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  • Potential Job Board Revenue Driver
    By on August 21, 2017 | Comments Off on Potential Job Board Revenue Driver  Comments

    Guest Post: Olivia Gamber has asked me to forward this message to any interested job boards looking to add more revenue to their base.


    Are you looking for a way to consistently add value to your audience while also monetizing the traffic from you job board?

    What if you could give away high quality valuable content and get paid to do so on a regular basis?

    If this sounds good to you, then I have an advertising partnership that may be of interest that I want to share with you.

    Career Attraction is a company that helps job seekers make successful career transitions through their training and services. Their system has helped over 15,000 clients since 2008.

    Career Attraction has currently been partnering with a select group of job boards and websites in the career space to purchase opt-in leads.

    Instead of the traditional affiliate partnership, they’ve found this approach to be a double win for their partners for two reasons:

    1. You get paid regardless of whether there is a sale or not.
    2. Their approach only puts their offer of their free bestselling book and webinar training session in front of those who really want it.

     

    How does it work?

    If you both determine the partnership is a good fit, then the process is extremely simple and requires limited time and effort on your part.

    There are two ways to promote their book or free workshop to your audience:

    1. You can share the free book or workshop with your audience and you will be paid for every individual who opts in to the free resource.
    1. You can set up a co-registration for new opt-in leads, and then only those who demonstrate interest in receiving their free resources will then receive communication from Career Attraction     

    You can learn more about this book by seeing the reviews on Amazon here.

    If you are interested in sharing a free best-selling book with your audience to help them accelerate their job search, then I would encourage you to reach out to Olivia Gamber to schedule a call to explore if this is a good fit.

    You can reach her at Olivia@careerattraction.com

  • Q&A with Geebo Classifieds’ Greg Collier
    By on August 15, 2017 | Comments Off on Q&A with Geebo Classifieds’ Greg Collier  Comments

    Some sites go under the radar in our industry but sites like Geebo.com, a classifieds competitor to Craigslist, has been around for nearly 18 years and still remains a profitable, lean team. I asked their Founder, Greg Collier a few questions about his company via email.

    Describe Geebo and its history.

    Geebo was launched in 2000 in order to provide a better user experience than what was being put out by hard-copy newspapers. Geebo was also self-funded and started turning a profit two years after launch.

    How big is your team and where are you located?

    Our team is 3 people and we are located in McLean, Virigina.

    What is your web traffic like?

    We receive 2.5 million pageviews per month.

    Are paid job listings the primary way you earn revenue or do you charge for other listings?

    Paid job listings are the primary way we earn revenue but we also earn revenue from commercial vehicle and housing feeds, email marketing, and display advertising.

    What are your basic prices for job posting? What is your value proposition to employers?

    For job postings employers can post 1 job for $75, 5 for $350, 10 for $695, and 20 for $1,295. What really sets us apart from other job boards is our diversity of content. Geebo gets the passive job seeker where stand alone job boards cannot.

    The term ‘safe community classifieds’ tagline seems to be a dig at Craigslist. Comment?

    It isn’t a dig at craigslist as much as it is letting consumers know that they have a safer alternative to other classifieds sites and apps that don’t monitor their ads for scams and criminal activity that violates their own terms of service.

    Predict the future…what do classified sites look like in 5 years?

    It’s difficult to say as technology advances so quickly and unpredictably these days. The obvious answer would be everything will be based on mobile apps since that’s where the market seems to be headed now, however, in 5 years there could be an entirely new technology that could change the face of the market.

  • Established, SEO rich job site up for auction
    By on August 14, 2017 | Comments Off on Established, SEO rich job site up for auction  Comments

    JobofMine.com has been around since around 2009 and is a free global job board. I purchased the site 3 years ago and would like to sell it to fund other projects. It is now up for auction on Flippa. [View Auction]

    The site was originally developed on a different platform but that became too hard to manage for me so earlier this year I switched it to the Smart Job Board platform. In doing that it lost a bunch of traffic (which I knew was going to happen) but I wanted to start fresh and attract more US visitors. The original site had been coded years ago and it was finally time to evolve it. Site now averages 7-8k monthly uniques all coming in from search engines/social media.

    Jobofmine.com has a Domain Authority ranking of 47 and Page authority ranking of 54.

    If you already own a job related site this is a great pickup. You can instantly boost your SEO with thousands of new backlinks by forwarding jobofmine.com to it. Over 100 domains link to Jobofmine.com

    Buying established job sites in order to redirect is a proven traffic strategy that works. I have done it several times over the years by buying sites at auction. This site also comes with over 45,000 social media followers via Twitter/Facebook/Linkedin.

  • Use Desktop Push Notifications for Instant Traffic
    By on August 1, 2017 | Comments Off on Use Desktop Push Notifications for Instant Traffic  Comments

    If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications.

    A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If you use Facebook you may already get these notifications. I also get them from sites like ERE Media. They are fairly non-intrusive but great at generating instant traffic.

    Recently I helped install them on a job board with 100k monthly visitors. In the first 10 days they have already attracted 1,029 subscribers. I conducted two test pushes which resulted in nearly 50 clicks back to the website in just a few minutes. Prompt your user base to come back whenever you push to them. It’s as easy as creating a tweet.

    push notifications

    Above is a snapshot of the two test campaigns using a tool called Pushnami. They each brought in 49 and 45 clicks respectively.

    At a cost of just $25 per month for up to 2,000 subscribers this is a pretty cheap way to get traffic. More and more websites of all kinds are leveraging push notifications. Job boards should too. There are lots of tools to do this. In the case of Pushnami the notifications also work on Android phones.

    All it takes is a simple insertion of code on your site and you can begin to gain subscribers and start using them to promote pieces of content to draw them back. You can even schedule these notifications on a schedule.

     

  • To Run a Job Board Today You Need…
    By on July 25, 2017 | Comments Off on To Run a Job Board Today You Need…  Comments

    Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing.

    Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly fail.

    I still see too many ‘build it and they will come’ founders in the recruiting space who think their product will sell itself.

    It won’t.

    You need to get good at;

    • Lead generation
    • Email marketing
    • Content marketing
    • SEM/SEO
    • Social media engagement with your customers

    So my advice to you is before you launch your site, app or other tool, learn as much as you can about online marketing. Educate yourself or hire someone who’s done it before.

    Like me 🙂

  • 5 New Job Board Launches
    By on July 24, 2017 | Comments Off on 5 New Job Board Launches  Comments

    Want to know what’s new in the job board space? Seems like their is a renewed interest in online recruiting these days (thanks to Google and VCs). Here’s a quick tour of 5 new job boards. 3 in tech, 1 in government and 1 for manufacturing in Georgia.

  • Update on Google Jobs (screencast)
    By on July 18, 2017 | Comments Off on Update on Google Jobs (screencast)  Comments

    We are about 3 weeks in to the launch of Google Jobs. There’s lots of buzz in the industry and questions still abound. Here’s a 5 minute screencast of some things I learned about whats happening with it.

    Anybody else wish for pagination in results? Would be nice if they also showed a count of how many jobs were found in each query.

    LINKS mentioned: Instructions for getting included

  • Best Candidates for Job Boards: Established Sites
    By on July 11, 2017 | Comments Off on Best Candidates for Job Boards: Established Sites  Comments

    Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.

    And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.

    This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.

    I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.

    I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.

    Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.

  • The Redirect Conundrum
    By on July 10, 2017 | 1 Comment1 Comment  Comments

    I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.

    The problem is that these employers have a hard time understanding the value of these ‘redirects‘.

    So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.

    I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.

    It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;

    • They may enter a fake email.
    • They may not click at all

    So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?

    Leave a comment if you have something to say.

    UPDATE: the following Madgex sites have an external redirect data capture form implemented:

    If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form.  There are a few variations to each implementation but the technology is largely the same for each site.

  • How to get your site in Google Jobs
    By on June 27, 2017 | Comments Off on How to get your site in Google Jobs  Comments

    Now that Google Jobs has launched many job boards are scrambling for how to be included. I saw one comment last week that Snagajob saw a 9% increase in traffic from it. Not bad. The new search function will definitely be a boost to the initial list of included sites.

    google jobs inclusion

    I’ve done a lot of searching the past few days and I saw a lot of the same sites appearing over and over again…Linkedin, CareerBuilder, Zip, etc. The occasional niche board showed up as did some direct employers.

    The good news is that if you already are powered by a major software providers such as Webscribble, Madgex, Jobboard.io, Jobmount, SmartJobBoard you are already covered. Many of them made announcements stating such.

    Those platforms already have the proper job schema Google needs to organize your job data. The other thing you should do is make sure you add your sitemap.xml link to your Google Search Console. This is a critical piece of the puzzle.

    I suggest reading the following 2 articles to get a better sense of how it all works.

    Search Engine Land article
    Google Webmaster blog post