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  • Let me give your site a PR Boost
    By on February 1, 2016 | No Comments  Comments

    Part of what I do as a consultant in the online recruiting industry is to raise awareness of my clients among recruiters and employers. Over the years I have amassed a strong network of followers who like what I share and write. I’ve also built several email lists and groups of recruiters that I can quickly get your name in front of. Think of me as your brand evangelist. I help both job boards and other types of recruiting tech companies who want to target recruiters and employers.

    So I’m now offering a simple, affordable public relations product to do just that.

    It’s called “PR Boost“.

    Using my various channels and lists I will personally introduce your site/service to a minimum of 10,000 recruiters and HR professionals.

    Your PR Boost starts with a custom written article which I’ll be publishing on my LinkedIn Pulse account. Like this this one I wrote for TaxJobs.

    prboost

    From there I will share it across various groups on Facebook and LI that target recruiters. Then I’ll email it to a variety of opt-in email lists which I’ve been curating for many years online.

    All of this happens over the course of two weeks to maximize exposure and raise awareness of your brand.

    Benefits of a service like this include;

    • SEO boost: I will end up getting you several back links from related websites that will help increase your Google ranking.
    • Traffic: My PR efforts will result in more quality, employer traffic coming to your landing page or site.
    • Branding: Introducing your name to a large group of recruiters/employers will help establish you in the marketplace. This is particularly useful for new vendors who are not well known yet.

    So if your site or service could use a PR Boost then let me know.

  • Concierge service for Jobboard.io
    By on January 31, 2016 | No Comments  Comments

    As part of my suite of consulting services I am now offering a complete A to Z setup & launch service for those interested in starting (or migrating) their job board to the Jobboard.io platform. It’s the quickest, easiest way to get started in the job board industry.

    concierge
    Here’s what the service entails. In a two week span I will;

    * Conduct a one hour prep call with you to plan the project, discuss details and answer your questions.

    * Explain what third party tools you need to sign up for such as MailChimp and Adsense.

    * Setup and configure the entire backend panel inside Jobboard.io

    * Create basic logo and design theme for your new job board.

    * Configure your social media channels on Facebook, LinkedIn and Twitter and setup an auto publishing system for content.

    * Mentor you on how to market and sell to employers and job seekers.

    * Launch the site complete with a dedicated blog post on JobBoardSecrets.com [example]

    * Conduct one hour tutorial on how it runs and how to manage site going forward.

    * Free email support after you launch for up to 6 months.

    The cost to you is $1,650 (USD).

    NOTES: $1,000 is due up front with balance due prior to your final tutorial call. If migrating site from a current platform it may add $300-$500 to cost.

    Contact me to get started.

    Sample sites Chris has designed and launched: JobsinEngineering.ca, CONNjobs.net & Startupjobs.com

  • New job board for engineering jobs in Canada
    By on January 25, 2016 | No Comments  Comments

    Meet JobsinEngineering.ca – its the latest Canadian niche board to launch in the Great White North. Its focus is to deliver jobs and candidates for the fields of mechanical, electrical, chemical, civil and other types of engineers. Since Canada has a large engineering base due to its many oil and gas regions, it’s a niche with solid foundations.

    I actually helped its founder, Anthony Lapido,  configure and launch the site. Built on the Jobboard.io platform, it will offer free job listings with a “featured” posting available for $50. Anthony will be blogging about the engineering job market as well as giving advice for career seeking engineers.

    Not wanting the site to look too “cookie-cutter“, I inserted some engineering drawings as the site background to give the design some pop. I also configured the entire backend for Anthony and got the site up and running in less than a week including the creation of all his social media accounts and setting them up on Twitterfeed to auto-publish.

    engineering jobs in canada

    Would you like me to create a site like this for you? I charge around $1,500 to setup and launch a site via the Jobboard.io platform. I can take care of everything from logo to social media channels to the complete configuration of the backend and get you live in about a week. Plus you get a free blog post here announcing your site complete with an SEO friendly back-link.

    I asked Anthony for some feedback on the project (and me), here’s what he said;

    Chris support was pivotal in helping me understand the primary activities to focus on in the development of my job board. When starting any endeavor there can be multiple opinions and approaches towards execution and this often causes over analysis and in some cases a complete halt on activity. I was in this position and had almost given up when i decided to call Chris.

    In our first conversation his input instantly helped me identify how i could save roughly $2000 canadian in my selection of a software provider. But more importantly his input and support throughout the development of the job board saved me a SIGNIFICANT amount of time and effort which i would have spent spinning my wheels and trying to decide. 

    In roughly 2 weeks Chris was able to do something that I had estimated would take me 4 months in the best case scenario. Chris definitely knows his stuff and i would recommend  him to anyone planning on starting a job board. 

    -Anthony Ladipo

    If you think you’ve found a good niche to target and have always wanted to start a job board contact me to learn more.

  • TaxJobs.com Launches to Help Employers Find Top Corporate Tax Talent
    By on January 19, 2016 | No Comments  Comments

    Niche job boards do it better. They offer employers access to targeted groups of candidates in any niche you can imagine. Today, there are job boards for every nitaxfamilyche market and in many cases multiple boards for each vertical market. As someone who keeps close tabs on the job board industry, I would like to introduce you to the newest entrant in the niche job space; TaxJobs.com.

    TaxJobs represents the fourth business in an existing Family of Tax Brands all founded by tax recruiting and retention veteran Tony Santiago. TaxSearch was the first company Santiago started in the tax field back in 1987. Beyond TaxSearch that specializes in retained search assignments, there is TaxTalent which serves as a free career and leadership development community for tax professionals and Tax Bridge Staffing which supplies top tax consultants on demand.

    The team at TaxJobs knows the market so well that they want to empower their clients to attract the best talent in a scarce market. As talent demand in tax continues to outweigh the supply, Santiago stresses two critical aspects of hiring on your own:

    • The candidate experience inside the job posting must be written to entice the passive tax professional.
    • The pre-interview process needs to be geared towards the tax professional having easier access to information about open positions.

    The TaxJobs model goes above and beyond the standard job board by working directly with the employer to create candidate-driven ads. When ads are posted that are not written effectively, TaxJobs notifies the employer and offers a free guide that lays out a step-by-step process to writing jobs ads that attract more qualified candidates. The guide also provides detailed insight on how to enhance the pre-qualification process where candidates can have their questions answered confidentially about the position before they need to apply.

    “We have created a valuable incentive for employers that take our advice on writing more effective job ads and providing a knowledgeable contact for inbound candidate inquiries,” says Santiago. “When employer ads meet our standards, we recognize the ad with a special quality job icon which lets candidates know the ad is more relevant. Additionally, our system takes these quality ads and places them higher in search results,” Santiago explains.

    “TaxJobs is unlike any other medium for capturing more qualified tax professionals,” says Santiago. “We know active tax candidates make up the minority of the tax population so we have developed TaxJobs as the leading DIY solution that attracts and engages both the active and the more highly valued, passive tax audience.”

    TaxJobs offers a mix of personal service combined with custom-designed technology specifically geared to help tax professionals find positions that meet their needs and wants. For example, TaxJobs offers a powerful Job Agent tool that alerts candidates when opportunities arise within very specific criteria, from tax specialties and functions to specific companies that have open tax positions. In a high demand, low supply market like tax, the Job Agent is a game-changing tool for the hard-to-reach, passive candidates who do not want to get inundated with irrelevant career opportunities in tax.

    The TaxJobs audience includes the full spectrum of corporate tax professionals from tax interns to senior tax executives. TaxJobs is especially helpful for mid-management to staff level positions, which are currently in the highest demand out of all the tax positions. Unlike many other professions, tax work is difficult to outsource to foreign talent due to the complexity of the U.S. tax code.

    There are two things that I find unique about TaxJobs that most job boards don’t typically offer. First, they feature an index of tax jobs that tracks hiring activity on a national, regional or local level. Users can search by zip code among a variety of different tax job titles. Secondly, their Tax Hiring Campaign service offers employers the chance to have their job ad written for them by experts at TaxJobs.

    The reason for this, adds Santiago, is that most HR professionals who typically have to promote a corporate tax role, don’t necessarily have the skills to describe it with the candidate in mind. The team at TaxJobs are experts at helping firms attract the right candidate. Furthermore, employers also receive guidance and counseling on aiding their interview process for the candidates.  Part of the Tax Hiring Campaign is leveraging TaxTalent’s proprietary database of over 100,000 qualified tax professionals to make sure that the employer’s job ad is marketed to the precise target audience that they are looking for within subsets of the tax function

    taxjobs-screen2

    The main price point for TaxJobs is a 60 day job posting for $495. That ad comes with a no-risk offer for direct employers.  The team at TaxJobs impressed upon me that they focus on quality applicants not quantity. That’s something every recruiter wants to hear!

    Aside from leveraging TaxTalent’s proprietary database, TaxJobs also syndicates their job ads to tax associations, social media and within its own private job agent system. The Job Agent reaches thousands of tax professionals that opt-in for private notifications about open tax opportunities.

    TaxJobs is live and open for business at http://www.taxjobs.com/. The site serves both direct employers and third party recruiters as well as job ad agencies that cover the tax market.

  • How to run your job board on the side
    By on January 17, 2016 | No Comments  Comments

    side-gigsA lot of job board owners today work at full-time gigs while running their site on the side. I’ve done this at times in my past as well. When I started my first job board in 1999 I worked full-time for 2 years until I got laid off in the dot bomb era. But by then my site became a 2nd income, large enough to support me full-time. I never looked back after that.

    Recently, after counseling a client, he asked me how he should structure his day when it comes to running a site and having a full time job. So it got me thinking about some specific aspects for how to do that. Here’s what I told him.

    1. Morning. Spend your mornings doing lead generation. Get up an hour early and email your employer leads for the day. Leave a few voicemails if you have the time. Send 20-25 customized emails. Take a quick look at each employer’s career site to see what they’re hiring for. Mention it in your email. Tell them how your site can help them hire those people.
    2. Lunch. Got an hour for lunch? Take 15 mins to share your latest blog content on social media, do some tweeting and check your emails. Respond to any email that needs attention. You may need to make a call or two to clients or prospects.
    3. Evening. Depending on your schedule I’d recommend putting in at least 1-2 hours per night. Respond to any afternoon emails that came in.  Review your content schedule. Share your content on Facebook and LinkedIn groups to get free traffic. Find more leads for the next morning.
    4. Weekends. I don’t recommend doing lead generation on weekends. Use this time for content creation and site maintenance. A new job board should be blogging regularly (3-5 times a week). Write (or pay someone to write).

    NOTE: Save your sales efforts for Tuesday-Friday. Don’t bother recruiters on Monday morning, they are much too busy reviewing resumes from the weekend.

    Use tools like Monastic to monitor your server status. It will email you if your site ever goes down. Find a social media tool like Buffer or Edgar to automate your social media. (but you should also be doing social yourself at times).

    If you do the above consistently and stay focused your site will slowly grow and prosper. After a few years you may even be able to make it your full-time job. That will depend on your niche and your effort.

    Good luck.

     

  • JobMonster is new WordPress Job board theme
    By on January 11, 2016 | No Comments  Comments

    There is no shortage of job board WordPress themes and here’s another that just came across my desk. JobMonster. You can buy it for $59.

    jobmonster wordpress job board theme

    The interface is nicely done. Features include a resume database, logos on job results, blogging of course and a mobile friendly design.

    jobmonster2

    It’s worth a look if you are WordPress savvy or have a developer at your disposal. One thing with WP sites to be aware of however, is that they require a decent amount of maintenance so as long as you have the time and resources to work on them they are a cheap option to get a job board off the ground.

    jobmonster3

     

  • This is an excellent way to get content for your blog
    By on January 4, 2016 | No Comments  Comments

    Crowdsource your content by doing a Q&A over email with industry experts. Here’s an example of an email I just received from a staffing firm looking for blog content.

    Hi there,

    I work for the content marketing company Media Shower, and I’m writing on behalf of GDH Consulting, an agency that helps companies source and hire outstanding IT candidates. GDH Consulting is the IT recruiter that offers the easiest way to find great IT candidates.

    We’re starting a new Expert Interview series with important people in the IT recruiting space, and we’d love to do an email interview with you to run on GDHConsulting.com!

    We’ll send you a few interview questions by email, and we’ll turn your responses into a great article for our audience, with a link back to Career Cloud. All we ask for in return is a link posted on your site, promoting the interview to your audience.

    Please let me know if you’d be interested in doing the email interview with us, and we’ll get moving on it right away!

    Thank you,

    Micah L.

    When I got this email today I replied immediately with my interest. After all I get exposure and a free back-link. Your job board should be blogging regularly so let others do the work by just emailing them questions and use their answers as your content.

  • Guest blogging tips for job boards (member only)
    By on January 1, 2016 | No Comments  Comments

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  • Drink up with these 5 Beer Job Boards
    By on December 28, 2015 | No Comments  Comments

    I was researching job board software the other day when I came across a beer job board. Well after a quick Google search it turns out that there are 5 of them. Here’s a quick breakdown of who is serving up beer jobs online.

    BrewingWork.com – powered by eJobSiteSoftware (India) this is a nice looking global job board for the brewing industry. Jobs are divided into continents on the main menu which is a good way to funnel users on a global scale.

    careersbeers-brewingwork

    BevForce.com – this site is owned by a staffing firm and I love it when staffing firms have their own job board. This hybrid approach gives them multiple revenue streams which is good for any business.

    BrewBound.com – this site offers news, events and jobs. News and events take up most real estate, jobs on the sidebar. Perhaps my favorite design among these five.

    Beerjobs.org – definitely the ugly ducking in this group. It’s just a front for SimplyHired listings.

    CareersinBeer.com – has a decent minimalist design. I hate the yellow in the logo which makes it hard to read. Pages load very fast. Also has a directory of brewery links which is a great resource for job seekers.

    All these sites and more are listed in my job board directory app for iOS.

  • Tips for how to display your job post prices
    By on December 21, 2015 | 2 Comments2 Comments  Comments

    How you display your job board pricing can affect your sales. I see too many boards that hide this info and make it hard to read. When it comes to designing this page you have to make it public (don’t require registration to see pricing) and EASY to understand. Recruiters are BUSY people, don’t make them read too much information. As a general rule you should put your basic price point on your homepage as well.

    DESIGN TIP: Below are a couple examples for how to display the pricing on your job board or for any online business that has 1-3 different price points. Make the info more visual. Create “information blocks”. Make it clear what you get for that price and make it clear what to do next (Buy).

    3prices

    Example of a good 3 product job board pricing page

    Cheapest option from Left to Right is a good way of listing products

    Cheapest option from Left to Right is a good way of listing products