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  • Job Boards and their Emails
    By on March 21, 2016 | 1 Comment1 Comment  Comments

    I have talked to 20+ job boards in the past few months about helping them with their marketing efforts. One thing I have learned in those discussions is that many of them are woefully behind the curve when it comes to email marketing.

    email cleaning services

    Sites that have been around years and that have accumulated thousands of email via signups have not been marketing to those people. That means their email lists have lots of dead, cold emails that are no longer valid. One board I talked to had 100,000 emails from 10+ years ago and had never sent any kind of newsletter or other campaign. What a waste.

    I can tell you this job board owners, if you do not clean up your email lists and get started with a simple monthly newsletter your job board is going to struggle. At the very least it will be a huge headache if you ever want to sell down the road.

    But in order to get there you need to clean up your email lists first and get rid of the dead weight. How do you know if an email is bad? Well, if you upload your list as it exists now into a service like Mailchimp and try to send something you will get flagged and possibly suspended if a large portion of those bounce off mail servers.

    So you need to use an Email Cleaning Service. These services let you uplaod your email list and they will verify them with mail servers across the web if those accounts still exist. There is always fee for this service (usually $250 and above) depending on the number of emails you want to check. Some of the services I found online are below.

    • Neverbounce – claims they will be integrating with services like Mailchimp soon. Interesting stat: 30% of emails go bad in first year.
    • DataValidation – self-service platform provides free reports, multiple ESP integrations, and daily monitoring.
    • Mailbox Validator – They have free trial as do most of them.
    • Listwise – When you acquire new lists, you rarely have any clues what percentage of those email addresses will bounce or end up as invalid.
    • Verifalia – web-based email validation service that lets you upload and validate lists of email addresses simply and easily.

    Running a job board today means you have to keep pace with internet marketing tactics. Email is still king.

  • JobMonster is new WordPress Job board theme
    By on January 11, 2016 | Comments Off on JobMonster is new WordPress Job board theme  Comments

    There is no shortage of job board WordPress themes and here’s another that just came across my desk. JobMonster. You can buy it for $59.

    jobmonster wordpress job board theme

    The interface is nicely done. Features include a resume database, logos on job results, blogging of course and a mobile friendly design.

    jobmonster2

    It’s worth a look if you are WordPress savvy or have a developer at your disposal. One thing with WP sites to be aware of however, is that they require a decent amount of maintenance so as long as you have the time and resources to work on them they are a cheap option to get a job board off the ground.

    jobmonster3

     

  • Job Board Software – Is there room for more?
    By on November 23, 2015 | Comments Off on Job Board Software – Is there room for more?  Comments

    A reader just sent in this question;

    Do you think there’s a business in the job board software market or it is already saturated with all kinds of job board software?

    jb-software

    My short answer is NO. I would not want to start a (traditional) job board software product today. Here’s why;

    • The industry is very mature. There aren’t a lot of people rushing to launch new job boards. There’s already 5-10 per niche. The only new clients you can potentially pick up are ones in small or new niches that haven’t been filled yet. These days the existing software providers are merely swapping clients with each other. Newer clients are hard to come by.
    • There are already plenty of options. From Jobboard.io to WebScribble to the many WordPress job board templates we have plenty of options to choose from. And you can always build a custom one which many people choose to do since job board owners LIKE customization.

    If it were me I’d be building more matching algorithms and job distribution into job board software. I’d love to see more of a hybrid platform. Like ones that offer pay-per-applicant revenue models and offer job distribution. Kind of like a cross between Ziprecruiter and Appcast.io. That’s where things are heading.

    Thanks for the question, it was a good one. Contact me for further engagement 🙂

  • A reader asks…
    By on October 31, 2015 | 1 Comment1 Comment  Comments

    Mike, who runs a healthcare job board wrote in to ask;

    I am looking for Job Board software that would offer Paid for
    Performance Job Posting ability rather than paid job posting slots.

    Any thoughts Chris? More like and Indeed, SimplyHire, ZR, J2C something
    we could offer all of our Staffing Agencies in our network

    Thank you

    Hey Mike thanks for writing in. To my knowledge none of the current jobboard software providers offer a way for you to charge by the applicant. Its a good idea though, something I feel the software providers should implement. Employers love PPA! Sites like Appcast are being built on this kind of model.

  • Jobs2Careers publisher details
    By on August 24, 2015 | Comments Off on Jobs2Careers publisher details  Comments

    My post last week about various publisher earnings stirred up quite a frezy. The voices behind J2C chimed in with some additional details about their own publisher program. “Compared to the three backfills you tested, J2C’s EPCs would be significantly higher without any transparency issues”, says Nick Roarty from J2C.

    He sent me their deck with more details. The company also has an API, embeddable widgets and support for WordPress. Details here. Nick gave me 3 major reasons for larger payouts:

    Conversions: If your traffic converts to application at high rate, we will automatically increase the size of your payouts
    High CPC Jobs: Ability to prioritize high CPC jobs within your feed and eliminate jobs below your margin through a CPC floor
    Revenue Share: J2C offers publishers a majority revenue share that is above the industry average

    j2cpublisher

  • ZipRecruiter launches job affiliate program
    By on July 27, 2015 | 2 Comments2 Comments  Comments

    Joining the ranks of SimplyHired and Indeed, the folks at fast growing ZipRecruiter are launching ZipSearch, a new way for websites to embed their jobs and get paid per click. ZipRecruiter claims you can earn between .08 per click to $1.00. It’s a 50/50 revenue split according to their rep who emailed me. They have an admin panel you can check to see earnings.

    We offer a 50/50 revenue share. Revenue is generated every time a visitor clicks on a job on your site with a payout of up to $1.00 per click.

    I’m going to be putting the search box which will be embeddable through Javascript on some of my job seeker sites/blogs to further monetize the traffic there. ZR claims they have 10 million jobs now so thats a substantial amount that rivals Indeed and the other big guys.

    If you are interested in signing up with them you have to apply here. You’ll need to give them your W9 tax info, have a quick phone call and then they will get you setup with the code you need. They also have hosted email alerts for your job seeker traffic as well if you want to monetize that. I think this is a great revenue generator for job/career related blogs.

    You can see it in action already on sites like Resume.com and CareerBright.

    zipsearch

    UPDATE: here is what the admin looks like for reporting. I’m averaging just over 10 cents per click on a very small sample.

    zipalerts

  • Getting your jobs indexed by Job Search Engines (member only)
    By on April 8, 2015 | Comments Off on Getting your jobs indexed by Job Search Engines (member only)  Comments

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  • TalentAlerts to launch email job alerts in 2015
    By on December 16, 2014 | Comments Off on TalentAlerts to launch email job alerts in 2015  Comments

    TalentAlerts was developed by the folks behind TalentDesk. It offers a hosted job alert solution for job board operators who would like to monetize their job seeker records. They emailed me recently to announce the news of this new job alert service. It will allow other job boards to earn revenue by driving traffic to jobs within the Talent Alert database.

    Here’s my Q&A with their rep.

    Q. Where do the jobs come from?
    A. The sponsored jobs in the job alert emails come from the large aggregators. We currently partner with two traffic brokers and are discussions with several others.

    Q. How will the job board be paid?
    A. We will send them a check

    Q. What if the job board already has email alerts for their own jobs?
    A. Do you mean what if a job boards has implemented their own job alert system? There is probably not much downside other than potentially sending two emails to the same job seeker once in a while.

    The job board could also completely outsource job alerts to TalentAlerts. We can take their feed and will include their matching jobs in their alerts for at no charge.

    – Very little competition exists in the hosted job alerts market today. I believe only 2 other vendors offer this type solution today. Margins are very high in this space.

    – TalentAlerts is very simple to use and only requires job seeker email address, job alert location and job alert keyword. These values can be easily extracted from job application records.

    – TalentAlerts is fully CAN-Spam Compliant. Job alert emails are fully white labeled and will come from the job board operator’s domain name.

    – TalentAlerts has partnered with leading traffic brokers to ensure a large inventory of sponsored jobs

    – TalentAlerts has been highly optimized from millions of alerts sent over the past 12 months

    – TalentAlerts will offer highly competitive revenue share to job board operators. TalentAlerts will initially offer 100% revenue share to small job boards with less than 50k job alerts. Large job boards with > 50k alerts who sign up in the first 6 months will receive 75%+ revenue share.

    – TalentAlerts will send free traffic to job board partners. Free traffic comes from expired alert traffic and unfilled ad slots.

    – The product will launch in early 2015. Interested job board operators can request an invitation here: http://www.talentalerts.com/

    talent-alerts

  • Update on Jobamatic
    By on November 24, 2014 | Comments Off on Update on Jobamatic  Comments

    I have been using the new Jobamatic –> Simply-Partner for a few months now and have some thoughts on it. I was concerned about the lack of mobile support and the un-customized Post a Job page. So I asked them more about their future plans. Their answers below.

    1. The Post Job for each of my sites does not carry over the look and feel of the new look. Will this ever be addressed?

    Yes, in the future we will make that more customizable. For now if you use a logo on the job board you can add that so it shows on the job post flow. I set this up for the 99tempjobs for you. Basically go to JOB SITE SETTINGS > DESIGN & LAYOUT > HEADER. Click the radio button on the left CUSTOMIZE OUR TEMPLATE. You’ll see where you can add a logo on the right – upload the logo you want to use, click the button REPLACE JOB BOARD WITH YOUR LOGO (that should say job board name – just reported that!). Then click PUBLISH. Then go back to those radio buttons on the left and click the button IMPORT YOUR OWN HTML. Your code will still be there – just click PUBLISH. Now when you go to the job posting page you’ll see the logo: https://99tempjobs.simply-partner.com/simplypost/post-job/. For now, you can’t change any of the colors or anything else on that page.

    2. The new layout is not mobile responsive, are there any plans to make it so?

    Yes, we will be making it mobile responsive in the future (no eta as of yet)

    3. Ive heard from others that the old Jobamatic sites can still be found online, is that true or have all those domains been completely removed?

    We are closing ALL jobamatic accounts. There are literally thousands of them, so they are being done in waves. Are they all closed right now? Nope. Will they all be closed? Yes!

    Here’s a look at my earnings which are rather meager at this point. I only have a few sites left the best of which is UAVjobbank.com but I plan on adding a few more sites to the mix soon so I will keep posting my earnings every now and then.

    simplypartner

  • There’s a new backfill option in town
    By on October 13, 2014 | Comments Off on There’s a new backfill option in town  Comments

    And its name is EmployIQ.

    https://www.employiq.com/

    The founder Bri Holt, recently emailed me about the new project. If you want to incorporate full job postings onto your site it looks like a good option. I asked him where the jobs come from:

    The jobs come from an array of primary sources – ATSs, primary job boards, primary search engines – we’ve got about 100 right now, but we’re keeping the exact list private for now (it actually took quite a bit of time to find and vet good job sources).

    My dream is (1) that we accurately find and categorize all the world’s jobs and bring some order to the tangled web that is job searching, and then (2) that we can openly share that data with others. If we can achieve those things, then I’m sure we can figure out a way to make some money.

    employiq

    MORE DETAILS

    1. It’s a free, publicly available feed. You can see the documentation
    at https://www.employiq.com/doc/feed

    2. We’re getting about 4,000 new jobs per day from several hundred quality job sources. The jobs link straight to the actually job source, so no junk re-re-re-post links. You can see the types of jobs we’re getting our site (which mirrors our feed).

    3. The feed includes full job description text so you pull the text into your site and get the SEO value.

    4. When we pull in the new jobs, we automatically and smartly categorize them, and we allow you to filter the feed based on category. For example, incoming jobs titled “Software Developer” and “Software Engineer” and “PHP Architect” are all categorized under the “Programming” category – this saves a lot of headaches in getting the right backfill jobs for a given niche. We offer about 100 categories from as broad as “IT” to as specific as “Anesthesiology.”

    5. We do NOT require any HTML links back to EmployIQ, the feed is free to use however you like.

    6. You CAN mix our jobs with any other backfill providers you like.

    7. The jobs come in JSON format, so they are easily parse-able and integrate-able in any job board software in any language.