Logo Background RSS
  • Updated Job Board Cheatsheet (member only)
    By on May 21, 2019 | No Comments  Comments

    Please log in to view this article.

  • My Favorite New Email Extractor Tool (member only)
    By on April 29, 2019 | Comments Off on My Favorite New Email Extractor Tool (member only)  Comments

    Please log in to view this article.

  • Job Board Newsletters
    By on February 25, 2019 | Comments Off on Job Board Newsletters  Comments

    I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own and you must take advantage of it by sending regular updates to both seekers and clients.

  • Easy tactic for prospecting on LinkedIn (member only)
    By on December 3, 2018 | Comments Off on Easy tactic for prospecting on LinkedIn (member only)  Comments

    Please log in to view this article.

  • Easy Content Marketing Trick (member only)
    By on October 29, 2018 | Comments Off on Easy Content Marketing Trick (member only)  Comments

    Please log in to view this article.

  • The Internet Marketing Challenge
    By on October 23, 2018 | Comments Off on The Internet Marketing Challenge  Comments

    I have held a number of calls with a variety of job startups recently and one thing is still clear to me.

    Most of them are underestimating the marketing challenge before them.

    The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new  recruiting software/sourcing tools that do everything from chatbots to texting……vying for the attention of the same HR people you are trying to reach.

    Launching any kind of recruitment product today requires money and hustle to get employers attention. You can buy job seeker traffic, that is easy. But a new recruiting product will take you a minimum of 1 year to establish itself in the market. That takes time, effort and dollar$. So, be prepared to dive in and keep your foot on the gas pedal.

    I have seen too many job boards get complacent over the years and fail to keep up with internet marketing trends.

    Marketing your site today takes an A to Z approach from email marketing to content to paid marketing. If you don’t understand that, you will have a tough time succeeding.

  • Another job board adds Emissary’s text reminders
    By on October 1, 2018 | Comments Off on Another job board adds Emissary’s text reminders  Comments

    I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline.

    They also provide a host of other services, including OFCCP Job Distribution, Diversity Staffing and Career Events.

    They installed the text reminder code in February 2018. I asked Cortez what impact they have had so far. He said:

    Over the past thirty days Emissary has generated clicks on 24% of the texts sent. Almost 12% of those clicks converted into a job apply, making Emissary one of our highest converting sources.

    Specifically they had a conversion rate of 24.38% CTR and 11.84% conversion rate over the past 30 days.

    When asked if he would you recommend Emissary to other job boards he told me;

    We would because as mentioned above, it is one of our higher converting sources (in application start terms). Our goal is to provide our clients with those applies while keeping the cost low, and Emissary has done that for us.

    So job board owners (and software vendors), I think its time to get on the texting bandwagon. It is an untapped channel that will boost your traffic and more importantly applies.

  • Maximizing Your Marketing Channels
    By on September 24, 2018 | Comments Off on Maximizing Your Marketing Channels  Comments

    Please log in to view this article.

  • Indeed’s new B2B Commercial ‘Shortlist’
    By on August 14, 2018 | Comments Off on Indeed’s new B2B Commercial ‘Shortlist’  Comments

    ZipRecruiter has long run TV ads directly at employers and now Indeed has their own too. Up to now they have been mostly targeting consumers with their ads for job search but a new ad called “Shortlist” that speaks directly to business owners is currently airing. The ad hits directly at two key benefits, their ability to help you screen out candidates while saving you time.

    This ad is a good reminder to all job boards that your messaging to employers should be succinct and describe to them how your job board or other recruiting tool can help them hire and/or save time.

    I noticed they also “dumb down” the language a bit. Instead of saying “pre-screening” questions which most recruiters are familiar with, they say “smart filters” which appeals to more small business people who may not necessarily know what a pre-screening question is.

  • Content Marketing Tip
    By on August 13, 2018 | Comments Off on Content Marketing Tip  Comments

    If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast.

    Follow me on Youtube