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  • eQuests new job board study has good news
    By on October 21, 2013 | Comments Off on eQuests new job board study has good news  Comments

    Got an email from an eQuest rep last week with info on their recent job board study. It contains good news for job board owners. In case you dont know who they are: eQuest operates one of the world’s most-utilized job posting distribution platforms. AKA they promote job board to employers.

    Below is the press release for our new white paper regarding recruitment marketing technology. It’s not about a specific technology or company, but it’s rather a “state of the industry” piece that’s focused on the evolution of recruiting technology. It includes a bit about Big Data, as well.

    Experts and Big Data Agree that Job Board Advertising Continues to be Relevant for Finding Talent
    eQuest’s new white paper sets the record straight about the importance of job boards

    SAN RAMON, Calif. (PRWEB) October 16, 2013 – eQuest’s Data Analytics Division has released a new white paper that underscores the critical necessity of advertising to attract and find quality candidates and provides a new understanding of what the term “job board” means in a time when definitions are constantly changing. This is the third white paper in a series that establishes the necessity of data-driven sourcing and marketing in order to have the talent in place to achieve business goals and take advantage of business opportunities.

    In the process of writing this white paper, eQuest spoke to a wide variety of HR industry experts and saw that their insights into the recruitment marketing landscape corroborated eQuest’s. The white paper contains quotes from CareerXroads, Monster Worldwide, The Job Board Doctor, The Sourcing Institute, Xceptional HR, Yoh, the International Association of Employment Web Sites, icrunchdata.com, Job Search Television Network, and Aspen Advisors.

    The white paper, “Setting the Record Straight: Why You Can’t Ignore Job Boards in Your Recruitment Marketing Strategy,” asserts that any time job openings are advertised, wherever that place is, employers are engaging in job board-like activity. Technology has blurred lines to the point that what the advertising venue is called is irrelevant to its effectiveness. Advertising is one of the tactics recruitment teams will always need to engage in, and talent is too critical a component of business success to recruit without a strategic understanding of the most effective advertising channels.

    “What we’ve seen, and what the research that we gathered confirms, is an evolution of the recruitment marketing ecosystem,” said David Bernstein, vice president of eQuest’s Big Data for HR – Data Analytics Division. “While the marketplace has always evolved to serve the needs of employers and candidates alike, the need for advertising jobs has not diminished. This evolution will continue as innovations arise to create value for all concerned based on their needs. What’s critical to remember is not what the name of the place you advertise is called, but rather what the need of the hour is, which will always be attracting the talent you need.”

    “Setting the Record Straight” is available for complimentary download at http://bit.ly/H4ZCut.

  • On charging job seekers (member only)
    By on October 15, 2013 | Comments Off on On charging job seekers (member only)  Comments

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  • The popup job board
    By on October 10, 2013 | Comments Off on The popup job board  Comments

    The other day I discovered a “popup” job board that sprang from the government shutdown here in the U.S.

    Unfurlough.us is a spreadsheet based job board that lists available gigs and the ability to promote yourself for work if you work for Uncle Sam.

    This a bit of PR stunt to get some attention (it doesnt make money) but it does have some lessons here to learn from.

    1. Timing: the creators took note of a trend in the workforce and created something quick to take advantage. This led to some good pr in the press and blogs.

    2. Design: its a simple but well designed site. Job boards dont have to be complicated or cost a lot to build. I love the simplicity of their user interface.

  • How I set up my tumblr blog to rank on Google alerts (member only)
    By on October 7, 2013 | Comments Off on How I set up my tumblr blog to rank on Google alerts (member only)  Comments

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  • Your job board and Youtube
    By on September 30, 2013 | Comments Off on Your job board and Youtube  Comments

    Every job board should have a Youtube channel. At the very least its AWESOME for SEO since it is the 2nd biggest search engine on the planet. I was just touching up CareerCloud’s channel just now and thought I would write this post.

    There are lots of cool options your channel gives you to help drive traffic. First you can add links to everything you do including just about every social media account your job board has. (You can see CareerCloud’s links in the lower right of the cover photo.) Secondly its great branding and another chance to spread your logo to increase brand awareness. Thirdly every time you post a video you can add a link back to your job board. Just enter the URL first before you write the description. Once the video is live the url will be clickable!

    So what kinds of content should you start with? Well start by demo’ing your site and how to use it. I use software called Screenflow on my mac to record it all. Its a cool tool that lets me bang out simple tutorials at a fast rate. Once you’ve covered how to use your site from both a candidate and employer perspective start to educate your clients. Give career advice, talk about news in your niche. Help your employer clients by showing them how to write better job descriptions. Content marketing is hot right now. Start cranking it out!

    And be sure to use descriptive keywords to describe your videos. For instance if you run a solar job board you should do at least 2-3 videos that start with a title like ‘Solar jobs…” so that google picks up on them. This should help you rank better over time.

    Also use your sites name when setting up the channel and be sure to fill in the about area that your channel lets you type into. Its just another chance to add more KEYWORDS.

  • Indeed adds endorsements to resumes, on collision course with Linkedin
    By on September 25, 2013 | Comments Off on Indeed adds endorsements to resumes, on collision course with Linkedin  Comments

    Breaking News: Indeed.com, the big boy of job sites just added endorsements to its resumes product.

    They just took a page out of Linkedin’s playbook and fired a warning shot across their bow.

    Wow. I think this is a big deal and signals a quiet new war happening in the online recruiting space. As industry insider, Joel Cheesman recently said to me, ‘they’re on a collision course with Linkedin’. He’s right. From a recruiting perspective these two companies are the hottest players in the market. And each of them is after the same recruitment dollar that employers have to spend. Eventually, Indeed and Linkedin could become the ‘ATS of the future’.

    Their new endorsement feature (endorse.indeed.com) appears to be rolling out quietly. I only discovered it after a job seeker tipped me off. There’s no mention on the Indeed blog about it. I happened to see a post from someone on facebook about requesting an endorsement for ‘my indeed’ resume. When I clicked, I was presented with the page below. The endorsement feature uses Facebook as a third party. I’m guessing thats for transparency sake. I didnt actually make the endorsement so I’m not sure what happens next.

    indeed.com endorsements

    This is a fascinating move by Indeed. Up until now they didnt seem to have any intention of going beyond just a resume listing. But its clear now that they are coming after Linkedin and other players in the applicant tracking space. Could some sort of Indeed social network be next?

    It will also be interesting to see how Linkedin reacts to this. Will they buy one of Indeed’s competitors? I have long surmised that SimplyHired would be the perfect partner for them. SH is the second most popular aggregator, they’re both in silicon valley and would make a great ‘upsell’ to existing Linkedin customers. And since Linkedin just sold more stock there is already speculation about them going on a spending spree. Plus the folks at SimplyHired have been sprucing themselves up lately. They made a bunch of new hires, rebranded their look and are trying to regain some ground lost. Linkedin could make the perfect suitor.

    Whatever happens, the talent technology landscape is sure to shift in the next year or two. I feel the earth rumbling beneath my feet. Only time will tell whats left when the dust settles.

  • For Sale: JobsinSocialMedia.com
    By on September 24, 2013 | Comments Off on For Sale: JobsinSocialMedia.com  Comments

    I’m looking to sell Jobs in Social Media, a niche job board that I started back in 2009. Its a small but solid site that has great SEO with tons of backlinks but it needs more attention than I can give it. And since my other startup is taking up most of my time I want to use the money to help that get off the ground.

    jobs-in-social-media-logo

    So download and read the sell sheet below. If interested contact me here.

    JobsinSocialMedia sell sheet

  • New find: job aggregator software script
    By on September 18, 2013 | Comments Off on New find: job aggregator software script  Comments

    Here’s a pretty cool piece of job board software I just found. Its actually not your typical job board software but a “job aggregator” script that works off the RSS feeds of most of the big guys.

    Buy it here. Or check out this live preview.

    I bought a copy recently and cant wait to play with it.

  • Is your product targeting active employers? (member only)
    By on September 16, 2013 | Comments Off on Is your product targeting active employers? (member only)  Comments

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  • Recruiters on twitter
    By on September 11, 2013 | Comments Off on Recruiters on twitter  Comments

    There are a lot of recruiters on twitter. If you did a survey I bet recruiters, sales people and social media consultants are in the top 10 occupations for people on the platform. So from a job board or HR tech product standpoint you better be engaging with them, after all, your business depends on their dollars.

    Start following them and retweet their stuff, favorite their tweets (they’ll get pinged with an email), start developing a relationship with your target market.

    For a few weeks this summer my developer and I built a simple twitter directory for recruiters, staffing and HR professionals. Its called ‘RECRITTERS‘ (mashup of ‘recruiter’ and ‘twitter’) . Its a cool site that organizes them into industry and also has a leaderboard that shows the biggest influencers according to number of followers. Its only got about 100 or people in it but it will get bigger over time. And since I own it, it doubles as a lead gen tool.

    recritters

    You can create cool things with the Twitter API, Recritters is a great example of that. Feel free to use it to find recruiters to follow, but beware I dont allow job board accounts on it. Trying to keep it people focused.