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  • One site where you can get a back link (member only)
    By on November 14, 2012 | No Comments  Comments

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  • Google changes exact match domain algorithm
    By on November 12, 2012 | No Comments  Comments

    If you have exact match domain job sites… Google’s recent EMD changes probably dinged your traffic. Some (not all) of my jobamatic boards took a hit. A few of those have come back a little bit but not like before the update.

    From an article about the change:

    Matt Cutts, head of Google’s web spam fighting team, announced in a September 28 tweet that “an upcoming Google algo change” (the EMD update) would, “reduce low-quality, ‘exact-match’ domains in search results.” That means websites with keyword-rich domains (e.g., www.mycompanyjobs.com or jobs.mycompany.com) will no longer be ranked higher in search results based on keywords embedded in their domain names.

    There are a shitload of job boards that have exact match domains. Now google is penalizing them for being focused. This is unfortunate for job seekers since many of those boards, even if they are just backfill from indeed/simplyhired, are very focused niche sites.

    For example I have a site called JobsinRecycling.net that is with Jobamatic. It no longer ranks for ‘recycling jobs‘. But it filters out just recycling jobs for the user which makes their search more efficient. So why the penalty? I’m HELPING the job seeker. I’m not trying to artificially rank for something.

    The beneficiary of these algo changes has been Indeed. They now rank even higher in results (as if they needed more traffic). I saw some searches where they had all ten results on page 2 of a search. Thats just crazy. There are plenty more jobs online than just what Indeed displays.

    So what now?

    You’d better re-double your content strategy efforts and get other job blogs and sites to link to you. And yes you’ll probably have to spend a little dough to do that.

  • New wave of techie job businesses launching
    By on November 8, 2012 | No Comments  Comments

    Tech people are hard to find. Whenever you have a strong demand in a certain industry, sites will multiply to try and help employers find that talent. We are now witnessing a new crop of techie job sites that have a fresh approach on recruiting tech talent. Recruiters in the tech industry will try anything at least once if they think it will work. Here’s a look at three of them.

    1. Headhuntable

    http://www.headhuntable.com/

    This is a free job board that makes user profiles open as part of the site. Check them out here. I think more job sites should let seekers create free and open profiles so they can be picked up by search engines and also to help form a sense of community.

    2. The Nerdery

    http://nerdery.com/

    This a “refer a nerd” type service. Refer someone and get $100 if the candidate interviews, and $400 more if they’re hired.

    3. Interview jet

    http://interviewjet.com/

    They curate top tech candidates in the NYC area and pimp them out to companies who need tech talent. They’ve already made 3 placements essentially acting as an ‘agent’ for the candidate.

  • 3 sites that will let you promote your job board (member only)
    By on November 5, 2012 | No Comments  Comments

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  • A job board takeover (member only)
    By on October 31, 2012 | 1 Comment1 Comment  Comments

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  • How much should a job posting cost?
    By on October 29, 2012 | 2 Comments2 Comments  Comments

    One of the questions I often get is…how much should I charge employers to post a job?

    Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites  I suggest undercutting them in price in order to gain market share.

    But at a minimum I would say a job post should be around $100 for 30 days

    Anything less will be hard to make money with. You can only charge a lot if you have a lot of traffic, so undercutting your competitors is one of the few ways you can get an employer to try you.

  • Don’t hide your pricing
    By on October 24, 2012 | No Comments  Comments

    Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this;

    I like how they put the phone number front and center. I hate all that white space wasted at the top. They should use it as a call to action for employers to post.

    Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think this is a mistake. I believe its important for a potential employer to get an idea of the cost of a job posting right up front. You just dont want to make them guess. You dont have to spell out your entire pricing packages but give them a look at what your basic job posting price is right on the homepage.

    Taking this a step farther I clicked on the Post a Job link and saw this;

    Never make your employers register in order to see pricing.

    I hate it when job boards dont have a nice, easy to read job pricing page that lists all their packages in a handy layout. And even if its free to post you should say that in big letters;

    “Post a Job for Free for 30 Days”

    As for the design of the site, its just ok. I have seen worse but i have seen better. Their logo is kind of basic and could use some kind of automotive icon integrated into it. My other advice would be to make it a US & Canada site. The bigger the market, the more potential employers to market to.

  • 5 Things you should be adding to your job board (member only)
    By on October 22, 2012 | No Comments  Comments

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  • From job board to email blast (premium)
    By on October 17, 2012 | No Comments  Comments

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  • ZipRecruiter launching job alert system for job boards
    By on October 15, 2012 | 1 Comment1 Comment  Comments

    Looking to make more revenue for your job board? Well ZipRecruiter, a company that has a job distribution network is looking to team up with job boards on a new hosted email job alert system. Basically they will take over your email alerts and help you monetize them. Here are the details;


    ZipRecruiter Now Providing Hosted Job Alerts for Job Boards, Publishers, Niche Media, etc.

    Email Job Alerts are driving growth for our partners in our ever evolving job board industry. ZipRecruiter has been perfecting the science of emailology and we are now offering our hosted solution to a few new partners. The beauty of this program is that better than being free – it makes you money. It’s like backfill for job alerts – but better!

    The ZipRecruiter Job Alerts Program

    • Completely hosted solution – we do everything
    – Custom branded alerts sent to your Job Seekers
    – CAN-SPAM compliance
    – Advanced matching algorithm ensuring job seekers get the right jobs at the right time
    – Mobile optimized – 48% of our job alerts are viewed on a mobile device!
    – Emailology – we know the art and science of email – from subject line to content to delivery times. With constant A/B testing our yield has increased 30% in under a year.
    – Massive supplemental job content which insures your valuable job seekers get the best jobs – even when you don’t have them on your site.
    – Data integrity – TrustE certified – these are your emails, coming from you.
    • Monetize something you already do
    – Pulling from many sources and earning the highest rates, our supplemental job content earns you money – it’s like backfill for job alerts; but on steroids.
    – Paid on CPC basis – you’ll likely earn between $5 and $10/thousand emails sent out.

    There are some qualifications for participation (like quantity of Alerts you send, quality of traffic, etc.) If this sounds like a program you’d like to participate in, please get in touch sooner than later.

    Ethan Bloomfield
    SVP of Business Development
    ethan@ziprecruiter.com
    413-842-6165
    http://www.linkedin.com/in/ethanbloomfield