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  • Jobs2Careers publisher details
    By on August 24, 2015 | No Comments  Comments

    My post last week about various publisher earnings stirred up quite a frezy. The voices behind J2C chimed in with some additional details about their own publisher program. “Compared to the three backfills you tested, J2C’s EPCs would be significantly higher without any transparency issues”, says Nick Roarty from J2C.

    He sent me their deck with more details. The company also has an API, embeddable widgets and support for WordPress. Details here. Nick gave me 3 major reasons for larger payouts:

    Conversions: If your traffic converts to application at high rate, we will automatically increase the size of your payouts
    High CPC Jobs: Ability to prioritize high CPC jobs within your feed and eliminate jobs below your margin through a CPC floor
    Revenue Share: J2C offers publishers a majority revenue share that is above the industry average

    j2cpublisher

  • My affiliate earnings from job search engines
    By on August 17, 2015 | 9 Comments9 Comments  Comments

    I wanted to publish some info to give others a sense of what some of these affiliate programs from the major aggregators payout. I captured screenshots from my Indeed and SimplyHired powered sites for July which you can see below. My sites dont have a ton of traffic, you can see the impressions in the report, but you can get a sense for how much you can earn for every 1,000 page views you can generate.

    First up is Indeed. From almost 50k page views I earned $163.59. Its nearly impossible to tell how much per click they are paying since they dont show me all the clicks I generate. Of the big 3, only SimplyHired and ZipRecruiter show you how much CPC you are earning. I’m not sure why Indeed doesn’t share this number with its affiliates. If I had to guess its only in the 5 to 10 cent range.

    Indeed affiliate earnings from last month

    Indeed affiliate earnings from last month (click to enlarge)

    Next up is SimplyHired. I have a couple of niche sites on their SimplyPartner program. They have picked up a few postings too. But I’m only earning around 4 cents a click. The image below indicates a total of 2,290 clicks from July and earning from those clicks was $86.90.

    SimplyHired affiliate earnings (click to enlarge)

    SimplyHired affiliate earnings (click to enlarge)

    ZipRecruiter. So far after only a few weeks of using them on one of my career blogs they are generating about 6 cents a click.

    Bottom line: You have to generate a lot of page views to make any decent money. That’s why you should only think of backfill as part of the overall revenue stream behind postings and adsense. You may see better earnings if you have a site that targets more competitve niches such as nursing, truckers or tech. Most of my sites are fairly general in nature.

  • Jobcritters SOLD at auction
    By on August 6, 2015 | No Comments  Comments

    I successfully auctioned off my Jobcritters concept this week. It sold at auction for $2,500. I wish the new owner well and look forward to whats next for the ‘twitter job board‘ platform.

    jobcritterssale

  • ZipRecruiter launches job affiliate program
    By on July 27, 2015 | 1 Comment1 Comment  Comments

    Joining the ranks of SimplyHired and Indeed, the folks at fast growing ZipRecruiter are launching ZipSearch, a new way for websites to embed their jobs and get paid per click. ZipRecruiter claims you can earn between .08 per click to $1.00. It’s a 50/50 revenue split according to their rep who emailed me. They have an admin panel you can check to see earnings.

    We offer a 50/50 revenue share. Revenue is generated every time a visitor clicks on a job on your site with a payout of up to $1.00 per click.

    I’m going to be putting the search box which will be embeddable through Javascript on some of my job seeker sites/blogs to further monetize the traffic there. ZR claims they have 10 million jobs now so thats a substantial amount that rivals Indeed and the other big guys.

    If you are interested in signing up with them you have to apply here. You’ll need to give them your W9 tax info, have a quick phone call and then they will get you setup with the code you need. They also have hosted email alerts for your job seeker traffic as well if you want to monetize that. I think this is a great revenue generator for job/career related blogs.

    You can see it in action already on sites like Resume.com and CareerBright.

    zipsearch

    UPDATE: here is what the admin looks like for reporting. I’m averaging just over 10 cents per click on a very small sample.

    zipalerts

  • Got an old domain? put a job board on it
    By on July 20, 2015 | 1 Comment1 Comment  Comments

    Back in 2007 I launched a bunch of regional web directories such as Long Island Web Search with the idea of selling backlinks to local businesses. I launched several sites and pulled in some sales but the idea never really took off and all the Google SEO changes pretty much killed off the traffic. I then abandoned them but never took the sites offline. They still brought in some minor adsense earnings.

    This year I decided to turn them into job boards for the regions they serve. I just relaunched four of them for Connecticut jobs, Western Mass jobs, Vermont jobs and New Hampshire jobs. I put them all on the SimplyHired partner platform which is totally free. Zero hosting costs. And it only took a few hours to get them all up and running.

    ctjobs

    I wanted to max out my SH account with 5 sites insead of just one. My other site on SH is UAV Job Bank which is bringing in about $100 a month. The rep at SimplyHired says their platform should be mobile friendly by end of summer so I’m hopeful some of the SEO advantages of their platform will return once that happens.

    By promoting these new sites on places like facebook groups, friends and other social media (for free) the new local sites shoulds bring in $5-$10 a day for very little effort. Thats a car payment! The domains are already aged in google’s eyes so I expect them to be slightly better at SEO anyway.

    If you have any old websites just languishing online consider swapping them out with a free job board like this. They cost nothing to run/manage so whatever you make in clicks or job posts is gravy.

  • Is your job board in this directory?
    By on July 6, 2015 | No Comments  Comments

    Got an established job board? As long as it has at least 20 original postings and existed for 1 year or more your site is elegible to be listed in my Jobmaster app. Its the best collection of job boards anywhere, categorized by state, country and niche.

    The app is free for iOS (sorry no android) and users can access the list of global sites for free. Access to the Niche or State listings cost 99 cents via in-app purchase. Submit your site today by contacting me.

    Jobmaster app is the premier database of job boards anywhere

    Jobmaster app is the premier database of job boards anywhere

  • New job fair directory launches
    By on June 15, 2015 | No Comments  Comments

    The job fair space is hot. Thousands of job fairs take place each month around the world and JobFairing aims to be the database of record for these career events.

    jobfairing

    I’m proud to launch this new site along with my co-founder Jody. He’ll be doing all the daya to day operations. My role is to promote and advise.

    I got the idea after seeing how many job fairs were taking place and realized there’s no one place to find them all. Others have tried to build a site like this but their efforts were half-hearted. Our model is a little different and with our new mobile friendly search directory we plan on making our mark. Job seekers can search for free. Employers, job boards and colleges can post their events for free while also choosing from several premium listings to help them get more registrations.

    If you have an upcoming job fair post it here.

  • Problems in job search you can potentially fix
    By on June 8, 2015 | No Comments  Comments

    problems

    A reader asked me to list some of the problems in the job search world that could potentially be fixed with new technology. Here are some thoughts on that subject if you are thinking about starting a new business in this industry.

    • Most people suck at job hunting. They dont know what sites to use, how to write a good resume, etc. How about creating a jobs earch course or online certification program?
    • They dont know where all possible jobs are. Indeed, for all its goodness, does not have all the jobs. Help people find the rest. I’m trying with apps like this.
    • Job descriptions suck, companies need help makign them more attractive.
    • Companies need better solutions to target the spcific talent. There are too many shotgun appraoch type products in the market. Need ones that help identify niche talent.
    • Employers suck at job marketing. They need to think of themseles as marketers but they dont. Good job marketing helps them rise above the generic messaging that runs rampant in recruitment.
    Yes you can build a profitable business in this area but it must solve a real world problem facing employers/recruiters/jobseekers.
    And remember, generally speaking the money is on the recruiting side. Candidates will not pay for much so don’t expect them to open their wallets too often for your product.
  • 6 year old job site for sale
    By on May 11, 2015 | No Comments  Comments

    This week I got pinged on Twitter about a job board for sale, JobShouts. Its at auction on Flippa right now. The site has a solid page rank and might be worth picking up if you are in the market for a new board to play with.

    I always prefer buying an old job board and revitalizing it rather than starting with a brand new domain. Older sites have BACKLINKS and you need good Google juice to get SEO traffic. It takes time to get backlinks but buying an older site jumpstarts that aspect for you.

    I’m not in the market for a new site right now (I’ve got plenty already) but JobShouts is a solid domain if you want to get into the job search game.

    flippa

  • More than just a job posting
    By on May 5, 2015 | 1 Comment1 Comment  Comments

    In addition to running this blog I have a new full time gig as Director of Digital Recruiting for a cruise line company here in Connecticut. My position allows me to try a lot of job boards and influence the direction for all of our recruitment marketing. This week I tried posting on a bunch of niche sites (for hospitality and culinary roles) including CoolWorks.com. CoolWorks is a long established niche board for seasonal type positions for places like National parks, tourism and other outdoorsy roles.

    They have job postings which all job boards do but they also have a cool product designed to be more than just a job posting. Its called a “Help Wanted Now” ad and it allows employers to describe themselves and promote all their jobs at once. Essentially its a introduction to an employer and what they do/hire for.

    NOTE: The CoolWorks site started generating applies within a few hours of this running. (Their site gets 100k monthly visits)

    coolworks

    This is a great example of diversifying your product offerings in the job board industry. Think out of the box like CW did. I even do it on my Hidden Jobs site. These ads are essntially mini-hiring announcements
    promoted to a local audience.

    CoolWorks has some other type of products for employers to choose from which you can view here. They are a great role model in the online recruiting industry.