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  • Private Executive Job Board Raises $6 million
    By on September 18, 2017 | No Comments  Comments

    There’s news of a new job board coming online. It’s a Peer-to-Peer Job Sharing Network that “Brings Transparency to Executives Using Artificial Intelligence and Crowdsourcing Techniques” according to the news release. It started as some kind of private list among C-suite executives and it just raised $6.5 million in funding.

    It’s nice to see a new generation of job boards launching with interesting technology and specialized niches. Members of ExecThread [link] earn points by sharing job leads. I like the approach.

    Per the release, Founder and CEO Joe Meyer, former CEO of HopStop (acquired by Apple) and former executive at AOL & GM at eBay, created ExecThread to address shortcomings in the traditional executive search process that he saw as both a candidate and as a hiring manager. Leveraging artificial intelligence and a unique peer-to-peer crowdsourcing approach, ExecThread provides a way for executives to discover career-advancing job opportunities previously unavailable and inaccessible to them, and enables them to take more control over the job discovery process. ExecThread also connects executive recruiters and hiring managers with carefully vetted candidates, thereby helping to surface the best candidates and reduce time-to-hire.

    The site claims up to 50% of executive jobs are never advertised. Reminds me of what the Ladders used to be. Also anyone remember 6FigureJobs? ExecThread certainly seems like a better version of all of those past attempts at the exec market.

    ExecThread’s member base, which has grown entirely via word-of-mouth referrals to date, includes board members, C-suite executives, vice presidents and director-level professionals from 80% of the Fortune 100, 75% of the Top 100 Global Brands, and 60% of leading startup companies with $1 billion valuations. As of today, and for the first time to date, professionals can apply to join without being referred. To ensure exceptionally high network quality, ExecThread created a rigorous two-pronged applicant vetting system, which combines an interactive “peer review” process with an automated & statistical evaluation of a myriad of professional attributes.

  • The lack of Innovation in Major Job Boards
    By on September 5, 2017 | Comments Off on The lack of Innovation in Major Job Boards  Comments

    Over the weekend I saw the thread below in a Facebook discussion. And it got me thinking.

    It doesn’t surprise me that a “major” job board exec didn’t see this coming. The management of most big job boards have had their heads in the sands for a long time. If they don’t realize that employer tastes are changing, shame on them.

    My message to this “major” job board is innovate or die. You can only rely on your brand name for so long.

    The problem, from my perspective, is these big sites have neither the talent nor the foresight to see ahead at what’s next. I hate to brutal but that is the truth.

    While there is still value (and money to be made) in niche boards that have specialized audiences, the major sites are now past their prime and fading slowly. They rested on their laurels for too long and failed to branch out beyond the job posting. They got fat and happy.

    Selling job postings based on a large national audience is a boring business. Jobs are everywhere these days. They are a commodity with no real distinction. Competition for the recruiter dollar is fierce.

    No job site (or any internet business) has a guaranteed future. I have seen sites come and go in the 17 years I have been in online recruiting. Things are “dynamic” as Steven Rothberg correctly mentioned.

    If I were running a major job board today I would make it a priority to provide value for my customers…both seeker and recruiter. I would build tools and publish information that helped them get a job faster or connect with more quality candidates. I would educate them, I would make them want to come back to the site each day to get what they need.

    What specifically would I do? Well, they’ll have to pay me for that. But here’s what I will give them for free.

    The majors need to hire better talent if they want to be relevant in 5 years. They need to create a special team of people whose only job is to come with with new products and execute them. That could be an app, a piece of content, a new service, an online course, a new feature…whatever. They need their own ‘skunk works’ style development team of product people, marketers and developers.

    Innovation aint cheap folks, get on it…

  • Q&A with Geebo Classifieds’ Greg Collier
    By on August 15, 2017 | Comments Off on Q&A with Geebo Classifieds’ Greg Collier  Comments

    Some sites go under the radar in our industry but sites like Geebo.com, a classifieds competitor to Craigslist, has been around for nearly 18 years and still remains a profitable, lean team. I asked their Founder, Greg Collier a few questions about his company via email.

    Describe Geebo and its history.

    Geebo was launched in 2000 in order to provide a better user experience than what was being put out by hard-copy newspapers. Geebo was also self-funded and started turning a profit two years after launch.

    How big is your team and where are you located?

    Our team is 3 people and we are located in McLean, Virigina.

    What is your web traffic like?

    We receive 2.5 million pageviews per month.

    Are paid job listings the primary way you earn revenue or do you charge for other listings?

    Paid job listings are the primary way we earn revenue but we also earn revenue from commercial vehicle and housing feeds, email marketing, and display advertising.

    What are your basic prices for job posting? What is your value proposition to employers?

    For job postings employers can post 1 job for $75, 5 for $350, 10 for $695, and 20 for $1,295. What really sets us apart from other job boards is our diversity of content. Geebo gets the passive job seeker where stand alone job boards cannot.

    The term ‘safe community classifieds’ tagline seems to be a dig at Craigslist. Comment?

    It isn’t a dig at craigslist as much as it is letting consumers know that they have a safer alternative to other classifieds sites and apps that don’t monitor their ads for scams and criminal activity that violates their own terms of service.

    Predict the future…what do classified sites look like in 5 years?

    It’s difficult to say as technology advances so quickly and unpredictably these days. The obvious answer would be everything will be based on mobile apps since that’s where the market seems to be headed now, however, in 5 years there could be an entirely new technology that could change the face of the market.

  • How to find free XML job feeds to use (member only)
    By on August 14, 2017 | 1 Comment1 Comment  Comments

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  • To Run a Job Board Today You Need…
    By on July 25, 2017 | Comments Off on To Run a Job Board Today You Need…  Comments

    Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing.

    Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly fail.

    I still see too many ‘build it and they will come’ founders in the recruiting space who think their product will sell itself.

    It won’t.

    You need to get good at;

    • Lead generation
    • Email marketing
    • Content marketing
    • SEM/SEO
    • Social media engagement with your customers

    So my advice to you is before you launch your site, app or other tool, learn as much as you can about online marketing. Educate yourself or hire someone who’s done it before.

    Like me 🙂

  • 5 New Job Board Launches
    By on July 24, 2017 | Comments Off on 5 New Job Board Launches  Comments

    Want to know what’s new in the job board space? Seems like their is a renewed interest in online recruiting these days (thanks to Google and VCs). Here’s a quick tour of 5 new job boards. 3 in tech, 1 in government and 1 for manufacturing in Georgia.

  • Best Candidates for Job Boards: Established Sites
    By on July 11, 2017 | Comments Off on Best Candidates for Job Boards: Established Sites  Comments

    Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.

    And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.

    This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.

    I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.

    I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.

    Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.

  • The Redirect Conundrum
    By on July 10, 2017 | 1 Comment1 Comment  Comments

    I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.

    The problem is that these employers have a hard time understanding the value of these ‘redirects‘.

    So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.

    I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.

    It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;

    • They may enter a fake email.
    • They may not click at all

    So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?

    Leave a comment if you have something to say.

    UPDATE: the following Madgex sites have an external redirect data capture form implemented:

    If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form.  There are a few variations to each implementation but the technology is largely the same for each site.

  • How to get your site in Google Jobs
    By on June 27, 2017 | Comments Off on How to get your site in Google Jobs  Comments

    Now that Google Jobs has launched many job boards are scrambling for how to be included. I saw one comment last week that Snagajob saw a 9% increase in traffic from it. Not bad. The new search function will definitely be a boost to the initial list of included sites.

    google jobs inclusion

    I’ve done a lot of searching the past few days and I saw a lot of the same sites appearing over and over again…Linkedin, CareerBuilder, Zip, etc. The occasional niche board showed up as did some direct employers.

    The good news is that if you already are powered by a major software providers such as Webscribble, Madgex, Jobboard.io, Jobmount, SmartJobBoard you are already covered. Many of them made announcements stating such.

    Those platforms already have the proper job schema Google needs to organize your job data. The other thing you should do is make sure you add your sitemap.xml link to your Google Search Console. This is a critical piece of the puzzle.

    I suggest reading the following 2 articles to get a better sense of how it all works.

    Search Engine Land article
    Google Webmaster blog post

  • CareerBuilder finally found a Buyer
    By on June 26, 2017 | Comments Off on CareerBuilder finally found a Buyer  Comments

    Initial reports that CareerBuilder was going to be bought for 1 billion were debunked last week when a private equity group and a teachers pension fund, bought a majority stake in the company.

    According to an ERE report, the deal values the company around $500 million. Thats about $71 million more than what Monster recently sold for. For the record I never believed the $1 billion number since I knew what Monster was eventually valued at. The two companies are very similar so a $500 million dollar price tag is more in line with industry valuations.

    CareerBuilder is a mature, yet stable business. That’s what the new buyers are getting. Time will tell whether they get a return on their investment.

    Related links: