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  • more seo analyzer tools (free)
    By on February 4, 2010 | 1 Comment1 Comment  Comments

    I wrote tuesday about a cool new seo analyzer tool. Here are a few more tools to help you diagnose seo issues with your job board. Click the logos to go to those sites.

    Website Grader

    My Site Grader

    SEO Workers

    SEO Chat: Site Link Analyzer Tool

    More free seo tools:

    * myseoanalyzer.com
    * www.seoscores.com
    * www.seomoz.org/tools

  • Go niche or go home (free)
    By on January 21, 2010 | Comments Off on Go niche or go home (free)  Comments

    On last weeks Recruiting Animal show I apparently touched on something which a lot of people liked. That niche is the future of job boards. So here’s a quick video on the subject.

  • Time to throw out 2009 (free)
    By on December 9, 2009 | Comments Off on Time to throw out 2009 (free)  Comments

    As 2009 comes to an end here are my thoughts heading into next year.

    [youtube]http://www.youtube.com/watch?v=NOlXQzLopWQ[/youtube]

  • More on job posting prices (free)
    By on December 4, 2009 | Comments Off on More on job posting prices (free)  Comments

    A new member asks: What drives the pricing model of most websites? When is it better to be more expensive and when is it a better strategy to be the cost effective strategy?

    …and my answer is…
    [youtube]http://www.youtube.com/watch?v=B_9WDcRpeyg[/youtube]

  • Another revenue idea (free)
    By on November 25, 2009 | Comments Off on Another revenue idea (free)  Comments

    I just learned about Resumark which offers a pretty decent affiliate program.

    I used to run links from Commission Junction which have some career related advertisers (i.e. Monster) and made a few hundred bucks per month back in the late 90’s, early 2000’s but was never really crazy about some of the payouts. When I came across Resumark I could not help but be impressed.

    When anyone comes to Resumark.com through your link and posts their resume, you will earn $0.50 every time their resume gets downloaded

    When employers or recruiters come to Resumark.com through your link and download resumes, you will also earn $0.15 from every such download.

    So if you dont have resumes or just run a different type of career site maybe their affiliate program is for you. At the very least check out their simplistic site design which I absolutely LOVE!

  • New job boards
    By on November 19, 2009 | Comments Off on New job boards  Comments

    Although the pace has slowed due to the economy, new job boards are still being launched. Yesterday I discovered Cardgigs.com, a micro-niche job board serving the ‘payments’ industry. I call it ‘micro-niche’ because they are targeting a very niche industry and I do see more of this narrowly focused sites popping up. I think industry focused sites still have much growth potential.

    cardgigs

    According to the press release: “Cardgigs is a membership-based site affording employers the choice of various service plans. Job seekers are free to join Cardgigs, build and revise their resumes, conduct job searches and apply directly to listings. Since its recent launch, companies such as North American Bankcard, RBSWorldpay, First National Bank of Omaha, Century Payments, International Payments Corp and several industry-specific search firms have already posted a wealth of job listings and been pleased with the results.”

    As far as the design goes I have a lot of praise for the homepage. Its a solid interface that offers ease of use, and plenty of ways for jobseekers to interact and search jobs. The graphics are clean and professional looking. My mantra for job board design is that it has to inspire people to use it, and Cardgigs definitely does.

    It has some jobs in the database although a few of the home page links showed no listings. A backfill would be useful there. I also noticed that browser titles do not change so their SEO needs to be looked at.

    The pricing model is interesting and based on membership.
    cardgigs2

    So its good to see niche boards coming along. Hopefully 2010 will be a much better year for those that still exist.

  • Deconstructing CleanTechRecruits.com (free)
    By on November 12, 2009 | 2 Comments2 Comments  Comments

    Here’s my critique of CleanTechRecruits, a renewable energy job board. 5 min. Free.

    [youtube width=”640″ height=”480″]http://www.youtube.com/watch?v=d5jEymD3Ev4[/youtube]

  • Article marketing for job boards (free)
    By on November 2, 2009 | Comments Off on Article marketing for job boards (free)  Comments

    Here’s another freebie for my job board peeps. Article marketing is a great way to build awareness and gain traffic. Just dont spam, write informative articles that enlighten and inform. Here’s one of my recent articles on Recruitingblogs as an example.

    [youtube]http://www.youtube.com/watch?v=lyDEiUYJ8mA[/youtube]

    Sites mentioned:

    * PRweb
    * HR.com
    * ERE.net
    * Recruitingblogs
    * Talentbar
    * Recruiterearth

  • Build a community with tools linke Ning (free)
    By on October 26, 2009 | Comments Off on Build a community with tools linke Ning (free)  Comments

    Building a job board today is more about building a community. Here’s my philosophy and why I love Ning.

    [youtube width=”640″ height=”480″]http://www.youtube.com/watch?v=GersalE8pes&feature=player_profilepage[/youtube]

    Sites mentioned:

    * Sales Gravy
    * Jobs in Social Media

  • Some advice if you hire a sales person (free)
    By on October 16, 2009 | Comments Off on Some advice if you hire a sales person (free)  Comments

    I don’t hire sales reps to sell my boards. Instead I rely on SEO and Google Adwords to generate leads and sales as well as doing some lead gen on my own a few hours each week. But if you want to hire a sales person to really grow your site, here is some advice from Joe Stubblebine, CEO of Jobcircle.

    -How much face to face contact do your sales people have with clients?
    [Joe Stubblebine] Virtually none. We had outside reps in the past, but the market/price doesn’t support this model for us.

    -What is their main lead gen tool? cold calling?
    [Joe Stubblebine] competitive sites, marketing lists, etc. We rely very heavily on outbound cold calls to unique prospects – we have a database of over 45,000 recruiters that we’re working on at any given time, and we have about 6-7 reps making a minimum of 75 outbound calls a day. We monitor calls every hour to ensure productivity with our team.

    -Do you put more money into sales people vs online marketing?
    [Joe Stubblebine] Both. Most of the online marketing we do is in the form of PPC, and we invest heavily in commissions and contest money to motivate our reps (salary notwithstanding)

    -How do you structure commissions?
    [Joe Stubblebine] Target salary for reps for us has been in the $50-$80K range, and typically 35-50% of that would be base, the rest would be commissions.