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  • Interview with Hire Our Heroes
    By on July 15, 2019 | No Comments  Comments

    On my latest RecTech podcast I had on the founder of HireOurHeores.com, a job board for veterans started several years ago.  Dan did something interesting from a marketing standpoint. He created his own “national day” for hiring vets. Its a great PR move that has helped grow the business. You can actually apply to create your own industry day at https://nationaldaycalendar.com/

  • Programmatic Job Players Getting Snapped Up
    By on July 15, 2019 | No Comments  Comments

    Suddenly the programmatic job players are in demand. In the past 10 days two of the industry’s biggest firms have been acquired.

    In early July New Hampshire based Appcast was acquired by European based Stepstone, owned by Axel Springer. And then on Friday, Indeed bought UK provider ClickIQ which only has a foothold in the UK region.

    My sources tell me both deals were in the works for some time but its hard not to see a connection between the 2 rivals. Stepstone owns several large job boards that serve the UK/Euro market and Indeed is always looking for ways to defend its turf. With Google for Jobs slowly eroding its traffic, these acquisitions give them a new business line and adds revenue quickly.

    So what next?

    I predict players like Recruitics or PandoLogic could be in play. Both are established firms in the U.S. with solid client bases. I wonder if a company like ZipRecruiter might dip their toe into this space?

    With job boards now buying the companies that help drive traffic to THEM, we have come full circle in the programmatic job market.

  • Does Your Job Board Have an Explainer Video?
    By on July 9, 2019 | No Comments  Comments

    I think any good internet business needs a good 1 minute explainer video and a job board is no exception. They offer you a chance to easily explain who you are, what you do and how you can help employers attract industry talent.

    While browsing Youtube today I noticed this one below. It’s not a particularly great video but I think you get the idea.

    I get my explainer videos done via Fiverr. For a few hundred bucks you can get one also. An explainer video is a good asset to have on your pricing page and in rotation on your social media channels. You will just need to write the script and hand it over to the person on Fiverr. Here’s the link on Fiverr to get your own.

    If you need help writing the script let me know. For a small fee I’ll help you craft it.

  • Job Wrapper Propellum Announces New Service
    By on July 8, 2019 | No Comments  Comments

    Propellum Infotech, provider of job wrapping solutions for the job board industry, has recently announced its latest offering – a new job automation software for the immediate onboarding of companies. Job posting sites can now outsource their operations to Propellum, which will then look after daily job scraping, data normalization, job feed enrichment and ultimately automatic job postings.

    This, in response to the growing need for daily operational assistance required by job boards. Propellum has also announced that they will be doling out analytics in the form of monthly or weekly reports for Job sites. This will ensure that job posting sites are kept thoroughly informed about their operations, all the while requiring minimal resources on their part.

    The need for new job automation software
    When asked about the need for the new solution, long-term job wrapping expert Bharat Chauhan, who is the Sr. Manager – Product Implementation & Support at Propellum, said that “In order to deal with new competition, job boards need to focus their efforts more towards marketing their presence and developing new service offerings. They can’t do it with their hands tied up in daily operational tasks – or rather, it is very expensive to hire & maintain entire teams dedicated to job board operations. At Propellum, we’ve automated the whole process of job wrapping using our vast experience. Now, Job boards are free to scale and can be assured of the best quality job listings being posted to their sites”.

    Propellum has previously worked with giants in the job listing field, namely, LinkedIn, Monster, Snag and Jobs in the US. The team comprises of several data analysts, customer service technicians, quality experts as well as the best job scraping technology; and their service offering is solely dedicated towards job wrapping solutions. As for the new job automation software, the technology is flexible enough to accommodate customizations in job fields, job type, company type, location, etc. Furthermore, the new job automation software gives out daily job alerts on how many jobs are being added to the job board. It is capable of identifying which fields on a particular job posting are missing and intelligent enough to auto-update those fields using information gathered from the employer site. Once onboarded, a job board can choose its feed delivery features or even transfer data to their job board using the software’s job API feature.

    The road ahead for Propellum
    After the new job automation software, Propellum seeks to develop analytics for job boards. One of the employees offered that “Our clients are always looking to develop their service offerings for both, companies and jobseekers. Propellum hopes to aid those efforts through a large amount of job data that we collect on a daily basis. Developing data analytics for job boards could highlight any unconventional ways to bridge the gap in their service offerings or at least identify which markets they should channel their marketing communications towards.”

    www.propellum.com

  • Interview with ZipRecruiter’s CEO
    By on July 2, 2019 | Comments Off on Interview with ZipRecruiter’s CEO  Comments

    Ian Siegel, the CEO and founder of Ziprecruiter was recently interviewed on the Pattern Recognition podcast. It was a very interesting conversation and you can listen via the player below. He talks a great deal on how he built the company, how matching/AI are now driving customer happiness as well as thoughts on building a two sided marketplace. Give it a listen.

  • AndroidJobs.com – What’s It Worth?
    By on June 25, 2019 | Comments Off on AndroidJobs.com – What’s It Worth?  Comments

    A reader and the owner of AndroidJobs.com has contacted me looking to possibly sell his domain.

    He asked what I thought the domain is worth. I told him beauty is in the eye if the beholder so thats a tough call. But my estimate is that it could fetch as much as $10k on the open market. It is a tech related domain which is good but its also very ‘niche-y’ which could possibly create a ceiling on its revenue potential over time.

    There are dozens of other programming focused job boards already online and this would be similar to those.

    It would be a good pickup for an IT consulting company that specializes in building android apps or a recruiter in that industry. You can make a bid for it on Flippa right now.

  • Job Board Company Rebrands – Slightly
    By on June 24, 2019 | Comments Off on Job Board Company Rebrands – Slightly  Comments

    Track5Media, LLC dropped the word “media” from its name and is giving the company brand a complete makeover. Track5Media is officially doing business as TrackFive. The rebrand not only includes a name change but an updated logo and a brand-new website.

    What exactly does Track5Media do? This question has haunted the tech company, which builds online job boards and recruitment software for niche industries, for its entire existence. Having the word “media” in the company name confused people. Is the company a marketing agency; a media company; a publisher? This confusion is what inspired TrackFive to change its name and rebrand, which included making huge strides in redefining its values and cultural goals.

    “The rebrand forced us to take a deeper look into how we communicate our culture,” said Oliver Feakins, president of TrackFive. “It also helped us refresh and take our hiring to the next level by clearly defining our purpose.”

    TrackFive turned to Lancaster-based design agency Infantree as its guide in finding a new identity

    “Infantree is the best in the business at what they do. The entire team is awesome, and we had a great experience with them,” Feakins said.

    The rebrand to TrackFive is complete just in time to push the company to the next level. The job board builder continues to see outstanding growth, with new products in the works. Its revenue increased by an estimated 70% in the past three years, and last summer, TrackFive opened a second location in St. Petersburg, Fla. To date there are 25 employees. More than 50% of those employees are women, which is unique in the tech industry.

    TrackFive is a privately-held technology company that was founded in 2007 in Lancaster, Pa. As a corporate holding company, TrackFive owns a network of industry-specific websites, from trucking to healthcare, that present unique marketing and promotional opportunities for clients. The websites include TravelNurseSource.comAlliedTravelCareers.comLocumJobsOnline.comAllPhysicianJobs.com, and AllTruckJobs.com. The brands are designed to help clients find a steady stream of highly qualified referrals. With a strong concentration in healthcare recruitment advertising, TrackFive is expanding into other verticals and seeking new partnerships. From referral generation to job boards to online advertising, TrackFive websites feature outstanding resources designed to complement and enhance existing marketing initiatives for its clients across the nation. Learn more at http://www.trackfive.com.

  • Job Impressions Added to Google for Jobs Stats
    By on June 18, 2019 | Comments Off on Job Impressions Added to Google for Jobs Stats  Comments

    If you track your site in the Google Search Console (and you should be) they have added a checkbox to see the number of impressions your jobs are getting. Just click the Job Postings link on the left nav to access, then check off the impressions box to see the data.

    I was speaking to a client the other day who tipped me off to the new filter. Whats interesting though is that around the end of April, my sites took a big hit in impressions. I confirmed with a few other job boards that they experienced this dip as well.

    So it seems the Google Jobs index had an update which knocked down total impressions. I can only guess why. Perhaps they are getting better at de-duplicating or some other factors are now involved. I have seen a small uptick in the past few weeks so my impressions seem to be trending back up but they are still down over 60% from April levels.

    Check your stats and let me know if you have experienced the same by leaving a comment.

  • How long should your email subject lines be? (member only)
    By on June 17, 2019 | Comments Off on How long should your email subject lines be? (member only)  Comments

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  • Use this free tool for better keyword ideas
    By on June 11, 2019 | Comments Off on Use this free tool for better keyword ideas  Comments

    If you are buying Google Adwords or just want to research another job boards SEO rankings, UBER Suggest is a free tool to help you out.

    Created by uber marketer, Neil Patel, the tools gives you keyword ideas in addition to deciphering a site’s organic SEO traffic (or lack of).

    I ran it on the phrase “tech jobs” and got some great data back. Other features of the tool include an SEO Analyzer, content idea generator and backlink review. Play around with it on your site and have fun learning.