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  • New Ebook: Social Media & Your Job Board
    By on October 17, 2017 | Comments Off on New Ebook: Social Media & Your Job Board  Comments

    Meet my fifth ebook: Social Media & Your Job Board. It’s an in depth look at how to structure your social media around the following channels: Facebook, Twitter, LinkedIn and Instagram.

    I’ve put every hack, tips and trick I know in it to help my fellow job boarders get more out of their social strategy. If you read it, I guarantee you will increase your likes, followers and most of all, traffic to your job board.

  • New Ebook! Monetizing Your Job Board Beyond Postings
    By on July 6, 2016 | Comments Off on New Ebook! Monetizing Your Job Board Beyond Postings  Comments

    I’m proud to announce the launch of my fourth Ebook. This one tackles strategies for how to monetize your site beyond traditional job postings. It’s been on my mind for some time now and I was able to finish it last week and get it online. For $20 I’ll teach you 10+ ways to bring in alternate revenue. It’s a must read for any new job board owner.

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    In addition to the basics like Adsense and Backfill I’ll cover things like job related affiliate programs, what type of Ebooks you should create/sell, upsells and other services that employers would want to buy. I’ll even share some of my earnings so you get an idea of what you can expect to make. BUY the Ebook here. (16 pages of content)

    Below are some screen shots for what’s inside.

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  • Ebook: How to Select, Setup and Launch Your Job Board
    By on May 18, 2016 | Comments Off on Ebook: How to Select, Setup and Launch Your Job Board  Comments

    My latest ebook is specifically for newbies. If you have never worked on a job board before you need to read this first before you do anything.

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    This 20 page ebook which I have been writing for the past few weeks is a primer for getting started in the job board industry. You can read an excerpt below but here’s what you will learn if you buy this $25 ebook.

    • What your goals should in terms of traffic.
    • How much you can expect to spend on software, etc.
    • How to pick the right Niche/industry
    • How to name your site properly
    • The different types of job boards
    • My recommended software platforms to get started
    • Different revenue streams to try
    • How to price your job board
    • Working with aggregators
    • Setting up your social media
    • And much more…

    Excerpt

    So you want to start a job board? Congrats. Job boards can be a great online business for many people. But before undertaking this project it’s important to ask yourself a few questions.

    • Will this be a side business or full time one?
    • What are your goals for the site?
    • Have you picked the right niche?
    • Are you ready to hustle?
    • Are you in it for the long term?

    Starting a job board today from scratch is easy to do, however making it successful is the hard part. There are a number of cheap online tools to get off the ground. But your biggest challenge will be to convince employers to pay to use it.

    To do that you need to have a good looking site, be in the right niche, have an affordable product and be able to attract enough job seekers to the jobs so that employers comes back to post again.

    Any online business takes time to grow so set your expectations early on. In the short term, it probably won’t make much money but it will suck up a lot of your time. Be prepared for the long haul. In my experience it takes at least a year for a job site to get enough traction in the market they are aiming for. Don’t give up too soon.

    Today’s new job boards need to be more than just jobs in my point of view. They need to also offer resources and/or community. Consider a site like ProBlogger. Author Darren Rowse started a blog about blogging several years ago and eventually added a job board to the mix.

    By first building up an audience through content creation, Darren’s job board became a natural evolution of the business. Now it brings in a significant revenue stream for him.

    A site like MyCNAJobs.com added resources to their board like a listing of local classes to take to get certified as nursing assistants. They also started a scholarship fund to help candidates get schooling. They offered more than just jobs and today they are a thriving business.

    Side Business or Full-time?

    A lot of job boards these days are side businesses founded by solo entrepreneurs. A side business is the best way to get your feet wet and get started in this industry while minimizing the risk. It’s how I got started back in 1999. I ran AllCountyJobs.com for two years until I got laid off in the “dot bomb” era.

    End Excerpt

    Buy the Ebook here. Anyone wishing to hire me for an hourly consulting call may deduct the cost of the Ebook from my hourly fee.

  • New Ebook: the Essential Guide to Job Board Marketing
    By on April 26, 2016 | Comments Off on New Ebook: the Essential Guide to Job Board Marketing  Comments

    Last week I published my newest ebook. The Essential Guide to Job Board Marketing. It is a jam packed PDF download with tons of my best marketing advice. It’s yours for thirty bucks and I guarantee you’ll like what’s in it. Below is an excerpt and screen shots from what’s inside. I wrote it for the newbie, as it answers a lot of the common questions I get around marketing and promoting a job board. The book is available from my Gumroad library.

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    Buy this Ebook

    EXCERPT

    Marketing a job board today takes an A to Z approach and a solid knowledge of internet marketing techniques. Many new job board owners fail to understand the importance of internet marketing when it comes to launching and growing their sites. But I can tell you that it is imperative for job boards to understand and master the internet marketing landscape, especially social media and content creation.

    Humanizing your business is equally important. I believe job boards should show the faces of the people behind it. Make a point to get to know the people who post jobs. Personalize your relationship with them. The more you connect with them, the more they will come back and post again. Build loyalty with your customers. One job board I know calls each customer shortly after they post a job to set their expectations and answer any questions.

    DESIGN
    Marketing also means having a great design. Great design is a marketing tactic. It helps to gain users trust more quickly when your site is intuitive and looks great. Don’t skimp on design. Get yourself a good logo and make it easy to post jobs or look for them. MyCNAjobs.com is an example of great web design among job boards.

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    TIP: Its easy to get a great logo on sites like Fiverr, 99designs.com and even using a great font from MyFonts.com

    MESSAGING
    When it comes to attracting HR pros and recruiters, use content marketing to draw them in. Write about ways to help them recruit better such as how to craft a great job description or a piece on social recruiting tips. Educate them on your niche about industry trends in jobs and salaries. Become a valuable resource and gain mindshare.


    Buy this Ebook

    SCREENSHOTS

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    Buy this Ebook

    Up next: my third ebook will be how to start and launch your job board from picking the right niche to software selection and getting started tips. Look for it in May.

  • 2016 Job Board Software Directory
    By on March 28, 2016 | Comments Off on 2016 Job Board Software Directory  Comments

    I have a new list of job board software vendors and the top 1,000 national, niche and local job boards across the web.

    The file is a downloadable PDF file available for $19.95 on my Gumroad page.

    Buy the Directory Today

    The report contains six sections;

    1. Hosted software vendors. Only contains viable vendors that have active clients. I also show basic pricing and other details.
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    2. WordPress plugins. Complete list of job board themes you can buy.
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    3. Aggregators. List of the web’s biggest job aggregators.

    4. Country by county job boards. Huge directory of national sites by country.
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    5. Niche boards. Huge list of sites for almost every possible niche.
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    6. Local job boards. State by state (not including Craigslist)
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    The file is a downloadable PDF file available for $19.95 on my Gumroad page.

    Buy the Directory Today