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  • Reader Q&A
    By on August 20, 2018 | Comments Off on Reader Q&A  Comments

    I get inquiries from across the globe asking various questions about starting or managing online job boards. Here are a couple of recent ones and how I answered them.

    Muhammad asks…

    If a person is starting a job board should the sited be a country based job board from the start and later move on to targeting other countries jobs or should it be a global job board targeting audience from every country?

    And I answered…

    Start with your country first. I advise new job boards NOT to compete with the existing global brands who are already way ahead of you. There is no sense starting any kind of global site unless it is for a specific niche or industry that is currently underserved. Find a niche and stick to it.

    Brian asks…

    I am thinking of switching to a new job board software platform and I’m concerned about how we can make a smooth transition so as not to alarm our users. We have 70K registered job seekers and 2,300 employers and I have no idea as to how we can import our existing data.

    And I replied…

    Changing software platforms for a job board can be tricky if not done correctly. You need to worry about maintaining any SEO traffic you have (such as maintaining URL structure), getting your data imported correctly and ensuring a proper communication plan to existing users. When it comes to importing old data most of my recommended software vendors do a good job of allowing you to easily import .CSV files with your job seeker and employer account data. Smart Job Board and Jobboard.io both allow you to import your own data from their admin dashboards. It is harder though to bring in over full resumes from my experience.

    I have helped a number of sites of the years to properly transition to a new platform, if you need help it might be a good idea to engage me on a project.

  • Indeed’s new B2B Commercial ‘Shortlist’
    By on August 14, 2018 | Comments Off on Indeed’s new B2B Commercial ‘Shortlist’  Comments

    ZipRecruiter has long run TV ads directly at employers and now Indeed has their own too. Up to now they have been mostly targeting consumers with their ads for job search but a new ad called “Shortlist” that speaks directly to business owners is currently airing. The ad hits directly at two key benefits, their ability to help you screen out candidates while saving you time.

    This ad is a good reminder to all job boards that your messaging to employers should be succinct and describe to them how your job board or other recruiting tool can help them hire and/or save time.

    I noticed they also “dumb down” the language a bit. Instead of saying “pre-screening” questions which most recruiters are familiar with, they say “smart filters” which appeals to more small business people who may not necessarily know what a pre-screening question is.

  • Content Marketing Tip
    By on August 13, 2018 | Comments Off on Content Marketing Tip  Comments

    If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast.

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  • Emissary’s Text Reminder for Job Boards
    By on August 6, 2018 | Comments Off on Emissary’s Text Reminder for Job Boards  Comments

    Last week I spoke with the guys at Emissary.ai, a new text recruiting tool born out of the offices of Juju.com the job aggregator.

    Emissary has a plugin for job boards that helps drive traffic/applies through text reminders. It is currently live on sites like CareersInGovernment.com on their job postings. Emissary has several ways employers can leverage text but they are also targeting job boards who want to add texting as a new marketing channel.

    It works by embedding a small piece of javascript code on your job description pages and by also adding a tracking code to your thank you page. Upon visiting that job listing, the script pops up after 5 seconds and offers the user an option to enter their phone number which will then remind them on a daily basis until they return and apply to the job. Here’s a screenshot.

    I was able to contact Michael Hurwitz who runs CareersinGovernment about the results so far. In the 45 days since he and his team activated the widget they have seen impressive results. “25% of all visitors to a job page will enter in their phone number and 22% of those will come back to the page later to apply via the text reminder”, he told me by phone.

    Hurwitz also mentioned that if he didn’t have it in place, he thinks they’d be losing candidates and added that he was ‘pleasantly surprised at the amount of users who are open to getting text reminders for jobs’. At first he was worried they would find it annoying.

    I think job boards and applicant tracking vendors need to do more with texting features like what Emissary offers. Text is an untapped marketing channel that will increase both traffic and applies if you give your users the option. To my knowledge, few if any job board software vendors have added this feature but they should not wait to add it. Its probably the single biggest thing they can do to improve their business.

    Text is the new email.

    NOTE: The Emissary widget will not work for hosted job board solutions like Jobboard.io or SmartJobBoard just yet. If you have a custom built site or one on WordPress your web developer can easily add the code to get it in place.

  • SmartJobBoard adds Resume Parser
    By on August 6, 2018 | Comments Off on SmartJobBoard adds Resume Parser  Comments

    In a blog post last week Rodion Telpizoz announced that SJB has added a resume parser to the platform which helps job seekers automatically pre-populate their profile fields. Watch the screencast for more info.

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  • Job Board Concierge Service
    By on August 1, 2018 | Comments Off on Job Board Concierge Service  Comments

    I have recently updated the details of my job board concierge service that I offer for either SmartJobBoard or Jobboard.io platforms. I know each of these platforms intimately and can get you up and running in a week or less.

  • Matching is the part of the next generation job board
    By on July 31, 2018 | Comments Off on Matching is the part of the next generation job board  Comments

    Recently, the executive level job site, ExecThread unveiled a new matching algorithm. Matching is essentially automated sourcing and you are seeing more and more job marketplaces offer it. ZipRecruiter does a ton of matching already and I’d say its becoming more of a standard feature across the new job boards and sourcing tools that are being funded.

    Here’s how ExecThread describes their tool.

    IntelligentMatch, powered by ExecThread, saves you the heavy lifting of sourcing exec-level talent. Provide us your specs, and in 24 hours we’ll send you a targeted shortlist of qualified, high-intent candidates. We do this via our AI-driven matching engine, plus a light layer of human curation. As one of our customers recently said, “IntelligentMatch is my favorite new product!” 

    Watch How it works (video)

    At last weeks Jobg8 Summit Matt Charney posted an image of a Facebook matching feature supposedly in the works. Just imagine a small business posting a job for a cook and getting instantly matched to other cooks within 5 miles of their restaurant. That’s a pretty powerful tool for recruiting.

    So if matching is becoming a must have feature it would benefit job board software vendors to add some type of matching to their resume database features. Shortlisting a bunch of qualified candidates will soon become the norm, something recruiters will expect. I believe vendors like Jobiqo do have a matching feature in their job board software but don’t know of any other vendors at this point who are offering it.

  • Jobg8 Nashville Recap
    By on July 30, 2018 | Comments Off on Jobg8 Nashville Recap  Comments

    I hadn’t been to Nashville in several years so the 2 hour flight from NY was an easy decision to head down to Jobg8’s annual U.S event. Over 100 job board pros gathered for a day and a half of networking and learning. For me it was a chance to reconnect with old friends such as Jeff Dickey-Chasins, Francis from Talroo, Matt from Appcast and ever present colleagues like Joel Cheesman, Steve Levy and Gerry Crispin.

    This year is the 10th anniversary of Jobg8. If you are unfamiliar with them they help job boards by letting them buy traffic or provide backfill.

    Here are some bullet point take aways from notes and observations at the show.

    • Recruitment blogger Matt Charney shared a picture in his keynote that revealed something important. Facebook may be working on a candidate matching tool and API hooks for applicant tracking systems. He could not reveal the source of the info but it definitely intrigued the group.
    • ZipRecruiter’s rep says they have paid out $50 million to date in affiliate earnings.
    • Zip has 40 million monthly visitors
    • Matt Charney also said recruiting is “not broken”. His evidence? The fact that employee churn (people changing jobs) is up these days with the job market being so tight. Recruiters are doing their job.
    • Retention is recruiting
    • Voluntary turnover is around 26% in the job market
    • Average job tenure is 3.8 years.
    • I met more staffing firms who have or want to build their own job boards. I sense a trend.
    • Lots of AI talk during the show.
    • Matching seems to be the best thing job boards can do to improve themselves. Show relevant candidates from your database once the employer posts a job.

    Jobg8 setup a networking room for attendees so we could meet each other. I love that aspect of the conference as it is the personal connections and potential clients that draw me to it.

    I also made several new connections and had some great food and wine thanks to Gerry Crispin and guys like Chris Murdock who let me and a few other attendees hang out in the office of IQ Talent before our flights. Most of us New York bound had our flights scratched due to weather. As I write this I made it as far as Atlanta and crossing my fingers I can back home tonight.

  • Add This Free Tool to Your Marketing Mix
    By on July 24, 2018 | Comments Off on Add This Free Tool to Your Marketing Mix  Comments

    Job boards need to be good at internet marketing if they want to thrive in today’s competitive environment. That means leveraging cool tools to either drive traffic or collect emails.

    That’s what HelloBar is designed to do.

    It is a free tool that places a frame at the bottom of your site and can either promote a page, your phone number, social media account or collect email signups. It works with providers like Mailchimp so you can sync your lists.

    I use the free version on RecruitingHeadlines to call attention to upcoming webinars. But if you want all features you’ll have to pay for the premium version. Either way its a great tool that is fairly non-intrusive to your user experience.

    For job boards it could be a great way to funnel your visitors into signing up or collecting an email.

  • Google Jobs now live in UK
    By on July 18, 2018 | Comments Off on Google Jobs now live in UK  Comments

    Well, Google for Jobs has conquered North America and now heads across the pond to the UK.

    The announcement was made Monday on the Google blog.

    Starting today, when you search for “jobs near me,” “teaching jobs,” or similar queries in English in the U.K., you’ll have the option to click through to a feature that lets you explore jobs from across the web that meet your unique needs. You can access salary information, reviews and ratings of the employer and different options to apply for a job, or use a location filter to see jobs in the areas that are convenient for you. Thanks to Google Maps, if you’re signed in, you’ll even be able to see how long it would take to commute to a job from your home.

    This is good news for UK based job boards. I just heard recently that sites like CV-Library just lost their Indeed traffic so this new source of free traffic comes just in time for our friends in Great Britain.

    God save the jobs!