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  • Interview with Hire Our Heroes
    By on July 15, 2019 | No Comments  Comments

    On my latest RecTech podcast I had on the founder of HireOurHeores.com, a job board for veterans started several years ago.  Dan did something interesting from a marketing standpoint. He created his own “national day” for hiring vets. Its a great PR move that has helped grow the business. You can actually apply to create your own industry day at https://nationaldaycalendar.com/

  • Programmatic Job Players Getting Snapped Up
    By on July 15, 2019 | No Comments  Comments

    Suddenly the programmatic job players are in demand. In the past 10 days two of the industry’s biggest firms have been acquired.

    In early July New Hampshire based Appcast was acquired by European based Stepstone, owned by Axel Springer. And then on Friday, Indeed bought UK provider ClickIQ which only has a foothold in the UK region.

    My sources tell me both deals were in the works for some time but its hard not to see a connection between the 2 rivals. Stepstone owns several large job boards that serve the UK/Euro market and Indeed is always looking for ways to defend its turf. With Google for Jobs slowly eroding its traffic, these acquisitions give them a new business line and adds revenue quickly.

    So what next?

    I predict players like Recruitics or PandoLogic could be in play. Both are established firms in the U.S. with solid client bases. I wonder if a company like ZipRecruiter might dip their toe into this space?

    With job boards now buying the companies that help drive traffic to THEM, we have come full circle in the programmatic job market.

  • Use this free tool for better keyword ideas
    By on June 11, 2019 | Comments Off on Use this free tool for better keyword ideas  Comments

    If you are buying Google Adwords or just want to research another job boards SEO rankings, UBER Suggest is a free tool to help you out.

    Created by uber marketer, Neil Patel, the tools gives you keyword ideas in addition to deciphering a site’s organic SEO traffic (or lack of).

    I ran it on the phrase “tech jobs” and got some great data back. Other features of the tool include an SEO Analyzer, content idea generator and backlink review. Play around with it on your site and have fun learning.

  • Got an existing audience? Put up a job board
    By on June 4, 2019 | Comments Off on Got an existing audience? Put up a job board  Comments

    Scotch.io is a online community targeting web developers. They have video courses, tutorials and other information they call “fun and practical web development tutorials”.

    And they now have a job board. To me, this is the perfect use case for adding jobs to a site.

    They already have a large, existing audience and by adding jobs have a new revenue stream to help monetize their business.

    See my screencast below. They also have the simplest job posting form I have ever seen. That should make it easy for employers to post.

    Note how they also allow them to pay extra to add the job to their newsletter,….. an excellent upsell opportunity.

  • Job Board News Bytes
    By on June 3, 2019 | Comments Off on Job Board News Bytes  Comments

    Fizbuz is a new job matching site for developers. Carlos Rabasa, whose own resume includes developer and program manager roles at Twilio, Microsoft and others, is the founder of Fizbuz, a new platform for developers to build detailed professional profiles and connect with employers.

    “I want to create a product that allows people to express themselves holistically,” serving as a sort of personal marketing tool, Rabasa said.

    That means going beyond a standard list of employers, job titles and degrees earned. Fizbuz CVs include specific information about the coding languages, libraries (a sort of reusable piece of code) and framework in a developers’ skill set. Users can share preferences for what sort of company, role, team and physical workplace they’re looking for. They can describe other activities they’re passionate about and organizations and events that they lead or participate in. Full article on Geekwire.


    MilitaryConnection.com is pleased to unveil their new and improved Job Board Portal. The Portal, while accessible to any member of MilitaryConnection.com, features employers across the country who are looking to hire military Veterans. The Job Portal is open to national and local employment opportunities across the country, in any area of expertise.

    MilitaryConnection.com recognizes that Veterans come out of the service with a wide variety of backgrounds, skill-sets and experiences. It is the goal of the Job Portal to match those Veterans with employers who are motivated to hire them and positions that make the best use of their skills.

    Here’s a look at their new design. Don’t see anything unique or interesting on their pages. Seekers are required to login to apply. Appears to be built on WordPress. -CR


    Scotch.io has a new job board. The popular web developer community which claims 4 million monthly uniques has a new way to post jobs. Interestingly, they have perhaps the sleekest job posting form I have ever seen. You don’t even have to enter the details, just a link to the job wherever it lives online. Postings start at $299 for 60 days.

  • Another Cannabis Job Board Launches
    By on May 28, 2019 | Comments Off on Another Cannabis Job Board Launches  Comments

    HempStaff, a leader in recruiting for employees in the cannabis and hemp industries has announced it has launched the initial phase of new platforms for dispensary training information and recruiting services.

    Please welcome cannabisemployment.com to the job board space. This site provides those who are looking for a career in the cannabis industry the opportunity to view open positions throughout the country. The site also provides job seekers with the opportunity to register for access to HempStaff’s services, which guides individuals through the job search process. The services also include lists of current job openings, application process guidance and, potentially, job placement.

    The cannabis job market throughout the country is growing at an incredible rate, with opportunities opening for various levels of experience. According to a study, the cannabis industry is poised to grow to at least 330,000 jobs in 2022.

    Here are some other cannabis job boards I have previously mentioned. HempStaff is another example of staffing agencies getting int o the job board business.

  • Try Job seeker Ebooks/Courses for More Revenue
    By on May 21, 2019 | Comments Off on Try Job seeker Ebooks/Courses for More Revenue  Comments

    Generally speaking, it is difficult to get job seekers to pay for anything. But if the product offers value, you can sell to them. Two of the more viable viable products I can think of are ebooks and courses.

    EBOOKS

    When I ran AllCountyJobs, I wrote ebooks for each of the county based sites I operated. Each doc listed the area’s top employers, career advice, local job resources and more. I sold 5-10 of these per month for ten bucks each. Not a lot of money, but it helped make my sites more profitable each month.

    But even if you run a national niche site you can do the same thing. Create a pdf guide for “working in (your) industry” and sell it for $10 bucks. People will buy it as long as the content is of value. You can even use a site like Gumroad.com to sell your ebooks under a subdomain. Gumroad is free, but costs just $10 a month if you want extra features including a custom domain.

    COURSES

    An online course that targets your niche is also a great idea. You can use services like Teachable.com to create one and charge money for it. The good thing with courses is you can charge much more than ebooks. If you created a course for something like “How to Get a Job in (insert) Industry” you could easily charge $99-$299 depending on the popularity of your niche.

    For example, a course like how to get a job in major league baseball is sure to be a hit. Or perhaps even an industry like Cannabis or casinos.

    I like to see job boards have multiple revenue streams beyond just job postings. Sites like JoeProduce.com are a good example of that through its resume service that is a significant portion of its income.

  • Updated Job Board Cheatsheet (member only)
    By on May 21, 2019 | Comments Off on Updated Job Board Cheatsheet (member only)  Comments

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  • Passive Income is the Ultimate Internet Business Model
    By on April 29, 2019 | Comments Off on Passive Income is the Ultimate Internet Business Model  Comments

    When I sold my job board company back in 2012 I was only spending 15 hours of my time each week running the business. It was an amazing passive income stream. Clients were loyal and kept coming back regularly to post their jobs. After 13 years online the sites essentially ran themselves.

    Today I meet a lot of others who are experiencing that same feeling as they operate their job boards online. A job board that works is essentially an automatic revenue generator, an annuity that pays back month after month without fail.

    This is especially true for established boards that have been around a number of years and serve a particular niche.

    Take PsychologyJobs.com for example. It has been around for 10 years, dominates its niche, and rakes in thousands per month while the owner does nothing but collect a check each month. What logical person would not want to own such a business?

    Fortunately you can because PyschologyJobs.com is for sale. The beauty of this opportunity is that there is huge room for growth as the current owner is not even actively marketing it beyond a few email campaigns. If you put in 5 hours a day you could potentially double the income of this site with a targeted prospecting campaign to companies who hire psychologists and other behavioral health type roles. Opportunities like this don’t come around very often.

    I would much rather own a business that required no physical presence and made money while I slept. That is the power of the online job board business.

  • This is What’s Wrong with Job Alerts
    By on April 15, 2019 | Comments Off on This is What’s Wrong with Job Alerts  Comments

    The other day I received this email from Indeed.

    I’d like to know what their machine was thinking when it generated this job alert. Needless to say I have never worked in, nor even been close to working in the field of psychology. So why did they send it? I wish there was a 3rd button that said “Not Even Close” because I would have clicked it!

    I’m pretty sure it was machine generated because no human recruiter would ever send such an un-related job to someone with 20 years of digital recruiting experience.

    In their quest to match job seekers with jobs the major job boards have boosted the number of job alerts in recent years in an effort to generate more applies. But emails like this are only compounding the spam problem.

    They need to teach their machines to think better. I think job alerts need to have an additional filter for industry in addition to keyword/location as the basis for sending them. Otherwise emails like the one above are only going to continue.

    Just my 2 cents.