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  • Talenetics Job Board Marketing Webinar
    By on August 1, 2016 | No Comments  Comments

    Keith Potts and others from Talenetic, Social-Hire and Digi-Me hosted a webinar recently about job baord marketing. Its got some good tips for any job baord own so I wanted to share.

  • JobMount releases new template
    By on July 25, 2016 | No Comments  Comments

    Updates are coming fast and furious from the job board platform industry. After recent updates by both Jobboard.io and Smart Job Board, Job Mount has just released a new version. According to their email…

    Aspen Technology Labs’ JobMount team announces the release of a new-age job board design platform. This fresh, responsive and fully featured job board solution provides an enhanced user experience for job seekers and employers, more customization options and better accessibility, especially mobile. As global employers continue to seek to attract top talent, JobMount offers a platform for niche job boards, associations, and entrepreneurs to upgrade or launch a job board business.

    They have also released a new whitepaper on Job Wrapping which you can download for free as a PDF.

    jobmount

    You can view their demo site here. Platform providers are finally getting much more visual with their templates reflecting a more design centric approach when it comes to job hunting.

    Other notable features of the new Job Mount include;

    Full accessibility from any device: All front end users can easily access job board features, no matter what device is being used to interact with your job board. Job seekers can search jobs, and easily apply and upload resumes, from any device. Employers can buy and post jobs, manage job postings, view applications and search for resumes.

    One click job alert subscription: Job seekers can take advantage of easy job alerts set up with just one click and start receiving various job offers from your job board.

    Eye-catching email notifications: We have also refreshed the available styles of email notifications to improve click-through and application rates for job alerts.

    JobMount’s hosted version costs $295 per month plus setup fee. You can also buy the sourcecode if you want to host yourself.

  • Different types of Upsells
    By on July 19, 2016 | No Comments  Comments

    I wanted to do a post around upselling products on your job board. Upsells are ways to increase your revenue by adding on features to a typical job listing or other product on your site. Here are 5 ways to increase your revenue.

    UPSELLS

    1. Featured the job on your home page. Charge extra to do that. For example if a regular posting costs $99 charge $129 for a featured job.
    2. Social media. Offer to advertise the job on social media like Facebook. Charge and extra 30 bucks to post the job on Facebook and advertise it to their target audience. Set a budget of $10-$15 and pocket the rest.
    3. Feature the job in your newsletter. You can offer a dedicated email blast or simply put a featured job in your job seeker newsletetr. This gives the employer more exposure across your audience.
    4. Include resume access. Charge the employer more for each job if they also want access to your resume database. Bundle it to incentivize them.
    5. Feature a job seeker. Let them purchase the ability to feature their resume. You wont be able to charge that much maybe 10-20 bucks but if it allows them to highlight their resume or place them on top of others you will get a few people doing that. (Linkedin does this)
  • ZipRecruiter now powering Patch job listings
    By on July 18, 2016 | No Comments  Comments

    After SimplyHired was shutdown that left a gaping hole in their partner program that powered jobs on many other sites like those of Patch.com the local news service. Their sites had no jobs for a few days but I just checked and ZipRecruiter is now their backfill of choice.

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  • Job board news and notes
    By on July 12, 2016 | No Comments  Comments

    job board news

    WeHireHeroes, a veteran focused job board formerly powered by SimplyHired is now on the Smart Job Board platform. I actually helped to transition them. The new site is now mobile friendly and running smoothly.

    Note: If you need help switching platforms to something better you can hire me to make the transition. I specialize in working with Jobboard.io and Smart Job Board.

    Randrr is a new job search app yet to launch but they are making lots of noise including hiring plans down in Florida. There are no details on what the app will be like. Started by a former recruiting exec they aim to change the job search process.

    Levo: With The Muse gaining traction as a new career destination we are starting to see some similar type sites pop up. Levo is one and FairyGodBoss is another which also has Glassdoor-like reviews. I think they skew towards attracting female candidates. On Levo you can create a rich media profile and they just launched a job board too.

    Indeed: they just launched their first stand alone app. It’s called Job Spotter and aims to get people to take pictures of help wanted window signs which then get included in Indeed’s results. Details here.

    UAVjobbank: I am looking to sell my UAV job board if anyone is interested. Its now 3 years old, has great SEO ranking for its niche and would make a nice side business for someone who can dedicate 10-15 hours per week to it. My asking price is $4,500. Contact me if interested.

  • New Ebook! Monetizing Your Job Board Beyond Postings
    By on July 6, 2016 | No Comments  Comments

    I’m proud to announce the launch of my fourth Ebook. This one tackles strategies for how to monetize your site beyond traditional job postings. It’s been on my mind for some time now and I was able to finish it last week and get it online. For $20 I’ll teach you 10+ ways to bring in alternate revenue. It’s a must read for any new job board owner.

    ebook-monetize

    In addition to the basics like Adsense and Backfill I’ll cover things like job related affiliate programs, what type of Ebooks you should create/sell, upsells and other services that employers would want to buy. I’ll even share some of my earnings so you get an idea of what you can expect to make. BUY the Ebook here. (16 pages of content)

    Below are some screen shots for what’s inside.

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    monetize4

  • Google adding job snippets in results
    By on July 5, 2016 | 1 Comment1 Comment  Comments

    After googling the phrase “aviation jobs” the other day I noticed this result which caught my eye. Google is creating job snippets off job boardsand placing them in job related searches.

    google-snippet-jobs

    So I clicked the “About this Result” link in the bottom right which led me to this page. Apparently Google automatically creates this snippet from the page itself. And if you read further there is not much you can do to list your site this way.

    snippet

    It’s cool that Google is doing this. If your job board gets this treatment, you get more exposure and more clicks.  I tried to figure out what software powers the Aviation Week website but it doesn’t appear to be a hosted provider, most likely a custom built one.

    Google seems to have copied the text from their home page word for word as part of the snippet. Would be nice if they allowed all job boards to feature their jobs this way.

    If you happen to see this again while Googling shoot me an email. Something to keep our eyes on.

  • Your job board platform is holding you back
    By on June 28, 2016 | No Comments  Comments

    If your job board hasn’t upgraded its platform in the past 5 years, you might be a red neck.

    jefffox

    I have seen it time and time again as I speak to many job board owners each week. They are being held back by their platforms because they haven’t kept up with technology. Part of that is the vendors fault but mostly it falls on the owner who gets complacent and fails to change with the times.

    I talked to a job board owner once who had collected 100,000 emails over 10 years but never sent 1 newsletter to that list. In the end, his list was worthless because he failed to engage it.

    There are still way too many job boards using technology from 10 years ago. Consider this a WARNING: your site will eventually die unless you upgrade to more modern software platforms. Check out my ebook for a complete list.

    And you’d better upgrade your marketing too. A lot of job board owners haven’t kept up with modern marketing techniques like social and SEO. Starting a job board today demands a modern platform and a modern marketing strategy. If you can’t do both, why bother?

  • M&A is really heating up in the RecTech space
    By on June 27, 2016 | No Comments  Comments

    The past 30 days has seen unprecedented acquisition activity in the online recruiting world. First it was SimplyHired, then Linkedin, then Jobr and now this. A job board company is buying an HCM provider.

    Last week Snagajob, the hourly job marketplace, acquired PeopleMatter, a provider of human capital management software also focused on managing hourly workforces.

    snagajob

    Snagajob must have taken a chunk of that $100 million funding round they recently received to purchase PM. According to the press release “It will expand Snagajob’s existing portfolio and offer an unmatched suite of cloud-based products designed to accelerate the time and effort it takes to find, hire and manage an hourly workforce.

    What we are seeing now is the big players in our space broadening their portfolio  in an effort to create their own eco-systems. CareerBuilder and Monster have been doing this for years by buying and merging products and services to create a “suite”.

    Expect the newcomers on the block to continue this trend. I predict Indeed (aka Recruit Holdings) will acquire an applicant tracking system in the near future. Glassdoor too. Any vendor who is cash rich will start to snap up complimentary pieces to their business models. That is good news for the variety of HR tech startups that now populate the landscape. I think its good for job boards too. If you have a site that makes money, has candidates coming to it regularly, and provides value to employers, you have a an asset someone will eventually want.

    If I were an investor right now I would consider creating a niche job board network by buying up established boards and putting them all on a unified platform that offers employers a one stop shop for any industry. There are a lot of boards right now that are being under-utilized and/or mis-managed.  Imagine what they could become if they were brought together with the right leadership.

     

  • Going Hyper Local with Your Job Board
    By on June 21, 2016 | No Comments  Comments

    I’ve gotten a few calls lately from prospective job board owners thinking about starting a local job board focused on a certain niche. I call this a “Hyper-Local” job board. Niche + Location.

    hyperlocal

    It’s a good idea but only in certain circumstances.

    a) The city/state or region you are targeting should be big enough to support a site.
    b) There should be little to no competition already established
    c) You should have subject matter expertise in the niche you want to work in.
    d) You should live close to the area you are are targeting online. Be prepared to do offline marketing as well to spread the word.

    If you don’t fit this criteria, than I don’t believe it will work for you.

    I’d like to hear from others who have a hyper-local board, comment if you have any additional thoughts. I just helped a recruiter in the Dallas area to launch his site for Dallas Accounting Jobs. Should be a nice side project for him to get started in the biz.

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