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  • Things Every Job Board Home Page Needs (member only)
    By on September 9, 2019 | No Comments  Comments

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  • Day In the Life of a Job Board Marketer
    By on August 20, 2019 | Comments Off on Day In the Life of a Job Board Marketer  Comments

    Recently a site I was mentoring asked me to piece together what a typical marketing person should be doing throughout the day. I thought it was a good suggestion and decided to put it into a blog post. For the purposes of this post we’ll start the day at 8am and end at 5pm.

    These are not hard guidelines but serve to give you a sense of what needs to be done daily as a marketer.

    8am – 9am: Check emails from night before to see if any leads came in. Also check to see if any employer registrations were created but didn’t purchase. Plan a drip campaign for set of new employer leads (min of 200 per day should be put into Drip)…Review web stats from day before to look for any dips or spike in traffic.

    9am – 10am: Social media posting. Post at least 5 of your jobs into local Facebook groups for extra free traffic. Find more groups to join. Welcome any new clients by tagging them across Facebook, Twitter, Linkedin to the site.

    10am – 11am: Plan/write weekly newsletter for seekers with latest jobs, articles and industry news they need to know about.

    11am – 12pm: Check competitor job boards and social media for new leads in your niche. Gather email address and name if possible so you can keep putting new leads into the Drip campaign.

    12pm – 1pm: Lunch,  take a break. Listen to a marketing podcast.

    1pm – 2pm: Respond to new leads. Send out a push notification to site opt-ins with a job of the day or other piece of content that drives traffic back.

    2pm – 3pm: Check advertising campaigns via channels like Jobg8, Google, Facebook, Clickcast..etc. Look for underperforming jobs and try to give them more exposure through social or email to see if you can pick up activity.

    3pm – 4pm: Go on Linkedin and look for leads via their content search. Use the Email Extractor chrome extension to capture hiring emails by scrolling through results. Comment on potential leads you find with a free offer or discount code. Go to 3-5 Facebook job search groups and do the same. Use these for tomorrows drip campaign entries.

    4pm – 5pm: Content Marketing – Post a good blog article to Linkedin and Facebook. Late afternoons are the best times to post. Check the press release wires for any industry news you can potentially use

  • Jobtarget can help you make more sales
    By on August 13, 2019 | Comments Off on Jobtarget can help you make more sales  Comments

    Looking for more revenue? Jobtarget may be able to help. They used to power  my job boards back in the day but these days are focused on helping employers to target their postings to niche markets. They work with a network of job boards that they promote to employers looking for niche talent in places like tech, healthcare, diversity and more. I emailed their rep Tammy Shieh who told me how it works.

    We typically work with job boards on a revenue-share of the retail cost of the job for any new listing we are able to generate for your site.  For example if the price to post on your site is $60 for a 30-day posting so at a 30/70 rev-share, JobTarget would keep $18 and pay Your Site $42 for that posting. Job boards would then setup a copupon code to be used by Jobtarget when posting.

    Job board partners can fill out the form here: https://www.jobtarget.com/contact-us/#contactUs  if they are interested in learning more about partnership opportunities.  Anything submitted there goes directly to Tammy.

    There is no cost to join their networks so this is pretty much a no brainer for most niche job boards.

  • Always Be Marketing (member only)
    By on July 22, 2019 | Comments Off on Always Be Marketing (member only)  Comments

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  • Does Your Job Board Have an Explainer Video?
    By on July 9, 2019 | Comments Off on Does Your Job Board Have an Explainer Video?  Comments

    I think any good internet business needs a good 1 minute explainer video and a job board is no exception. They offer you a chance to easily explain who you are, what you do and how you can help employers attract industry talent.

    While browsing Youtube today I noticed this one below. It’s not a particularly great video but I think you get the idea.

    I get my explainer videos done via Fiverr. For a few hundred bucks you can get one also. An explainer video is a good asset to have on your pricing page and in rotation on your social media channels. You will just need to write the script and hand it over to the person on Fiverr. Here’s the link on Fiverr to get your own.

    If you need help writing the script let me know. For a small fee I’ll help you craft it.

  • How long should your email subject lines be? (member only)
    By on June 17, 2019 | Comments Off on How long should your email subject lines be? (member only)  Comments

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  • Updated Job Board Cheatsheet (member only)
    By on May 21, 2019 | Comments Off on Updated Job Board Cheatsheet (member only)  Comments

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  • My Favorite New Email Extractor Tool (member only)
    By on April 29, 2019 | Comments Off on My Favorite New Email Extractor Tool (member only)  Comments

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  • Job Board Newsletters
    By on February 25, 2019 | Comments Off on Job Board Newsletters  Comments

    I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own and you must take advantage of it by sending regular updates to both seekers and clients.

  • Easy tactic for prospecting on LinkedIn (member only)
    By on December 3, 2018 | Comments Off on Easy tactic for prospecting on LinkedIn (member only)  Comments

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