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  • Jobtarget can help you make more sales
    By on August 13, 2019 | No Comments  Comments

    Looking for more revenue? Jobtarget may be able to help. They used to power  my job boards back in the day but these days are focused on helping employers to target their postings to niche markets. They work with a network of job boards that they promote to employers looking for niche talent in places like tech, healthcare, diversity and more. I emailed their rep Tammy Shieh who told me how it works.

    We typically work with job boards on a revenue-share of the retail cost of the job for any new listing we are able to generate for your site.  For example if the price to post on your site is $60 for a 30-day posting so at a 30/70 rev-share, JobTarget would keep $18 and pay Your Site $42 for that posting. Job boards would then setup a copupon code to be used by Jobtarget when posting.

    Job board partners can fill out the form here: https://www.jobtarget.com/contact-us/#contactUs  if they are interested in learning more about partnership opportunities.  Anything submitted there goes directly to Tammy.

    There is no cost to join their networks so this is pretty much a no brainer for most niche job boards.

  • Always Be Marketing (member only)
    By on July 22, 2019 | Comments Off on Always Be Marketing (member only)  Comments

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  • Does Your Job Board Have an Explainer Video?
    By on July 9, 2019 | Comments Off on Does Your Job Board Have an Explainer Video?  Comments

    I think any good internet business needs a good 1 minute explainer video and a job board is no exception. They offer you a chance to easily explain who you are, what you do and how you can help employers attract industry talent.

    While browsing Youtube today I noticed this one below. It’s not a particularly great video but I think you get the idea.

    I get my explainer videos done via Fiverr. For a few hundred bucks you can get one also. An explainer video is a good asset to have on your pricing page and in rotation on your social media channels. You will just need to write the script and hand it over to the person on Fiverr. Here’s the link on Fiverr to get your own.

    If you need help writing the script let me know. For a small fee I’ll help you craft it.

  • How long should your email subject lines be? (member only)
    By on June 17, 2019 | Comments Off on How long should your email subject lines be? (member only)  Comments

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  • Updated Job Board Cheatsheet (member only)
    By on May 21, 2019 | Comments Off on Updated Job Board Cheatsheet (member only)  Comments

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  • My Favorite New Email Extractor Tool (member only)
    By on April 29, 2019 | Comments Off on My Favorite New Email Extractor Tool (member only)  Comments

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  • Job Board Newsletters
    By on February 25, 2019 | Comments Off on Job Board Newsletters  Comments

    I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own and you must take advantage of it by sending regular updates to both seekers and clients.

  • Easy tactic for prospecting on LinkedIn (member only)
    By on December 3, 2018 | Comments Off on Easy tactic for prospecting on LinkedIn (member only)  Comments

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  • Easy Content Marketing Trick (member only)
    By on October 29, 2018 | Comments Off on Easy Content Marketing Trick (member only)  Comments

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  • The Internet Marketing Challenge
    By on October 23, 2018 | Comments Off on The Internet Marketing Challenge  Comments

    I have held a number of calls with a variety of job startups recently and one thing is still clear to me.

    Most of them are underestimating the marketing challenge before them.

    The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new  recruiting software/sourcing tools that do everything from chatbots to texting……vying for the attention of the same HR people you are trying to reach.

    Launching any kind of recruitment product today requires money and hustle to get employers attention. You can buy job seeker traffic, that is easy. But a new recruiting product will take you a minimum of 1 year to establish itself in the market. That takes time, effort and dollar$. So, be prepared to dive in and keep your foot on the gas pedal.

    I have seen too many job boards get complacent over the years and fail to keep up with internet marketing trends.

    Marketing your site today takes an A to Z approach from email marketing to content to paid marketing. If you don’t understand that, you will have a tough time succeeding.