of included sites.

    google jobs inclusion

    I’ve done a lot of searching the past few days and I saw a lot of the same sites appearing over and over again…Linkedin, CareerBuilder, Zip, etc. The occasional niche board showed up as did some direct employers.

    The good news is that if you already are powered by a major software providers such as Webscribble, Madgex, Jobboard.io, Jobmount, SmartJobBoard you are already covered. Many of them made announcements stating such.

    Those platforms already have the proper job schema Google needs to organize your job data. The other thing you should do is make sure you add your sitemap.xml link to your Google Search Console. This is a critical piece of the puzzle.

    I suggest reading the following 2 articles to get a better sense of how it all works.

    Search Engine Land article
    Google Webmaster blog post

  • CareerBuilder finally found a Buyer
    By on June 26, 2017 | Comments Off on CareerBuilder finally found a Buyer  Comments

    Initial reports that CareerBuilder was going to be bought for 1 billion were debunked last week when a private equity group and a teachers pension fund, bought a majority stake in the company.

    According to an ERE report, the deal values the company around $500 million. Thats about $71 million more than what Monster recently sold for. For the record I never believed the $1 billion number since I knew what Monster was eventually valued at. The two companies are very similar so a $500 million dollar price tag is more in line with industry valuations.

    CareerBuilder is a mature, yet stable business. That’s what the new buyers are getting. Time will tell whether they get a return on their investment.

    Related links:

  • JobMount Now Offers Career Sites as a Product
    By on June 20, 2017 | Comments Off on JobMount Now Offers Career Sites as a Product  Comments

    Sites powered by JobMount can now offer branded career sites as part of their offering. This news comes on the heels of Indeed’s recent career site announcement.

    According to Valerii Verbovetskyi, from Aspen Tech Labs which owns JobMount, “Corporate career site pages are a preferred choice for candidate job searches & applications. Job boards can now offer fully functional branded mini sites with a custom application process and targeted job campaign landing pages for hard-to-fill positions.” They announced a series of upgrades on their blog last week.

    So your Job board would have multi-site account within your dashboard to create career sites, ad campaigns or provide ATS access to employers. Here’s what it looks like in the pricing page.

    Personally, I like the move. Job boards need to add more products like this to compete with ad agencies and the new Indeed product. The more you can embed your site into the workflow of your employer clients the longer you will keep them as a client. It’s that simple.