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Latest Posts by chrisr2
Who’s Going to TA Tech Orlando?
Next month the job board association (formerly known as IAEWS) is holding its annual vendor conference in Orlando under its new name TA Tech. They have rebranded to be more inclusive of talent acquisition technologies not just job boards. For me, it will be my first visit to the event in several years. I’m looking forward to reconnecting with my industry friends.
I go mainly for the networking but if you are a newbie its a great place to make connections and learn. Consider going if you have the time. The event takes place on the weekend which makes it even easier.
Ripple Media Joins the Programmatic Ad Buying market
Just noticed this press release the other day. A new company is set to challenge Recruitics in helping make your spend on the aggregators more efficient. If you already spend thousands with the aggregators buying traffic, these services make your spend more efficient.
NEW YORK, March 10, 2016 /PRNewswire/ — Ripple Media Group, a New York-based recruitment media buying team, announced today its intent to partner with major and niche online job boards. Ripple works with the leading traffic providers, while leveraging big data and programmatic tools, to drive greater traffic buy performance.
Kyle Leigh, Co-Founder and President, states that “job boards are under incredible pressure to deliver the optimal jobseeker experience and employer return, all while garnering acceptable profit margins. For job boards to thrive, they must be able to provide unique applicants to employers at costs low enough to beat the ever shrinking price of postings and slots. This is difficult to achieve as search algorithms change, traffic prices increase, and employers demand less applicant dilution. Job boards need a partner who knows how to navigate around these difficulties to maximize return. Ripple offers just this partnership, enabling job boards to truly focus on what matters most: their content.”
Ripple’s team of media traders take the difficult and costly task of buying traffic off of job boards’ hands. The group employs economically-minded experts to programmatically manage these buys. It leverages the power of industry-leading platforms, including Clickcast, to trade traffic in real time. Because of Ripple’s immense buying power, it has created unique traffic source relationships that are otherwise unattainable by single job boards. “No single platform, nor set of data, nor source of traffic is the end solution. It takes incredibly smart people to manage these tools and sources to produce optimal results,” notes Leigh.
Job boards looking to engage with Ripple can get up and running within hours. Interested parties can request a meeting with email@example.com or visit in-person April 16th – 17th at 2016’s TAtech Industry Conference in Orlando, Florida: http://tatech.org/event/tatech-industry-congress/.
Ripple is a recruitment media buying group. Its team plans, buys, and manages programmatic media for job boards of all shapes and sizes. Ripple’s 1,000s of media partners are supported by its expert traffic traders. Ripple is headquartered in the trading capital of New York City. For more information, visit http://www.ripplemedia.io/job-boards.
Kyle built Bayard Advertising’s programmatic offering from a $1,000 trial to an 8-figure staple of business. He quickly saw the potential to take a similar model to the rest of the industry with Ripple. He currently lives in New York City with his Border Collie (and Ripple COO), Ziggy.
CONTACT: Kyle Leigh, 720-427-3319, firstname.lastname@example.org
Relaunching Job Boards for Aviation & Construction Industries
For the past several weeks I have been helping some new clients to replatform onto new software. In both cases they were using rather old software and after some discussion they chose to move to Jobboard.io. I began by customizing each site with its own look and feel using things like background images and changing colors of the NavBar, buttons, etc.
AviaNation.com is a long running aviation job board (launched in 2002) that used to charge job seekers for access to jobs. But that part of the business was dwindling so I convinced them to move to a paid job posting model. We were able to import their old jobs and most of their previous data except for resume data of candidates. We now need to re-educate job seekers via email to redo their profiles on the new site.
The new construction boards are a family of three sites that target general construction jobs, construction equipment jobs and fire & security jobs. The owner wanted to keep the same “theme” across all of their templates. So we simply changed icons in the logos to reflect each niche. I also created a badge that sits along the sidebar to denote their 10 years in business. The sites went live in 2006. Showing employers that you have been around for a while is helpful when trying to get them to post jobs. It makes your board more trustworthy.
All the sites are now mobile friendly, collecting emails via Mailchimp, using Stripe for ecommerce payments and Jobs2Careers for backfill.
If you want me to give your site a makeover just contact me to learn how.
New Job Board Sightings
Here’s a quick look at some new job boards that have launched or made other news recently.
ITJobCafe is an eight year old job board that just launched a new mobile friendly design. They have collected 100,000 tech resumes since starting and use job distribution to give employers more value (more sites, 1 price). READ MORE
CornerJob is a Blue-Collar Jobs Marketplace App With $10M Series A round of funding. This is a Euro based startup where recruiters and pre-selected job seekers chat via the CornerJob messaging interface to determine suitability for interview. Unsuccessful job seekers are at least told within 24 hours whether they have been pre-selected for a role for which they have applied. [via techCrunch]
Poached Jobs, a Portland, Ore.-based job board and hiring platform for bars and restaurants, has raised $2.25 million in funding, roughly two-thirds of a planned offering amount of $3.3 million. [via Geekwire]
DealerPeople is a new dedicated job board exclusively for automotive dealerships and candidates seeking a career within the automotive dealership industry. http://www.dealerpeople.com/
Flexiworkforce is a new flex job board that recently launched in the UK. Here in the U.S. we have FlexJobs.com which has done very well over the years charging job seekers for access to hard to find jobs.
Joblisting.com: Somebody made a new “Jobster” (remember them?). Have to register to gain access but i have not done so. Someone let me know whats on the inside.
Niche Job Board TreasuryJobs.com For Sale
I’ve been hired to help broker the sale of TreasuryJobs.com, the only niche job board that serves that sector of the financial job market in the United States. The site launched in 2014 and has significant double digit sales with a strong history of growth since its inception. The site is hosted on the ForceFinder job board software platform.
This is a RARE opportunity to not only get into the online recruiting space, but to buy a business with few direct competitors. It offers excellent expansion possibilities and comes with everything you need to run the business. The founders have done the hard work of building the foundation, all you have to do is take the baton, and keep running.
Some notable aspects of this sale include the following;
- You get additional country domains such as treasuryjobs.ca, treasuryjobs.co.uk, .br, and .in to aid a global expansion.
- You get a site that holds the #1 spot on all major search engines for the term treasury jobs.
- You get to work with some of the largest and most prestigious companies in the world.
So if this opportunity excites you please call 203-572-2053 or contact me to learn more. I can break down some additional details and get you started.
Serious inquires only, please. 6 figure asking price.
Just heard about a new WordPress plugin that lets you add SimplyHired listings to your blog. If you just want to earn a little extra cash its a simple solution you may find useful. Expect to earn around 6 cents per click, at least thats been my experience with SH. You need to sign up at Simply-Partner to get your API key so you can become their affiliate.
NOTE: you cannot post jobs with this plugin, it is only for displaying jobs.
Let me give your site a PR Boost
Part of what I do as a consultant in the online recruiting industry is to raise awareness of my clients among recruiters and employers. Over the years I have amassed a strong network of followers who like what I share and write. I’ve also built several email lists and groups of recruiters that I can quickly get your name in front of. Think of me as your brand evangelist. I help both job boards and other types of recruiting tech companies who want to target recruiters and employers.
So I’m now offering a simple, affordable public relations product to do just that.
It’s called “PR Boost“.
Using my various channels and lists I will personally introduce your site/service to a minimum of 10,000 recruiters and HR professionals.
Your PR Boost starts with a custom written article which I’ll be publishing on my LinkedIn Pulse account. Like this this one I wrote for TaxJobs.
From there I will share it across various groups on Facebook and LI that target recruiters. Then I’ll email it to a variety of opt-in email lists which I’ve been curating for many years online.
All of this happens over the course of two weeks to maximize exposure and raise awareness of your brand.
Benefits of a service like this include;
- SEO boost: I will end up getting you several back links from related websites that will help increase your Google ranking.
- Traffic: My PR efforts will result in more quality, employer traffic coming to your landing page or site.
- Branding: Introducing your name to a large group of recruiters/employers will help establish you in the marketplace. This is particularly useful for new vendors who are not well known yet.
So if your site or service could use a PR Boost then let me know.
Concierge service for Jobboard.io
As part of my suite of consulting services I am now offering a complete A to Z setup & launch service for those interested in starting (or migrating) their job board to the Jobboard.io platform. It’s the quickest, easiest way to get started in the job board industry.
Here’s what the service entails. In a two week span I will;
* Conduct a one hour prep call with you to plan the project, discuss details and answer your questions.
* Explain what third party tools you need to sign up for such as MailChimp and Adsense.
* Setup and configure the entire backend panel inside Jobboard.io
* Create basic logo and design theme for your new job board.
* Configure your social media channels on Facebook, LinkedIn and Twitter and setup an auto publishing system for content.
* Mentor you on how to market and sell to employers and job seekers.
* Launch the site complete with a dedicated blog post on JobBoardSecrets.com
* Conduct one hour tutorial on how it runs and how to manage site going forward.
* Free email support after you launch for up to 6 months.
The cost to you is $1,650 (USD).
NOTES: $1,000 is due up front with balance due prior to your final tutorial call. If migrating site from a current platform it may add $300-$500 to cost.
New job board for engineering jobs in Canada
Meet JobsinEngineering.ca – its the latest Canadian niche board to launch in the Great White North. Its focus is to deliver jobs and candidates for the fields of mechanical, electrical, chemical, civil and other types of engineers. Since Canada has a large engineering base due to its many oil and gas regions, it’s a niche with solid foundations.
I actually helped its founder, Anthony Lapido, configure and launch the site. Built on the Jobboard.io platform, it will offer free job listings with a “featured” posting available for $50. Anthony will be blogging about the engineering job market as well as giving advice for career seeking engineers.
Not wanting the site to look too “cookie-cutter“, I inserted some engineering drawings as the site background to give the design some pop. I also configured the entire backend for Anthony and got the site up and running in less than a week including the creation of all his social media accounts and setting them up on Twitterfeed to auto-publish.
Would you like me to create a site like this for you? I charge around $1,500 to setup and launch a site via the Jobboard.io platform. I can take care of everything from logo to social media channels to the complete configuration of the backend and get you live in about a week. Plus you get a free blog post here announcing your site complete with an SEO friendly back-link.
I asked Anthony for some feedback on the project (and me), here’s what he said;
Chris support was pivotal in helping me understand the primary activities to focus on in the development of my job board. When starting any endeavor there can be multiple opinions and approaches towards execution and this often causes over analysis and in some cases a complete halt on activity. I was in this position and had almost given up when i decided to call Chris.
In our first conversation his input instantly helped me identify how i could save roughly $2000 canadian in my selection of a software provider. But more importantly his input and support throughout the development of the job board saved me a SIGNIFICANT amount of time and effort which i would have spent spinning my wheels and trying to decide.
In roughly 2 weeks Chris was able to do something that I had estimated would take me 4 months in the best case scenario. Chris definitely knows his stuff and i would recommend him to anyone planning on starting a job board.
If you think you’ve found a good niche to target and have always wanted to start a job board contact me to learn more.