Viewing Profile: chrisr2
Latest Posts by chrisr2
Sponsor my site
Do you have a product or service that targets job boards and other online recruiting sites? Consider sponsoring my site to get your product in front of thousands of visitors each month. I have a highly focused audience of job site owners, product managers and other online recruiting professionals. A simple ad on the right column can be yours for a little as $50/mo.
New Twitter job search engine
Recently I’ve been fascinated by job seekers using twitter to find jobs. I spoke to one of them on my podcast about how she used it to get a job in Boston. So that got me thinking about better ways to leverage twitter and the job hunt. So my developer and I spent 6 months crafting.tweaking/designing some thing new.
Allow me to introduce Jobcritters!
For job seekers it allows them to connect with more job publishers such as job boards, employers, staffing firms and recruiters. And it lets them create a keyword rich “twesume” that allows recruiters to find them easier. It is totally free.
Job boards should join in order to be added to a public directory and for the ability to post sponsored job tweets.
It’s time we organized job related twitter accounts and this site is the first step towards that goal. So head over to Jobcritters.com and add your site for free then add keywords to your profile. When done your twesume should look like the example below. You are allowed up to 10 keywords to describe your site niche plus embed up to 3 links. These keywords will be used for our job publisher directory which will launch in a few months.
And to be sure your jobs feed is searchable by our job seekers just be sure to include the words job OR hiring when you push out your jobs to twitter. (see example below image)
This tweet has job title, location and #job hashtag. It will display on Jobcritters job search results easily.
— Connecticut Tech Job (@ConnTechJobs) June 26, 2014
So I hope you join and help organize the job-twitt-osphere!
Micro-niche/hyper-local sites easier to rank in SEO (member only)
My latest job board launch
CONNtechjobs.com is my latest job board launch. After a two year absence its my first local job board. I’m targeting two things – tech jobs in Connecticut. I call this a micro-niche job board. One that targets an industry AND location. Its hosted on Jobboard.io and backfilled with indeed listings. Its been live for about a month and I’ve been promoting on linkedin to attract recruiters. I’m using facebook ads to drive targeted Connecticut traffic to it.
I have a long time horizon with the site. The first year will mean free job postings and lots of content. I have to get the blog up and running next. That content will focus on the CT job market.
So as things progress I’ll give you a peek inside its progress, sharing stats, marketing techniques and other news surrounding its growth.
For twitter ads, clicks aren’t what they seem
I was doing some twitter ads recently as a test and noticed something strange. When setting up the ad I chose to drive “clicks” to my website. So when I saw that they had generated dozens of clicks in a few days I was ecstatic. BUT when I checked my web stats I could only find 5 or 6 click throughs. I was perplexed.
Why the discrepancy? I emailed twitter ad support and received this message back;
This is likely because your web stats count tweets in a different way than Twitter. “Clicks” within the Promoted Tweet Dashboard are defined as follows: clicks on the URL, hashtag, Tweet copy, avatar and username, or the expand button.
So “clicks” according to twitter are not just clicks to to my site. They include many types of other interactions. That kind of sucks because all I wanted to do was drive traffic to my site.
4 Most common mistakes starting a job board
Once of my recent clients asked me this question and I wanted to put this down “on paper” while its still fresh. Newbies in this industry often underestimate the time and effort required to make a job board sustainable. Starting a job board is easy but maintaining/growing it is the hard part. So here are the 4 biggest mistakes I see people make.
1. Not being in it for the long term. Making consistent money in the job board market takes 1-2 years. Too many people give up after 6 months. Thats the wrong move. You need to keep going and push through to see results. Start slow and build your site month by month.
2. Not investing in design. Dont launch a job board and not invest in good web design. Even if you are using one of the off the shelf software tools you still need a well designed, professional looking logo. Good design helps job seekers and employers “trust” you more.
3. Not understanding internet marketing. If you don’t know about SEO, Adowrds and other forms of internet marketing than you better get your butt in gear and study up on them. You need to understand how they work and use them to advertise. I recommend starting with Google Adwords and work your way slowly into other channels like facebook and twitter ads after you’ve got a handle on the keyword thing.
4. Picking the wrong niche. Don’t create a site that has 10 other competitors. Find a niche that hasn’t been tapped or is under served. Then undercut any competition to gain market share.