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  • A few design tips from MinnesotaJobs.com
    By on October 3, 2017 | Comments Off on A few design tips from MinnesotaJobs.com  Comments

    Local job site MinnesotaJobs.com has done a nice job overhauling ts web design the past year. Recently I took a look at what they are doing right.

    On mobile they now list a link to apply under the job in search results. I asked them by email if it has had an affect: “Yes, it has”, they replied, “we don’t have the exact numbers, but we’ve seen a bit of an increase.”

    They have great calls to action on the homepage. Nice big call outs for post jobs and registering. Simplicity of design makes it easy to read and

  • Want more leads? Try “Buying” Them
    By on October 2, 2017 | Comments Off on Want more leads? Try “Buying” Them  Comments

    Whether you run a job board or an HR tech company, you need leads to make sales.

    Leads are everywhere online in our industry, if you see a job listing that’s a lead. But how do you get their attention?

    In the case of Skillsoft, an HR tech vendor, they use Amazon Gift Cards! They messaged me last week asking if I wanted to see a demo of their product at the upcoming HR tech conference in Las Vegas. And they sent me an email with my prize. You can bet that I’ll be showing up for their demo.

    Don’t want to spend $25 a lead? I realize not all of you can afford that so try something like a $5 Dunkin Donuts or Starbucks gift card. A lot cheaper and just as effective.

  • ZipRecruiter Adds to it’s Affiliate Network
    By on September 26, 2017 | Comments Off on ZipRecruiter Adds to it’s Affiliate Network  Comments

    The folks at ZipRecruiter have been busy building up their affiliate network. Last week they officially announced that they have partnered with Gatehouse Media and US News.com.

    Gatehouse Media currently has hundreds of local newspaper and community sites currently being powered by Monster. As of October, it’s Zip’s turn to be their job board of choice. They have one of the largest publishers of locally-based media in the United States, with over 125 daily newspapers, more than 300 weekly newspapers and 555 local market websites. This partnership makes ZipRecruiter the exclusive recruitment advertising partner for GateHouse Media.

    The partnership, which will launch on October 1 in over 550 markets across the US, will power GateHouse recruitment pages – online and in print – that reach over 21 million readers every week. This is a huge win for ZipRecruiter and will certainly bolster their existing traffic base. I asked them how many new job seekers this might add to their overall traffic numbers but haven’t heard back yet. My guess is at least a couple hundred thousand. They will be replacing Monster who is losing yet another big newspaper network.

    ZipRecruiter says they now have 1,000 partners like this worldwide.

    Full press release | Join their affiliate program

    And in other news they also now power the job board of USnews.com the magazine and news website.

    “U.S. News & World Report, publisher of the popular Best Jobs rankings, today unveiled a suite of new tools to help job seekers at every level research, identify and apply to open positions that align with their career goals, experience level and location. The new tools, powered by ZipRecruiter, the fastest-growing online employment marketplace, allow individuals to stay up-to-date on open positions in their field and desired location through an easy-to-navigate job search tool and job alert emails.”

  • New directory to list your job board
    By on September 24, 2017 | Comments Off on New directory to list your job board  Comments

    Recruiters Junction emailed me as they have a new free directory to get your job board listed on. Directories like this offer a great link building opportunity so add your listing asap.

    Suppliers for Recruitment Market: Are you offering products & services to Recruitment or HR industry & your product is not listed here in our directory, please list them here:

    http://recruitersjunction.com/directory_listing.aspx

  • Private Executive Job Board Raises $6 million
    By on September 18, 2017 | Comments Off on Private Executive Job Board Raises $6 million  Comments

    There’s news of a new job board coming online. It’s a Peer-to-Peer Job Sharing Network that “Brings Transparency to Executives Using Artificial Intelligence and Crowdsourcing Techniques” according to the news release. It started as some kind of private list among C-suite executives and it just raised $6.5 million in funding.

    It’s nice to see a new generation of job boards launching with interesting technology and specialized niches. Members of ExecThread [link] earn points by sharing job leads. I like the approach.

    Per the release, Founder and CEO Joe Meyer, former CEO of HopStop (acquired by Apple) and former executive at AOL & GM at eBay, created ExecThread to address shortcomings in the traditional executive search process that he saw as both a candidate and as a hiring manager. Leveraging artificial intelligence and a unique peer-to-peer crowdsourcing approach, ExecThread provides a way for executives to discover career-advancing job opportunities previously unavailable and inaccessible to them, and enables them to take more control over the job discovery process. ExecThread also connects executive recruiters and hiring managers with carefully vetted candidates, thereby helping to surface the best candidates and reduce time-to-hire.

    The site claims up to 50% of executive jobs are never advertised. Reminds me of what the Ladders used to be. Also anyone remember 6FigureJobs? ExecThread certainly seems like a better version of all of those past attempts at the exec market.

    ExecThread’s member base, which has grown entirely via word-of-mouth referrals to date, includes board members, C-suite executives, vice presidents and director-level professionals from 80% of the Fortune 100, 75% of the Top 100 Global Brands, and 60% of leading startup companies with $1 billion valuations. As of today, and for the first time to date, professionals can apply to join without being referred. To ensure exceptionally high network quality, ExecThread created a rigorous two-pronged applicant vetting system, which combines an interactive “peer review” process with an automated & statistical evaluation of a myriad of professional attributes.

  • The new and improved Jobfairing
    By on September 12, 2017 | Comments Off on The new and improved Jobfairing  Comments

    Are you holding a job fair soon? Many job boards have found success with offline hiring events as a way to brand themselves and make money. One of my current online businesses can certainly help you promote it.

    Two years ago I launched Jobfairing.com, a directory/search engine for discovering job fairs across the USA. Today it has several thousand monthly visitors and I just relaunched the site with a completely new look and feel. The previous WordPress based version became too unwieldy to manage and maintain.

    Job fair organizers can post their events for free. Or they can pay to feature them and we’ll advertise the event on Facebook. Current clients include JobNewsUSA and RecruitMilitary.

    I launched the site after realizing just how many of these events happen each month. There was never a way to search these events from one place and now there is. It pulls in events via XML from sites like Eventbrite. Launched on the Smart Job Board platform i was able to customize it to fit job fairs, not job descriptions.

    If you are holding an event soon, create an account and get your fair listed. Types of job fairs include colleges, multi-employer, open house, virtual and veteran. The service is free and seekers can even get email alerts for fairs in their area.

  • New Job Board Commercials
    By on September 11, 2017 | Comments Off on New Job Board Commercials  Comments

    Both Monster and Glassdoor have new TV campaigns. They now join ZipRecruiter and Indeed which have been advertising the hell out of every podcast, TV and radio spot they can find. This branding reminds me a little of the insurance industry TV wars between Flo and the Gecko. We’re not quite there yet, but it is interesting to see where this is headed. Perhaps more job board super bowl commercials are on the way.

    AND

  • The lack of Innovation in Major Job Boards
    By on September 5, 2017 | Comments Off on The lack of Innovation in Major Job Boards  Comments

    Over the weekend I saw the thread below in a Facebook discussion. And it got me thinking.

    It doesn’t surprise me that a “major” job board exec didn’t see this coming. The management of most big job boards have had their heads in the sands for a long time. If they don’t realize that employer tastes are changing, shame on them.

    My message to this “major” job board is innovate or die. You can only rely on your brand name for so long.

    The problem, from my perspective, is these big sites have neither the talent nor the foresight to see ahead at what’s next. I hate to brutal but that is the truth.

    While there is still value (and money to be made) in niche boards that have specialized audiences, the major sites are now past their prime and fading slowly. They rested on their laurels for too long and failed to branch out beyond the job posting. They got fat and happy.

    Selling job postings based on a large national audience is a boring business. Jobs are everywhere these days. They are a commodity with no real distinction. Competition for the recruiter dollar is fierce.

    No job site (or any internet business) has a guaranteed future. I have seen sites come and go in the 17 years I have been in online recruiting. Things are “dynamic” as Steven Rothberg correctly mentioned.

    If I were running a major job board today I would make it a priority to provide value for my customers…both seeker and recruiter. I would build tools and publish information that helped them get a job faster or connect with more quality candidates. I would educate them, I would make them want to come back to the site each day to get what they need.

    What specifically would I do? Well, they’ll have to pay me for that. But here’s what I will give them for free.

    The majors need to hire better talent if they want to be relevant in 5 years. They need to create a special team of people whose only job is to come with with new products and execute them. That could be an app, a piece of content, a new service, an online course, a new feature…whatever. They need their own ‘skunk works’ style development team of product people, marketers and developers.

    Innovation aint cheap folks, get on it…

  • Start Using LinkedIn Video
    By on September 4, 2017 | Comments Off on Start Using LinkedIn Video  Comments

    Are you keeping up with current marketing trends? You should be.

    The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed.

    As soon as I noticed the feature I jumped at testing it and it paid off. I started a “RecTech” tip series for employers.

    The first video now has nearly 1,000 views in the first 2 weeks.

    And it also helped me by getting a bunch of unsolicited invites from recruiters and HR folks. Interestingly, my first video was seen by more 2nd level connections which means I was seen by people who hadn’t heard of me yet. I reached a brnad new audience.

    Start getting your job board some brand awareness and do your own video series or a screencast. (Use a tool like ScreenFlow or Snagit). Marketing never stops!

    FYI: My second video has nearly 400 views. Watch here.

  • Job Board News and Notes
    By on August 22, 2017 | Comments Off on Job Board News and Notes  Comments

    The newly launched site – http://designmilkjobs.com/ – will focus on all creative industries including but not limited to: Architecture, Business Development/Sales, Education, Fashion/Apparel Design, Fellowships/Grants, Game Design, Landscape Architecture, Non-Profit, PR/Marketing, Publishing/Media, Retail, Social Media and User Experience.

    Full press release. NEW YORK, NY (PRWEB) AUGUST 08, 2017

    • Polish Job Board Gets Mega-funding

    Technology Crossover Ventures has invested $95 million in Polish job board Pracuj Group, its first investment in Poland.

    The deal was initially announced in June with no financial terms. As part of the investment, TCV General Partners John
    Doran and David Yuan joined the company’s supervisory board. The Pracuj Group will use the cash for international expansion and to expand its product suite.

    • Smart Job Board Updates

    The team at Smart Job Board has added better SEO features to it’s category pages and also a few enhancements to company profiles. Check it out.

    • Lightboard Launches Redesign

    Lightboard was the first and still the only lighting industry focused job board. Since our launch in 1997 we have strived to bring to the industry the best internet based lighting industry career and staffing solutions. “We are super proud of the function and ease of use of the latest version V of the lightboard” say Art Hayden , marketing manager at Lightboard. “ Employers find it super easy to upload jobs, job seekers find it easy to post a resume, easy as cut and paste. Searching for both is even easier”.

    Visit the Lightboard at www.lightboard.com & www.lightboard.net.

    • Mobile Hiring App Heads to NYC

    ShiftPixy is a new mobile hiring app for matching shift workers with employers. They are opening an office in New York it was just announced. Apparently the company is already public on the Nasdaq but this is the first I have ever heard of them. They compete with other apps such as Hyr. Read more.

    • Werk It Girl

    Werk raises 2.9 million for women and jobs. Users must pay $48 per year to join. Will be interesting to see if they can make money off women seekers. Read more.

    • Snagajob = ATS

    Snagajob adds scheduling/communication features. Don’t look now but the big job boards are adding more ATS features to their dashboards for employers. Read more.

    • Got a Record? New Job Board Helps

    Menlo Park, CA— 70MillionJobs.com, the Internet’s first job board for America’s 70 million formerly incarcerated men and women, continues to grow rapidly. According to Richard Bronson, 70MJ’s Founder and CEO, there are nearly 1.5 million active job seekers in its community. “Applicants come to us through a variety of channels,” said Bronson, “including referrals from community-based organizations, parole and probation departments, word-of-mouth and our own outreach. Right now, we’re at about 1.5 million, and growing. For a national employer seeking motivated, hard-working employees, while at the same time enjoying significant federal tax credits, we can deliver, on-demand, at scale.”

    • DentReps Acquired

    Dentreps, a niche board for dental jobs has been acquired according to its owner who contacted me recently.