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  • Job Board PR
    By on May 15, 2017 | Comments Off on Job Board PR  Comments

    A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers.

    The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the recruiting world, ERE and HR Tech Dirt. By paying a few hundred bucks to PRweb.com, the new job board got noticed and that was the point.

    If you are looking to announce something I also have a PR service at RecruitingHeadlines. The cheapest version is $99 and goes on the site as well as an email list of 1,000 recruiters. It’s a much more targeted list of potential clients versus using a national PR service.

    So get out there and do some PR of your own. You never know who will pick it up.


    DZone, Inc. Announces “DZone Jobs”, a Job Board and Placement Service Aimed at Connecting Organizations with Experienced Software Development Talent

    Leading developer media company, DZone, Inc., today announced the launch of DZone Jobs, a new hiring service, designed to help organizations find and recruit top-end software development talent.

    DZone’s new talent solution comes in response to growing demand for software development talent. According to Stack Overflow’s 2016 Developer Landscape Report, developer unemployment runs at a near industry low of 2.12%, while 15% of all developers are actively looking for new jobs, and 63% are open to hearing about new opportunities. This means that, while there are many developers looking for new opportunities, many organizations are competing head-to-head to recruit developers that are in high-demand.

    The new site (https://jobs.dzone.com) aims to connect employers with DZone’s global audience of development professionals with a unique set of tools and benefits including:

    -A job board with exclusive focus on software development opportunities
    -Cross-promotion into DZone’s global audience of development professionals
    -Advanced resume search based on specific technology-based skills and certifications
    -Bundled packages and discounts for organizations looking to fill multiple development roles

    By combining a strict focus on software development talent with the global reach of DZone.com, DZone Jobs will offer organizations a cost-effective way to target development-specific talent.

    “With developers in high demand, the competition is stiff for hiring organizations. Yet, there are many developers who are eager to learn about new opportunities” according to Matt Schmidt, President and CTO of DZone. “With DZone Jobs, we are giving hiring organizations a place to set themselves apart in the development community and connect with the world’s most experienced developers.”

    For a limited time, DZone will be extending free job postings to employers to try the new service. For more information and to get started, visit https://jobs.dzone.com/.

    About DZone, Inc.
    DZone connects software professionals with free knowledge resources, tools, and opportunities to help them advance their careers and build the future. DZone has been building developer community for over two decades at DZone.com, and also provides its platform, AnswerHub, to some of the world’s largest companies to power their own developer-focused communities.

    For marketers and recruiters, DZone provides services for engaging its global audience of developers through strategic content marketing and targeted talent matching solutions.


    The site is powered by Jobboard.io

  • Why Job Boards Need to Hire Sourcers
    By on May 9, 2017 | Comments Off on Why Job Boards Need to Hire Sourcers  Comments

    If you run a job board you should know that your #1 task is to generate quality applies to your clients jobs. They want candidate flow. If they don’t see at least 10 applications from your board in the first week of it being posted you are at great risk from disappointing that customer and losing them forever.

    If you already have the traffic to generate enough applies that’s great. If you don’t, you may want to hire a Sourcer.

    You need to think like a recruiting firm. Hiring a Sourcer on your staff allows you to seek out relevant candidates online using sites like LinkedIn and Indeed Resumes to reach out to that candidate and tell them a job you have might be great for them. That’s your chance to send them a direct link to the job listing and possibly convert them into an actual apply.

    This could be an especially good tactic to employ especially if your board is new. New sites have a big challenge to build an audience but if you can find the right 30-40 people online, get them a link to a job they might like you can build up the site one by one and keep paying employers happy with enough applies.

    Think about it. It’s not hard to find the right candidates online and message them these days. Thats what recruiters/sourcers do all day long. So I say take a page from their playbook and use candidate sourcing to augment your job board apply rates. Your clients will thank me later 🙂

  • Whats New In Job Boards
    By on May 8, 2017 | Comments Off on Whats New In Job Boards  Comments

    I have been traveling extensively the past few weeks so It’s been hard to get posts out. TA Tech in Chicago was a great weekend and good to see some old industry friends and meet some new ones too. Got the chance to meet Mac from MacsList, Joe from WNYjobs.com and of course guys like Rodion (Smart Job Board) Alexey (Webscribble) and Richard and Neil from Madgex.

    Good times guys. Next up for me is RecruitDC in a few weeks.

    job board news

    Anyway, below is some news and views that have caught my eye recently,

    In acquisition news, the Cannabis job market just sparked up some news.

    Ganjapreneur has announced the acquisition of KushJobs, a cannabis industry job board & resume-posting platform. (story here)

    RANDOM STUFF
    • The story of Jobberman – Learn about the founder of this Nigerian job board.  (story here)
    • PracticeLink.com, an online physician job board providing physician recruitment services to more than 5,000 health care facilities nationwide, is pleased to announce the launch of a new, redesigned website. This rollout includes a mobile app enabling physicians in all specialties to apply to jobs nationwide. (read the press release)
    • I overheard at TA Tech that Beyond.com‘s current ownership bought back shares from it’s private equity investors. No doubt a smart move given the rapid pace of acquisition in our space.

    DOMAINS FOR SALE

    Kelley Smith is selling some domains.

    Contact her at kelsmith@fortbendjobs.com

  • How I sold my Career Advice Site for 30k
    By on May 1, 2017 | Comments Off on How I sold my Career Advice Site for 30k  Comments

    Last week my career advice site sold at auction on Flippa for $30k.  After 5 years it was time to move on from CareerCloud.

    I originally started the site as a social resume platform, but that never took off so I pivoted the site a few years ago to be more about career advice. Eventually I added a job board component and other tools like job leads.

    It reached nearly 40,000 monthly visits but I was having trouble keeping up with its daily tasks as my consulting business is getting busier and busier. So like any good entrepreneur I decided it was time to cut ties and try and recoup the money i put into it.

    In the end, I took a loss on the business but at least I was able to salvage something for my efforts.

    I sold it on Flippa.com which is a auction site for websites and domain names. It’s not always the best place to sell your site but it can bring you needed cash quickly if that is your goal. It does attract a lot of bottom feeders but they do successfully sell higher value properties.

    I started by buying the premium auction for $249 for maximum exposure across their channels. I wanted everyone to see it. They placed the auction on their homepage and other areas to do just that.

    Then I wrote a long and detailed description of the site including its history, who I was and why someone should consider buying it. I included all the expenses, all the revenue sources and other information for prospective buyers. I also wrote who should buy the site in attempt to target the right audience.


    WHO SHOULD BUY

    CareerCloud would probably appeal to;

    • Any job search or recruiting related startups who want to quickly increase customers or need another way to market themselves to their target audience.
    • An established job board who needs more channels to broadcast their jobs to.
    • Investors who see potential and want to expand on the platform that CareerCloud has built.
    • A career coach who want to create a bigger voice for themselves and additional revenue streams.
    • A staffing firm who wants access to a national audience and additional revenue streams.
    • Anyone looking to have their own internet business to work on in their spare time.
    • Blogging company who wants to expand into the career space.

     

    When you auction off a site you also must sync your Google Analytics account and do a 12 month breakdown of expenses and revenue which they use to display profitability (or not). I was also invited to work with a Flippa rep to show them my Quickbooks data which further proved the site’s claims.

    I set the Buy It Now Price to $95k, set the reserve to $60k and launched the auction. Over the next 30 days it picked up a few hundred watchers and several bids. But as the final day neared it only reached $10k in bids. And the site went unsold.

    Then I received an offer from Flippa to re-list the site for free and try again. So I did.

    This time I reduced the Buy It Now to $50k and the reserve to 30k. Potential buyers started leaving comments and emailing me questions. I began to have some serious exchanges with a UK buyer and another one from Seattle. There was definitely interest.

    The 2 serious bidders asked me for the reserve price which I gave them. After a few more email exchanges with the Seattle buyer he put in my reserve bid as the auction came to a close on the final day. I finally had a buyer. The following night I Skyped him so we could meet virtually and answer his questions. Then we set about transferring over the accounts like SquareSpace, Mailchimp, etc. He would simply change his billing information and credit card data to his and take over the services.

    After the auction ended he was required to upload the funds into the Flippa Escrow account. Once I had delivered all the digital assets including the domain name, he informed Flippa to release the funds directly to my bank account.

    The deal was done.

    The new buyer essentially bought it for its SEO value. Over the years it picked up hundreds of great backlinks and that is the value the buyer saw. It would take years to get those backlinks on his own from scratch. By buying the site, the new owner can immediately build on the foundation I put in place.

     

  • TA Tech Pics & Audio
    By on April 25, 2017 | Comments Off on TA Tech Pics & Audio  Comments

    One of the panels at TA Tech last weekend featured 4 HR professionals moderated by Tony Lee of SHRM. In this Q&A led by Ethan Bloomfield they answer questions about their use of job boards and provide some valuable insight for any job board owner.

    Here are a few pics from the event. Great to see everyone.

    Me, Lauren Cala from TopUSAJobs, Chelsea Cote & Michael Cozzi from Jobs2Careers and Rodion Telpizov from Smart Job Board

     

  • Interview with Smart Job Board Founder
    By on April 24, 2017 | Comments Off on Interview with Smart Job Board Founder  Comments

    At this weekend’s TA Tech event in Chicago I go the chance to meet Rodion Telpizov the founder of Smart Job Board, one of my recommended vendors and a sponsor of this blog. He flew 20 hours from his native country and gave me the scoop on some upcoming features. Be sure to listen to my last question where I ask him his advice for new job board owners.(10 minutes)

  • More News and Notes
    By on April 18, 2017 | 1 Comment1 Comment  Comments

    Greetings folks, I will be at the TA Tech job board event this weekend in Chicago. Hope to see some of you there. In the meantime here are some news items to keep you reading.

    job board news

    • USAjobs.gov adds new functionality to its job board for seekers. Details here.
    • Virtual Vocations Launches New Employer Job Portal for Companies Looking to Hire Remote Workers. Details here.
    • VirtualAssistants.com, a job board for VA’s since 1999 is undergoing a new redesign. Look for a new on in a few months.
    • WordPress: I came across this video about how to use Gravity Forms a popular WordPress system to build your own custom job board. I only recommend using WordPress if you are techie enough to handle the workload and setup. otherwise you are better off using the hosted platforms like Smart Job Board, Jobboard.io and Job Board Mount.
    • Dice (DHI) is no longer for sale according to reports.

    • CareerBuilder’s Q2 Hiring Forecast is good news for job boards. Forty-five percent of U.S. employers plan to hire full-time, permanent employees in the second quarter – a significant jump from 34 percent last year and the highest percentage for the quarter dating back to 2007, according to CareerBuilder’s latest forecast. Temporary hiring is also expected to experience a double-digit boost year-over-year with nearly half of employers (49 percent) planning to add temporary or contract workers over the next three months.
    • Google may be launching their own ATS. News last week came out says they are quietly testing something.
  • Using Twitter for Lead Gen
    By on April 17, 2017 | Comments Off on Using Twitter for Lead Gen  Comments

    The other day I got this Direct Message in my Twitter account;

    It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter.

    It links to a signup form to get a free ebook. Ebooks about hiring in your niche are a terrific way to build your prospect lists. Every job board or HR tech startup should utilize this tactic as much as possible. And using Twitter makes it easy to find recruiters and HR people. Just do searches on phrases like human resources, recruiter, staffing to find people and organizations who are hiring.

    The WayUp message good message in my opinion because it:

    a) personalizes it with my name

    b) tells me why they are sending it

    c) lets me access something relevant that might help me do my job

    So get out there and start writing yours to build your own list of hiring prospects.

     

  • Archives: When Monster Went Niche
    By on April 11, 2017 | Comments Off on Archives: When Monster Went Niche  Comments

    This week I have been scrolling through some old videos from my Youtube channel. Some of them are 7+ years old now and it’s amazing how much time flies. I started this site after the great recession hit the country in an effort to monetize the stuff inside my head. It’s been a blast.

    Here’s a video about Monster’s own niche job boards (from 2010). The ‘riches are in the niches’ they say and I am a firm believer in boards that specialize. Recently I worked with a couple of newbies who were starting general job sites but warned them they face an uphill climb with Indeed and other big guys in their way. “Cool technology” alone is not enough, you need the right audience too.

  • Job Board idea: I Want to Work at
    By on April 10, 2017 | Comments Off on Job Board idea: I Want to Work at  Comments

    Back when I was still running my previous job board (ACJ) I recorded this video about a new job board idea. Time has passed (7 years), but I still think it’s a site that needs to exist.

    Basically it’s a concept to allow job seekers to target individual companies by pitching themselves in a “I want to work for you because…” kind of way.

    I see it as more of reverse job board that features candidates not jobs. Give it some screen time and drop a comment with your thoughts.