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  • How to collect Employer Leads Off Twitter (member only)
    By on June 18, 2018 | Comments Off on How to collect Employer Leads Off Twitter (member only)  Comments

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  • Instagram for Your Job Board
    By on June 5, 2018 | Comments Off on Instagram for Your Job Board  Comments

    There aren’t many job boards on Instagram, but if you  know how to use it properly it can pay off from a branding standpoint and perhaps some traffic.

    MinnesotaJobs.com actually does a great job of marketing their jobs on Insta so I am going to use them as the example you should follow. It takes time and effort so you’ll need to put a human on the account but its fairly easy to accomplish if you dedicate some resources to the channel.

    Look at the example below. They use their own short domain name to embed in the description. That makes it easy to copy/remember. Though links are not clickable in posts, using the short domain is the best way around this. Also they use lots of hashtags to help make the post more discoverable. Hashtags are BIG on Instagram, the more you use, the better.

    And they also put the url on individual pics. Branding each image is also a good idea. By using a dedicated short domain like this you can track visitors via your web stats and see how Instagram delivers.

  • Facebook Group Warnings
    By on May 21, 2018 | Comments Off on Facebook Group Warnings  Comments

    Facebook is cracking down on posting to groups. Be careful to avoid being temporarily banned. I received this message from a reader the other day

    I posted job offer on a few Facebook groups (16) yesterday and today and Facebook blocked me. Do you have also this issue, i don’t feel that 16 is a very high number so i’m surprised.

    I informed her you need to go slower posting to groups. And each post must have a different description, never post the same text twice. This is something new they are cracking down on. Spread your submissions over a full day. If you need to share one post in more than one group, spread it out to different days just to be safe. And always remember to use unique descriptions each time.

    I’ve already experienced “Facebook jail” and was temporarily banned from posting to groups I didn’t own for 1 week. Facebook job groups are great for traffic but you need to do it correctly.

  • Job Boards Need to Up Their Content Game
    By on May 1, 2018 | Comments Off on Job Boards Need to Up Their Content Game  Comments

    If you are running a job board today you have to realize you are running an internet business that requires great content to get noticed. In an era of same old content it’s time most job boards up their content game.

  • Free Images for Your Blog Content
    By on April 17, 2018 | Comments Off on Free Images for Your Blog Content  Comments

    If you are writing blog posts you should be adding images to that content in order to make them more visual/shareable on the web.

    Good images cost money however. Sites like Shutterstock charge you. But there a a number of places to get free images. I just learned about Reshot which allows aspiring photographers to upload their images which anyone can use for free without any licensing restrictions.

    Pexels is another one.

    Unsplash is my 3rd pick.

  • Want 4,000 Leads in a hurry? (member only)
    By on April 16, 2018 | Comments Off on Want 4,000 Leads in a hurry? (member only)  Comments

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  • Every Job Board Should Do This (member only)
    By on February 19, 2018 | Comments Off on Every Job Board Should Do This (member only)  Comments

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  • My Lead Gen Email Stats from 2017
    By on February 13, 2018 | Comments Off on My Lead Gen Email Stats from 2017  Comments

    I got an email from SendGrid last week. They created a snapshot at how my emails from the past year performed.

    I send thousands of lead generation emails each year so these stats come mostly from emails I find online of employer and recruiter prospects (people who are hiring). Therefore they are not opt in and I don’t email them more than a few times.  Just wanted to share these numbers with you as I thought it would give you another point of reference to measure against your own efforts.

    Ironically my Mailchimp sends are less successful averaging between 15-20% open rates. I use Mailchimp for opt-in emails for newsletters and special announcements. My newsletter for this blog gets an open rate around 27% on average.

    TIP: Its a good idea to go into your own email lists once or twice a year and remove any emails that have NEVER opened your emails. Though you will lower your list, you will improve your open rates by getting rid of dead email weight.

  • Jobg8 Introduces Its Own Email Alert Affiliate Program
    By on February 7, 2018 | Comments Off on Jobg8 Introduces Its Own Email Alert Affiliate Program  Comments

    The ‘world’s largest’ job board network JOBG8 (pronounced “job gate”), is expanding its reach by offering job alerts for its job board partners.

    Founded in 2008 in the UK, Jobg8 has a long history within the Job Board industry and will now provide a white label alternative to Ziprecruiter and Juju. Currently supplying job backfill and pre-qualified applicants to job boards that deliver revenue, their mission is to help job board partners to make more money, “not compete against them”. You can buy traffic from them or earn money as well.

    Job publishers can integrate them via API/web service to deliver candidate data directly to Jobg8 or get a white label signup page like this example;

    I recently chatted with their North American sales rep Matt Simpson about the new job alert offering.

    Matt told me “Jobg8 has 10 years of job matching experience that’s greatly enhanced by an ever growing database of millions of jobs to pull from. Our experience matched with such a large database of jobs means we can provide relevant postings to any seeker.

    “The important thing is that the candidate is exposed to the Job Board brand, receiving great service in their job hunt and the Job Board monetizes the candidates in the process” Matt continued.

    I signed up for an alert a few days back and got this email below. Note it indicates where the jobs come from as well as an introduction to the job itself which is great for the seeker to know.

    This PDF one pager will give you the basics of their new alert system. Click here to request a demo.

    Jobg8’s large database of jobs means job boards can monetize portions of their database that they are unable to reach on their own. Also Jobg8 does all the heavy lifting so the job board doesn’t have to do anything after integrating with them.

    Example of an actual Jobg8 email alert

  • Leverage Your Email List for More Revenue (member only)
    By on January 29, 2018 | Comments Off on Leverage Your Email List for More Revenue (member only)  Comments

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