Last week I got an invite from Joe Stubblebine, co-founder and CEO of Jobcircle to come down for a visit and check out their operations. Jobcircle started back in 1998 just a year before I launched my first job board so we have a lot of common history. Their major market is the mid-atlantic region around Philly, MD, NJ, Del while my AllCountyJobs sweet spot is the Northeast/New England areas. So although we do overlap in certain territories like NY we are friendly competitors.
I’ve known Joe for many years having first met him at one of the recruiting conferences. He is the one who gave me the nickname “mad scientist of online recruiting“. But it turns out he is a bit of a mad scientist also. Like me he has created new stuff like Jobnet (which he raised VC money for) and he even codes. While I was there he dove into his homepage code to make a few changes. Like any good job board CEO he wears multiple hats.
Chris Russell with JobCircle's CEO, Joe Stubblebine
Jobcircle’s offices sit just inside an alley in the main part of West Chester, PA. Its a college town with a cool vibe and lots of old buildings from the 1800s. In addition to Joe, there’s a small team of sales, customer service, and tech staff that backs him up.
Jobcircle has a pricing model that few in the industry can match. The majority of their sales come from subscriptions both quarterly and yearly. They get to do that because they are such an established player in the market with a large candidate database at their disposal. I think Joe said something around 1.4 million candidates if I remember correctly.
They have a lot of cool products too. A few years ago they launched “audio resumes” which to my knowledge no job board has ever done. And they have some cool add on services like RezRocket, their own resume blast service. They also offer employers something called VoiceBlast, a service I was highly jealous of. Voiceblast sends out 30 second audio messages to pre-selected candidates in an area code. For instance if you were looking to promote a career fair for nurses in the Philly region you can use voiceblast to automatically call candidates within a certain mileage limit of your target location. Its pretty cool.
So for those of you looking for additional ways to monetize your job seekers and employer clients, take a page from the folks at JobCircle.com.