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  • Easy Content Marketing Trick (member only)
    By on October 29, 2018 | Comments Off on Easy Content Marketing Trick (member only)  Comments

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  • The Internet Marketing Challenge
    By on October 23, 2018 | Comments Off on The Internet Marketing Challenge  Comments

    I have held a number of calls with a variety of job startups recently and one thing is still clear to me.

    Most of them are underestimating the marketing challenge before them.

    The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new  recruiting software/sourcing tools that do everything from chatbots to texting……vying for the attention of the same HR people you are trying to reach.

    Launching any kind of recruitment product today requires money and hustle to get employers attention. You can buy job seeker traffic, that is easy. But a new recruiting product will take you a minimum of 1 year to establish itself in the market. That takes time, effort and dollar$. So, be prepared to dive in and keep your foot on the gas pedal.

    I have seen too many job boards get complacent over the years and fail to keep up with internet marketing trends.

    Marketing your site today takes an A to Z approach from email marketing to content to paid marketing. If you don’t understand that, you will have a tough time succeeding.

  • Another job board adds Emissary’s text reminders
    By on October 1, 2018 | Comments Off on Another job board adds Emissary’s text reminders  Comments

    I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline.

    They also provide a host of other services, including OFCCP Job Distribution, Diversity Staffing and Career Events.

    They installed the text reminder code in February 2018. I asked Cortez what impact they have had so far. He said:

    Over the past thirty days Emissary has generated clicks on 24% of the texts sent. Almost 12% of those clicks converted into a job apply, making Emissary one of our highest converting sources.

    Specifically they had a conversion rate of 24.38% CTR and 11.84% conversion rate over the past 30 days.

    When asked if he would you recommend Emissary to other job boards he told me;

    We would because as mentioned above, it is one of our higher converting sources (in application start terms). Our goal is to provide our clients with those applies while keeping the cost low, and Emissary has done that for us.

    So job board owners (and software vendors), I think its time to get on the texting bandwagon. It is an untapped channel that will boost your traffic and more importantly applies.

  • Maximizing Your Marketing Channels
    By on September 24, 2018 | Comments Off on Maximizing Your Marketing Channels  Comments

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  • Indeed’s new B2B Commercial ‘Shortlist’
    By on August 14, 2018 | Comments Off on Indeed’s new B2B Commercial ‘Shortlist’  Comments

    ZipRecruiter has long run TV ads directly at employers and now Indeed has their own too. Up to now they have been mostly targeting consumers with their ads for job search but a new ad called “Shortlist” that speaks directly to business owners is currently airing. The ad hits directly at two key benefits, their ability to help you screen out candidates while saving you time.

    This ad is a good reminder to all job boards that your messaging to employers should be succinct and describe to them how your job board or other recruiting tool can help them hire and/or save time.

    I noticed they also “dumb down” the language a bit. Instead of saying “pre-screening” questions which most recruiters are familiar with, they say “smart filters” which appeals to more small business people who may not necessarily know what a pre-screening question is.

  • Content Marketing Tip
    By on August 13, 2018 | Comments Off on Content Marketing Tip  Comments

    If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast.

    Follow me on Youtube

  • Add This Free Tool to Your Marketing Mix
    By on July 24, 2018 | Comments Off on Add This Free Tool to Your Marketing Mix  Comments

    Job boards need to be good at internet marketing if they want to thrive in today’s competitive environment. That means leveraging cool tools to either drive traffic or collect emails.

    That’s what HelloBar is designed to do.

    It is a free tool that places a frame at the bottom of your site and can either promote a page, your phone number, social media account or collect email signups. It works with providers like Mailchimp so you can sync your lists.

    I use the free version on RecruitingHeadlines to call attention to upcoming webinars. But if you want all features you’ll have to pay for the premium version. Either way its a great tool that is fairly non-intrusive to your user experience.

    For job boards it could be a great way to funnel your visitors into signing up or collecting an email.

  • How to collect Employer Leads Off Twitter (member only)
    By on June 18, 2018 | Comments Off on How to collect Employer Leads Off Twitter (member only)  Comments

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  • Instagram for Your Job Board
    By on June 5, 2018 | Comments Off on Instagram for Your Job Board  Comments

    There aren’t many job boards on Instagram, but if you  know how to use it properly it can pay off from a branding standpoint and perhaps some traffic.

    MinnesotaJobs.com actually does a great job of marketing their jobs on Insta so I am going to use them as the example you should follow. It takes time and effort so you’ll need to put a human on the account but its fairly easy to accomplish if you dedicate some resources to the channel.

    Look at the example below. They use their own short domain name to embed in the description. That makes it easy to copy/remember. Though links are not clickable in posts, using the short domain is the best way around this. Also they use lots of hashtags to help make the post more discoverable. Hashtags are BIG on Instagram, the more you use, the better.

    And they also put the url on individual pics. Branding each image is also a good idea. By using a dedicated short domain like this you can track visitors via your web stats and see how Instagram delivers.

  • Facebook Group Warnings
    By on May 21, 2018 | Comments Off on Facebook Group Warnings  Comments

    Facebook is cracking down on posting to groups. Be careful to avoid being temporarily banned. I received this message from a reader the other day

    I posted job offer on a few Facebook groups (16) yesterday and today and Facebook blocked me. Do you have also this issue, i don’t feel that 16 is a very high number so i’m surprised.

    I informed her you need to go slower posting to groups. And each post must have a different description, never post the same text twice. This is something new they are cracking down on. Spread your submissions over a full day. If you need to share one post in more than one group, spread it out to different days just to be safe. And always remember to use unique descriptions each time.

    I’ve already experienced “Facebook jail” and was temporarily banned from posting to groups I didn’t own for 1 week. Facebook job groups are great for traffic but you need to do it correctly.