Viewing Profile: chrisr2
Latest Posts by chrisr2
Glassdoor Claims #2 Traffic Spot Among Job SitesBy chrisr2 on June 19, 2017 | Comments Off on Glassdoor Claims #2 Traffic Spot Among Job Sites
Based on unique users, custom job list sites and the % Change Media Trend Report by comScore Glassdoor now claims 45 million monthly uniques.
Indeed.com is of course number one, CareerBuilder.com, Monster.com and ZipRecruiter.com round out the top 5 job boards in the country. I believe Indeed is around 200 monthly uniques but that is a worldwide number.
According to the release, “Glassdoor is the fastest-growing U.S. job site(1), increasing an average of 28 percent per month since January compared to the same period last year, according to comScore. This continued growth has propelled Glassdoor ahead of competitors, many of which are seeing traffic decline year over year, to become the second most-visited job site in the U.S. for 11 consecutive months(1). Glassdoor welcomes an average of 45 million monthly unique users(2).
At the same time, a new survey conducted by Harris Interactive of U.S. workers reveals people significantly prefer Glassdoor’s job search experience over other job sites(3). Only Glassdoor aggregates millions of job listings and tightly integrates company ratings, salary estimates and interview questions into actual job postings. This unique job search experience provides job seekers easy access to all the available jobs combined with important company insights to help them make more informed decisions about where they apply and work. And, being more informed is an advantage for candidates as third-party analysis of more than 30 million applications has shown that candidates who apply through Glassdoor are twice as likely to be hired than those who apply through other job sites(4).”
Glassdoor is also under fire for its anonymous reviews however. According to a FoxBusiness report, The Justice Department is clashing with career site Glassdoor over the company’s refusal to identify users who posted anonymous employee reviews of a veterans health-care company under federal investigation.
3rd Party Widgets for Your Job BoardBy chrisr2 on June 12, 2017 | Comments Off on 3rd Party Widgets for Your Job Board
I use a bunch of third party tools to enhance my clients job boards. Here’s a quick list of widgets to add to your own.
- Feedburner – RSS feed management
- Feedmikle – RSS feed management with a paid version
- Statcounter – easy stats
- Sumo – social sharing/email collection
- Dlvr.it – social media management
I use Feedburner a lot when i want to utilize its extra features like its Headline burner which creates a scrolling box for any RSS feed. It’s also a good place to store all your RSS feeds in one place.
I use Feed Mikle to create good looking RSS widgets to embed on various pages. You can use it to display your job board blog feed. The paid version is just $89 per year and lets you remove their name at bottom. Its very customizable.
I use Statcounter as a 2nd statistics tool. It provides an easy to use interface and when i just need a quick look at stats for a specific site of mine it is faster than going to Google Analytics. I especially like its ability to drill down into nitty gritty details like Recent Visitor Activity. It also shows things like screen size, browser used and other interesting data. It’s free with paid levels.
Sumo is a great service and has a ton of tools to boost your traffic. I sue it mostly for social sharing buttons and pay for the better email popup boxes hey have that connect with my Mailchimp lists. Really great service for any web site.
Dlvr.it is my social media management tool that I pay about $30/month to automate 25 different feeds to may various social media accounts. I have several with over 60k followers so this tool helps me grow those channels over time by auto publishing content from blog & job RSS feeds.
Job Posting Schema – Why Your Job Board Needs ItBy chrisr2 on June 6, 2017 | Comments Off on Job Posting Schema – Why Your Job Board Needs It
A SEO expert who I read regularly thinks the Google Jobs results are being driven by sites that employ a certain job level schema.
He’s probably right. Google needs job data in a specific format and sites that use it are in a better position to be ranked. In the post he points out two examples from Glassdoor and Catholicjobs.com that employ it in their underlying code.
View the schema here: http://schema.org/JobPosting – platforms like Jobboard.io have been using this schema for years. I don’t know if other job board software vendors use it but if not, they better start. If you have a custom built site have your developer restructure the code to comply with these guidelines.
Job board headlinesBy chrisr2 on May 30, 2017 | Comments Off on Job board headlines
Recruit Holdings (parent of Indeed) reported revenue for the full year of (USD $16.1 BILLION), an increase of 15.8% compared with the same period last year. Their EBITDA was $2 billion. [full details]
Nationaldriverjobs.com Introduces Drivers’ Job Board for Use In All Over the US. [Another trucking board]
StudentHire is a Canada job board for students. [read article]
AARP launches new job board, powered by Webscribble. Targets over 50 job seekers. [read the news]
Watchdog Jobs, is a new job board-based platform that features contracts, private, and federal work abroad available to any American today, was this week officially opened by founder and Marine Corps Veteran, Nathan Schweikart. [check it out]
I just helped 2 staffing firms set up their own job boards. These sites offer them the opportunity to diversify their revenue streams, collect their own resumes, and broaden their reach. Each is powered by Smart Job Board.
- LoGoJo.ca is a site that lists jobs for city and government organizations in Canada. https://logojo.ca/
- SilverStateJobs is a local site serving the state of Nevada. https://silverstatejobs.com/
Solid example of a job board branding itself on social with visuals. Caught my eye.
— Silicon Armada (@SiliconArmada) May 28, 2017
Thoughts on Google JobsBy chrisr2 on May 22, 2017 | Comments Off on Thoughts on Google Jobs
Well, the rumors were confirmed last week when Google’s CEO announced they will be officially entering the recruitment space with their own job search engine at the Google I/O conference. The news in recent months about their jobs API and more recently the Google Hire ATS were clues to their job search ambitions.
And just like that, Indeed can no longer call itself the ‘Google for jobs’.
I have long surmised that the only threat to Indeed, which has become a large and powerful force in the industry (some might say too powerful), could only come from Google. Now a new battle for jobs is about to take place. In a few weeks we should start seeing Google’s new initiative in action as it begins to rollout here in the U.S.
For Indeed this news is surely something they saw coming. In the past few years they launched a slew of new products like Indeed Prime and others to begin the long road towards diversifying their revenue streams. They knew their dominance could and would be challenged one day. That day has finally arrived.
CareerBuilder, Monster and the other partners like Facebook that are part of this new Google initiative, must be giddy at the anticipation of a new source of traffic.
According to the USA today story, here’s how it will work from the job seeker perspective;
EXAMPLE…”when conducting a search for sales jobs in Raleigh, North Carolina, openings will soon begin to appear at the top of results. A job seeker can narrow the search by applying filters, such as jobs posted in the last three days, entry level versus management roles, full-time roles versus part-time, and roles in a particular industry such as retail. Once a job seeker spots something promising, they can click through to the website where the listing is hosted and apply there.”
It’s unclear to me at this point how job boards and employers will be able participate in Google jobs. To be included in things like Google News you have to submit your site and be reviewed by Google in order to be verified as an actual news site. Will it work the same for job providers? A check of the Google I/O event site shows nothing. And their jobs api is still in Private Alpha with a small number of partners.
Have they already analyzed all the jobs online using “machine learning”? We will have to wait and see. Some articles I read claim it has “millions” of jobs indexed from across the web.
I’ve heard some in the industry think Google Jobs will be another trojan horse just like Indeed did with boards over time by stopping their free traffic. I don’t think this will be the case with Google (though I am not totally discounting that theory). Indeed is strictly a job vertical, Google is a general search engine. Nor do they have a salesforce like Indeed’s to go out and solicit employers to post. To them, jobs are just another piece of content to be indexed. To Indeed, they are a source of revenue. Google will most likely push job postings through its ATS product and the fact they are partnering with the likes of CareerBuilder and Monster is a good signal to their intentions. Job boards spend money on ads, they won’t want to upset that. But this probably means you can expect to pay more to be seen on Google since they will be pushing organic results below the page.
If you care about your SEO traffic you should probably keep an eye on your Webmaster Search Console and keyword traffic in the coming weeks. For Indeed, those numbers will certainly drop as Google takes over the top spot for many searches they currently hold. With 200 million users worldwide, even a 10-20% drop in traffic wont really affect Indeed’s sales. They already have the mindshare of candidates. I am curious how else it will affect rankings for employers and well established job sites. Some employers complain (rightly) that Indeed’s results rank higher than their own. Perhaps this will right that wrong.
Whatever the case, things are about to get interesting again for online recruitment. Welcome to the jungle, Google.
PS…For a recap of other blog posts on this Google Jobs rollout check out RecruitingHeadlines.
Job Board PRBy chrisr2 on May 15, 2017 | Comments Off on Job Board PR
A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers.
The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the recruiting world, ERE and HR Tech Dirt. By paying a few hundred bucks to PRweb.com, the new job board got noticed and that was the point.
If you are looking to announce something I also have a PR service at RecruitingHeadlines. The cheapest version is $99 and goes on the site as well as an email list of 1,000 recruiters. It’s a much more targeted list of potential clients versus using a national PR service.
So get out there and do some PR of your own. You never know who will pick it up.
DZone, Inc. Announces “DZone Jobs”, a Job Board and Placement Service Aimed at Connecting Organizations with Experienced Software Development Talent
Leading developer media company, DZone, Inc., today announced the launch of DZone Jobs, a new hiring service, designed to help organizations find and recruit top-end software development talent.
DZone’s new talent solution comes in response to growing demand for software development talent. According to Stack Overflow’s 2016 Developer Landscape Report, developer unemployment runs at a near industry low of 2.12%, while 15% of all developers are actively looking for new jobs, and 63% are open to hearing about new opportunities. This means that, while there are many developers looking for new opportunities, many organizations are competing head-to-head to recruit developers that are in high-demand.
The new site (https://jobs.dzone.com) aims to connect employers with DZone’s global audience of development professionals with a unique set of tools and benefits including:
-A job board with exclusive focus on software development opportunities
-Cross-promotion into DZone’s global audience of development professionals
-Advanced resume search based on specific technology-based skills and certifications
-Bundled packages and discounts for organizations looking to fill multiple development roles
By combining a strict focus on software development talent with the global reach of DZone.com, DZone Jobs will offer organizations a cost-effective way to target development-specific talent.
“With developers in high demand, the competition is stiff for hiring organizations. Yet, there are many developers who are eager to learn about new opportunities” according to Matt Schmidt, President and CTO of DZone. “With DZone Jobs, we are giving hiring organizations a place to set themselves apart in the development community and connect with the world’s most experienced developers.”
For a limited time, DZone will be extending free job postings to employers to try the new service. For more information and to get started, visit https://jobs.dzone.com/.
About DZone, Inc.
DZone connects software professionals with free knowledge resources, tools, and opportunities to help them advance their careers and build the future. DZone has been building developer community for over two decades at DZone.com, and also provides its platform, AnswerHub, to some of the world’s largest companies to power their own developer-focused communities.
For marketers and recruiters, DZone provides services for engaging its global audience of developers through strategic content marketing and targeted talent matching solutions.
The site is powered by Jobboard.io
Why Job Boards Need to Hire SourcersBy chrisr2 on May 9, 2017 | Comments Off on Why Job Boards Need to Hire Sourcers
If you run a job board you should know that your #1 task is to generate quality applies to your clients jobs. They want candidate flow. If they don’t see at least 10 applications from your board in the first week of it being posted you are at great risk from disappointing that customer and losing them forever.
If you already have the traffic to generate enough applies that’s great. If you don’t, you may want to hire a Sourcer.
You need to think like a recruiting firm. Hiring a Sourcer on your staff allows you to seek out relevant candidates online using sites like LinkedIn and Indeed Resumes to reach out to that candidate and tell them a job you have might be great for them. That’s your chance to send them a direct link to the job listing and possibly convert them into an actual apply.
This could be an especially good tactic to employ especially if your board is new. New sites have a big challenge to build an audience but if you can find the right 30-40 people online, get them a link to a job they might like you can build up the site one by one and keep paying employers happy with enough applies.
Think about it. It’s not hard to find the right candidates online and message them these days. Thats what recruiters/sourcers do all day long. So I say take a page from their playbook and use candidate sourcing to augment your job board apply rates. Your clients will thank me later 🙂
Whats New In Job BoardsBy chrisr2 on May 8, 2017 | Comments Off on Whats New In Job Boards
I have been traveling extensively the past few weeks so It’s been hard to get posts out. TA Tech in Chicago was a great weekend and good to see some old industry friends and meet some new ones too. Got the chance to meet Mac from MacsList, Joe from WNYjobs.com and of course guys like Rodion (Smart Job Board) Alexey (Webscribble) and Richard and Neil from Madgex.
Good times guys. Next up for me is RecruitDC in a few weeks.
Anyway, below is some news and views that have caught my eye recently,
In acquisition news, the Cannabis job market just sparked up some news.
- The story of Jobberman – Learn about the founder of this Nigerian job board. (story here)
- PracticeLink.com, an online physician job board providing physician recruitment services to more than 5,000 health care facilities nationwide, is pleased to announce the launch of a new, redesigned website. This rollout includes a mobile app enabling physicians in all specialties to apply to jobs nationwide. (read the press release)
- I overheard at TA Tech that Beyond.com‘s current ownership bought back shares from it’s private equity investors. No doubt a smart move given the rapid pace of acquisition in our space.
DOMAINS FOR SALE
Kelley Smith is selling some domains.
Contact her at firstname.lastname@example.org