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  • How to add adsense to jobamatic’s left column
    By on April 16, 2012 | 9 Comments9 Comments  Comments

    This post is free. Want access to my 3+ years of content? Join here.

    With the existing Jobamatic interface it only allows you to enter Adsense on the header and footer. But what if you wanted to put it on the left column? Well I tasked my webmaster Jody to set it up on site for user interface jobs.

    http://www.uxuijobs.com

    A reader asks: I’d like to put adsense on the left side below the ‘job type’ group. Can you give me advice on what code to use in the header? Thanks!

    Here’s the code to add to the header section:

    <!– IN HEADER –>
    <!– JQUERY –>
    <script src=”http://code.jquery.com/jquery-1.7.2.min.js” ></script>

     

    Here’s the code to add to the footer section in the Jobamatic configuration tab:

    <!– adsense to left bar –>
    <div id=”adsense_sidebar”>
    ENTER ADSENSE CODE HERE
    </div>

    <!– put the ads in the position –>
    <script type=”text/javascript”>
    $(‘#job_filter’).append($(‘#adsense_sidebar’));
    </script>

  • Is your job board on twitter?
    By on April 10, 2012 | 4 Comments4 Comments  Comments

    If not you should be.

    Why? well first of all social media is free advertising. Who doesn’t want that? Secondly, its a way to engage your users and let them FOLLOW YOU.

    Thirdly its a way to promote your listings on social media and drive traffic to them. Not a ton of traffic but enough to make it worthwhile.

    Fourth its also good for SEO. By having accounts on Facebook, Twitter, G+ you can show up in more search results. For anyone following you its kike subscribing to an RSS feed.

    So how do you set up your twitter account to take advantage of these benefits? Here’s how;

    1. Take your XML or RSS job feed and set up an account with Twitterfeed.com. It will auto feed all your listings. Be sure to add hashtags like #jobs and whatever other keywords important to your niche.

    2. Your twitter account should have a branded background image. Check out mine for allcountyjobs. Think of it as a splash page.

    3. Stuff your twitter profile with keywords and of course link back to your website.

    4. Add “Follow Us on Twitter” links to the header or footer of your job bboard. Make it easy for people to follow you.

    5. Finally and this is most important. Dont just feed your jobs and ignore the account. Retweet other users and put a human behind the twitter account. You dont need to spend hours on it, just a few minutes morning-noon and night will suffice. Retweet job hunting articles and become an advocate for both employers and job hunters.

    Do these things and your twitter followers will increase over time. Plus if you ever want to sell your site having an active twitter account will make it more valuable.

    BONUS TIP: Create an account for just jobs like @talentzoojobs does. This way you can seperate out the jobs for those only wishing to get that content. That will free you up to use your main twitter account for engaging with your fans.

    Here are some of my other twitter job board accounts if you want to follow them.

    https://twitter.com/#!/jobspeek

    https://twitter.com/#!/jobsinsolar

    https://twitter.com/#!/jobsinsustain

  • Deconstructing SeniorCareCareers.com (premium)
    By on April 9, 2012 | 2 Comments2 Comments  Comments

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  • How to create a mobile friendly job site (premium)
    By on April 4, 2012 | No Comments  Comments

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  • 12 things I learned at IAEWS & ERE Expo
    By on April 2, 2012 | 1 Comment1 Comment  Comments

    Another year, another set of conferences to go to.

    Last week I flew to San Diego to attend the IAEWS job board conference which was held alongside the ERE expo. Both events were well attended with the IAEWS having around 100 job board professionals in the audience. It was great to see old friends and meet some new ones.

    As I flew home I jotted down some of my takeaways and other tidbits overheard on the expo floor.

    1. Best insight: “Monster will sell for only 1x” by Mike Tansey CEO of onTarget Jobs.

    2. Job boards are adding more social features…don’t miss the boat.

    3. Best opportunity for job boards right now: employers need better ways to pre-screen applicants. Build tools to help them cut down on applicant clutter.

    4. John Sumser spoke on social media technology as it relates to recruiting. His take was that its still early in the game. We’re only 16% of the way there to full adoption.

    5. Mobile is the 7th “mass media”…aka the 3rd screen.

    6. Video slows down the recruiting process. If your new video interviewing/resume/screening tool doesnt make it faster, more efficient for recruiters, it will fail.

    7. Best quote: Chris Forman of Startwire…’provide solutions not just postings’

    8.  Rumours: JobFox is not doing well…(I cant believe they’ve hung around for this long)

    9. Interesting statistic I saw: unemployment rate for college educated in US is 4% while those without is 8%

    10. 9 out of 10 job seekers say they are more likely to apply for a job IF they know they will get a response from employer (startwire)

    11. HR budgets are still decreasing. Recruiters still doing more with less.

    12. companies dont need more traffic to their career sites, they need more qualified candidates

  • The best way to promote your job board offline (premium)
    By on March 27, 2012 | No Comments  Comments

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  • Job board news and notes (free)
    By on March 26, 2012 | No Comments  Comments

    Some things that caught my eye last week that job board owners should pay attention to.

    * Google is going to start penalizing sites that are “over-optimized“.

    http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627

    * Want to get into the job board software business? Xpanded Media is selling their classified software business.

    https://flippa.com/134350-classifieds-software-company-for-sale-established-profitable-business

    * Health care job board for sale.

    http://flippa.com/auctions/2707765/site

    * IAEWS congress is this week. I’ll be in San Diego to meet my fellow job board peeps!

    http://www.employmentwebsites.org

  • 5 things to make your job board sell-able (premium)
    By on March 23, 2012 | No Comments  Comments

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  • Social media and your job board (premium)
    By on March 20, 2012 | No Comments  Comments

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  • The ultimate job board?
    By on March 19, 2012 | No Comments  Comments

    For job seekers, the job search engines like Indeed, SimplyHired and the rest have become a major way to job hunt online. They make their hunt for jobs more efficient by bringing together a wide variety of sources.

    But I’ve always wondered what if we could combine the aggregators into a super site….a meta-job search engine. Imagine a site that works like kayak.com for air travel. It would take every job source on the web and index it. It would be the ultimate job board.

    Despite all the advances of the JSE’s, they still dont index all the job content. Lately they seem to only index those sources that pay them. This means job seekers are missing out on potential opportunities. That sucks for them.

    You can compare and contrast these sites to get an idea of what I mean. Do some keyword searches on Indeed/SimplyHired which are the top 2 sites in terms of traffic. Then compare the results.

    I did a search for all jobs within 5 miles of zip 10012. Here’s what Indeed shows. Here’s what SimplyHired shows.

    So if I’m a job seeker using one site over the other I might be shortchanging myself.

    I thought the JSE’s would be happy to index (for free) any and all jobs as long as they were worthy listings. After all, Google indexes everything on the web, shouldnt the JSE’s do the same for jobs?

    To be sure, the JSE’s are businesses that need to make money and they are handily doing that from what I hear. But there must be some way they can include more sources without sacrificing revenue. And wouldn’t that attract more job seekers? The JSE with the most jobs would win.

    Unfortunately a super site will probably NEVER exist. At least not as long as the TOS (terms of service) from the JSE’s stay the same. You see, they do not permit their listings to appear on the same webpage as their competitors.

    So I say to the JSE’s: lift the restrictions. You are big and powerful companies and I dont think you need to be afraid anymore. Imagine the mashups that could be created if your API was free of the chains your TOS dictates.

    Jobseekers will love you for it.

    So give me a call. I’d love to be the first to try.