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  • Snagajob now offers 60 cents per registered job seeker affiliate program
    By on April 18, 2016 | No Comments  Comments

    Looking for ways to add more revenue to your job board or career blog?

    Snagajob is the nation’s largest site for part-time and full-time hourly jobs. Affiliate partners earn $0.60 for each valid job seeker registration (job seekers register for free). They also offer 7 day cookies, contests and incentives, along with partner support.

    Their affiliate rep sent me some details to pass along;

    Below please find the sign up link and commission for Snagajob.com on Commission Junction:

    Snagajob Employer Posting
    20% commission
    45 day referral period
    Unlimited referrals
    20 day lifecycle

    Job Seeker Registration
    $1 commission
    7 day referral period
    Unlimited referrals
    Standard lifecycle

    Commission Junction should have some other career related offers from other sites as well that might interest you.

  • Q&A with Jim Purcell of TruckerCounty
    By on April 13, 2016 | No Comments  Comments


    Trucker Country has listings of all truck driving schools in each state. Future students can use the resources to check out schools near them and contact schools that fit their needs. Additionally, there are resources which show how to get a CDL, steps necessary to become a truck driver, and more. They recently launched their own job board and I asked their founder a few questions about the very active trucking job market.

    1. Who are you and why did you start TruckerCountry.com?

    I’m Jim Purcell, founder of Trucker Country. I’ve had a successful career as a professional truck driver, driving over-the-road 3 million miles in just over 20 years. But I had a rough start when I got started back in 1992. The truck driving school I attended gave the bare minimum of driving instruction and overall trucking education in just 2 weeks. I managed to survive, and eventually excel, but it was mostly by learning trucking “on-the-job”, or through the “school of hard knocks”.

    But my early struggles inspired me to start Trucker Country and to help truck drivers succeed.  I have an idea of what they’re going through, and what’s needed to make each one of the those miles the best it can be. I know the areas you may need help – from deciding if this trucking life is for you, to getting the knowledge and training you need to become a professional truck driver, to up to date information and resources to help you do your job every day and every mile you travel down the road.

    1. How long has the site been online and what are your monthly traffic numbers?

    Trucker Country’s been online since 2004. For the month of March, 2016:







    Pages / Session


    Avg. Session Duration


    Bounce Rate


    1. Why are truck drivers so in demand?

    You might have heard that, “If you got it, a trucker hauled it”. Or, “Without trucks, America stops”. These are not exaggerations, by any means. Many goods, at least in part, get transported by cargo ships, airplanes, and trains, but trucks are the only form of transportation that can deliver them (most goods, in large amounts) to and from a business’s front doorsteps.

    Trucks are everywhere in our nation and move just about every product you can imagine! There are over 3 million truck drivers in America today, according to the latest statistics. There may never have been a better time to start a career in trucking. Because of the present driver shortage, as well as the usual additions needed just for replacements and turnovers, trucking companies are now offering more to attract new drivers; more money, better benefits, newer equipment, etc.

    1. How long does it take to get certified as a truck driver?

    Generally, the process is as follows.

    Prepare for and pass the official state CDL written exams. This can be before or during attending a truck driving school. Passing the exams gives a future driver a CDL permit. This permit allows them to get behind the wheel of a tractor trailer during training. Successful completion of truck driving school usually required passing the official state CDL Skills exam. This is demonstrating the ability to drive a tractor trailer; first on a closed skills test, then out on a road test.

    Depending on the truck driving school, training can take anywhere between 2-8 weeks.

    1. What is the typical salary of a first year truck driver?

    If the driver graduated from a high-quality truck driving school, and the trucking company doesn’t require on-the-job training (in which case it’ll be much lower for up to 8 weeks), he’s probably ready to get out on the road right away. A brand new driver can make $.25-.30 per mile, driving between 2500-3000 miles per week. This equates to somewhere between $600.00 to $900.00 per week, not counting any extras like extra stop pay or bonuses.

    Based on these numbers a new driver can expect to make about $25,000 – $35,000 for their first year.

    1. What do you hope to accomplish with the new job board?

    A large percentage of visitors to Trucker Country are those interested in becoming a truck driver. Therefore, it seems likely the best performing category will be “student truck driver jobs” or “jobs with CDL training”. There are many companies out there that will put someone through CDL training without an upfront cost of a private truck driving school.

    We could focus on helping connect future truckers with these types of companies. Then, as Trucker Country grows with; more material for current drivers, e.g. “How to Find the Best Truck Driving Job”, “Should You Be an Owner Operator of Company Driver?”, increased traffic and social outreach, I’d hope we could become a top resource for all truck drivers.

  • New Ebooks Coming!
    By on April 12, 2016 | No Comments  Comments

    With the launch of my first ebook recently (Job Board Software & Directory) I am busy at work writing more for my readers.


    I have at least 3 more in the works for;

    • Marketing your job board. I’ll detail most of my main marketing and promotional tactics to drive traffic and grow your business.
    • Starting your job board. For newbies it will teach you how to pick a niche and start your site including the basics such as which platforms are best and how to launch.
    • Alternate revenue ideas beyond job postings. I’ll explore all the ways you can add to your bottom line.

    The books will cost between $20-$50. For those of you that cant afford my hourly consulting services yet they’ll offer a less expensive way to get access to my best advice.

  • 3 Well Designed Job Boards
    By on April 11, 2016 | No Comments  Comments

    Design plays a key role in the success of your job board. Well designed sites make it easier for customers to “trust” doing business with you. A client recently asked me which job boards have the best designs so here are three such sites that came to mind. Got other suggestions? Leave a comment.

    1. AuthenticJobs.com for designers/hackers. It has a clean black/blue/gray color scheme, features a responsive site design that looks equally great on mobile. Homepage displays most recent listings with logos.


    2. MyCNAjobs.com for caregivers. I love the simple zip code search box. As a niche site there really isn’t a need to use keywords. Nice logo, big lettering and imagery make it great to look at.


    3. BubbleJobs.co.uk – Though its a more traditional job board design, the color scheme really draws you in to this tech job board based in the UK. Yes its a “busy” homepage but it’s just really well done. The bubbles background image offers a nice touch. I like the icons for diving into job categories.


  • My Favorite New Widget for Job Boards
    By on April 5, 2016 | No Comments  Comments

    FeedWind is my new favorite tool for burning RSS feeds for job boards.


    It’s a great way to embed your jobs or blog posts on other non-job sections of your website. Embedding their widget helps you cross-promote your jobs or content across your entire website. It will help to drive more page views.


    You can see it in action on the sidebar of CareerCloud. The actual board is located on a subdomain so I use the widget to drive traffic from the main site.


    The tool is free but you can remove the small piece of branding text by contributing a yearly fee of $50.

  • Got traffic? Get a Job Board
    By on April 4, 2016 | No Comments  Comments

    There are thousands of small communities online that can benefit by adding a job board to the mix. Case in point, TruckerCountry. Run by a former truck driver, the site offers CDL practice tests and resources that help people become truck drivers. The site reaches 100k users each month so when the owner approached me about if he should add a job board my answer was a resounding YES!

    Trucking jobs are hot and show no sign of slowing down as we head into an era of delivering everything we order online. Somebody has to get those goods to your doorstep and truckers are the main reason that happens.

    trucking jobs

    So if you know anyone that has a niche blog or site like the above that has an existing community (and traffic) tell them to add a job board. It will increase page views and eventually add more revenue to their business.

  • Sales Prospecting Tip for Using Google
    By on March 29, 2016 | 2 Comments2 Comments  Comments

    Leads are the lifeblood of any job board. You need to find like minded employers who are hiring. Your competitors are a great place to find them but so is Google if you know how to look for them. Here’s how I find leads of companies I want to target.

    Enter this in the search box;

    “email resume” AND (airline or aviation)

    The phrase “email resume” is often found on job listings and company career pages. With a little boolean logic I can find niche employers who are hiring quite easily as you can see below. So for your niche just replace the airline/aviation words with your own and give it a try. Other phrases to try could be “send resume” or “email your resume”.


  • 2016 Job Board Software Directory
    By on March 28, 2016 | No Comments  Comments

    I have a new list of job board software vendors and the top 1,000 national, niche and local job boards across the web.

    The file is a downloadable PDF file available for $19.95 on my Gumroad page.

    Buy the Directory Today

    The report contains six sections;

    1. Hosted software vendors. Only contains viable vendors that have active clients. I also show basic pricing and other details.

    2. WordPress plugins. Complete list of job board themes you can buy.

    3. Aggregators. List of the web’s biggest job aggregators.

    4. Country by county job boards. Huge directory of national sites by country.

    5. Niche boards. Huge list of sites for almost every possible niche.

    6. Local job boards. State by state (not including Craigslist)

    The file is a downloadable PDF file available for $19.95 on my Gumroad page.

    Buy the Directory Today

  • Job Boards and their Emails
    By on March 21, 2016 | No Comments  Comments

    I have talked to 20+ job boards in the past few months about helping them with their marketing efforts. One thing I have learned in those discussions is that many of them are woefully behind the curve when it comes to email marketing.

    email cleaning services

    Sites that have been around years and that have accumulated thousands of email via signups have not been marketing to those people. That means their email lists have lots of dead, cold emails that are no longer valid. One board I talked to had 100,000 emails from 10+ years ago and had never sent any kind of newsletter or other campaign. What a waste.

    I can tell you this job board owners, if you do not clean up your email lists and get started with a simple monthly newsletter your job board is going to struggle. At the very least it will be a huge headache if you ever want to sell down the road.

    But in order to get there you need to clean up your email lists first and get rid of the dead weight. How do you know if an email is bad? Well, if you upload your list as it exists now into a service like Mailchimp and try to send something you will get flagged and possibly suspended if a large portion of those bounce off mail servers.

    So you need to use an Email Cleaning Service. These services let you uplaod your email list and they will verify them with mail servers across the web if those accounts still exist. There is always fee for this service (usually $250 and above) depending on the number of emails you want to check. Some of the services I found online are below.

    • Neverbounce – claims they will be integrating with services like Mailchimp soon. Interesting stat: 30% of emails go bad in first year.
    • DataValidation – self-service platform provides free reports, multiple ESP integrations, and daily monitoring.
    • Mailbox Validator – They have free trial as do most of them.
    • Listwise – When you acquire new lists, you rarely have any clues what percentage of those email addresses will bounce or end up as invalid.
    • Verifalia – web-based email validation service that lets you upload and validate lists of email addresses simply and easily.

    Running a job board today means you have to keep pace with internet marketing tactics. Email is still king.

  • Ripple Media Joins the Programmatic Ad Buying market
    By on March 15, 2016 | No Comments  Comments

    Just noticed this press release the other day. A new company is set to challenge Recruitics in helping make your spend on the aggregators more efficient. If you already spend thousands with the aggregators buying traffic, these services make your spend more efficient.

    NEW YORK, March 10, 2016 /PRNewswire/ — Ripple Media Group, a New York-based recruitment media buying team, announced today its intent to partner with major and niche online job boards. Ripple works with the leading traffic providers, while leveraging big data and programmatic tools, to drive greater traffic buy performance.

    Kyle Leigh, Co-Founder and President, states that “job boards are under incredible pressure to deliver the optimal jobseeker experience and employer return, all while garnering acceptable profit margins. For job boards to thrive, they must be able to provide unique applicants to employers at costs low enough to beat the ever shrinking price of postings and slots. This is difficult to achieve as search algorithms change, traffic prices increase, and employers demand less applicant dilution. Job boards need a partner who knows how to navigate around these difficulties to maximize return. Ripple offers just this partnership, enabling job boards to truly focus on what matters most: their content.”

    Ripple’s team of media traders take the difficult and costly task of buying traffic off of job boards’ hands. The group employs economically-minded experts to programmatically manage these buys. It leverages the power of industry-leading platforms, including Clickcast, to trade traffic in real time. Because of Ripple’s immense buying power, it has created unique traffic source relationships that are otherwise unattainable by single job boards. “No single platform, nor set of data, nor source of traffic is the end solution. It takes incredibly smart people to manage these tools and sources to produce optimal results,” notes Leigh.

    Job boards looking to engage with Ripple can get up and running within hours. Interested parties can request a meeting with kyle@ripplemedia.io or visit in-person April 16th – 17th at 2016’s TAtech Industry Conference in Orlando, Florida: http://tatech.org/event/tatech-industry-congress/.

    About Ripple
    Ripple is a recruitment media buying group. Its team plans, buys, and manages programmatic media for job boards of all shapes and sizes. Ripple’s 1,000s of media partners are supported by its expert traffic traders. Ripple is headquartered in the trading capital of New York City. For more information, visit http://www.ripplemedia.io/job-boards.

    About Kyle
    Kyle built Bayard Advertising’s programmatic offering from a $1,000 trial to an 8-figure staple of business. He quickly saw the potential to take a similar model to the rest of the industry with Ripple. He currently lives in New York City with his Border Collie (and Ripple COO), Ziggy.

    CONTACT: Kyle Leigh, 720-427-3319, kyle@ripplemedia.io