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  • The Internet Marketing Challenge
    By on October 23, 2018 | Comments Off on The Internet Marketing Challenge  Comments

    I have held a number of calls with a variety of job startups recently and one thing is still clear to me.

    Most of them are underestimating the marketing challenge before them.

    The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new  recruiting software/sourcing tools that do everything from chatbots to texting……vying for the attention of the same HR people you are trying to reach.

    Launching any kind of recruitment product today requires money and hustle to get employers attention. You can buy job seeker traffic, that is easy. But a new recruiting product will take you a minimum of 1 year to establish itself in the market. That takes time, effort and dollar$. So, be prepared to dive in and keep your foot on the gas pedal.

    I have seen too many job boards get complacent over the years and fail to keep up with internet marketing trends.

    Marketing your site today takes an A to Z approach from email marketing to content to paid marketing. If you don’t understand that, you will have a tough time succeeding.

  • CollegeRecruiter offering Backfill too
    By on October 22, 2018 | Comments Off on CollegeRecruiter offering Backfill too  Comments
    I mentioned the other week about Recruitology’s new backfill offering and also got news that College Recruiter has a somewhat similar, original backfill partnership opportunity.
    They recently migrated our job distribution from Joveo to Clickcast/Appcast in part because Clickcast provides us with the ability to build our own private exchange. CEO Steven Rothberg says this;
    College Recruiter believes that every student and recent grad deserves a great career. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other organizations that hire dozens, hundreds, or even thousands of students and recent graduates a year from one-, two-, and four-year colleges and universities for part-time, seasonal, internship, and entry-level jobs.
    At any given time, we’re buying candidate traffic for 100,000+ jobs from sites primarily targeted to U.S., students and recent graduates of one-, two-, and four-year colleges and universities. Most of the jobs pay a CPC of at least $0.20 and some are at $1.00 or even more, so we’re paying well above market rates for well-targeted, quality traffic. Sites that target a more general audience can access our postings through Appcast. We’re more selective about the jobs that we distribute through that channel as the traffic is typically not as well targeted as through our private exchange.
    We have about 1,500 college career service office and other career sites active or about to be active in our private exchange. Some of the sites are more interested in the revenue than the content, but many are more interested in the content than the revenue because our feed is dominated by high-quality jobs from Fortune 1,000 companies, federal government agencies, and other organizations that hire at scale.
     If readers have questions, please contact Steven@CollegeRecruiter.com.
  • The Video-only Job Board
    By on October 16, 2018 | Comments Off on The Video-only Job Board  Comments

    Last week I discovered a new startup called Goldi.com, the first ever video only job board. It was created by an executive recruiter out of New York City. Companies post job videos and candidates apply via video only. It has an app AND website version which is key.

    I’ve been waiting for someone to create such a site. Video usage among employers is proliferating and sites that allow them to advertise/promote their video creations make sense as a business model.

    Right now Goldi seems to be limited to companies in the NYC area. It would be more interesting if they also aggregated job videos from companies like SkillScout, The Muse and VideoMyJob that are already creating this type of content. Over time, you could build quite a library of video job listings that would be useful to candidates, especially millennials and Gen Z who would prefer to watch a job rather than read it.

    There are barriers however. The fact that you can only apply to jobs via video will be a turn off to certain companies. Recruiters can’t scan a video applicant as easily as they can a resume. But I could see a site like Goldi being used as an additional channel for employer branding and recruiting younger candidates. Not as a replacement for a traditional recruiting site.

    They do have a great domain (also important for success) so if they can find the right business model and market themselves effectively, Goldi may be able to find their own pot of gold.

  • Recruitology Now Offering Original Backfill with Competitive Pricing
    By on October 9, 2018 | Comments Off on Recruitology Now Offering Original Backfill with Competitive Pricing  Comments

    Recruitology, which powers digital recruitment classifieds for hundreds of media outlets, ranging from small local publications to large media properties like the LA Times and the NY Daily News is now offering original backfill to participating job boards.

    They have thousands of local job listings from small and medium employers looking to advertise locally and are constantly looking to get their jobs in front of more niche audiences as part of their partner network.

    If your job board is in any of the industries below you would be a good candidate for their network.

    • Accounting and Finance
    • Call Center
    • Cannabis
    • Construction
    • Education
    • Energy & Engineering
    • Healthcare
    • Hospitality
    • Information Technology
    • Law Enforcement
    • Manufacturing & Trade
    • Nursing
    • Sales & Marketing
    • Transportation and Logistics

    “Original backfill” is better than traditional backfill because you get to list the full job listing versus just a snippet.

    Benefits to job sites that accept jobs from Recruitology:

    • Unique content from small and medium employers
    • Jobs not usually found anywhere else, as many of these employers don’t always advertise on the larger job sites.
    • An additional revenue stream

    Recruitology tells me their payouts are on par or better with other players. Partner sites can request a custom XML feed of jobs to scrape.

    Contact: Tim Weaver by email tim.weaver@recruitology.com or call 415-263-1300

    recruitology backfill

  • Job Boards in the news
    By on October 8, 2018 | Comments Off on Job Boards in the news  Comments


    JobAdx, the programatic ad solution has just launched Switchboard, our Inventory Management system at the recent TAtech event. It’s an SSP that allows users to manage multiple feeds from one platform and additionally applies our programmatic technology to those feeds – whether or not those feeds are coming from JobAdx itself. In our industry, most job boards & publishers work with multiple vendors to absorb feeds, many of whom aren’t offering the benefits of programmatic. Switchboard makes it easy to implement real-time bidding, candidate profiling, dynamic delivery, and data visibility.

    Read more.


    How does Find My Flock work for job-seekers, companies and for you? How do you make money?

    We don’t charge technologists anything. We only charge companies.

    The whole idea is that anyone can post a job to our normal job board but there are also these special elevated vetted jobs. Those are companies that we have vetted. We’ve gone in and talked to developers off the record. If they say no, or if we find some reason that they’re not an inclusive company, we turn that company down. If we do support that company, then we’re sure that this is going to be a positive place for everyone to be sent to work.



    Casino Careers has had quite the year when it comes to assisting both employers and job seekers. The company created a free electronic job feed process for annual clients, saving them thousands of dollars in annual ATS fees, and the salaries and time associated with manual job posting.

    “Our electronic feed automatically lists our clients’ opportunities on our job board,” said Dan King, IT Manager. “Our focus on creating an efficient system for employers to post jobs, review applicant resumes and communicate with qualified candidates, has resulted in the 90% retention rate we have with our annual clients.”

    In July, Casino Careers announced a partnership with TopResume, one of the largest resume-writing service in the world. Job seekers who upload a resume to the Casino Careers website now have the option to have their resume reviewed for free by TopResume.

    “We are delighted to partner with an organization that has the same goal — to help others present their expertise in the best light, so as to attain opportunities to advance professionally and care for their families,” said Beth Deighan, president of Casino Careers.


    AlleyWatch spoke to cofounders Güimar Vaca Sittic and Borja Moreno de los Rios about Merlin’s recent launch in NYC and its exciting mission. Current backers of Merlin the company include prominent investors including General Catalyst Partners, Firstmark Capital, FJ Labs, Uncork Capital, Greylock Partners, DN Capital, RRE Ventures, Hummingbird Ventures, SV Angel, Thomas Stafford (Partner at DST), Tekton Ventures, NovelTMT, Jonathan Golden (Former Head of Product at Airbnb), Morgan Hermand-Waiche (CEO at Adoreme) and Paul Gardi (Advisory Board at AMEX, former CEO at AskJeeves).

    Merlin is a jobs platform that matches hourly talent with employers who are looking to hire. As New York City’s leading mobile app for hourly employment and the fastest-growing mobile job board for blue-collar talent, more than half a million candidates and thousands of companies have found each other on Merlin.

    Full Story

    job board news

  • Stop Making Video Resume Apps
    By on October 2, 2018 | Comments Off on Stop Making Video Resume Apps  Comments

    I Just read about ‘PYNOT’ which uses video for job seekers so they can “stand out”. Its yet another video resume app.

    PYNOT stands for (Put Your Name Out There), out of Utah, the startup has an iphone app and website. Job seekers can browse the website or app for relevant job positions and apply with a 60-second video, produced on their own phones.

    We made improvements to our website so we can compete with the big job boards.” Thats a quote from their founder. He also said: “Video is a big part of our culture today, and we wanted to find a way to weave it into the job search experience for free.”

    I hate to break it to them but competing with the ‘big job boards’ is a pipe dream. A feature does not make you better than ZipRecruiter, Indeed, even Monster. I applaud him for building something but wish he had talked to me first. An app is a limited channel. Any kind of service like this needs a web version as well.

    There is a role for video in recruiting. But it generally works best as a built in feature of an applicant tracking system. Also it should just be an option for the job seeker. Most people are unwilling to video themselves. Given the choice, recruiters would rather spend 5 minutes reviewing 10 resumes vs 5 minutes viewing 3 videos. Traditional resumes are more efficient.

    Just because video is cool doesn’t mean its a good use case for job search.


  • Another job board adds Emissary’s text reminders
    By on October 1, 2018 | Comments Off on Another job board adds Emissary’s text reminders  Comments

    I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline.

    They also provide a host of other services, including OFCCP Job Distribution, Diversity Staffing and Career Events.

    They installed the text reminder code in February 2018. I asked Cortez what impact they have had so far. He said:

    Over the past thirty days Emissary has generated clicks on 24% of the texts sent. Almost 12% of those clicks converted into a job apply, making Emissary one of our highest converting sources.

    Specifically they had a conversion rate of 24.38% CTR and 11.84% conversion rate over the past 30 days.

    When asked if he would you recommend Emissary to other job boards he told me;

    We would because as mentioned above, it is one of our higher converting sources (in application start terms). Our goal is to provide our clients with those applies while keeping the cost low, and Emissary has done that for us.

    So job board owners (and software vendors), I think its time to get on the texting bandwagon. It is an untapped channel that will boost your traffic and more importantly applies.

  • Maximizing Your Marketing Channels
    By on September 24, 2018 | Comments Off on Maximizing Your Marketing Channels  Comments

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  • When an ATS Buys a Job Board
    By on September 17, 2018 | Comments Off on When an ATS Buys a Job Board  Comments

    While at the HR Tech show last week I came across a bit of surprising news. A big applicant tracking vendor bought a job board company.

    Cornerstone acquired Santa Monica based Workpop for an undisclosed amount and plans to roll it up into a new product line called ‘Cornerstone Frontline’. To be fair, Workpop is more than just a job board. It’s a job distribution tool built specifically for the service industry but they also own RestaurantJobs.com. They say they deliver a better candidate experience for users by offering a “place to grow and learn“.

    We offer tools that help candidates find better jobs. Our platform is designed to give back to candidates, whether it’s peer resume feedback or application analytics. Workpop communicates your likelihood of hearing back from an employer before applying to the job, and ensures that you get an answer on every application.

    They launched in 2014 and in 2015 Cornerstone actually invested in them through their innovation fund.

    I must admit that I knew very little about Workpop and was surprised to hear this news. It is rare for an ATS vendor to buy a jobs service, especially one that only caters to one industry in the SoCal market. There are plenty of vendors that already help you distribute jobs online so why not partner with them? I guess the team at Workpop had something different to offer.

    Recruiting expert Gerry Crispin tells me that Workpop is doing great things. “I had no idea”, I told him as we walked through the expo hall. I had not even heard their name mentioned in the industry since those early days. Just goes to prove that if you build something different and focus on delivering, good things will happen.

  • Shaq Has a Job Board (sort of)
    By on September 12, 2018 | Comments Off on Shaq Has a Job Board (sort of)  Comments

    Last week it was announced that NBA star Shaquille O’Neal has invested in an Atlanta jobs app called ‘Steady’. The company just raised $9 million from investors including Shaq who will also be an ambassador to the company. 

    It’s more like a way to make extra money rather than a traditional job site. They see it as an income building platform. Either way it is the latest entry into the gig/job app market.

    Full-time jobs are giving way to more flexible arrangements—shift work, part-time contracts, gigs, and an endless combination of these—that create income uncertainty; retirement resources aren’t cutting it for millions of Americans; and the resulting income mix throws people’s relationship to banks and financial products out of balance.  Steady starts by helping BYO workers easily find and apply to income-building opportunities that match their availability, abilities, and interests. Whether augmenting retirement savings, working around childcare responsibilities, leveraging gig opportunities, or supplementing insufficient income from a primary employer, Steady helps people earn more.

    We are in the infancy stages of all these apps but I just like the fact I get to write about Shaq taking part in our industry. There is so much interest in using technology to help people find work or make more money it is attracting celebrities and helping create innovation in talent acquisition. It will be fun and interesting to watch this market grow.

    Read their press release.