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  • Try Job seeker Ebooks/Courses for More Revenue
    By on May 21, 2019 | No Comments  Comments

    Generally speaking, it is difficult to get job seekers to pay for anything. But if the product offers value, you can sell to them. Two of the more viable viable products I can think of are ebooks and courses.

    EBOOKS

    When I ran AllCountyJobs, I wrote ebooks for each of the county based sites I operated. Each doc listed the area’s top employers, career advice, local job resources and more. I sold 5-10 of these per month for ten bucks each. Not a lot of money, but it helped make my sites more profitable each month.

    But even if you run a national niche site you can do the same thing. Create a pdf guide for “working in (your) industry” and sell it for $10 bucks. People will buy it as long as the content is of value. You can even use a site like Gumroad.com to sell your ebooks under a subdomain. Gumroad is free, but costs just $10 a month if you want extra features including a custom domain.

    COURSES

    An online course that targets your niche is also a great idea. You can use services like Teachable.com to create one and charge money for it. The good thing with courses is you can charge much more than ebooks. If you created a course for something like “How to Get a Job in (insert) Industry” you could easily charge $99-$299 depending on the popularity of your niche.

    For example, a course like how to get a job in major league baseball is sure to be a hit. Or perhaps even an industry like Cannabis or casinos.

    I like to see job boards have multiple revenue streams beyond just job postings. Sites like JoeProduce.com are a good example of that through its resume service that is a significant portion of its income.

  • The Ladders Launches Public Profiles
    By on May 13, 2019 | No Comments  Comments

    Last week job site The Ladders was in in the news for the wrong reason. A security breach exposed 13 million members data.

    On the heels of that news however, they have just announced Public Profiles for its user base.

    The new feature is for those looking to market themselves commercially and showcase capabilities and desires, whether they are searching for a new job or comfortable in their current position.

    In addition to areas of expertise, work history and media clips, members are able to add whether they are open to speaking engagements and mentoring within their industry or alma mater. Ladders has also created a feature that allows members to provide and request professional references, and to select top references to display.

    The rollout of Public Profile also includes a “pay to contact” option…priced at $25 for a phone call and $15 for email. As far as I know this is the first time a job board has ever allowed its members to earn money by having a profile. If nothing, the feature gives Ladders members the opportunity to earn cash simply for connecting with people like recruiters and those seeking subject or domain expertise.

    “Unwanted approaches are a major pain point for high-performing professionals,” said CEO Marc Cenedella. “By introducing a financial incentive for an initial contact, we’re helping to ensure that our audience of $100K+ professionals only receives serious, relevant approaches that will help them to showcase their expertise and advance their careers.”

    I don’t know how many “high performer” candidates actually have an account on The Ladders so I cant imagine this is going to take off. But I give them credit for at least trying something new. For a job board that is considered passe they have no choice but to try and remain relevant. -CR

    Ladders’ members can set up their Public Profile page immediately, through their Account settings.

  • Live Group Consulting Session Set for May 29th
    By on May 7, 2019 | Comments Off on Live Group Consulting Session Set for May 29th  Comments

    On May 29th at 2pm EST I will be holding a private group consulting session for job board owners. For just $25 you can ask me anything about starting/managing/marketing an online job board. Just signup below and get your questions ready.

    We’ll talk about whatever is on your mind…job board software…marketing tips…prospecting and more!

    REGISTER: https://www.crowdcast.io/e/jobboardconsult

    powered by Crowdcast

  • Job Boards News Headlines
    By on May 6, 2019 | Comments Off on Job Boards News Headlines  Comments

    Google adds support for “Work at Home” jobs in their job search filters. According to a new blog post, Google is updating the jobs search to make finding these remote jobs easier by adding “work from home” to the location filter. Once enabled, all jobs with a remote option are listed, regardless of whether the job labels itself as “work from home,” “telecommute,” or any other variation. They have also added this functionality to their Talent Cloud solution.

    Google Job Search Work from Home

    CanadaHires.com a national site for the great white north has rebranded and relaunched on the Jobboard.io platform. Now that Workopolis is gone there may be an opening for an independent Canadian job board. CH was born in 2015.

    Facebook to open up its job board to ATS vendors so employers can feed their jobs automatically. This move will certainly add a huge number of credible, professional listings to the social network alongside the thousands of small business jobs already being posted.  Details here.

    Appcast released a report recently that breaks down the metrics on how the major job boards do for each industry vertical. I took a quick screenshot of the top job boards and how they fare. Not surprising that Indeed leads the pack when it comes to the number of applies.

    ISABLED, an online recruiting platform connects workers that identify as having a disability, with recruiters from leading companies who value inclusion and diversity in their workforce is launching a virtual job fair service. The ISABLED platform allows job seekers and recruiters to connect and chat in real-time, from anywhere, and from the comfort and convenience of their home or office.

    “The ISABLED Virtual Career Fairs are a fun and easy way to connect recruiters and job seekers with disabilities. Instead of asking both sides to attend a job fair at a physical location, we bring the career fair to them. The ISABLED platform allows our employer partners to recruit nationwide in just a few hours, and job seekers have instant access to the very recruiters who are seeking to fill the open positions” Stated Kevin O’Brien, Managing Partner, ISABLED.

  • Job Board Summit North America 2019 Is Coming to Denver in June
    By on April 30, 2019 | Comments Off on Job Board Summit North America 2019 Is Coming to Denver in June  Comments

    Jobg8, the global job board network, announces the return of its North American event will be in Denver on June 25-26 and has released the line-up. The annual industry leading conference event brings together peers in the job board and online recruitment space with a host of speakers addressing key topics facing the future of the industry.

    Keynote speakers include:

    Miranda Bogen – Miranda is a Senior Policy Analyst at Upturn, a non-profit that promotes equity and justice in the design, use, and governance of digital technology. Attendees will hear about “The Unconscious Bias of Hiring Algorithms.” She will illuminate the ways new hiring tools can entrench bias, and offer actionable advice for vendors and employers.

    Jonathan F. Kestenbaum – Jonathan is the Managing Director of Talent Tech Labs and shares deep insights into the evolution of the Talent Acquisition Ecosystem. He will discuss the five dominant trends that will occur in 2019/20.

    During the two days attendees will also gain relevant actionable insights from 10 other sessions. These include topics such as job seeker stats, performance-based advertising, recruiting automation, and how to optimise your jobs on Google. What’s more, participants can book meetings with other attendees and suppliers before the event begins using a dedicated networking platform and meeting area.

    If you want to join the event that brings together job board and online recruitment professionals alongside expert speakers, then the Job Board Summit is a must attend event.

    Visit the jobg8.com/JobBoardSummitUSA.aspx to find out more about the Job Board Summit and to register your place.

    Job Board Summit North America 2019

    WHERE:         Le Méridien Denver Downtown

    WHEN:           June 25 – 26, 2019

    WEBSITE:       https://www.jobg8.com/JobBoardSummitUSA.aspx

  • Passive Income is the Ultimate Internet Business Model
    By on April 29, 2019 | Comments Off on Passive Income is the Ultimate Internet Business Model  Comments

    When I sold my job board company back in 2012 I was only spending 15 hours of my time each week running the business. It was an amazing passive income stream. Clients were loyal and kept coming back regularly to post their jobs. After 13 years online the sites essentially ran themselves.

    Today I meet a lot of others who are experiencing that same feeling as they operate their job boards online. A job board that works is essentially an automatic revenue generator, an annuity that pays back month after month without fail.

    This is especially true for established boards that have been around a number of years and serve a particular niche.

    Take PsychologyJobs.com for example. It has been around for 10 years, dominates its niche, and rakes in thousands per month while the owner does nothing but collect a check each month. What logical person would not want to own such a business?

    Fortunately you can because PyschologyJobs.com is for sale. The beauty of this opportunity is that there is huge room for growth as the current owner is not even actively marketing it beyond a few email campaigns. If you put in 5 hours a day you could potentially double the income of this site with a targeted prospecting campaign to companies who hire psychologists and other behavioral health type roles. Opportunities like this don’t come around very often.

    I would much rather own a business that required no physical presence and made money while I slept. That is the power of the online job board business.

  • Custom URLs added to Jobboard.io
    By on April 22, 2019 | Comments Off on Custom URLs added to Jobboard.io  Comments

    Good news if you care about SEO. Jobboard.io has added the ability to create custom urls for content pages on their platform. This is a must have if you are moving your old site to them so you can preserve your high performing SEO pages. By recreating the content on the same url structure your SEO traffic wont miss a beat.

  • Fitness Domain Names for Sale or Lease Purchase
    By on April 15, 2019 | Comments Off on Fitness Domain Names for Sale or Lease Purchase  Comments

    Just a reminder these job domains are available for purchase on this site.

    • AquaticJobs.com, AquaticsJobs.com, AquticsCareers.com-$2,499 all 3.
    • ClubGiftCards.com-$599
    • CrossFitJobs.com-$999
    • FitGiftCards.com, FitGiftCard.com-$599 for both.
    • FitnessJobs.com,Fitness-Jobs.com-$200,000 for both and includes a fully customized website that syncs with Google for Jobs! 
    • FitnessandWellnessCommunity. com-$599.
    • FitnessStudioJobs.com, FitnessStudioJob.com-$1,499 for both.
    • GroupFitnessjobs.com-$999.
    • HealthClubImpossible.com-  $999
    • HowtoIncreasePersonalTraining.com, and IncreasePersonalTraining.com- $999 for both.
    • MixedMartialArtsJobs.com- $999.
    • NutriJobs.com,RDCareers.com- $999 for both.
    • ParkandRecreationJobs.com-  $1,499.
    • RecreationandLeisureJobs.com-  $999.
    • RespiratoryTherapstCareers.com$599.
    • SpaandSalonJobs.com, SpaandSalonJob.com, SalonandSpaJobs.com-$9,999 for all 3 and includes a fully customized website that syncs with Google for Jobs! 
    • TherapeuticRecreationJobs.com- $999.
    • TRXJobs.com-$999.
    • UniversityRecreationJobs.com- $999.
    • WaxingJobs.com-$1,499.
    • YogaJobs.com, YogaJob.com-$9,999 for both.
  • This is What’s Wrong with Job Alerts
    By on April 15, 2019 | Comments Off on This is What’s Wrong with Job Alerts  Comments

    The other day I received this email from Indeed.

    I’d like to know what their machine was thinking when it generated this job alert. Needless to say I have never worked in, nor even been close to working in the field of psychology. So why did they send it? I wish there was a 3rd button that said “Not Even Close” because I would have clicked it!

    I’m pretty sure it was machine generated because no human recruiter would ever send such an un-related job to someone with 20 years of digital recruiting experience.

    In their quest to match job seekers with jobs the major job boards have boosted the number of job alerts in recent years in an effort to generate more applies. But emails like this are only compounding the spam problem.

    They need to teach their machines to think better. I think job alerts need to have an additional filter for industry in addition to keyword/location as the basis for sending them. Otherwise emails like the one above are only going to continue.

    Just my 2 cents.

  • Promoting Your Niche Job Board Value Prop
    By on April 9, 2019 | Comments Off on Promoting Your Niche Job Board Value Prop  Comments

    Almost 10 years ago on this very blog I published a post about the value proposition of niche based job boards. In that post I quoted 3 sources;

    Forrester Research“Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”

    Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”

    CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.

    By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.

    These quotes are still relevant today. Niche boards will always exist because they are targeted communities of like minded people. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste.

    Remind them constantly that your site is not like Indeed or the other big guys. (Quality vs Quantity) Remind them that you can get them listed on Google for Jobs. Niche boards have a singular focus unlike your competition.