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  • Your job board and Youtube
    By on September 30, 2013 | No Comments  Comments

    Every job board should have a Youtube channel. At the very least its AWESOME for SEO since it is the 2nd biggest search engine on the planet. I was just touching up CareerCloud’s channel just now and thought I would write this post.

    There are lots of cool options your channel gives you to help drive traffic. First you can add links to everything you do including just about every social media account your job board has. (You can see CareerCloud’s links in the lower right of the cover photo.) Secondly its great branding and another chance to spread your logo to increase brand awareness. Thirdly every time you post a video you can add a link back to your job board. Just enter the URL first before you write the description. Once the video is live the url will be clickable!

    So what kinds of content should you start with? Well start by demo’ing your site and how to use it. I use software called Screenflow on my mac to record it all. Its a cool tool that lets me bang out simple tutorials at a fast rate. Once you’ve covered how to use your site from both a candidate and employer perspective start to educate your clients. Give career advice, talk about news in your niche. Help your employer clients by showing them how to write better job descriptions. Content marketing is hot right now. Start cranking it out!

    And be sure to use descriptive keywords to describe your videos. For instance if you run a solar job board you should do at least 2-3 videos that start with a title like ‘Solar jobs…” so that google picks up on them. This should help you rank better over time.

    Also use your sites name when setting up the channel and be sure to fill in the about area that your channel lets you type into. Its just another chance to add more KEYWORDS.

  • Indeed adds endorsements to resumes, on collision course with Linkedin
    By on September 25, 2013 | No Comments  Comments

    Breaking News: Indeed.com, the big boy of job sites just added endorsements to its resumes product.

    They just took a page out of Linkedin’s playbook and fired a warning shot across their bow.

    Wow. I think this is a big deal and signals a quiet new war happening in the online recruiting space. As industry insider, Joel Cheesman recently said to me, ‘they’re on a collision course with Linkedin’. He’s right. From a recruiting perspective these two companies are the hottest players in the market. And each of them is after the same recruitment dollar that employers have to spend. Eventually, Indeed and Linkedin could become the ‘ATS of the future’.

    Their new endorsement feature (endorse.indeed.com) appears to be rolling out quietly. I only discovered it after a job seeker tipped me off. There’s no mention on the Indeed blog about it. I happened to see a post from someone on facebook about requesting an endorsement for ‘my indeed’ resume. When I clicked, I was presented with the page below. The endorsement feature uses Facebook as a third party. I’m guessing thats for transparency sake. I didnt actually make the endorsement so I’m not sure what happens next.

    indeed.com endorsements

    This is a fascinating move by Indeed. Up until now they didnt seem to have any intention of going beyond just a resume listing. But its clear now that they are coming after Linkedin and other players in the applicant tracking space. Could some sort of Indeed social network be next?

    It will also be interesting to see how Linkedin reacts to this. Will they buy one of Indeed’s competitors? I have long surmised that SimplyHired would be the perfect partner for them. SH is the second most popular aggregator, they’re both in silicon valley and would make a great ‘upsell’ to existing Linkedin customers. And since Linkedin just sold more stock there is already speculation about them going on a spending spree. Plus the folks at SimplyHired have been sprucing themselves up lately. They made a bunch of new hires, rebranded their look and are trying to regain some ground lost. Linkedin could make the perfect suitor.

    Whatever happens, the talent technology landscape is sure to shift in the next year or two. I feel the earth rumbling beneath my feet. Only time will tell whats left when the dust settles.

  • For Sale: JobsinSocialMedia.com
    By on September 24, 2013 | No Comments  Comments

    I’m looking to sell Jobs in Social Media, a niche job board that I started back in 2009. Its a small but solid site that has great SEO with tons of backlinks but it needs more attention than I can give it. And since my other startup is taking up most of my time I want to use the money to help that get off the ground.

    jobs-in-social-media-logo

    So download and read the sell sheet below. If interested contact me here.

    JobsinSocialMedia sell sheet

  • New find: job aggregator software script
    By on September 18, 2013 | No Comments  Comments

    Here’s a pretty cool piece of job board software I just found. Its actually not your typical job board software but a “job aggregator” script that works off the RSS feeds of most of the big guys.

    Buy it here. Or check out this live preview.

    I bought a copy recently and cant wait to play with it.

  • Recruiters on twitter
    By on September 11, 2013 | No Comments  Comments

    There are a lot of recruiters on twitter. If you did a survey I bet recruiters, sales people and social media consultants are in the top 10 occupations for people on the platform. So from a job board or HR tech product standpoint you better be engaging with them, after all, your business depends on their dollars.

    Start following them and retweet their stuff, favorite their tweets (they’ll get pinged with an email), start developing a relationship with your target market.

    For a few weeks this summer my developer and I built a simple twitter directory for recruiters, staffing and HR professionals. Its called ‘RECRITTERS‘ (mashup of ‘recruiter’ and ‘twitter’) . Its a cool site that organizes them into industry and also has a leaderboard that shows the biggest influencers according to number of followers. Its only got about 100 or people in it but it will get bigger over time. And since I own it, it doubles as a lead gen tool.

    recritters

    You can create cool things with the Twitter API, Recritters is a great example of that. Feel free to use it to find recruiters to follow, but beware I dont allow job board accounts on it. Trying to keep it people focused.

  • Breaking news: Adicio gets Mashable’s job board
    By on August 28, 2013 | No Comments  Comments

    Big win for job software provider Adicio as they just convinced Mashable to convert to their software from Jobamatic. (read article) This is a big blow to Jobamatic and may point to its limitations since they dont offer a resume database and have very few features to speak of. I wish those that run Jobamatic take this as a sign that the product needs an overhaul.

    Their new job board can be seen here;

    http://findjobs.mashable.com/

    Links:

    http://www.adicio.com/
    http://www.jobamatic.com/

  • myCNAjobs.com is a well designed job board
    By on August 26, 2013 | No Comments  Comments

    Niche job board myCNAjobs.com has a new look which I really dig. Its one of those “micro-niche” type job boards that focus on one type of job. In this case, Certified Nursing Assistants (CNAs). They just introduced a new “badging” system for their job seekers. According to the article;

    For those on the job hunt, the latest release from myCNAjobs allows caregivers to earn badges for caregiver training achievements and standout for their willingness to work in various positions, including live-in caregiver jobs. Employers can find the badges displayed on caregiver profiles, allowing them to filter the workforce to find a qualified hire.

    I think giving badges to job seekers is a great idea that most any niche site can copy. Its another way to keep seekers engaged on your site as well as providing employers with more trustworthy candidates.

    And I love the new look of this job board. Its beautiful. I especially like the zip code search function. When you have a job board with only one type of job you only need to provide a way to search by location since the job title (aka keyword) is always the same.

    mycnajobs

  • Jobboard.io announces new pricing plans, rev share
    By on August 14, 2013 | No Comments  Comments

    New job board software provider Jobboard.io has announced new pricing and the addition of a revenue sharing plan. According to the company;

    This is great plan for folks just getting started with their job board who aren’t yet ready for a monthly commitment. This allows Job Board owners to really take the time to market and build your audience without immediately worrying about earning revenue.

    With this plan we simply take a 25% share of any job posted on your site – with no monthly fixed fee. So for example if you charged $10.00 for a Job Posting, we would take $2.50, and the remaining $7.50 (minus any Stripe fees) would be sent to your Stripe account.

    This makes it more attractive for newbie job boards to get off the ground with no upfront cost. Its nice to have another option besides Jobamatic when it comes to launching new sites.

    You can read more about this on their blog. The new pricing plans are as follows;

    $0 month with 25% rev share
    $99 month for 1 job board
    $249 month for 3 job boards

  • Hopping on the temp job bandwagon
    By on July 29, 2013 | 4 Comments4 Comments  Comments

    I have been reading recently of the surge in temp hiring across the US. Basically employers are really gravitating towards hiring temp workers to fill certain voids. So it got me thinking about a temp job board. I did some searches and couldn’t find may. There was Net-temps, and that was really about it. So sensing an opporunity I have launched 99tempjobs.com.

    The site home page is on my own server since I wanted a custom interface to find temp jobs. The backend, search.99tempjobs.com is powered by Jobamatic which provided a quick and dirty job board on the fly.

    Notice how i set up the home page. For one thing I inserted the word “temp” into the search box to give the user an easy way to find temp jobs. I also created columns of text for all the states. I think the site eventually will rank for these terms eventually since there are very few localized temp job sites.

    99tempjobs.com the temp job board

    I also set all state links to filter only temp jobs. For instance here’s a sample link for temp jobs Connecticut.

    http://search.99tempjobs.com/a/jobs/find-jobs/q-temp/l-Connecticut/sb-pd/fjt-temporary

    To get those specific results I just searched for all jobs in CT and on the left menu in a Jobamatic site they have a ‘Temporary’ filter which adds this syntax to the URL structure: sb-pd/fjt-temporary

    So I created all the links that way. Now the user will generally only see temp jobs when they search the site. That should help the SEO as well. The search jobs part of the site also has lots of the right keywords in the header and footer.

    Spotting a trend is part of a good niche board strategy. Follow the job market and start sites that have a growing niche. Add content, get people to link to you and it will grow over time.

  • Getting indexed by SimplyHired
    By on July 22, 2013 | No Comments  Comments

    Want your job feed indexed by SimplyHired? Well I just discovered they have an online form.

    Just fill it in here;

    http://www.simplyhired.com/a/add-jobs/request

    I’m not sure how quickly they will index you but give it a try.

    And here are links to the other important job search engines.

    CareerJet: http://www.careerjet.com/advertise/
    Jobs2careers: https://www2.jobs2careers.com/retail_login.php
    Indeed: http://www.indeed.com/intl/en/jobboards.html