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  • Start Using LinkedIn Video
    By on September 4, 2017 | Comments Off on Start Using LinkedIn Video  Comments

    Are you keeping up with current marketing trends? You should be.

    The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed.

    As soon as I noticed the feature I jumped at testing it and it paid off. I started a “RecTech” tip series for employers.

    The first video now has nearly 1,000 views in the first 2 weeks.

    And it also helped me by getting a bunch of unsolicited invites from recruiters and HR folks. Interestingly, my first video was seen by more 2nd level connections which means I was seen by people who hadn’t heard of me yet. I reached a brnad new audience.

    Start getting your job board some brand awareness and do your own video series or a screencast. (Use a tool like ScreenFlow or Snagit). Marketing never stops!

    FYI: My second video has nearly 400 views. Watch here.

  • Use Desktop Push Notifications for Instant Traffic
    By on August 1, 2017 | Comments Off on Use Desktop Push Notifications for Instant Traffic  Comments

    If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications.

    A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If you use Facebook you may already get these notifications. I also get them from sites like ERE Media. They are fairly non-intrusive but great at generating instant traffic.

    Recently I helped install them on a job board with 100k monthly visitors. In the first 10 days they have already attracted 1,029 subscribers. I conducted two test pushes which resulted in nearly 50 clicks back to the website in just a few minutes. Prompt your user base to come back whenever you push to them. It’s as easy as creating a tweet.

    push notifications

    Above is a snapshot of the two test campaigns using a tool called Pushnami. They each brought in 49 and 45 clicks respectively.

    At a cost of just $25 per month for up to 2,000 subscribers this is a pretty cheap way to get traffic. More and more websites of all kinds are leveraging push notifications. Job boards should too. There are lots of tools to do this. In the case of Pushnami the notifications also work on Android phones.

    All it takes is a simple insertion of code on your site and you can begin to gain subscribers and start using them to promote pieces of content to draw them back. You can even schedule these notifications on a schedule.

     

  • Lead Gen Email Examples (member only)
    By on July 17, 2017 | Comments Off on Lead Gen Email Examples (member only)  Comments

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  • Facebook Traffic Growth Hack (member only)
    By on June 5, 2017 | Comments Off on Facebook Traffic Growth Hack (member only)  Comments

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  • Job Board PR
    By on May 15, 2017 | Comments Off on Job Board PR  Comments

    A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers.

    The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the recruiting world, ERE and HR Tech Dirt. By paying a few hundred bucks to PRweb.com, the new job board got noticed and that was the point.

    If you are looking to announce something I also have a PR service at RecruitingHeadlines. The cheapest version is $99 and goes on the site as well as an email list of 1,000 recruiters. It’s a much more targeted list of potential clients versus using a national PR service.

    So get out there and do some PR of your own. You never know who will pick it up.


    DZone, Inc. Announces “DZone Jobs”, a Job Board and Placement Service Aimed at Connecting Organizations with Experienced Software Development Talent

    Leading developer media company, DZone, Inc., today announced the launch of DZone Jobs, a new hiring service, designed to help organizations find and recruit top-end software development talent.

    DZone’s new talent solution comes in response to growing demand for software development talent. According to Stack Overflow’s 2016 Developer Landscape Report, developer unemployment runs at a near industry low of 2.12%, while 15% of all developers are actively looking for new jobs, and 63% are open to hearing about new opportunities. This means that, while there are many developers looking for new opportunities, many organizations are competing head-to-head to recruit developers that are in high-demand.

    The new site (https://jobs.dzone.com) aims to connect employers with DZone’s global audience of development professionals with a unique set of tools and benefits including:

    -A job board with exclusive focus on software development opportunities
    -Cross-promotion into DZone’s global audience of development professionals
    -Advanced resume search based on specific technology-based skills and certifications
    -Bundled packages and discounts for organizations looking to fill multiple development roles

    By combining a strict focus on software development talent with the global reach of DZone.com, DZone Jobs will offer organizations a cost-effective way to target development-specific talent.

    “With developers in high demand, the competition is stiff for hiring organizations. Yet, there are many developers who are eager to learn about new opportunities” according to Matt Schmidt, President and CTO of DZone. “With DZone Jobs, we are giving hiring organizations a place to set themselves apart in the development community and connect with the world’s most experienced developers.”

    For a limited time, DZone will be extending free job postings to employers to try the new service. For more information and to get started, visit https://jobs.dzone.com/.

    About DZone, Inc.
    DZone connects software professionals with free knowledge resources, tools, and opportunities to help them advance their careers and build the future. DZone has been building developer community for over two decades at DZone.com, and also provides its platform, AnswerHub, to some of the world’s largest companies to power their own developer-focused communities.

    For marketers and recruiters, DZone provides services for engaging its global audience of developers through strategic content marketing and targeted talent matching solutions.


    The site is powered by Jobboard.io

  • Using Twitter for Lead Gen
    By on April 17, 2017 | Comments Off on Using Twitter for Lead Gen  Comments

    The other day I got this Direct Message in my Twitter account;

    It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter.

    It links to a signup form to get a free ebook. Ebooks about hiring in your niche are a terrific way to build your prospect lists. Every job board or HR tech startup should utilize this tactic as much as possible. And using Twitter makes it easy to find recruiters and HR people. Just do searches on phrases like human resources, recruiter, staffing to find people and organizations who are hiring.

    The WayUp message good message in my opinion because it:

    a) personalizes it with my name

    b) tells me why they are sending it

    c) lets me access something relevant that might help me do my job

    So get out there and start writing yours to build your own list of hiring prospects.

     

  • Another place to list your job board
    By on March 7, 2017 | Comments Off on Another place to list your job board  Comments

    On top of my job board directory on CareerCloud I just discovered another place to list your job board for free. Its called SimplyCareer and they have a nice looking directory. Get listed here.

    As a job board owner you should be constantly seeking out other sites to get listed on. It’s an important SEO tactic to get other relevant sites to link to you.

  • Reach 9,000 Job Seekers Through Email
    By on February 28, 2017 | Comments Off on Reach 9,000 Job Seekers Through Email  Comments

    I have an email list of job seekers that I have built up via CareerCloud over the years. Would you like to reach them in a single email blast?

    For $199 I will email your message to them. These are job seekers all across the country so it is a US based audience. If you have a product or service that is looking for more job seekers my email blast will give you a quick boost. Contact me for details chris@jobboardsecrets.com.

  • Here’s how to auto-publish RSS to a Facebook Group
    By on January 24, 2017 | 1 Comment1 Comment  Comments

    Automating your social media is an important part of any internet business. Many have asked me for help in this area. One of the most common questions I get is about automating content to Facebook job groups. For the longest time I thought there was no way…but there iswith a catch.

    You can automate content to a Facebook group BUT you must have Admin rights. Regular members can’t do this.

    Recently I switched to using Dlvr.it a social media management tool. When I began to connect my social accounts I noticed that they included any groups on Facebook that I was an Admin for. Eureka! So if you want to auto post to your own group I suggest creating and growing your own or convincing the group owner to let you do so.

    fbgroups2

     

  • Amplify your Content with my Social Media Content Ring
    By on November 22, 2016 | Comments Off on Amplify your Content with my Social Media Content Ring  Comments

    I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content.

    I am already working with a number of sites like Job Monkey through my CareerCloud site.

    Here’s how it works. To participate you will need access to a social media tool like Buffer, Dlvr.it or Meet Edgar.

    1. Exchange RSS feeds with CareerCloud.
    2. CareerCloud will auto-publish your content to its Facebook, Twitter and Linkedin channels.
    3. Your site auto-publishes the CareerCloud feed to its Facebook, Twitter and Linkedin channels.
    4. We all get more exposure!

    Now I have a few limitations. I am only willing to partner with established sites who have at least 1,000 social media followers. Your Content must be job search related and not be spammy. Career Coaches are also a good fit who write on their blog. You must also have channels on the big 3 – Facebook/Twitter/LI.

    Contact me to get started.