I have held a number of calls with a variety of job startups recently and one thing is still clear to me.
Most of them are underestimating the marketing challenge before them.
The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new recruiting software/sourcing tools that do everything from chatbots to texting……vying for the attention of the same HR people you are trying to reach.
Launching any kind of recruitment product today requires money and hustle to get employers attention. You can buy job seeker traffic, that is easy. But a new recruiting product will take you a minimum of 1 year to establish itself in the market. That takes time, effort and dollar$. So, be prepared to dive in and keep your foot on the gas pedal.
I have seen too many job boards get complacent over the years and fail to keep up with internet marketing trends.
Marketing your site today takes an A to Z approach from email marketing to content to paid marketing. If you don’t understand that, you will have a tough time succeeding.