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Madgex introduces new revenue stream for job publishers
This is interesting. Madgex, the UK based profiver of job board software is launching a new Course Board platform. They are pushing it as a new revenue stream for job boards. Essentially its a directory specifically built to list educational courses.
According to the article on OnRec, “This exciting new addition to their product portfolio allows newspapers, publishers, associations and any job board to create a new revenue stream by marketing and advertising courses and course providers to their online audiences in a very targeted way.”
First of all I’m a fan of new revenue streams. Job boards these days need to have more than one.
A medical site called BMJ has it live right now. They list a variety of medical courses for their job seekers.
A directory of anything related to your niche is a good idea. You could charge for posting to the directory just as you do for jobs. It could be a list of consultants in your industry, courses, events, …whatever. -CR
Madgex is an expensive job board software which I dont recommend for newbies or startups. They are high end. But if you want to build a directory of your own there are wordpress templates like Listify which can do the job too for a lot less.
Always be thinking about diversifying your revenue stream. The more you do, the more your site will be worth in the long term.
I was wondering if you could offer some advice?
Dear Chris, I own the following domains:
conveyncingjobs.com has a website. The rest do not.
In most Commonwealth countries, a conveyancer is a specialist lawyer who specialises in the legal aspects of buying and selling real property, or conveyancing. I am not sure how best to monetize them all.
Is it something I could partner with someone with? I know your time is valuable but I would appreciate a any opinions or thoughts.
Well Grant, if I owned these domains, here’s what I would do. First I would choose Indeed.com to backfill each site. Indeed has enough jobs in each of those countries to pre-populate them with jobs right away. Then I’d build the job sites to power them. You have 3 options here;
1) use JobBoard.io and launch right away since they make it easy to get out of the box quickly with a job board. You can literally launch your site in one day.
2) use an off the shelf WordPress job board solution. Keep in mind that these are a bit more techie to configure and launch than something like Jobboard.io.
3) hire a freelance developer to build a custom job board solution (using the Indeed API) that you can leverage and use on ALL the domains. Create a “network” of Conveyancer sites for those countries and start to grow your brand & niche.
You’ll monetize mainly by Indeed affiliate earnings, adsense and job postings. I’d use the Indeed affiliate money to buy as many ads as possible on facebook and google to drive more traffic to the sites. By having multiple sites around the same niche for several countries you can maximize your affiliate earnings from Indeed.
Launch them all at once. Start to get backlinks by blogging, guestblogging and leveraging social media. Use your first 3-6 months to target job seekers and start to build your candidate base before you start to actively court employers.
Your “niche” is very narrow. I say this because it will affect your earning potential. So think of this as a second income for the forseeable future.
After 1 year you’ll probably generate between $250 to $1,000 per month depending on how much you hustle with your SEO strategy and how many hours per week you can work on them.
Leverage more Linkedin job search groups
Hopefully you are crafting lots of great job search content for your job board. If so, you should be regularly sharing that content on the biggest social media sites like Linkedin. Specifically groups on Linkedin. All Linkedin members are now allowed to join up to 100 groups . If you havent maxxed out your groups then you arent maximizing your free web traffic.
I have a job search group with about 2,400 members. Its called 21st Century Job Hunting. Please join and share your job search content. I’ll approve any job board owners asap if you want to start posting links to your job search advice content. Just be sure your post offers something of value to the job search audience.
Posting in Linkedin groups means sharing useful content.
There are thousands of job search groups on Linkedin for both local and industry niches. Take advantage of these free traffic generators by building your sites reputation with great content.
8020 Bootcamp in Vegas October 16th
Looking to take your job board to the next level? Consider attending this bootcamp being put on by my pals at Vitalfew. Held alongside the IAEWS congress you can learn from some of the brightest minds in our industry. HRtech is the week after so its a great way to fit in more learning and networking in one trip. Here’s the details;The 80-20 Bootcamp on October 16th, is an intensive workshop for Job Boards taking place prior to the 2015 IAEWS Fall Congress in Las Vegas, and featuring thought leaders in the Jobs space including Ethan Bloomfield (former EVP of Sales at ZipRecruiter and Founder of vitalfew:), Peter Weddle (Executive Director of IAEWS), and Mark Snow (VP of Performance Technology Group).The key premise is a focus on growth efforts that require the least inputs for the most outputs (thus 8020).At a glance:
- Date: Friday, October 16th, 2015
- Time: 7am – 12pm
- Location: Mandalay Bay Casino, Las Vegas, NV
- Included with registration
- Event materials
- Continental breakfast
- 2 attendees passes to 8020 Bootcamp
- Complimentary admission to the 2015 IAEWS Fall Congress (ONLY if you are a first-time IAEWS attendee)
- Cost: $695 (includes 2 attendees)
- More info: http://www.8020bootcamp.
- Registration: http://www.
- Continental Breakfast and Registration
- The Job Board Marketplace
- Peter Weddle – Executive Director, IAEWS
- Ethan Bloomfield – Founder, vitalfew: | Former EVP of Sales, Zip Recruiter
- Sales & Lead Basics
- Ethan Bloomfield – Founder, vitalfew: | Former EVP of Sales, Zip Recruiter
- People & Management
- Mark Snow – VP, Performance Technology Group
Jobs2Careers publisher details
My post last week about various publisher earnings stirred up quite a frezy. The voices behind J2C chimed in with some additional details about their own publisher program. “Compared to the three backfills you tested, J2C’s EPCs would be significantly higher without any transparency issues”, says Nick Roarty from J2C.
He sent me their deck with more details. The company also has an API, embeddable widgets and support for WordPress. Details here. Nick gave me 3 major reasons for larger payouts:
–Conversions: If your traffic converts to application at high rate, we will automatically increase the size of your payouts
–High CPC Jobs: Ability to prioritize high CPC jobs within your feed and eliminate jobs below your margin through a CPC floor
–Revenue Share: J2C offers publishers a majority revenue share that is above the industry average
My affiliate earnings from job search engines
I wanted to publish some info to give others a sense of what some of these affiliate programs from the major aggregators payout. I captured screenshots from my Indeed and SimplyHired powered sites for July which you can see below. My sites dont have a ton of traffic, you can see the impressions in the report, but you can get a sense for how much you can earn for every 1,000 page views you can generate.
First up is Indeed. From almost 50k page views I earned $163.59. Its nearly impossible to tell how much per click they are paying since they dont show me all the clicks I generate. Of the big 3, only SimplyHired and ZipRecruiter show you how much CPC you are earning. I’m not sure why Indeed doesn’t share this number with its affiliates. If I had to guess its only in the 5 to 10 cent range.
Next up is SimplyHired. I have a couple of niche sites on their SimplyPartner program. They have picked up a few postings too. But I’m only earning around 4 cents a click. The image below indicates a total of 2,290 clicks from July and earning from those clicks was $86.90.
ZipRecruiter. So far after only a few weeks of using them on one of my career blogs they are generating about 6 cents a click.
Bottom line: You have to generate a lot of page views to make any decent money. That’s why you should only think of backfill as part of the overall revenue stream behind postings and adsense. You may see better earnings if you have a site that targets more competitve niches such as nursing, truckers or tech. Most of my sites are fairly general in nature.
Look for job related domain names here (member only)
Find a job related domain with these sites. Read more…
ZipRecruiter launches job affiliate program
Joining the ranks of SimplyHired and Indeed, the folks at fast growing ZipRecruiter are launching ZipSearch, a new way for websites to embed their jobs and get paid per click. ZipRecruiter claims you can earn between .08 per click to $1.00. It’s a 50/50 revenue split according to their rep who emailed me. They have an admin panel you can check to see earnings.
We offer a 50/50 revenue share. Revenue is generated every time a visitor clicks on a job on your site with a payout of up to $1.00 per click.
If you are interested in signing up with them you have to apply here. You’ll need to give them your W9 tax info, have a quick phone call and then they will get you setup with the code you need. They also have hosted email alerts for your job seeker traffic as well if you want to monetize that. I think this is a great revenue generator for job/career related blogs.
UPDATE: here is what the admin looks like for reporting. I’m averaging just over 10 cents per click on a very small sample.