Adam Berkowitz from Beyond.com contacted me recently to explain what they do for job boards. I asked him to answer this email Q&A for you job boarders out there.
What’s the history of Beyond.com? How big is the site? the company?
Beyond.com, Inc. has always been a fast-paced company that constantly strives to foster growth and innovation. Since its inception in 1998, the organization has grown to provide career opportunities and strategic recruitment solutions to over 39 million members.
It all started on January 1, 1998, when founder and CEO Rich Milgram launched PhillyJobs.com as a free job board serving the Philadelphia metropolitan area. By the end of the year, the company evolved into the 4Business Network, aimed at filling the need for a better way for professionals and employers to create targeted connections.
Two years later the 4Business Network acquired the 4Jobs.com domain and the pieces were put into place to grow nationally. As the 4Jobs Career Network, under the parent company, Artemis HR, the company continued to develop job board and applicant tracking software that was licensed to other web communities that became part of the 4Business Network. In 2005, Artemis HR re-branded to Beyond.com, Inc., rendering a corporate image consistent with efforts to deliver product offerings beyond those of traditional job boards. Since then Beyond.com has been able to strategically grow its business to become a major player in the online recruitment space.
Despite the entrance and exit of key players in the online recruitment space over the years, Beyond.com has remained a strong player and is now the fifth most-trafficked career destination in the US according to comScore traffic. Currently, Beyond.com averages more than 1 million new members per month.
Founded on the principal to improve the recruitment process, Beyond.com continues to solve those types of problems today. Beyond.com is not just a place to search and apply for jobs; Beyond.com helps its members achieve their career goals through a variety of resources, including Beyond.com’s online Career Portfolio, salary calculators and a member home page with a real-time feed of the latest relevant job postings and news based on the communities members have joined.
What can Beyond do for job boards to earn more money?
Beyond.com can help job boards introduce new revenue streams by assisting us in generating new members for The Career Network. Using an XML feed or API, we can feed fresh, relevant jobs to these sites and pay for the users that are driven back to us and ultimately join Beyond.com. We also purchase display and paid search advertising, and maintain a robust affiliate program that allows sites and networks to drive traffic to Beyond.com and get compensated for each new member. (New members must be from the U.S. and interested in looking for a job or managing their career.)
The Beyond.com Affiliate Program is a method for publishers with US-based traffic to easily monetize that traffic. It’s a self service platform that allows the publisher to sign up, create links, add sub-ids, place 3rd party pixels, and access Beyond.com’s creative files. The goal of our affiliate program is to gain new US-based job-seeking members. The membership is free for the user, and user sign-up is a simple 3-field form. Restricted traffic includes; adult, gambling, incentived and co-registration. The payment period is monthly and checks are sent out on a net 30 basis. To get started, sign up here: http://beyond.hasoffers.com/signup.
Why should job boards work with Beyond if you are a job board too?
We can help job boards create new revenue opportunities by tapping into the value of their job seeker audience – which does not compete or conflict with core employer–centric models.
Beyond.com can also help drive traffic to these other job boards, thereby boosting their pool of high-quality candidates who will respond to employer postings. Better results for employers leads to more renewals and ongoing revenue.
How to signup/learn more?
To sign up for our Affiliate program, please visit: http://about.beyond.com/affiliate or to learn more contact Duane Zoscin, DuaneZ@beyond.com.
If you are interested in sending or receiving a job feed from Beyond.com, please contact Adam Berkowitz at AdamB@beyond.com.
If you have display advertising opportunities on your site, please contact Joe Garis at JoeG@Beyond.com.
ABOUT ADAM: Adam has been with Beyond.com for over 10 years, the first 9 years as a Manager of Business Development and last year plus as the Manager of Traffic Acquisition. Adam earned an BA from SUNY-Binghamton and holds an M.B.A from Fordham University Graduate School of Business.
Beyond Portfolio here – http://www.beyond.com/adamberkowitz1269