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  • Update on Google Jobs (screencast)
    By on July 18, 2017 | No Comments  Comments

    We are about 3 weeks in to the launch of Google Jobs. There’s lots of buzz in the industry and questions still abound. Here’s a 5 minute screencast of some things I learned about whats happening with it.

    Anybody else wish for pagination in results? Would be nice if they also showed a count of how many jobs were found in each query.

    LINKS mentioned: Instructions for getting included

  • Best Candidates for Job Boards: Established Sites
    By on July 11, 2017 | No Comments  Comments

    Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.

    And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.

    This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.

    I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.

    I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.

    Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.

  • The Redirect Conundrum
    By on July 10, 2017 | 1 Comment1 Comment  Comments

    I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.

    The problem is that these employers have a hard time understanding the value of these ‘redirects‘.

    So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.

    I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.

    It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;

    • They may enter a fake email.
    • They may not click at all

    So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?

    Leave a comment if you have something to say.

    UPDATE: the following Madgex sites have an external redirect data capture form implemented:

    If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form.  There are a few variations to each implementation but the technology is largely the same for each site.

  • How to get your site in Google Jobs
    By on June 27, 2017 | Comments Off on How to get your site in Google Jobs  Comments

    Now that Google Jobs has launched many job boards are scrambling for how to be included. I saw one comment last week that Snagajob saw a 9% increase in traffic from it. Not bad. The new search function will definitely be a boost to the initial list of included sites.

    google jobs inclusion

    I’ve done a lot of searching the past few days and I saw a lot of the same sites appearing over and over again…Linkedin, CareerBuilder, Zip, etc. The occasional niche board showed up as did some direct employers.

    The good news is that if you already are powered by a major software providers such as Webscribble, Madgex, Jobboard.io, Jobmount, SmartJobBoard you are already covered. Many of them made announcements stating such.

    Those platforms already have the proper job schema Google needs to organize your job data. The other thing you should do is make sure you add your sitemap.xml link to your Google Search Console. This is a critical piece of the puzzle.

    I suggest reading the following 2 articles to get a better sense of how it all works.

    Search Engine Land article
    Google Webmaster blog post

  • CareerBuilder finally found a Buyer
    By on June 26, 2017 | Comments Off on CareerBuilder finally found a Buyer  Comments

    Initial reports that CareerBuilder was going to be bought for 1 billion were debunked last week when a private equity group and a teachers pension fund, bought a majority stake in the company.

    According to an ERE report, the deal values the company around $500 million. Thats about $71 million more than what Monster recently sold for. For the record I never believed the $1 billion number since I knew what Monster was eventually valued at. The two companies are very similar so a $500 million dollar price tag is more in line with industry valuations.

    CareerBuilder is a mature, yet stable business. That’s what the new buyers are getting. Time will tell whether they get a return on their investment.

    Related links:

  • Glassdoor Claims #2 Traffic Spot Among Job Sites
    By on June 19, 2017 | Comments Off on Glassdoor Claims #2 Traffic Spot Among Job Sites  Comments

    Based on unique users, custom job list sites  and the % Change Media Trend Report by comScore Glassdoor now claims 45 million monthly uniques.

    Indeed.com is of course number one, CareerBuilder.com, Monster.com and ZipRecruiter.com round out the top 5 job boards in the country. I believe Indeed is around 200 monthly uniques but that is a worldwide number.

    According to the release, “Glassdoor is the fastest-growing U.S. job site(1), increasing an average of 28 percent per month since January compared to the same period last year, according to comScore. This continued growth has propelled Glassdoor ahead of competitors, many of which are seeing traffic decline year over year, to become the second most-visited job site in the U.S. for 11 consecutive months(1). Glassdoor welcomes an average of 45 million monthly unique users(2).

    At the same time, a new survey conducted by Harris Interactive of U.S. workers reveals people significantly prefer Glassdoor’s job search experience over other job sites(3).  Only Glassdoor aggregates millions of job listings and tightly integrates company ratings, salary estimates and interview questions into actual job postings. This unique job search experience provides job seekers easy access to all the available jobs combined with important company insights to help them make more informed decisions about where they apply and work. And, being more informed is an advantage for candidates as third-party analysis of more than 30 million applications has shown that candidates who apply through Glassdoor are twice as likely to be hired than those who apply through other job sites(4).”

    Glassdoor is also under fire for its anonymous reviews however. According to a FoxBusiness report, The Justice Department is clashing with career site Glassdoor over the company’s refusal to identify users who posted anonymous employee reviews of a veterans health-care company under federal investigation.

  • 3rd Party Widgets for Your Job Board
    By on June 12, 2017 | Comments Off on 3rd Party Widgets for Your Job Board  Comments

    I use a bunch of third party tools to enhance my clients job boards. Here’s a quick list of widgets to add to your own.

    1. Feedburner – RSS feed management
    2. Feedmikle – RSS feed management with a paid version
    3. Statcounter – easy stats
    4. Sumo – social sharing/email collection
    5. Dlvr.it – social media management

     

    I use Feedburner a lot when i want to utilize its extra features like its Headline burner which creates a scrolling box for any RSS feed. It’s also a good place to store all your RSS feeds in one place.

    I use Feed Mikle to create good looking RSS widgets to embed on various pages. You can use it to display your job board blog feed. The paid version is just $89 per year and lets you remove their name at bottom. Its very customizable.

    I use Statcounter as a 2nd statistics tool. It provides an easy to use interface and when i just need a quick look at stats for a specific site of mine it is faster than going to Google Analytics. I especially like its ability to drill down into nitty gritty details like Recent Visitor Activity. It also shows things like screen size, browser used and other interesting data. It’s free with paid levels.

    Sumo is a great service and has a ton of tools to boost your traffic. I sue it mostly for social sharing buttons and pay for the better email popup boxes hey have that connect with my Mailchimp lists. Really great service for any web site.

    Dlvr.it is my social media management tool that I pay about $30/month to automate 25 different feeds to may various social media accounts. I have several with over 60k followers so this tool helps me grow those channels over time by auto publishing content from blog & job RSS feeds.

  • Job Posting Schema – Why Your Job Board Needs It
    By on June 6, 2017 | Comments Off on Job Posting Schema – Why Your Job Board Needs It  Comments

    A SEO expert who I read regularly thinks the Google Jobs results are being driven by sites that employ a certain job level schema.

    He’s probably right. Google needs job data in a specific format and sites that use it are in a better position to be ranked. In the post he points out two examples from Glassdoor and Catholicjobs.com that employ it in their underlying code.

    View the schema here: http://schema.org/JobPosting – platforms like Jobboard.io have been using this schema for years. I don’t know if other job board software vendors use it but if not, they better start. If you have a custom built site have your developer restructure the code to comply with these guidelines.
    job schema

  • How NOT to Design Your Job Board
    By on May 31, 2017 | Comments Off on How NOT to Design Your Job Board  Comments

    Check out this poor excuse for a job board homepage. It sucks. I don’t know how else to describe it.

  • Thoughts on Google Jobs
    By on May 22, 2017 | Comments Off on Thoughts on Google Jobs  Comments

    Well, the rumors were confirmed last week when Google’s CEO announced they will be officially entering the recruitment space with their own job search engine at the Google I/O conference. The news in recent months about their jobs API and more recently the Google Hire ATS were clues to their job search ambitions.

    commentary on google jobs by Chris Russell

    And just like that, Indeed can no longer call itself the ‘Google for jobs’.

    I have long surmised that the only threat to Indeed, which has become a large and powerful force in the industry (some might say too powerful), could only come from Google. Now a new battle for jobs is about to take place. In a few weeks we should start seeing Google’s new initiative in action as it begins to rollout here in the U.S.

    For Indeed this news is surely something they saw coming. In the past few years they launched a slew of new products like Indeed Prime and others to begin the long road towards diversifying their revenue streams. They knew their dominance could and would be challenged one day. That day has finally arrived.

    Questions Remain

    CareerBuilder, Monster and the other partners like Facebook that are part of this new Google initiative, must be giddy at the anticipation of a new source of traffic.

    According to the USA today story, here’s how it will work from the job seeker perspective;

    EXAMPLE…”when conducting a search for sales jobs in Raleigh, North Carolina, openings will soon begin to appear at the top of results. A job seeker can narrow the search by applying filters, such as jobs posted in the last three days, entry level versus management roles, full-time roles versus part-time, and roles in a particular industry such as retail. Once a job seeker spots something promising, they can click through to the website where the listing is hosted and apply there.”

    It’s unclear to me at this point how job boards and employers will be able participate in Google jobs. To be included in things like Google News you have to submit your site and be reviewed by Google in order to be verified as an actual news site. Will it work the same for job providers? A check of the Google I/O event site shows nothing. And their jobs api is still in Private Alpha with a small number of partners.

    Have they already analyzed all the jobs online using “machine learning”? We will have to wait and see. Some articles I read claim it has “millions” of jobs indexed from across the web.

    I’ve heard some in the industry think Google Jobs will be another trojan horse just like Indeed did with boards over time by stopping their free traffic. I don’t think this will be the case with Google (though I am not totally discounting that theory). Indeed is strictly a job vertical, Google is a general search engine. Nor do they have a salesforce like Indeed’s to go out and solicit employers to post. To them, jobs are just another piece of content to be indexed. To Indeed, they are a source of revenue. Google will most likely push job postings through its ATS product and the fact they are partnering with the likes of CareerBuilder and Monster is a good signal to their intentions. Job boards spend money on ads, they won’t want to upset that. But this probably means you can expect to pay more to be seen on Google since they will be pushing organic results below the page.

    Thinking Ahead

    If you care about your SEO traffic you should probably keep an eye on your Webmaster Search Console and keyword traffic in the coming weeks. For Indeed, those numbers will certainly drop as Google takes over the top spot for many searches they currently hold. With 200 million users worldwide, even a 10-20% drop in traffic wont really affect Indeed’s sales. They already have the mindshare of candidates. I am curious how else it will affect rankings for employers and well established job sites. Some employers complain (rightly) that Indeed’s results rank higher than their own. Perhaps this will right that wrong.

    Whatever the case, things are about to get interesting again for online recruitment. Welcome to the jungle, Google.

    PS…For a recap of other blog posts on this Google Jobs rollout check out RecruitingHeadlines.