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  • Should your job board have a forum? (premium)
    By on June 4, 2012 | No Comments  Comments

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  • Why I started a part time job board (free)
    By on May 29, 2012 | No Comments  Comments

    The answer is pretty simple, people are aggressively looking for a part time job.

    According to Google they search for that term more than 2 million times each month.

    And there really isnt a good site to search for just part-time gigs. Yes there is Snagajob, but they really only cater to big brands. I think there is room for a second player in this space.

    Thus far I am seeing some decent “long tail” traffic to my site so I am optimistic it can gain traction. I built it off Jobamatic so it costs me nothing to run it. That means I can keep it going for a long time which will pay off in the long run.


  • Whats on your mind?
    By on May 29, 2012 | No Comments  Comments

    Ok so I had a long weekend away where I wasnt thinking much about job boards. Sitting here this morning I am wondering whats on your mind that I can answer about starting/building a job board.

    Contact me with a query and I’ll answer with a blog post.

  • RealMatch wants to power your job site
    By on May 24, 2012 | No Comments  Comments

    I was recently contacted by RealMatch a provider of job board software with matching capabilities. They are looking for niche sites to power with their technology. I asked them to explain what they offer:

    What is the setup process like? There is minimal work needed on the end of our partners. In the example I gave you for each section you see i.e. search, Featured Jobs etc. we provide a few lines of code that they insert on to their pages. We also have the ability to host sites when needed.

    As for the technology, yes that is all ours. They chose to keep their site very clean and simple. We do our best to work within the look and feel of each partners site and/or vision. The taxonomy you see, matching etc. is all part of our platform. Some partners put 100% of their ads onto the network to ensure a great response and to drive as much traffic as possible back to their site. Because remember we invest in SEO/SEM campaigns for each individual posting. This is a key ingredient in our Network Distribution and the reason we are able to drive so much traffic to our partners sites.

    How can job boards make money? Job Boards have multiple ways to make additional revenue. We have a Pay For Performance Model or a more traditional Pay For Posting Model. Some sites may choose to offer the Total Talent Reach (TTR) posting as an upgrade. Others build the cost into their price and include it on every posting. We require that partners charge a minimum of $99 for each TTR posting. This revenue is shared by the network and allows our affiliates to see significant revenue through candidate monetization. We also receive a small portion of that $99 in which we fund the SEO/SEM campaigns. Clients can charge whatever they’d like for the postings. Everything above the $99 is theirs to keep.

    Lastly we have an Affiliate Development team which works closely with the partners though our onboarding process and beyond. We provide marketing material and leads for our partners. We check in frequently to ensure the sales staff is comfortable with the features and benefits of TTR. Remember our goal is to build the brand and market share for each of our partners. Because we don’t charge licensing fees or set up fees our success lies in their hands. There is no risk to the sites that join the network.

    You can also visit our site: http://www.realmatch.com/en/solutions_job_boards

    Is their a setup fee? No

    Is there a site live now where I can see the tech in action? Owhjobs.com is a recent relaunch utilizing all “widgets”…

  • Get a great backlink from this career site (premium)
    By on May 23, 2012 | No Comments  Comments

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  • Should you trademark your job board?
    By on May 22, 2012 | No Comments  Comments

    I was reminded recently of the importance of trademarking. A friend of mine launched a new business last year only to have a large company send him a cease and desist because part of his company’s name matched theirs and both companies played in the same industry (food). So he had to change the name and begin the re-branding process all over again.

    The issue of trademarks also came up during my negotiations to sell my local job sites. Its important for prospective buyers to know that the site/domain they are buying wont infringe on another company’s name. So do yourself a favor and trademark your job board.

    I searched the government database for trademarks and found over 1,200 names with the word ‘jobs’ in it. It was interesting to scroll through the list. I found a lot of familiar names and plenty more you’ve never heard of.

    To get a trademark there is a great service called Trademarkia.com you can use.

  • The problem with job matching sites
    By on May 16, 2012 | No Comments  Comments

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  • Your backlinks and SEO (free)
    By on May 14, 2012 | No Comments  Comments

    Every job board should constantly be seeking backlinks. The best sources for them come from job related blogs, college career services pages and of course, other job boards.

    But there is such a thing as bad backlinks. A new article on Search Engine Watch offers some good guidelines on how Google’s recent algorithm changes see these links and tell you which to avoid. Read it.

    * If the majority of a website’s backlinks are low quality or spammy looking (e.g., sponsored links, links in the footers, links from directories, links from link exchange pages, links from low quality blog networks).

    * If majority of a website’s backlinks are from unrelated websites.

    * If too many links are pointing back to a website with exact match keywords in the anchor texts

  • One job board acquired, another one expands (free)
    By on May 9, 2012 | No Comments  Comments

    Well, finally some good news on the job board front.

    6FigureJobs, the first ever $100k job board has been acquired by California based Callidus Software for an unknown sum. According to my sources, 6FigureJobs was in decline but still has a huge database of candidates that seems to be very valuable to Callidus. Read the press release about the acquisition.

    RealMatch is hiring and moving to NYC. An article in Crains says that the company is moving to new offices in the Financial District, has 25 employees and plans to hire 10 more this year.

  • Listen to one of my consulting calls (audio only)
    By on May 8, 2012 | No Comments  Comments

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