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  • Update on Linkedin’s job aggregation strategy
    By on January 12, 2015 | 1 Comment1 Comment  Comments

    Last year Linkedin announced it would begin aggregating job listings just like Indeed does. It was a sign that job aggregation is going mainstream. I havent heard much about it recently so I asked my rep for an update. She wrote back with this info below that I wanted to pass along. It was a standard summary of what they wrote last year. Apparently the product is still in BETA and there is no timetable for release. From what I understand it will be free to employers when it does roll out.

    linkedin

    Earlier this year (2014), we began aggregating our customers’ open jobs that aren’t currently posted to LinkedIn, and representing them in our search results. We tested this over the summer with the eventual goal of indexing all of the world’s open opportunities in our search results. Since these listings will only appear in search results, they’ll only be seen by active seekers—for example, an active candidate who starts their job search on Google—and they’ll appear below any relevant Job Slots and Posts.

    So what exactly is happening and what does it mean for you?

    While it will take us time to add all of our customers’ opportunities, your open roles that aren’t currently posted to LinkedIn will begin to appear in our search results as limited listings.

    This will benefit you in a couple of ways:

    • First, all of your open roles will be visible to active job seekers, providing a complete picture of your opportunities in one place.
    • Second, by becoming, over time, the one-stop-shop for job seekers to manage and advance their careers, it will attract even more qualified candidates to LinkedIn, and to your opportunities.

    It’s important to remember that limited listings are only visible to candidates in job search on LinkedIn—and only ~25% of professionals are actively looking for jobs. This means that engagement with limited listings – just as with your career site and traditional job boards – is a one-way street, where active candidates search to view. And limited listings will appear below any relevant Job Slots in their search, too.

    By contrast, Job Slots proactively reach out and tap the right talent on the shoulder, regardless of whether or not they’re looking for a job. This hasn’t changed at all.

    In fact, Job Slots will:

    • Remain the only way to reach all of our 300M+ passive and active members. Only Job Slots will be recommended to relevant candidates in places like “Jobs You May Be Interested In”, desktop and mobile feeds, and your career page. This means they’ll automatically search and find the right passive candidates who aren’t actively looking.
    • Receive more visibility and attract more applicants. During early U.S. testing, Job Slots received ~10x more applications than limited listings.

    They’ll also help promote your talent brand, and they’ll be easily manageable in Recruiter.
    So while this new initiative will provide you with an added benefit (particularly with active seekers), Job Slots remain a key element of your passive recruiting strategy.

    Monster also said last year they will be aggregating jobs. These are sure signs of how the job board market is changing. Many boards have backfill now and aggregation is popular because it makes for a better job search experience. Job seekers need access to ALL the jobs at a company, not just a few.

  • RegionalHelpWanted suing for trademark ‘HelpWanted’
    By on December 29, 2014 | No Comments  Comments

    I was recently tipped off to a court case involving the job board network RegionalHelpWanted. In the case, they claimed exclusive rights to the use of “Helpwanted”. Here’s a link to the case. They are suing a company called “Olson Media” which I’ve never heard of. If I had to guess that might be the owner of LocalHelpWanted.net, but don’t quote me. At the bottom of their sites in the footer they say “we are not affiliated” with several other job boards and RHW is among those listed. The case was filed 7 months ago so it may have been settled already. But if anyone knows more about this story give me a shout.

    jobboardhelpwanted

    Here’s the gist of the suit:

    Through RegionalHelpWanted’s advertising, online coverage, and continuous and exclusive use over a period of nearly 15 years, RegionalHelpWanted’s geographic descriptor + “help wanted” trademark and naming convention (the Case 1:14-cv-03611-WHP Document 2 Filed 05/20/14 Page 4 of 45 5 “REGIONALHELPWANTED Mark”) has acquired distinctiveness and secondary meaning in the minds of consumers, such that a person encountering websites, advertisements and other materials displaying a geographic descriptor + “help wanted” and offering similar services, is likely to believe that the source or sponsor of those websites or advertisements is RegionalHelpWanted, or that they are affiliated with RegionalHelpWanted.

    RegionalHelpWanted has prior and superior use of the REGIONALHELPWANTED Mark over any other entity in the world by using the marks to identify the source of goods, services, and information through its Internet websites located on the 452 domain names that are identical to these marks.

    Full Documents are on Pacer.gov

    I’m not a laywer but I thought generic names were not able to be trademarked. Though if I read the above correctly they appear to be after any job sites that have a specific region in front of the help wanted domain name. There are other “Help Wanted” sites such as HelpWanted.com that have existed for many years. HelpWanted.com appears to be an affiliate of Indeed.com. I’m not sure who owns LocalHelpWanted.net but to the average job seeker I’m not sure they would know the difference between the 2 companies other than the design of the website. They both do the same thing.

    Since RHW was bought by OnTarget Jobs a few years ago they seem to be in protection mode. This is a case that bears watching though. It’s curious because just about every job board uses the word ‘job‘ in it so does that mean any job board can sue any other job board? It could come down to which company was first to market. If in fact they are suing the owner of LocalHelpWanted.net that domain name appears to have been registered in 2006, well after RHW first came to market.

    In the early days (1999-2000) when I ran FairfieldCountyJobs.com, RHW launched FairfieldCountyHelpWanted.com and started doing radio ads. People heard those ads and began confusing my site with theirs. I happened to be first in that market and it ended up being to my advantage because people were always telling me “oh I heard your ad on the radio” when they were actually hearing ads for FCHW. It gave my site extra credibility in the market.

  • TalentAlerts to launch email job alerts in 2015
    By on December 16, 2014 | No Comments  Comments

    TalentAlerts was developed by the folks behind TalentDesk. It offers a hosted job alert solution for job board operators who would like to monetize their job seeker records. They emailed me recently to announce the news of this new job alert service. It will allow other job boards to earn revenue by driving traffic to jobs within the Talent Alert database.

    Here’s my Q&A with their rep.

    Q. Where do the jobs come from?
    A. The sponsored jobs in the job alert emails come from the large aggregators. We currently partner with two traffic brokers and are discussions with several others.

    Q. How will the job board be paid?
    A. We will send them a check

    Q. What if the job board already has email alerts for their own jobs?
    A. Do you mean what if a job boards has implemented their own job alert system? There is probably not much downside other than potentially sending two emails to the same job seeker once in a while.

    The job board could also completely outsource job alerts to TalentAlerts. We can take their feed and will include their matching jobs in their alerts for at no charge.

    – Very little competition exists in the hosted job alerts market today. I believe only 2 other vendors offer this type solution today. Margins are very high in this space.

    – TalentAlerts is very simple to use and only requires job seeker email address, job alert location and job alert keyword. These values can be easily extracted from job application records.

    – TalentAlerts is fully CAN-Spam Compliant. Job alert emails are fully white labeled and will come from the job board operator’s domain name.

    – TalentAlerts has partnered with leading traffic brokers to ensure a large inventory of sponsored jobs

    – TalentAlerts has been highly optimized from millions of alerts sent over the past 12 months

    – TalentAlerts will offer highly competitive revenue share to job board operators. TalentAlerts will initially offer 100% revenue share to small job boards with less than 50k job alerts. Large job boards with > 50k alerts who sign up in the first 6 months will receive 75%+ revenue share.

    – TalentAlerts will send free traffic to job board partners. Free traffic comes from expired alert traffic and unfilled ad slots.

    – The product will launch in early 2015. Interested job board operators can request an invitation here: http://www.talentalerts.com/

    talent-alerts

  • Monster gets the dot Monster domain extension
    By on December 14, 2014 | No Comments  Comments

    I’m not sure why they need this but job search company Monster has beat out the Monster cable company for exclusive access to the .Monster domain extension.

    dotmonster

    I guess it could useful for branding content like articles/ job content but its a curious move by the new Monster after rebranding themselves and launching new products. According to the press release;

    The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years.

  • Job boards in the headlines
    By on December 10, 2014 | No Comments  Comments

    Leave it to me to keep you abreast of the latest job board news. Here’s some of the headlines that caught my eye. Thinking of starting your own job board or need help with your existing one? Contact me, I can help.

    job boards in the news

    • Realmatch adds more job sites to its portfolio. The company also changed CEO’s recently. Read it.
    • Adicio snags ERE media. I’m not sure who ERE was using before but this is a nice win for Adicio. Seems like the top software vendors are really poaching each other lately. Read it.
    • Jobboard.io adds logos to job listings. –> Christian is doing a great job iterating on my favorite job board software. Read it.
    • InstaJob! My visual job posting tool for employers gets an iOS update. Read it.
    • Healthcare job postings on the HEALTHeCAREERS Network increased 65 percent year over year. Read it.
    • Intern Avenue making waves in the UK recruitment market. Read it.
    • 420careers.com acquired. Career site for the marijuana industry. Smokin! Read it.

    Got some news about a job board making news? Let me know.

     

     

  • The Jobs2Careers interface has a lot to like
    By on December 1, 2014 | 1 Comment1 Comment  Comments

    Jobs2Careers, a pay per applicant job aggregator has been on a roll lately. They were named to the Inc.com list of fastest growing companies (2014) and they’re about to move into brand new offices in Austin Texas. I gave their site a look the other day and was highly impressed by its design, and UI.

    There’s a lot to like about how they have constructed the job search experience. The site has a sharp, clean design with a strong color palette and they make the states browsable up front via the home page. If I was building a site today from the ground up, I’d emulate their design direction in a heartbeat. It’s simple, strong and effective. That lets the job seeker accomplish their task with minimal effort.

    I prefer job sites that break out location links right on the homepage for easy access.

    I prefer job sites that break out location links right on the homepage for easy access.

    Here are some other aspects of the site that stand out to me.

    I love how they call out "Hot Jobs" with that arrow, great design!

    I love how they call out “Hot Jobs” with that arrow, great design!

    They also do a great job integrating Adsense into the site content.

    When integrating Adsense, use the same link colors that appear on your regular content. The more blended it appears the higher the click through rate.

    When integrating Adsense, use the same link colors that appear on your regular content. The more blended it appears the higher the click through rate.

    And their Post a Job icon is clearly visible on all pages throughout the site.

    Dont hide your employer callouts. J2C does a good job of this, although I do prefer bigger employer graphics.

    Dont hide your employer callouts. J2C does a good job of this, although I do prefer bigger employer graphics.

  • Update on Jobamatic
    By on November 24, 2014 | No Comments  Comments

    I have been using the new Jobamatic –> Simply-Partner for a few months now and have some thoughts on it. I was concerned about the lack of mobile support and the un-customized Post a Job page. So I asked them more about their future plans. Their answers below.

    1. The Post Job for each of my sites does not carry over the look and feel of the new look. Will this ever be addressed?

    Yes, in the future we will make that more customizable. For now if you use a logo on the job board you can add that so it shows on the job post flow. I set this up for the 99tempjobs for you. Basically go to JOB SITE SETTINGS > DESIGN & LAYOUT > HEADER. Click the radio button on the left CUSTOMIZE OUR TEMPLATE. You’ll see where you can add a logo on the right – upload the logo you want to use, click the button REPLACE JOB BOARD WITH YOUR LOGO (that should say job board name – just reported that!). Then click PUBLISH. Then go back to those radio buttons on the left and click the button IMPORT YOUR OWN HTML. Your code will still be there – just click PUBLISH. Now when you go to the job posting page you’ll see the logo: https://99tempjobs.simply-partner.com/simplypost/post-job/. For now, you can’t change any of the colors or anything else on that page.

    2. The new layout is not mobile responsive, are there any plans to make it so?

    Yes, we will be making it mobile responsive in the future (no eta as of yet)

    3. Ive heard from others that the old Jobamatic sites can still be found online, is that true or have all those domains been completely removed?

    We are closing ALL jobamatic accounts. There are literally thousands of them, so they are being done in waves. Are they all closed right now? Nope. Will they all be closed? Yes!

    Here’s a look at my earnings which are rather meager at this point. I only have a few sites left the best of which is UAVjobbank.com but I plan on adding a few more sites to the mix soon so I will keep posting my earnings every now and then.

    simplypartner

  • Streamline your apply process
    By on November 17, 2014 | No Comments  Comments

    Does your job board or Applicant Tracking Software have a long drawn out apply process? Well if it does you need to change it ASAP. I came across an article recently that talks about how USAjobs.gov‘s apply process is hurting applicants.

    USAJobs.gov, the main job site for federal employment, has discouraged applicants for years, with its lengthy résumé requirements and voluminous questions. Applicants complain that they apply for open positions only to hear nothing from the agency that posted the job. They also say that getting through the process is based less on talent and more on how well they tailor their résumé to keywords in the job listing.

    When you put barriers in front of a web site user (no matter what task they are trying to complete) you slow down what they want to accomplish. I hate barriers like this. The web is about SPEED! Get out of the user’s way. Dont make them register to see jobs or pricing. Tell them exactly what to expect when you lead them down a path. Help them accomplish their task with ease.

    More job boards/ATS need to streamline their site and make them simpler to use. Thats why I like Jobboard.io so much. Its dead simple to use from a job seeker or employer viewpoint. From an ATS standpoint services like SmartRecruiters and TheResumator also have simple, easy to apply for job apply functions.

    Simplicity is the new killer app! -Chris Russell

    conn1

    No registration makes it easy to post. This leads to MORE postings, not less.

    conn2

  • Google’s algorithm still sucks for job searches
    By on November 5, 2014 | No Comments  Comments

    I dont think Google does a very good job at giving the right results when it comes to job searches. Do a search for ‘jobs in charlotte’ (link)

    charlotte1

    The #11 listing on page 2 is for a local job board, or so you think. In fact is an empty shell of a site.

    charlotte2

    If you run a local or niche job board these days Google is squeezing out those sites in favor of bigger sites like Indeed. I have seen some results where Indeed gets the top 3-5 results! Thats crazy and does a huge disservice to job seekers who cant find the other job boards that can help them find the right jobs. Google should reconfigure their algorithm to include more job boards.

    This is yet another reason that job boards need to get better at creating content because the big G isn’t doing you any favors when it comes to free web traffic.

  • Jobs boards are becoming ATS’s
    By on October 27, 2014 | No Comments  Comments

    Don’t look now but the big job boards are turning into ATS (applicant tracking systems) and the ATS is becoming a job board. Yes they are all morphing into the same thing right before our eyes. As my evidence I’m going to use 2 popular sites: ZipRecruiter and Indeed.com.

    Indeed started out as an aggregator, then slowly ran ads against part of the jobs they scraped then added full blown job descriptions. And of course when you offer job postings you need a way to manage responses. Their employer dashboard is taking on more ATS like features every week it seems.

    ATSindeed

    If you look at the above screenshot of a candidate submission ( i protected his identity) you can see that I can email him, categorize him, schedule him, reject him, etc. All these features are part of an ATS. Now its no surprise to me that this is happening. If Indeed can incentive recruiters to stay in its dashboard for longer they will get more postings and make more money. A “simple” ATS like this is perfectly fine for most small companies anyway. I would expect Indeed to keep innovating on this side of its business.

    Next stop is ZipRecruiter. I think they have always publicly displayed their clients jobs (they are a job distributor/ATS) but they really took their jobs section and made it into a full fledged job board as you can see below. Now that they have gained traction on the employer side they can offer more value, get more resumes and count on their own traffic with a job board like this.

    ATSziprecr

    In the past other companies like job board software maker Adicio launched CareerCast.com to offer a single point of entry to all the newspaper sites its powered. It was a smart idea and one that will gain momentum going forward.

    I predict companies like Linkedin will buy or launch their own ATS so they can own and control more of the recruiting pipeline in the future. So don’t be surprised if the other big player in online recruitment take a similar path. They all want a bigger piece of the pie.