Talentegg.ca, a canadian job resource for students/college grads, has come up with a new way for applicants to show their value to employers. Read release. I think its a good example of a job site platform thinking outside the box when it comes to ‘evolving’ whicjh we all must do. So I asked Lauren Friese (founder) to answer a few questions about the new launch.
1. Why did you decide to launch challenges as part of your job board?
This is commonly said, but we don’t see TalentEgg.ca as just a job board per se. When I was starting the company, the goal was to create a resource that jointly helped students and grads who struggled to find meaningful entry level work and employers who recruit students and grads. The result was TalentEgg.ca, which is part job board, part resource, and part interactive platform.
Challenges takes our mission one step further. Whereas before we were a hub where students and grads could learn about industries, companies, and find meaningful jobs, now TalentEgg can also help them with their career development. This is significant because historically the opportunity to gain meaningful experience that you can put on your resume/LinkedIn profile has been really difficult to get. Now it doesn’t matter where in the country you are, or what you’ve studied – you have an equal opportunity to build your skills and prove yourself.
Winning students can earn prizes such as cash, career experience, etc. But more importantly, all students who participate and meet certain criteria receive a certificate outlining the skills they gained.
2. How do they work from the employer experience? do they specify their own challenges?
We work with employers to create Challenges that either address an area of interest, or alternatively are more abstract. Once the Challenge is live on our platform, students and grads have 30 days to submit their idea/submission/solution.
An important action we’ve taken is to develop proprietary evaluation and judging software that allows employers to quickly and effectively sort through submissions and provide scoring.
Employers can use Challenges as an incredibly effective employer branding exercise (what’s more important to students than help finding a job?!), or in some cases, to actually identify stand-out students by seeing them in action.
3. Whats an example of a challenge?
The first Challenge we launched is in partnership with Purolator. The Challenge is “How can Purolator leverage social media to build the company’s reputation as a Canadian Innovator and customer-centric brand?”, which touches on marketing, strategy and social media. Other Challenges will focus on areas as diverse as tech/development, design, and more.
4. What has the reaction been from employers/jobseekers?
We launched a few days ago. Here are some of the comments we’ve seen about TalentEgg Challenges on social media:
Check out @TalentEgg‘s amazing new platform.. Build skills, compete for internships, win $$. Seriously, it’s GENIUS http://talentegg.ca/challenges/- Student
@TalentEgg @yorkmarketing so excited for all the #TEChallenges opportunities!! Everything found in one place, how perfect!- Student
@LaurenFriese wow & congrats @TalentEgg Challenges- a great tool to help young professionals on their career journey http://cnw.ca/maGEM- Employer
http://talentegg.ca/challenges – This is what the future of university recruiting should look like! Superb work – Recent grad
5. Do you think other job boards will follow this trend?
Firstly, it’s not that easy. TalentEgg.ca is the biggest and most popular job board and online career resource for students and recent graduates in the country. We have an engaged “in-house” audience of participants, not to mention our proprietary evaluation and judging software.
I also think that a platform like this, in the way that we’ve built and presented it, is unique to our audience. Like I said, we didn’t look at this like “we have a job board, what’s next”, but rather as: This is the audience we serve (students/grads and employers), these are their needs, how can we create a win-win situation for both students/grads and employers. The result was TalentEgg Challenges!