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  • Best Candidates for Job Boards: Established Sites
    By on July 11, 2017 | No Comments  Comments

    Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.

    And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.

    This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.

    I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.

    I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.

    Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.

  • The Redirect Conundrum
    By on July 10, 2017 | 1 Comment1 Comment  Comments

    I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.

    The problem is that these employers have a hard time understanding the value of these ‘redirects‘.

    So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.

    I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.

    It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;

    • They may enter a fake email.
    • They may not click at all

    So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?

    Leave a comment if you have something to say.

    UPDATE: the following Madgex sites have an external redirect data capture form implemented:

    If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form.  There are a few variations to each implementation but the technology is largely the same for each site.

  • How to get your site in Google Jobs
    By on June 27, 2017 | Comments Off on How to get your site in Google Jobs  Comments

    Now that Google Jobs has launched many job boards are scrambling for how to be included. I saw one comment last week that Snagajob saw a 9% increase in traffic from it. Not bad. The new search function will definitely be a boost to the initial list of included sites.

    google jobs inclusion

    I’ve done a lot of searching the past few days and I saw a lot of the same sites appearing over and over again…Linkedin, CareerBuilder, Zip, etc. The occasional niche board showed up as did some direct employers.

    The good news is that if you already are powered by a major software providers such as Webscribble, Madgex, Jobboard.io, Jobmount, SmartJobBoard you are already covered. Many of them made announcements stating such.

    Those platforms already have the proper job schema Google needs to organize your job data. The other thing you should do is make sure you add your sitemap.xml link to your Google Search Console. This is a critical piece of the puzzle.

    I suggest reading the following 2 articles to get a better sense of how it all works.

    Search Engine Land article
    Google Webmaster blog post

  • CareerBuilder finally found a Buyer
    By on June 26, 2017 | Comments Off on CareerBuilder finally found a Buyer  Comments

    Initial reports that CareerBuilder was going to be bought for 1 billion were debunked last week when a private equity group and a teachers pension fund, bought a majority stake in the company.

    According to an ERE report, the deal values the company around $500 million. Thats about $71 million more than what Monster recently sold for. For the record I never believed the $1 billion number since I knew what Monster was eventually valued at. The two companies are very similar so a $500 million dollar price tag is more in line with industry valuations.

    CareerBuilder is a mature, yet stable business. That’s what the new buyers are getting. Time will tell whether they get a return on their investment.

    Related links:

  • JobMount Now Offers Career Sites as a Product
    By on June 20, 2017 | Comments Off on JobMount Now Offers Career Sites as a Product  Comments

    Sites powered by JobMount can now offer branded career sites as part of their offering. This news comes on the heels of Indeed’s recent career site announcement.

    According to Valerii Verbovetskyi, from Aspen Tech Labs which owns JobMount, “Corporate career site pages are a preferred choice for candidate job searches & applications. Job boards can now offer fully functional branded mini sites with a custom application process and targeted job campaign landing pages for hard-to-fill positions.” They announced a series of upgrades on their blog last week.

    So your Job board would have multi-site account within your dashboard to create career sites, ad campaigns or provide ATS access to employers. Here’s what it looks like in the pricing page.

    Personally, I like the move. Job boards need to add more products like this to compete with ad agencies and the new Indeed product. The more you can embed your site into the workflow of your employer clients the longer you will keep them as a client. It’s that simple.

  • Job board headlines
    By on May 30, 2017 | Comments Off on Job board headlines  Comments

    job board news

    Recruit Holdings (parent of Indeed) reported revenue for the full year of (USD $16.1 BILLION), an increase of 15.8% compared with the same period last year. Their EBITDA was $2 billion. [full details]

    Nationaldriverjobs.com
    Introduces Drivers’ Job Board for Use In All Over the US. [Another trucking board]

    StudentHire is a Canada job board for students. [read article]

    AARP launches new job board, powered by Webscribble. Targets over 50 job seekers. [read the news]

    Watchdog Jobs, is a new job board-based platform that features contracts, private, and federal work abroad available to any American today, was this week officially opened by founder and Marine Corps Veteran, Nathan Schweikart. [check it out]


    I just helped 2 staffing firms set up their own job boards. These sites offer them the opportunity to diversify their revenue streams, collect their own resumes, and broaden their reach. Each is powered by Smart Job Board.


    Solid example of a job board branding itself on social with visuals. Caught my eye.

  • Thoughts on Google Jobs
    By on May 22, 2017 | Comments Off on Thoughts on Google Jobs  Comments

    Well, the rumors were confirmed last week when Google’s CEO announced they will be officially entering the recruitment space with their own job search engine at the Google I/O conference. The news in recent months about their jobs API and more recently the Google Hire ATS were clues to their job search ambitions.

    commentary on google jobs by Chris Russell

    And just like that, Indeed can no longer call itself the ‘Google for jobs’.

    I have long surmised that the only threat to Indeed, which has become a large and powerful force in the industry (some might say too powerful), could only come from Google. Now a new battle for jobs is about to take place. In a few weeks we should start seeing Google’s new initiative in action as it begins to rollout here in the U.S.

    For Indeed this news is surely something they saw coming. In the past few years they launched a slew of new products like Indeed Prime and others to begin the long road towards diversifying their revenue streams. They knew their dominance could and would be challenged one day. That day has finally arrived.

    Questions Remain

    CareerBuilder, Monster and the other partners like Facebook that are part of this new Google initiative, must be giddy at the anticipation of a new source of traffic.

    According to the USA today story, here’s how it will work from the job seeker perspective;

    EXAMPLE…”when conducting a search for sales jobs in Raleigh, North Carolina, openings will soon begin to appear at the top of results. A job seeker can narrow the search by applying filters, such as jobs posted in the last three days, entry level versus management roles, full-time roles versus part-time, and roles in a particular industry such as retail. Once a job seeker spots something promising, they can click through to the website where the listing is hosted and apply there.”

    It’s unclear to me at this point how job boards and employers will be able participate in Google jobs. To be included in things like Google News you have to submit your site and be reviewed by Google in order to be verified as an actual news site. Will it work the same for job providers? A check of the Google I/O event site shows nothing. And their jobs api is still in Private Alpha with a small number of partners.

    Have they already analyzed all the jobs online using “machine learning”? We will have to wait and see. Some articles I read claim it has “millions” of jobs indexed from across the web.

    I’ve heard some in the industry think Google Jobs will be another trojan horse just like Indeed did with boards over time by stopping their free traffic. I don’t think this will be the case with Google (though I am not totally discounting that theory). Indeed is strictly a job vertical, Google is a general search engine. Nor do they have a salesforce like Indeed’s to go out and solicit employers to post. To them, jobs are just another piece of content to be indexed. To Indeed, they are a source of revenue. Google will most likely push job postings through its ATS product and the fact they are partnering with the likes of CareerBuilder and Monster is a good signal to their intentions. Job boards spend money on ads, they won’t want to upset that. But this probably means you can expect to pay more to be seen on Google since they will be pushing organic results below the page.

    Thinking Ahead

    If you care about your SEO traffic you should probably keep an eye on your Webmaster Search Console and keyword traffic in the coming weeks. For Indeed, those numbers will certainly drop as Google takes over the top spot for many searches they currently hold. With 200 million users worldwide, even a 10-20% drop in traffic wont really affect Indeed’s sales. They already have the mindshare of candidates. I am curious how else it will affect rankings for employers and well established job sites. Some employers complain (rightly) that Indeed’s results rank higher than their own. Perhaps this will right that wrong.

    Whatever the case, things are about to get interesting again for online recruitment. Welcome to the jungle, Google.

    PS…For a recap of other blog posts on this Google Jobs rollout check out RecruitingHeadlines.

  • Why Job Boards Need to Hire Sourcers
    By on May 9, 2017 | Comments Off on Why Job Boards Need to Hire Sourcers  Comments

    If you run a job board you should know that your #1 task is to generate quality applies to your clients jobs. They want candidate flow. If they don’t see at least 10 applications from your board in the first week of it being posted you are at great risk from disappointing that customer and losing them forever.

    If you already have the traffic to generate enough applies that’s great. If you don’t, you may want to hire a Sourcer.

    You need to think like a recruiting firm. Hiring a Sourcer on your staff allows you to seek out relevant candidates online using sites like LinkedIn and Indeed Resumes to reach out to that candidate and tell them a job you have might be great for them. That’s your chance to send them a direct link to the job listing and possibly convert them into an actual apply.

    This could be an especially good tactic to employ especially if your board is new. New sites have a big challenge to build an audience but if you can find the right 30-40 people online, get them a link to a job they might like you can build up the site one by one and keep paying employers happy with enough applies.

    Think about it. It’s not hard to find the right candidates online and message them these days. Thats what recruiters/sourcers do all day long. So I say take a page from their playbook and use candidate sourcing to augment your job board apply rates. Your clients will thank me later 🙂

  • How I sold my Career Advice Site for 30k
    By on May 1, 2017 | Comments Off on How I sold my Career Advice Site for 30k  Comments

    Last week my career advice site sold at auction on Flippa for $30k.  After 5 years it was time to move on from CareerCloud.

    I originally started the site as a social resume platform, but that never took off so I pivoted the site a few years ago to be more about career advice. Eventually I added a job board component and other tools like job leads.

    It reached nearly 40,000 monthly visits but I was having trouble keeping up with its daily tasks as my consulting business is getting busier and busier. So like any good entrepreneur I decided it was time to cut ties and try and recoup the money i put into it.

    In the end, I took a loss on the business but at least I was able to salvage something for my efforts.

    I sold it on Flippa.com which is a auction site for websites and domain names. It’s not always the best place to sell your site but it can bring you needed cash quickly if that is your goal. It does attract a lot of bottom feeders but they do successfully sell higher value properties.

    I started by buying the premium auction for $249 for maximum exposure across their channels. I wanted everyone to see it. They placed the auction on their homepage and other areas to do just that.

    Then I wrote a long and detailed description of the site including its history, who I was and why someone should consider buying it. I included all the expenses, all the revenue sources and other information for prospective buyers. I also wrote who should buy the site in attempt to target the right audience.


    WHO SHOULD BUY

    CareerCloud would probably appeal to;

    • Any job search or recruiting related startups who want to quickly increase customers or need another way to market themselves to their target audience.
    • An established job board who needs more channels to broadcast their jobs to.
    • Investors who see potential and want to expand on the platform that CareerCloud has built.
    • A career coach who want to create a bigger voice for themselves and additional revenue streams.
    • A staffing firm who wants access to a national audience and additional revenue streams.
    • Anyone looking to have their own internet business to work on in their spare time.
    • Blogging company who wants to expand into the career space.

     

    When you auction off a site you also must sync your Google Analytics account and do a 12 month breakdown of expenses and revenue which they use to display profitability (or not). I was also invited to work with a Flippa rep to show them my Quickbooks data which further proved the site’s claims.

    I set the Buy It Now Price to $95k, set the reserve to $60k and launched the auction. Over the next 30 days it picked up a few hundred watchers and several bids. But as the final day neared it only reached $10k in bids. And the site went unsold.

    Then I received an offer from Flippa to re-list the site for free and try again. So I did.

    This time I reduced the Buy It Now to $50k and the reserve to 30k. Potential buyers started leaving comments and emailing me questions. I began to have some serious exchanges with a UK buyer and another one from Seattle. There was definitely interest.

    The 2 serious bidders asked me for the reserve price which I gave them. After a few more email exchanges with the Seattle buyer he put in my reserve bid as the auction came to a close on the final day. I finally had a buyer. The following night I Skyped him so we could meet virtually and answer his questions. Then we set about transferring over the accounts like SquareSpace, Mailchimp, etc. He would simply change his billing information and credit card data to his and take over the services.

    After the auction ended he was required to upload the funds into the Flippa Escrow account. Once I had delivered all the digital assets including the domain name, he informed Flippa to release the funds directly to my bank account.

    The deal was done.

    The new buyer essentially bought it for its SEO value. Over the years it picked up hundreds of great backlinks and that is the value the buyer saw. It would take years to get those backlinks on his own from scratch. By buying the site, the new owner can immediately build on the foundation I put in place.

     

  • News and Notes from the Job Board World
    By on March 20, 2017 | Comments Off on News and Notes from the Job Board World  Comments

    Here’s a quick roundup of job board news and notes that have crossed my desk.

    job board news

    Indeed. I have heard that as of March 31st they will no longer be accepting sponsored jobs from job boards any longer. Sites that advertise with them now will be grandfathered in. No new job boards will be accepted. This move comes as no surprise to me as they have been focused on going around the boards for many years now. Time to give your money to the smaller players like Jobs2Careers, TopUSAjobs, Jobg8 and Juju if you want paid job seeker traffic. Indeed is also launching their own platforms to build employer sites.

    WorkHere is getting some press. They are a job board app out of Indianapolis which is hiring. I spoke to one of their founders last year if you want to hear that audio click here. I consider companies like WorkHere, WayUp part of the new crop of ‘Job Boards 2.0’ era that is putting new spins on a proven method of attracting talent.

    Randrr. I keep getting pings about this strangely named job search site, but they sure are taking forever to get it launched. Apparently they hired a boatload of people and are building a “smarter job search”.  I question however whether investing a ton of money in our mature space is worth it. Why not go the startup route and begin by proving your concept first? Perhaps they will prove me wrong. Perhaps not.

    Recently re-launched on Smart Job Board: Job of Mine a free job posting site, Events Work an event site out of Canada.

    Climber.com launches personal career site service. The company’s California based career team works with clients to build the career site, so there is absolutely no programming experience needed. Details here.

    Interview with Indeed’s head of tech. By any estimates, we’re looking at about a million jobs in tech — engineering, software development, design, management — that will added in the next two to five years. Read story.

    Ladders, Inc. Announces Integration with Greenhouse Software. Integration features will allow recruiters to find and source the best candidates. Press release.

    Onward we go.