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  • Try Job seeker Ebooks/Courses for More Revenue
    By on May 21, 2019 | No Comments  Comments

    Generally speaking, it is difficult to get job seekers to pay for anything. But if the product offers value, you can sell to them. Two of the more viable viable products I can think of are ebooks and courses.

    EBOOKS

    When I ran AllCountyJobs, I wrote ebooks for each of the county based sites I operated. Each doc listed the area’s top employers, career advice, local job resources and more. I sold 5-10 of these per month for ten bucks each. Not a lot of money, but it helped make my sites more profitable each month.

    But even if you run a national niche site you can do the same thing. Create a pdf guide for “working in (your) industry” and sell it for $10 bucks. People will buy it as long as the content is of value. You can even use a site like Gumroad.com to sell your ebooks under a subdomain. Gumroad is free, but costs just $10 a month if you want extra features including a custom domain.

    COURSES

    An online course that targets your niche is also a great idea. You can use services like Teachable.com to create one and charge money for it. The good thing with courses is you can charge much more than ebooks. If you created a course for something like “How to Get a Job in (insert) Industry” you could easily charge $99-$299 depending on the popularity of your niche.

    For example, a course like how to get a job in major league baseball is sure to be a hit. Or perhaps even an industry like Cannabis or casinos.

    I like to see job boards have multiple revenue streams beyond just job postings. Sites like JoeProduce.com are a good example of that through its resume service that is a significant portion of its income.

  • Updated Job Board Cheatsheet (member only)
    By on May 21, 2019 | No Comments  Comments

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  • Passive Income is the Ultimate Internet Business Model
    By on April 29, 2019 | Comments Off on Passive Income is the Ultimate Internet Business Model  Comments

    When I sold my job board company back in 2012 I was only spending 15 hours of my time each week running the business. It was an amazing passive income stream. Clients were loyal and kept coming back regularly to post their jobs. After 13 years online the sites essentially ran themselves.

    Today I meet a lot of others who are experiencing that same feeling as they operate their job boards online. A job board that works is essentially an automatic revenue generator, an annuity that pays back month after month without fail.

    This is especially true for established boards that have been around a number of years and serve a particular niche.

    Take PsychologyJobs.com for example. It has been around for 10 years, dominates its niche, and rakes in thousands per month while the owner does nothing but collect a check each month. What logical person would not want to own such a business?

    Fortunately you can because PyschologyJobs.com is for sale. The beauty of this opportunity is that there is huge room for growth as the current owner is not even actively marketing it beyond a few email campaigns. If you put in 5 hours a day you could potentially double the income of this site with a targeted prospecting campaign to companies who hire psychologists and other behavioral health type roles. Opportunities like this don’t come around very often.

    I would much rather own a business that required no physical presence and made money while I slept. That is the power of the online job board business.

  • This is What’s Wrong with Job Alerts
    By on April 15, 2019 | Comments Off on This is What’s Wrong with Job Alerts  Comments

    The other day I received this email from Indeed.

    I’d like to know what their machine was thinking when it generated this job alert. Needless to say I have never worked in, nor even been close to working in the field of psychology. So why did they send it? I wish there was a 3rd button that said “Not Even Close” because I would have clicked it!

    I’m pretty sure it was machine generated because no human recruiter would ever send such an un-related job to someone with 20 years of digital recruiting experience.

    In their quest to match job seekers with jobs the major job boards have boosted the number of job alerts in recent years in an effort to generate more applies. But emails like this are only compounding the spam problem.

    They need to teach their machines to think better. I think job alerts need to have an additional filter for industry in addition to keyword/location as the basis for sending them. Otherwise emails like the one above are only going to continue.

    Just my 2 cents.

  • Promoting Your Niche Job Board Value Prop
    By on April 9, 2019 | Comments Off on Promoting Your Niche Job Board Value Prop  Comments

    Almost 10 years ago on this very blog I published a post about the value proposition of niche based job boards. In that post I quoted 3 sources;

    Forrester Research“Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”

    Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”

    CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.

    By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.

    These quotes are still relevant today. Niche boards will always exist because they are targeted communities of like minded people. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste.

    Remind them constantly that your site is not like Indeed or the other big guys. (Quality vs Quantity) Remind them that you can get them listed on Google for Jobs. Niche boards have a singular focus unlike your competition.

  • New Job Board Launches
    By on April 8, 2019 | Comments Off on New Job Board Launches  Comments

    Here’s a roundup of new launches in the job board space.

    job board news


    Frontline Education, a leading provider of school administration software for the K-12 education community is excited to announce the relaunch of K12JobSpot integrating the best capabilities of the largest K-12-specific job site with the former Teachers-Teachers job board and educator profiles for improved ease of use and significantly expanded listings – including more than 55,000 teaching and support staff jobs currently available.

    Among the new site offerings are:

    • Comprehensive profiles for every public school district in the country – these snapshots, based on National Education Center for Statistics data, include information critical to job seekers such as, student/teacher ratios, number of schools, district ratings, and available jobs.
    • Streamlined job search and application process – enables job seekers to easily apply to multiple jobs and facilitates quick and simple status follow up.

    All user account information from Teachers-Teachers has been migrated to K12JobSpot including profiles, resumes and previous searches. K12JobSpot is free to job seekers and more than 1 million educators have found new jobs using the site.

    School districts have the opportunity to engage with and proactively recruit from over 1.4 million job-seeking educators on the site. Forthcoming enhancements will offer greater opportunities for District and School profile customization to help attract the very best candidates to open positions.


    The Financial Planning Association revamped its FPA Job Board to help financial planners explore financial planning career opportunities and easily connect with employers. The site is powered by Naylor association software.

    The FPA Job Board allows job seekers to showcase their skills and work experience to prospective employers and provides employers access to a qualified talent pool to fill open positions. Employer and recruiter benefits include posting internships and jobs, managing applications, searching resumes, creating resume alerts, and viewing reports and statistics.


    The Abilene Chamber of Commerce has spent six months fine-tuning a new job board website. AbileneWorks is a free job portal to bring people to work in Abilene, Texas.

    Right now, the chamber is pushing to keep former-military personnel and their skills, along with young professionals. The website is free for Abilene businesses, with everything handled by the chamber. It appears to be a custom built site. [link]


    JobMote, a provider of remote job listings has relaunched after acquiring the assets of JobsWithRemote.com. Jobmote has been online for a number of years and is now powered by the  Smart Job Board technology platform.

  • How to Set Your Job Post Prices
    By on April 2, 2019 | Comments Off on How to Set Your Job Post Prices  Comments

    One of the most common questions I hear from job board owners is how to price their site.

    For me this greatly depends on several factors including;

    • Country you operate in
    • Niche you service
    • Amount of competition
    • Your reach

    COUNTRY

    If you operate in the USA job post prices here are among the lowest in the world. This is because of the amount of competition that exists. Job boards are a mature industry so typical pricing is around $100 for 30 days. However if you operate in Europe, UK or other countries job boards are more ingrained into those recruiting markets. For example, there’s a job board in Germany that charges $1000 for a single posting! If employers in the market you serve uses job boards a lot you can charge more.

    NICHE

    Is your niche growing? Niches like cannabis, nursing, and trucking are some of the hottest job board markets so those sight can charge more of a premium to post jobs. Check out the JobsinTrucks media kit. Vangsters charges $99/mo for unlimited and I do see other weed job sites with similar pricing but this niche is getting more competitive every day.

    COMPETITION

    How many competitors do you have? If the answer is more than 5 then I suggest undercutting their pricing in order to gain market share. If however you only have a few competitors and you are in a newer niche you can charge more. Try pricing your 30 days posts around $199. Monthly subscriptions raining from $99 to $199 are also gaining adoption.

    REACH

    What kind of reach does your site have? The more traffic and emails you have stored the more you can charge. If you have a dedicated audience already existing you can monetize that. For instance this site for Massachusetts insurance jobs has a captive audience of highly targeted pros in just that industry. Therefore they can charge a little higher.

    Hopefully these guidelines give you an idea of how to price your options to employers. Research your competition and come up with something that makes sense for your audience.

  • Lensa is Testing a Bounced Traffic Revenue Widget for Job Publishers
    By on March 26, 2019 | Comments Off on Lensa is Testing a Bounced Traffic Revenue Widget for Job Publishers  Comments

    My pal Joe Stubblebine, formerly of Beyond/Nexxt and now at Lensa.com emailed me last week with some news of a new revenue widget they are working on. This widget doesn’t list jobs on your site but rather shows a user relevant jobs from Lensa only if they click the back button when leaving your site. Here’s how he explains it. If you want to learn more email him at joe@lensa.com – be sure to tell him you heard about it here.

    How many times have you looked at your site traffic analytics, only to be frustrated that a certain percentage of your visitors seem to visit your site and bounce off without doing anything else?

    Now, with the Lensa Bounced Traffic Revenue Widget, you can earn money on that bounced traffic, with a simple, easy-to-install widget!

    On average, most job boards see traffic bounce rates of around 8%-10%, which is just wasted, worthless traffic.  However, with the Bounced Traffic Revenue Widget installed, when a user visits your site and bounces, you can redirect them to Lensa, and we’ll show them relevant job content – and split the click revenue with you 50/50….for the lifetime of your participation in this program!

    To learn more about how this works and estimate how much revenue you’re missing out on by not participating, visit this online presentation below:

    http://bit.ly/lensaBouncedTrafficWidget

  • Thinking about designing your own job board?
    By on March 19, 2019 | Comments Off on Thinking about designing your own job board?  Comments

    I have spoken to a number of people over the years who have made a certain big mistake when they launched their site. They paid a web design firm with no experience building job boards to do it.

    Needless to say, these firms tend to build sites that are not quite optimized for job board usage. They miss certain things like the proper way to create job posting workflows or they make the e-commerce checkout process too long. Sadly, they contact me after the fact when the damage has already been done.

    In many of these cases I wish they had contacted me first because there is a certain way to design a job board to appeal to both seekers and employers. For instance, the ability to post a job and clearly identify where/how to do that is often buried in many of the custom built sites I see. A job board design, especially its homepage callout to employers needs to be front and center.

    Posting and paying for a job is the most important thing when it comes to user experience. Second is your job seeker onboarding. Design it poorly and you lose out on money. You have to make it dead-simple-easy for employers/seekers to do business with you. These little design best practices add up to big problems if you ignore them.

    So before you go and pay a web design firm to build your job board, think long and hard before you write a check. There are plenty of job board software vendors who can build your site faster and more cheaply than a firm who has never done it before. Job board software vendors are experts at what they do. Not all are created equal but some of my favorites like Webscribble, Madgex, Jobiqo can get you launched quickly right out of the box.

    Even the off the shelf services like Jobboard.io and Smart Job Board do a great job. As long as you are willing to live with a more “templated” design, they will serve you well. They do everything you need a job board to do.

    If you are about to launch a job board you need to first prove that a market exists for whichever niche you are targeting. Unless you need something totally unique out of the box prove your concept first with an existing vendor. If you every outgrow it you can always build your own later after gaining some experience in the online recruiting world.

    I’m not saying you should never hire a design firm to build, just be careful about that selection and make them show you how they will optimize it for your potential users.

  • Archinect Introduces ‘Jobs Visualizer’
    By on March 5, 2019 | Comments Off on Archinect Introduces ‘Jobs Visualizer’  Comments

    Its my job to point out interesting things in the job board world. Case in point is the new ‘Jobs Visualizer‘ is one of those. It is a visual way of browsing employers who are hiring on Archinect, a site for architecture jobs.

    With Archinect Jobs Visualizer, the design work produced by the employers takes center stage. The most recent 100 active employers who have featured work from their Archinect firm profiles are presented in full-screen glory, allowing job seekers to browse employers one page at a time, or dig a little deeper into each firm to read the job opportunities and view more of the firm’s work.

    The navigation is kept very simple. At the top-right there is a small vertically-expanding menu that provides quick access to Archinect’s home page, as well as two shortcuts to post jobs or upload a new project.

    The goal of this new way to browse is to excite the job seeker. Its a visual web and this is a terrific way of showcasing jobs visually.