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Start Using LinkedIn VideoBy chrisr2 on September 4, 2017 | Comments Off on Start Using LinkedIn Video
Are you keeping up with current marketing trends? You should be.
The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed.
As soon as I noticed the feature I jumped at testing it and it paid off. I started a “RecTech” tip series for employers.
The first video now has nearly 1,000 views in the first 2 weeks.
And it also helped me by getting a bunch of unsolicited invites from recruiters and HR folks. Interestingly, my first video was seen by more 2nd level connections which means I was seen by people who hadn’t heard of me yet. I reached a brnad new audience.
Start getting your job board some brand awareness and do your own video series or a screencast. (Use a tool like ScreenFlow or Snagit). Marketing never stops!
FYI: My second video has nearly 400 views. Watch here.
Job Board News and NotesBy chrisr2 on August 22, 2017 | Comments Off on Job Board News and Notes
Here’s a quick look at some new sites and launches happening in the job board industry.
- New Site for Design Professionals
Design Milk Jobs is a new resource for design professionals, architects, artists, and other creatives looking for a fresh start or for hiring managers recruiting talent for creative and niche professions, architecture firms, and design brands.
The newly launched site – http://designmilkjobs.com/ – will focus on all creative industries including but not limited to: Architecture, Business Development/Sales, Education, Fashion/Apparel Design, Fellowships/Grants, Game Design, Landscape Architecture, Non-Profit, PR/Marketing, Publishing/Media, Retail, Social Media and User Experience.
Full press release. NEW YORK, NY (PRWEB) AUGUST 08, 2017
- Polish Job Board Gets Mega-funding
Technology Crossover Ventures has invested $95 million in Polish job board Pracuj Group, its first investment in Poland.
The deal was initially announced in June with no financial terms. As part of the investment, TCV General Partners John
Doran and David Yuan joined the company’s supervisory board. The Pracuj Group will use the cash for international expansion and to expand its product suite.
- Smart Job Board Updates
The team at Smart Job Board has added better SEO features to it’s category pages and also a few enhancements to company profiles. Check it out.
- Lightboard Launches Redesign
Lightboard was the first and still the only lighting industry focused job board. Since our launch in 1997 we have strived to bring to the industry the best internet based lighting industry career and staffing solutions. “We are super proud of the function and ease of use of the latest version V of the lightboard” say Art Hayden , marketing manager at Lightboard. “ Employers find it super easy to upload jobs, job seekers find it easy to post a resume, easy as cut and paste. Searching for both is even easier”.
- Mobile Hiring App Heads to NYC
ShiftPixy is a new mobile hiring app for matching shift workers with employers. They are opening an office in New York it was just announced. Apparently the company is already public on the Nasdaq but this is the first I have ever heard of them. They compete with other apps such as Hyr. Read more.
- Werk It Girl
Werk raises 2.9 million for women and jobs. Users must pay $48 per year to join. Will be interesting to see if they can make money off women seekers. Read more.
- Snagajob = ATS
Snagajob adds scheduling/communication features. Don’t look now but the big job boards are adding more ATS features to their dashboards for employers. Read more.
- Got a Record? New Job Board Helps
Menlo Park, CA— 70MillionJobs.com, the Internet’s first job board for America’s 70 million formerly incarcerated men and women, continues to grow rapidly. According to Richard Bronson, 70MJ’s Founder and CEO, there are nearly 1.5 million active job seekers in its community. “Applicants come to us through a variety of channels,” said Bronson, “including referrals from community-based organizations, parole and probation departments, word-of-mouth and our own outreach. Right now, we’re at about 1.5 million, and growing. For a national employer seeking motivated, hard-working employees, while at the same time enjoying significant federal tax credits, we can deliver, on-demand, at scale.”
- DentReps Acquired
Dentreps, a niche board for dental jobs has been acquired according to its owner who contacted me recently.
Potential Job Board Revenue DriverBy chrisr2 on August 21, 2017 | Comments Off on Potential Job Board Revenue Driver
Guest Post: Olivia Gamber has asked me to forward this message to any interested job boards looking to add more revenue to their base.
Are you looking for a way to consistently add value to your audience while also monetizing the traffic from you job board?
What if you could give away high quality valuable content and get paid to do so on a regular basis?
If this sounds good to you, then I have an advertising partnership that may be of interest that I want to share with you.
Career Attraction is a company that helps job seekers make successful career transitions through their training and services. Their system has helped over 15,000 clients since 2008.
Career Attraction has currently been partnering with a select group of job boards and websites in the career space to purchase opt-in leads.
Instead of the traditional affiliate partnership, they’ve found this approach to be a double win for their partners for two reasons:
- You get paid regardless of whether there is a sale or not.
- Their approach only puts their offer of their free bestselling book and webinar training session in front of those who really want it.
How does it work?
If you both determine the partnership is a good fit, then the process is extremely simple and requires limited time and effort on your part.
There are two ways to promote their book or free workshop to your audience:
- You can share the free book or workshop with your audience and you will be paid for every individual who opts in to the free resource.
- You can set up a co-registration for new opt-in leads, and then only those who demonstrate interest in receiving their free resources will then receive communication from Career Attraction
You can learn more about this book by seeing the reviews on Amazon here.
If you are interested in sharing a free best-selling book with your audience to help them accelerate their job search, then I would encourage you to reach out to Olivia Gamber to schedule a call to explore if this is a good fit.
You can reach her at Olivia@careerattraction.com
Q&A with Geebo Classifieds’ Greg CollierBy chrisr2 on August 15, 2017 | Comments Off on Q&A with Geebo Classifieds’ Greg Collier
Some sites go under the radar in our industry but sites like Geebo.com, a classifieds competitor to Craigslist, has been around for nearly 18 years and still remains a profitable, lean team. I asked their Founder, Greg Collier a few questions about his company via email.
Describe Geebo and its history.
Geebo was launched in 2000 in order to provide a better user experience than what was being put out by hard-copy newspapers. Geebo was also self-funded and started turning a profit two years after launch.
How big is your team and where are you located?
Our team is 3 people and we are located in McLean, Virigina.
What is your web traffic like?
We receive 2.5 million pageviews per month.
Are paid job listings the primary way you earn revenue or do you charge for other listings?
Paid job listings are the primary way we earn revenue but we also earn revenue from commercial vehicle and housing feeds, email marketing, and display advertising.
What are your basic prices for job posting? What is your value proposition to employers?
For job postings employers can post 1 job for $75, 5 for $350, 10 for $695, and 20 for $1,295. What really sets us apart from other job boards is our diversity of content. Geebo gets the passive job seeker where stand alone job boards cannot.
The term ‘safe community classifieds’ tagline seems to be a dig at Craigslist. Comment?
It isn’t a dig at craigslist as much as it is letting consumers know that they have a safer alternative to other classifieds sites and apps that don’t monitor their ads for scams and criminal activity that violates their own terms of service.
Predict the future…what do classified sites look like in 5 years?
It’s difficult to say as technology advances so quickly and unpredictably these days. The obvious answer would be everything will be based on mobile apps since that’s where the market seems to be headed now, however, in 5 years there could be an entirely new technology that could change the face of the market.
Established, SEO rich job site up for auctionBy chrisr2 on August 14, 2017 | Comments Off on Established, SEO rich job site up for auction
JobofMine.com has been around since around 2009 and is a free global job board. I purchased the site 3 years ago and would like to sell it to fund other projects. It is now up for auction on Flippa. [View Auction]
The site was originally developed on a different platform but that became too hard to manage for me so earlier this year I switched it to the Smart Job Board platform. In doing that it lost a bunch of traffic (which I knew was going to happen) but I wanted to start fresh and attract more US visitors. The original site had been coded years ago and it was finally time to evolve it. Site now averages 7-8k monthly uniques all coming in from search engines/social media.
Jobofmine.com has a Domain Authority ranking of 47 and Page authority ranking of 54.
If you already own a job related site this is a great pickup. You can instantly boost your SEO with thousands of new backlinks by forwarding jobofmine.com to it. Over 100 domains link to Jobofmine.com
Buying established job sites in order to redirect is a proven traffic strategy that works. I have done it several times over the years by buying sites at auction. This site also comes with over 45,000 social media followers via Twitter/Facebook/Linkedin.
How to find free XML job feeds to use (member only)
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Use Desktop Push Notifications for Instant TrafficBy chrisr2 on August 1, 2017 | Comments Off on Use Desktop Push Notifications for Instant Traffic
If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications.
A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If you use Facebook you may already get these notifications. I also get them from sites like ERE Media. They are fairly non-intrusive but great at generating instant traffic.
Recently I helped install them on a job board with 100k monthly visitors. In the first 10 days they have already attracted 1,029 subscribers. I conducted two test pushes which resulted in nearly 50 clicks back to the website in just a few minutes. Prompt your user base to come back whenever you push to them. It’s as easy as creating a tweet.
Above is a snapshot of the two test campaigns using a tool called Pushnami. They each brought in 49 and 45 clicks respectively.
At a cost of just $25 per month for up to 2,000 subscribers this is a pretty cheap way to get traffic. More and more websites of all kinds are leveraging push notifications. Job boards should too. There are lots of tools to do this. In the case of Pushnami the notifications also work on Android phones.
All it takes is a simple insertion of code on your site and you can begin to gain subscribers and start using them to promote pieces of content to draw them back. You can even schedule these notifications on a schedule.
To Run a Job Board Today You Need…By chrisr2 on July 25, 2017 | Comments Off on To Run a Job Board Today You Need…
Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing.
Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly fail.
I still see too many ‘build it and they will come’ founders in the recruiting space who think their product will sell itself.
You need to get good at;
- Lead generation
- Email marketing
- Content marketing
- Social media engagement with your customers
So my advice to you is before you launch your site, app or other tool, learn as much as you can about online marketing. Educate yourself or hire someone who’s done it before.
Like me 🙂
5 New Job Board LaunchesBy chrisr2 on July 24, 2017 | Comments Off on 5 New Job Board Launches
Want to know what’s new in the job board space? Seems like their is a renewed interest in online recruiting these days (thanks to Google and VCs). Here’s a quick tour of 5 new job boards. 3 in tech, 1 in government and 1 for manufacturing in Georgia.
Update on Google Jobs (screencast)By chrisr2 on July 18, 2017 | Comments Off on Update on Google Jobs (screencast)
We are about 3 weeks in to the launch of Google Jobs. There’s lots of buzz in the industry and questions still abound. Here’s a 5 minute screencast of some things I learned about whats happening with it.
Anybody else wish for pagination in results? Would be nice if they also showed a count of how many jobs were found in each query.
LINKS mentioned: Instructions for getting included