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I think webinars can be a money making tool for job boards but I think the key lies in how many clients you have and how well you market it.

Trying to sell these online events to job seekers is not a good idea though, they dont like to pay for anything, especially if they are unemployed. I asked my contact at CollegeRecruiter.com how they have fared with their webinars. He says;

We tried for six months and failed to generate revenue. We tried to target employers, job seekers, and career services with no success. I’m going back to a free model and will use the leads etc. which are generated from free to enhance the tools we sell for money like postings, targeted emails, sms, banners, etc.

Hmmm, guess I was wrong.

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If you create a job board that is the most search engine friendly thing you can build and that “inspires” people to post, then in my experience, it will make money. Watch this to see what I mean.

Episode 14 of the Free version.

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If you’re going to do trade shows and job fairs (yes you should if you can) you will need good marketing materials. In this video I’ll show you some of the stuff I use as well as where to get them.

Sites mentioned:

* PosterGarden.com (displays/signs/banners)
* 48hourprint.com (post cards/biz cards/rackcards)
* Buildasign.com (signs-metal, plastic)

Here’s a few examples of my stuff:

4x9 rack card

4x6 post card

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Finishing off my series about Jobamatic, I spoke with Sr Product Manager Francis Larkin and asked him to talk about this popular job board software product. (FREE CONTENT!) 20 minutes long.

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My questions include:

1. Explain the rev share and payment terms for Jobamatic sites…
2. how many sites now use jobamatic…who are some of the more well-known ones?
3. Do you have any best practices for using/intergrating jobamatic?
4. Currently just offer just single postings…any thought to adding additional products for publishers like Packages/subscriptions or even the ability to off PPC?
5. Widgets…are we getting more colors soon?
6. XML API…how easy is it to implement…examples of sites using it?
7. What enhancements can we expect in the next 6-12 months?