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Indeed adds endorsements to resumes, on collision course with Linkedin
Breaking News: Indeed.com, the big boy of job sites just added endorsements to its resumes product.
They just took a page out of Linkedin’s playbook and fired a warning shot across their bow.
Wow. I think this is a big deal and signals a quiet new war happening in the online recruiting space. As industry insider, Joel Cheesman recently said to me, ‘they’re on a collision course with Linkedin’. He’s right. From a recruiting perspective these two companies are the hottest players in the market. And each of them is after the same recruitment dollar that employers have to spend. Eventually, Indeed and Linkedin could become the ‘ATS of the future’.
Their new endorsement feature (endorse.indeed.com) appears to be rolling out quietly. I only discovered it after a job seeker tipped me off. There’s no mention on the Indeed blog about it. I happened to see a post from someone on facebook about requesting an endorsement for ‘my indeed’ resume. When I clicked, I was presented with the page below. The endorsement feature uses Facebook as a third party. I’m guessing thats for transparency sake. I didnt actually make the endorsement so I’m not sure what happens next.
This is a fascinating move by Indeed. Up until now they didnt seem to have any intention of going beyond just a resume listing. But its clear now that they are coming after Linkedin and other players in the applicant tracking space. Could some sort of Indeed social network be next?
It will also be interesting to see how Linkedin reacts to this. Will they buy one of Indeed’s competitors? I have long surmised that SimplyHired would be the perfect partner for them. SH is the second most popular aggregator, they’re both in silicon valley and would make a great ‘upsell’ to existing Linkedin customers. And since Linkedin just sold more stock there is already speculation about them going on a spending spree. Plus the folks at SimplyHired have been sprucing themselves up lately. They made a bunch of new hires, rebranded their look and are trying to regain some ground lost. Linkedin could make the perfect suitor.
Whatever happens, the talent technology landscape is sure to shift in the next year or two. I feel the earth rumbling beneath my feet. Only time will tell whats left when the dust settles.
For Sale: JobsinSocialMedia.com
I’m looking to sell Jobs in Social Media, a niche job board that I started back in 2009. Its a small but solid site that has great SEO with tons of backlinks but it needs more attention than I can give it. And since my other startup is taking up most of my time I want to use the money to help that get off the ground.
So download and read the sell sheet below. If interested contact me here.
New find: job aggregator software script
Is your product targeting active employers? (member only)
Recruiters on twitter
There are a lot of recruiters on twitter. If you did a survey I bet recruiters, sales people and social media consultants are in the top 10 occupations for people on the platform. So from a job board or HR tech product standpoint you better be engaging with them, after all, your business depends on their dollars.
Start following them and retweet their stuff, favorite their tweets (they’ll get pinged with an email), start developing a relationship with your target market.
For a few weeks this summer my developer and I built a simple twitter directory for recruiters, staffing and HR professionals. Its called ‘RECRITTERS‘ (mashup of ‘recruiter’ and ‘twitter’) . Its a cool site that organizes them into industry and also has a leaderboard that shows the biggest influencers according to number of followers. Its only got about 100 or people in it but it will get bigger over time. And since I own it, it doubles as a lead gen tool.
You can create cool things with the Twitter API, Recritters is a great example of that. Feel free to use it to find recruiters to follow, but beware I dont allow job board accounts on it. Trying to keep it people focused.
How to use G+ for job board marketing (member only)
Breaking news: Adicio gets Mashable’s job board
Big win for job software provider Adicio as they just convinced Mashable to convert to their software from Jobamatic. (read article) This is a big blow to Jobamatic and may point to its limitations since they dont offer a resume database and have very few features to speak of. I wish those that run Jobamatic take this as a sign that the product needs an overhaul.
Their new job board can be seen here;
myCNAjobs.com is a well designed job board
Niche job board myCNAjobs.com has a new look which I really dig. Its one of those “micro-niche” type job boards that focus on one type of job. In this case, Certified Nursing Assistants (CNAs). They just introduced a new “badging” system for their job seekers. According to the article;
For those on the job hunt, the latest release from myCNAjobs allows caregivers to earn badges for caregiver training achievements and standout for their willingness to work in various positions, including live-in caregiver jobs. Employers can find the badges displayed on caregiver profiles, allowing them to filter the workforce to find a qualified hire.
I think giving badges to job seekers is a great idea that most any niche site can copy. Its another way to keep seekers engaged on your site as well as providing employers with more trustworthy candidates.
And I love the new look of this job board. Its beautiful. I especially like the zip code search function. When you have a job board with only one type of job you only need to provide a way to search by location since the job title (aka keyword) is always the same.