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Every job board homepage needs to have these (member only)
New job fair directory launches
The job fair space is hot. Thousands of job fairs take place each month around the world and JobFairing aims to be the database of record for these career events.
I’m proud to launch this new site along with my co-founder Jody. He’ll be doing all the daya to day operations. My role is to promote and advise.
I got the idea after seeing how many job fairs were taking place and realized there’s no one place to find them all. Others have tried to build a site like this but their efforts were half-hearted. Our model is a little different and with our new mobile friendly search directory we plan on making our mark. Job seekers can search for free. Employers, job boards and colleges can post their events for free while also choosing from several premium listings to help them get more registrations.
If you have an upcoming job fair post it here.
Problems in job search you can potentially fix
A reader asked me to list some of the problems in the job search world that could potentially be fixed with new technology. Here are some thoughts on that subject if you are thinking about starting a new business in this industry.
Yes you can build a profitable business in this area but it must solve a real world problem facing employers/recruiters/jobseekers.And remember, generally speaking the money is on the recruiting side. Candidates will not pay for much so don’t expect them to open their wallets too often for your product.
- Most people suck at job hunting. They dont know what sites to use, how to write a good resume, etc. How about creating a jobs earch course or online certification program?
- They dont know where all possible jobs are. Indeed, for all its goodness, does not have all the jobs. Help people find the rest. I’m trying with apps like this.
- Job descriptions suck, companies need help makign them more attractive.
- Companies need better solutions to target the spcific talent. There are too many shotgun appraoch type products in the market. Need ones that help identify niche talent.
- Employers suck at job marketing. They need to think of themseles as marketers but they dont. Good job marketing helps them rise above the generic messaging that runs rampant in recruitment.
Job headlines not job titles
Job titles need a makeover. If a job description is an ad for a job…..if its supposed to sell you on working for that company why dont they grab you?
Because they’re not headlines. Headlines are written so they grab your attention. Which is why job titles need to follow suit.
Take a look at how CoolWorks lets employers post jobs. They let the company write a headline and that headline is the primary link for the job. In my opinion this is a better way to “sell” a job to a job seeker. I wish more job boards and ATS vendors would get more marketing oriented when it comes to enagaging the job seeker like this.
Things any job board can learn from Indeed (member only)
6 year old job site for sale
This week I got pinged on Twitter about a job board for sale, JobShouts. Its at auction on Flippa right now. The site has a solid page rank and might be worth picking up if you are in the market for a new board to play with.
I always prefer buying an old job board and revitalizing it rather than starting with a brand new domain. Older sites have BACKLINKS and you need good Google juice to get SEO traffic. It takes time to get backlinks but buying an older site jumpstarts that aspect for you.
I’m not in the market for a new site right now (I’ve got plenty already) but JobShouts is a solid domain if you want to get into the job search game.
More than just a job posting
In addition to running this blog I have a new full time gig as Director of Digital Recruiting for a cruise line company here in Connecticut. My position allows me to try a lot of job boards and influence the direction for all of our recruitment marketing. This week I tried posting on a bunch of niche sites (for hospitality and culinary roles) including CoolWorks.com. CoolWorks is a long established niche board for seasonal type positions for places like National parks, tourism and other outdoorsy roles.
They have job postings which all job boards do but they also have a cool product designed to be more than just a job posting. Its called a “Help Wanted Now” ad and it allows employers to describe themselves and promote all their jobs at once. Essentially its a introduction to an employer and what they do/hire for.
NOTE: The CoolWorks site started generating applies within a few hours of this running. (Their site gets 100k monthly visits)
This is a great example of diversifying your product offerings in the job board industry. Think out of the box like CW did. I even do it on my Hidden Jobs site. These ads are essntially mini-hiring announcements
promoted to a local audience.
CoolWorks has some other type of products for employers to choose from which you can view here. They are a great role model in the online recruiting industry.
What does a niche job board need in 2015 to succeed?
If you run a niche job board these days you need more than just job postings to thrive. Gone are the days when you could throw up a site and make boatlods off single job postings.
Today you need multiple revenue streams. The big 3 components of course being jobs, adsense and in some cases, backfill (affiliate $$$) from sites like Indeed.
So if you are struggling with revenue start thinking about ways you can help your clients find and attract more quality candidates. Today’s employers want more targeted people applying to their jobs. Thats why its important for you to build up your job seeker audience as much as possible.
I think employer branding is something you can offer them. Help them write better job ads. Give them more visual job ad features. Help them STAND OUT in a world of same sounding employers.
Just some food for thought on this manic Monday.