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  • The Bad Press Release
    By on November 6, 2017 | Comments Off on The Bad Press Release  Comments

    As someone who reads a lot of press releases I cringe when I see bad PR being pimped online.

    A press release should tell a unique story. It should avoid buzzwords. It should inform the reader. Unfortunately whoever wrote this piece for a new HR tech company called ShiftStars should be ashamed.

    Let’s take a look.

    First, the logo is grainy and jagged. Never post a low quality image like this online, let alone in your press release. You need a high resolution version of your logo. Preferably 300 dpi. Their logo looks sloppy and amateurish.

    So right off the bat they failed to present their new company in a positive light. Strike 1!

    Next they use the phrase “A tremendous new….”. Really? Who will be impressed by this amateurish statement? No one, especially not busy HR executives who have heard of every ‘revolutionary’ tool under the sun. Strike 2!

    Finally the content itself is literally non existent. I have never seen a two paragraph press release ever for a new HR tech product. In the first paragraph they tell you what it is, but the second paragraph completely falls apart after mentioning courses in sexual harassment. Wait, what? I thought this was a ‘hiring assessment software tool’?

    Strike 3!

    Whats even stranger is that this new tool is powered by something else! “The software is powered by EasyAcorn.”

    Maybe I should just use them instead.

    PS…if you need a press release written and distributed, consider hiring me 🙂 – ShifStars just wasted hundreds of dollars & learned that lesson the hard way.

  • Use this app to make your social job posts more visual
    By on October 30, 2017 | Comments Off on Use this app to make your social job posts more visual  Comments

    If you post your clients jobs to your social media channel, you need to make them more visual. An app called Legend does just that. Check out this video put out by local job site JobsinNH on their Facebook page.

    By creating more visual ways to engage with your jobs you can get a better reach and more clicks. The web is a visual place so your jobs don’t have to be just text.

  • This WorkMeme is a Home Run on Social Media (member only)
    By on September 25, 2017 | Comments Off on This WorkMeme is a Home Run on Social Media (member only)  Comments

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  • New directory to list your job board
    By on September 24, 2017 | Comments Off on New directory to list your job board  Comments

    Recruiters Junction emailed me as they have a new free directory to get your job board listed on. Directories like this offer a great link building opportunity so add your listing asap.

    Suppliers for Recruitment Market: Are you offering products & services to Recruitment or HR industry & your product is not listed here in our directory, please list them here:

    http://recruitersjunction.com/directory_listing.aspx

  • Start Using LinkedIn Video
    By on September 4, 2017 | Comments Off on Start Using LinkedIn Video  Comments

    Are you keeping up with current marketing trends? You should be.

    The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed.

    As soon as I noticed the feature I jumped at testing it and it paid off. I started a “RecTech” tip series for employers.

    The first video now has nearly 1,000 views in the first 2 weeks.

    And it also helped me by getting a bunch of unsolicited invites from recruiters and HR folks. Interestingly, my first video was seen by more 2nd level connections which means I was seen by people who hadn’t heard of me yet. I reached a brnad new audience.

    Start getting your job board some brand awareness and do your own video series or a screencast. (Use a tool like ScreenFlow or Snagit). Marketing never stops!

    FYI: My second video has nearly 400 views. Watch here.

  • Use Desktop Push Notifications for Instant Traffic
    By on August 1, 2017 | Comments Off on Use Desktop Push Notifications for Instant Traffic  Comments

    If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications.

    A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If you use Facebook you may already get these notifications. I also get them from sites like ERE Media. They are fairly non-intrusive but great at generating instant traffic.

    Recently I helped install them on a job board with 100k monthly visitors. In the first 10 days they have already attracted 1,029 subscribers. I conducted two test pushes which resulted in nearly 50 clicks back to the website in just a few minutes. Prompt your user base to come back whenever you push to them. It’s as easy as creating a tweet.

    push notifications

    Above is a snapshot of the two test campaigns using a tool called Pushnami. They each brought in 49 and 45 clicks respectively.

    At a cost of just $25 per month for up to 2,000 subscribers this is a pretty cheap way to get traffic. More and more websites of all kinds are leveraging push notifications. Job boards should too. There are lots of tools to do this. In the case of Pushnami the notifications also work on Android phones.

    All it takes is a simple insertion of code on your site and you can begin to gain subscribers and start using them to promote pieces of content to draw them back. You can even schedule these notifications on a schedule.

     

  • Lead Gen Email Examples (member only)
    By on July 17, 2017 | Comments Off on Lead Gen Email Examples (member only)  Comments

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  • Facebook Traffic Growth Hack (member only)
    By on June 5, 2017 | Comments Off on Facebook Traffic Growth Hack (member only)  Comments

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  • Job Board PR
    By on May 15, 2017 | Comments Off on Job Board PR  Comments

    A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers.

    The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the recruiting world, ERE and HR Tech Dirt. By paying a few hundred bucks to PRweb.com, the new job board got noticed and that was the point.

    If you are looking to announce something I also have a PR service at RecruitingHeadlines. The cheapest version is $99 and goes on the site as well as an email list of 1,000 recruiters. It’s a much more targeted list of potential clients versus using a national PR service.

    So get out there and do some PR of your own. You never know who will pick it up.


    DZone, Inc. Announces “DZone Jobs”, a Job Board and Placement Service Aimed at Connecting Organizations with Experienced Software Development Talent

    Leading developer media company, DZone, Inc., today announced the launch of DZone Jobs, a new hiring service, designed to help organizations find and recruit top-end software development talent.

    DZone’s new talent solution comes in response to growing demand for software development talent. According to Stack Overflow’s 2016 Developer Landscape Report, developer unemployment runs at a near industry low of 2.12%, while 15% of all developers are actively looking for new jobs, and 63% are open to hearing about new opportunities. This means that, while there are many developers looking for new opportunities, many organizations are competing head-to-head to recruit developers that are in high-demand.

    The new site (https://jobs.dzone.com) aims to connect employers with DZone’s global audience of development professionals with a unique set of tools and benefits including:

    -A job board with exclusive focus on software development opportunities
    -Cross-promotion into DZone’s global audience of development professionals
    -Advanced resume search based on specific technology-based skills and certifications
    -Bundled packages and discounts for organizations looking to fill multiple development roles

    By combining a strict focus on software development talent with the global reach of DZone.com, DZone Jobs will offer organizations a cost-effective way to target development-specific talent.

    “With developers in high demand, the competition is stiff for hiring organizations. Yet, there are many developers who are eager to learn about new opportunities” according to Matt Schmidt, President and CTO of DZone. “With DZone Jobs, we are giving hiring organizations a place to set themselves apart in the development community and connect with the world’s most experienced developers.”

    For a limited time, DZone will be extending free job postings to employers to try the new service. For more information and to get started, visit https://jobs.dzone.com/.

    About DZone, Inc.
    DZone connects software professionals with free knowledge resources, tools, and opportunities to help them advance their careers and build the future. DZone has been building developer community for over two decades at DZone.com, and also provides its platform, AnswerHub, to some of the world’s largest companies to power their own developer-focused communities.

    For marketers and recruiters, DZone provides services for engaging its global audience of developers through strategic content marketing and targeted talent matching solutions.


    The site is powered by Jobboard.io

  • Using Twitter for Lead Gen
    By on April 17, 2017 | Comments Off on Using Twitter for Lead Gen  Comments

    The other day I got this Direct Message in my Twitter account;

    It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter.

    It links to a signup form to get a free ebook. Ebooks about hiring in your niche are a terrific way to build your prospect lists. Every job board or HR tech startup should utilize this tactic as much as possible. And using Twitter makes it easy to find recruiters and HR people. Just do searches on phrases like human resources, recruiter, staffing to find people and organizations who are hiring.

    The WayUp message good message in my opinion because it:

    a) personalizes it with my name

    b) tells me why they are sending it

    c) lets me access something relevant that might help me do my job

    So get out there and start writing yours to build your own list of hiring prospects.