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  • Designing your job board (episode 9)
    By on August 27, 2009 | Comments Off on Designing your job board (episode 9)  Comments

    When it comes to designing your job board, pay special attention to your web design. Dont scrimp on a good logo. Good design = more sales. Watch this 5 minute video and learn more.
    [youtube]http://www.youtube.com/watch?v=iBz3Td0T5z4[/youtube]

  • Pricing your job board products (episode 8)
    By on August 27, 2009 | Comments Off on Pricing your job board products (episode 8)  Comments

    Trying to figure out what to charge for job postings can be a trick business. Here’s some advice for how to price your job board offerings.
    [youtube]http://www.youtube.com/watch?v=3myU7bk9b6c[/youtube]

  • Job board software (episode 7)
    By on August 26, 2009 | 1 Comment1 Comment  Comments

    Here’s a quick look (7 min) at the types of job board software and the major vendors.

    [youtube]http://www.youtube.com/watch?v=lITQAQ9cWDU[/youtube]

    Sites mentioned in this screencast:

    Jobamatic
    Beyond
    Jobthread
    Jobcoin
    Jobtarget
    Adicio
    Boxwood
    Joobsbox
    Jamit
    OSIRecruiter
    Jobbex
    webJobs

  • SEO Link Building tip #1 (episode 4)
    By on August 24, 2009 | 1 Comment1 Comment  Comments

    Getting relevant inbound links from other sites is critical to your job boards search engine optimization (SEO). One of the tricks I’ve used with success is commenting on relevant blog posts.

    [youtube]http://www.youtube.com/watch?v=QHsvoHVivFI[/youtube]

    Caution: don’t go overboard with this technique or you’ll run risk of it being seen as spam. Be sure to add a good comment that adds value to the post. Using this technique just for keyword stuffing will be considered spam and may get it deleted or put your site on a spam list.

    Here’s how this job board did it:
    blogcomment

  • How I got started in job boards (episode 3)
    By on August 24, 2009 | Comments Off on How I got started in job boards (episode 3)  Comments

    Here’s an 8 minute video of my history with jobs boards and how I started AllCountyJobs.com.

    [youtube]http://www.youtube.com/watch?v=UKxoo-Emj7I[/youtube]

  • Job boards rank 4th in survey for getting hires
    By on August 20, 2009 | Comments Off on Job boards rank 4th in survey for getting hires  Comments

    Think job boards are dying? Think again.

    Challenger, Gray & Christmas, the outplacement firm, just released results from a new survey of HR executives, asking them to rate the effectiveness of various job search methods on a scale of 1 (least effective) to 5 (most effective). The results show that networking both offline and online (on sites such as LinkedIn) were the most effective methods with average ratings of 3.98 and 3.3, respectively. Responding to newspaper classified ads (1.7) and attending job fairs (1.6) were the least effective.

    Those surveyed gave Internet job boards relatively high marks. It averaged a middle-of-the-road rating of 3.0, but 38 percent of respondents gave it a 4.0.

    Here is the ranked list of all the job search methods:

    1 Networking
    2 Using social/professional networking sites
    3 Targeted management recruiting firms
    4 Using online job boards
    5 Applying for jobs via an employer’s website
    6 Cold-calling employers
    7 Sending unsolicited resumes to employers
    8 Responding to newspaper ads
    9 Attending job fairs

    While this ranking represents the effectiveness of job search methods, HR executives likely answered the question based on their experience sourcing candidates.

    So look all you naysayers, job boards are still a very viable tool for recruiting. Anything said to the contrary is hype or misinformation surrounding the real truth.

  • Deconstructing HealthcarejobsonDisplay.com (episode 1)
    By on August 11, 2009 | Comments Off on Deconstructing HealthcarejobsonDisplay.com (episode 1)  Comments

    Here’s a critique for a brand new job board, that doesnt list the same old postings. [visit job board]

    Want your job board critiqued? Chris will deconstruct your site for $99. Contact him today!

    [flv]http://www.jobboardsecrets.com/wp-content/uploads/2009/08/hcondisplay-2.flv[/flv]

  • Dice staying relevant
    By on July 21, 2009 | Comments Off on Dice staying relevant  Comments

    Recently IT niche job board Dice.com announced the launch of Dice Learning a search engine for techies to find and complete technical training. I think its a good example of the evolution we’ll be seeing from job sites in the coming years. They need to stay relevant and additional service like Dice’s offering will be key.

    [youtube]http://www.youtube.com/watch?v=DLPrvtQTZ3w&feature=player_profilepage[/youtube]

  • Jobamatic shows how to integrate jobs with Twitter
    By on July 15, 2009 | 2 Comments2 Comments  Comments

    Got an email today from the team at Jobamatic. They have a cool new way to integrate your jobs from your Jobamatic board to twitter through its rss feed.

    Twitter Screenshot

    Thanks to the Job-a-matic platform and TwitterFeed, it’s free and easy to add jobs to Twitter.  Here are step-by-step directions:

    1. Create an account at TwitterFeed.
    2. Setup your feed by clicking Connect your feed to your Twitter Account.  This will take you to Twitter.com, where you’ll need to either Register or authenticate your existing account by entering your Username and Password and clicking Allow.
    3. Describe your feed in the Feed Name field (not public).
    4. Add your Job-a-matic RSS feed to your RSS Feed URL field, http://jobsinwindpower.jobamatic.com/a/jbb/find-jobs-rss/.  If you don’t have many directly posted jobs, you can expand your RSS feed to include backfill jobs, by appending bf-y/http://jobsinwindpower.jobamatic.com/a/jbb/find-jobs-rss/bf-y/.  Fine-tune the backfill jobs appearing in your tweets using the “Backfill” tab in Job-a-matic.
    5. Click Create Feed.

    If you want more control over how your job tweets are displayed, you can use the additional options in Advanced Settings.  In particular, you might consider the following:

    • Changing the Post Content to include the title only, to reflect Twitter’s 140 character limit.
    • Use the Post Prefix option to add friendly, marketing copy to your tweets.  Job-a-matic publishers have had success using prefixes like “New Job Listing: ” or “Hiring a “.
    • Use the Post Suffix option to add hashtags to your tweet, so that the job gets found in Twitter search results.  Popular job-related hash tags include #jobs, #job and #hiring.

    Please note that including jobs in your Twitter feed is an unpaid option for Job-a-matic publishers, and like any job listing, tweeted URLs will eventually expire.

    Twitter Feed

  • How to promote the value proposition of niche job boards
    By on July 15, 2009 | 11 Comments11 Comments  Comments

    The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver.

    When starting my AllCountyJobs.com network I used the following quotes in my marketing materials.

    Forrester Research“Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”

    Weddles.com“These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”

    CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.

    By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.

    I think these quotes say it all. Niche boards will be around for a long time because they are so targeted. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste. Remind them constantly that your site is not like Monster or the other big guys.