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  • Choosing Your Job Board Domain Name
    By on March 13, 2018 | Comments Off on Choosing Your Job Board Domain Name  Comments
    A reader writes in;
    So, I want to have a local job board. I live San Diego, CA and I want to focus on a specific City within the county which is Chula Vista, it’s a growing city. It’s about 15 minutes away from Mexico border, Chula Vista was one of the cities that pitched a proposal for Amazon’s new HQ, there’s been also talk about FB and Google establishing satellites offices here as well. So as you can see there are some great things happening here. So I own two domain names the first one is ChulaVistahires.com and careersforlocals.com and I don’t know which one two use? As I mentioned I want to focus on Chula Vista the city first but my end goal would be to focus on all of San Diego w/careerforlocals.com? So should I do two job boards? Start with ChulaVista gain experience and then establish big one? but then I would lose all that traffic from chulavistahires or my last thought was to use careersforlocals and add a sub name like ChulaVista edition…something like that???

    And I answer;

    If your end goal is the entire san diego area than I would suggest the careersforlocals.com which would allow you to expand anywhere over time without limiting your location reach. Another option may be to buy something like sandiegocountyjobs.com sandiegocountyhires.com which has a more regional focus. A bigger regional site also has bigger upside since you have more employers to tap into. If it were me I’d probably go with the San Diego county name. But if you choose to start small you can always start with Chula Vista and redirect the domain to another when the time comes.

    For inspiration I suggest checking out a site like Fort Bend Jobs out of Texas and RecruitmentQueen out of the Philadelphia area. Both are small local sites but have two different types of domains. Whatever you do just make sure its a dot com.

  • JobAdX Seeks Job Board Publishers
    By on March 5, 2018 | Comments Off on JobAdX Seeks Job Board Publishers  Comments

    If you run a job board, JobAdX wants to chat with you about becoming part of their job ad marketplace. I call their new platform the ‘Adsense for jobs‘.

    It’s basically another way to backfill your site but it sits in your job results on the first page as kind of a premium in feed ad that looks exactly like your normal job listings. Sites like Nexxt, TrendingJobs and Nerdyhire are already using it. Here’s what it looks like after I did a search on Nerdyhire.com;

    The job for DISH looks just like organic listings except for the sponsored by text in the upper right. If clicked, Nerdyhire earns revenue on a CPC level which is averaging 20-25 cents per click. That type of return is two to four times what other backfill provers will typically give you.

    As one of my newest consulting clients I am posting this to help spread the word. After signing up as a partner you get a dashboard to track your earnings. Setup is easy, there are just a few lines of javascript code you need to insert in your header and on the job search results page of your site. You can add up to 5 JobAdx blocks among your results and place them anywhere from top to bottom. For best results I recommend inserting them around the 3rd or 4th spot in results. The jobs that appear are based off whatever the job seeker typed into your search box.

    If you currently mix in Adsense blocks in your results try replacing one or two as a test. The JobAdX block should offer a higher return for each click. After all, its better to have a job in your results than an advertisement for something else, right?

    Right now this service doesn’t work with existing hosted software ( like Smart or Jobboard.io) because those sites don’t let you touch the underlying code. But if you use a WordPress based job board theme or have coded your own site this would be a great add-on to your monetization strategy. It doesn’t replace your existing backfill but it is another way to make money off job seeker clicks.

    Signup here to get a demo scheduled or learn more.

  • Job Board Software Vendors Should Add These Features
    By on February 27, 2018 | Comments Off on Job Board Software Vendors Should Add These Features  Comments

    This is a general call to action post for all job board software vendors. As the job board space gets more crowded it’s important for them to keep iterating on their platforms and keep adding features to streamline the user experience while helping boards attract more traffic.

    So here are some things I would like to see them add to their platforms in order to stay relevant. Its free advice, take it.

    1. Text Job Alerts – start to offer job alerts by text message in addition to email. Employers are beginning to adopt text to engage candidates and so should job boards. I would love to see the ability to get job alerts by email or text. Text will greatly increase open rates and lead to more traffic/applies.
    2. Better Social Integration – social media, namely Facebook, Twitter and LinkedIn, are hugely important to help drive traffic so I’d like to see tighter integration with them. Let job board owners login and connect their sites to the platform to enable auto-posting of content instead of relying on 3rd party social media tools.
    3. More Content Feeds – job boards need more content but some of it is still out of reach. They all provide job feeds and blog feeds but they could easily add other RSS feeds for employer profiles, public job seeker profiles and even things like new signups. For example, it would be great to be able to auto-publish messages to social media like “John just posted a resume on XYZjobboard.com” or “[company name] just created a profile“.
    4. Push Alerts – desktop browser notifications are another marketing channel that boards can use to drive traffic. Either build it into your product or offer integration with more 3rd party tools.
    5. Visual job pages – allow employers to upload an image/video to their postings to make them more visual. Plain text pages are BORING. Design them in a more visual way to attract more seekers. These days most job postings still look too much like each other. I think an image or video should be the first thing a job seeker sees when viewing a job.
    6. Resume Refresh – the technology exists today to update resumes via social profiles (see crowded.com) and by prompting registered seekers to update their resume more often. We need to end the stale resume syndrome that exists in most job boards.
  • Job Board News Bytes
    By on February 19, 2018 | Comments Off on Job Board News Bytes  Comments

    My phone has been off the hook with consulting requests these past few weeks. Interest in the job board business seems to be booming. And lots of news is being made.

    • Ezayo.com is a new site for HR jobs.
    • Find.jobs set to launch. owners of the .jobs domains are trying to reboot interest in their domain business. The problem with this concept though is that a domain name does not mean you will have a successful business. Plus with Google Jobs now reducing typical SEO traffic the .jobs domain is not as useful as it used to be. Their new flagship sites boasts 8 million jobs and uses the Google search technology. [LINK]
    • Recruitology announced the availability of its newest job network for the cannabis industry, connecting employers with candidates across this developing new market. The Cannabis Network features a wide spectrum of positions, from growers, to warehouse technicians, brand ambassadors, and bud-tenders. [LINK]
    • MedJobCafe.com, a company that provides job boards, career path and development services, as well as career fairs to healthcare professionals, announced the launch of a redesigned, easier-to-navigate website. As the largest network of professional healthcare job boards for nurses, dentists, pharmacists, physical and occupational therapists, and biotechnicians, MedJobCafe.com. The job boards include: NursingJobCafe.comPharmacistJobCafe.comDentistJobCafe.comAlliedHealthJobCafe.comBiotechJobCafe.com
    • The Mitula Group, owners of an overseas job aggregator is launching an investment fund. [LINK]
    • Jobeum partners with ShoCard to enhance digital reputation solutions in US. [LINK]
    • Job.com is now a blockchain based recruitment site that uses blockchain technology to keep job seeker data secure and private. It launches April 19th. They are owned by MyJobMatcher based in the UK. [LINK]
    • Former job board Beyond.com (now Nexxt) apparently changed its name because the owner bought out the investors and used the sale of the domain to Bed, Bath& Beyond to help finance the buyout. Interesting story.[LINK]

    Uncommon.co is a new AI based matching site that just got 18 million in funding. Employers only pay for ‘qualified’ applicants so they say. Its a hug amount for a jobs startup. Matching sites have been tried before and most have failed. I don’t know if this is worthy but bears watching. [LINK]

    MEANWHILE AT GOOGLE…

    Google Jobs has announced that people looking for work in Chile, Mexico, Argentina, Brazil, and Colombia can use their search engine to find information on available job offers that go according to their needs more quickly and easily. Latin America, here comes the big G. I wonder how soon it will get to Europe.

  • A new job board gets its wings: SLFcareers.com
    By on February 6, 2018 | Comments Off on A new job board gets its wings: SLFcareers.com  Comments

    Please welcome SLFcareers.com to the job board world. I just set their owner up with a new site on Jobboard.io and configured their site including logo creation and all the back end settings.

    The owner is actually a recruiter in the corporate world and will be running this site on the side to focus on the niche of jobs from employers that offer student loan forgiveness as part of their benefit package.

  • Join My Live Video Consulting Group Chat Feb 14th for Job Boarders
    By on February 5, 2018 | Comments Off on Join My Live Video Consulting Group Chat Feb 14th for Job Boarders  Comments

    On Wednesday February 14th I will be holding a live video based group chat on the Crowdcast platform. Its your chance to “ask me anything” about starting, managing or marketing your job board. Register here. The cost is $20 per person.

    If you have thought about hiring me for consulting this will give you an inexpensive way to chat with me one on one in a group setting.

    So let’s get together and chat about all things job boards! See you on the 14th.

    https://www.crowdcast.io/e/jobboardchat

  • This Job Board Just Got $1.5 Million in Funding But They Are Doomed to Fail
    By on January 22, 2018 | Comments Off on This Job Board Just Got $1.5 Million in Funding But They Are Doomed to Fail  Comments

    So the other day I noticed a job company just got some seed funding. But as soon as I saw their name, I cringed. JobzMall?. I have seen this movie before, unfortunately it doesn’t end well.

    Watch my screencast to see why. Unfortunately malls are dying and this site will too one day. Since I started my first job board 19 years ago I have seen countless attempts like this fail and fail hard. The founders did not do their homework and launched the site under several bad assumptions about how online job hunting works. I wish they had come to me first before putting in the time and effort of building this. Each month, I advise several wannabe job board founders and help them figure out if their idea will fly. Sometimes I give them the ok, sometimes I tell them to give up.

    Related Links: Crunchbase Profile | Press Release

  • An Acquisition and a Relaunch
    By on January 9, 2018 | Comments Off on An Acquisition and a Relaunch  Comments

    There were a couple of interesting items in the news this week. A trucking job board got acquired and a big job site gets a refresh.

    First up the trucking site news via press release.

    TransForce, Inc., the nation’s leading workforce management solutions firm specializing in commercial truck drivers, has acquired the assets of Trucking Unlimited.  Trucking Unlimited operates www.truckdrivingjobs.com as their primary job board matching motor carriers with professional truck drivers.

    “Trucking Unlimited’s portfolio of services is a great addition to our company and a perfect fit in our acquisition strategy to accelerate and expand our full service workforce management program,” said David Broome, President and CEO of TransForce.  “Trucking Unlimited’s service model compliments our core offerings and expands our ability to service our customers’ needs with value added capabilities.”

    Trucking Unlimited was founded in 2012 by co-Founders Serge Gorelyshev and Mike Pourshakori. They are excited about joining TransForce and providing an additional service line under the TransForce umbrella.  “Not only does TransForce mirror our dedication to the transportation industry, TransForce is dedicated to providing our drivers the best opportunities in the industry.  Our futures together will be very exciting and our customers are the highest quality carriers in the industry,” said Serge Gorelyshev, CEO of Trucking Unlimited.  “We will continue to build the best recruiting site for both the professional drivers and the motor carriers,” said Mike Pourshakori, CIO of Trucking Unlimited.

    “Future acquisitions are part of our growth strategy. Along with organic growth, we continue to seek acquisitions with like-minded companies such as Trucking Unlimited, that are market leaders in providing high-quality services to the transportation and logistics industry,” said David Broome, President and CEO of TransForce.

    Trucking Unlimited LLC, a TransForce Company, will continue to operate from its West Hills, California headquarters.  “We are extremely excited that Serge and Mike will continue to have oversight over the valued company that they founded,” said David Broome, President and CEO of TransForce.


    Secondly, Job.com a long established job site, has a new owner and just unveiled a refresh. The site was acquired by UK based MyJobMatcher back in October of last year I recently learned. I did a number of searches and it seems like it is heavily backfilled through ZipRecruiter and other providers. Its a great brand though, should be interesting to see what the new owners have in store for it.

  • Changing Your Niche
    By on January 8, 2018 | Comments Off on Changing Your Niche  Comments

    A few months back I launched a job board for relocation called “Jobs With Relo“. The intent was to list jobs that only offered relocation packages to potential seekers.

    But although it is an interesting niche I began to feel it was too niche-y.

    Part of picking a niche is about finding something that will both resonate with seekers and has a large enough audience to grow. Jobs with relocation are out there but there aren’t a lot of them and it was challenging to find the right backfill that could support the site.

    So I decided to change niches and launch something with broader appeal.

    Now I’m targeting remote and work at home jobs. A category that has competitors but that is still growing very fast. Introducing JobsWithRemote.com.

    remote job board

    Its on the Jobboard.io platform and backfilled with Ziprecruiter. I’m also indexing a feed of remote job listings from some direct employers so it has job content.

    There are several other remote job boards online today. A number of sites have also crashed and burned too. Remotejobs.com appears to have died out which is strange for such a great domain name.

    But I play the long game. It costs virtually nothing these days to start your site so just keep it fresh with jobs/content and over time it will build an audience. In the beginning its all about getting users so you need to have a consistent content strategy in place.

  • Quick Tip to Boost Your Affiliate Earnings
    By on December 19, 2017 | Comments Off on Quick Tip to Boost Your Affiliate Earnings  Comments

    I’ve been thinking about ways to boost my affiliate earnings through providers like TopResume. It occurred to me recently that job board transactional emails would be a good place to do that.

    So I went into my admin settings for my JobFairing.com site and embedded a link at the bottom as a PS. On their platform you have the ability to edit the email text and easily embed a link/image. These emails are easy ways to increase your affiliate clicks.