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  • Q&A: Face-to-face sales and direct mail (premium)
    By on October 22, 2009 | 2 Comments2 Comments  Comments

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  • Some advice if you hire a sales person (free)
    By on October 16, 2009 | Comments Off on Some advice if you hire a sales person (free)  Comments

    I don’t hire sales reps to sell my boards. Instead I rely on SEO and Google Adwords to generate leads and sales as well as doing some lead gen on my own a few hours each week. But if you want to hire a sales person to really grow your site, here is some advice from Joe Stubblebine, CEO of Jobcircle.

    -How much face to face contact do your sales people have with clients?
    [Joe Stubblebine] Virtually none. We had outside reps in the past, but the market/price doesn’t support this model for us.

    -What is their main lead gen tool? cold calling?
    [Joe Stubblebine] competitive sites, marketing lists, etc. We rely very heavily on outbound cold calls to unique prospects – we have a database of over 45,000 recruiters that we’re working on at any given time, and we have about 6-7 reps making a minimum of 75 outbound calls a day. We monitor calls every hour to ensure productivity with our team.

    -Do you put more money into sales people vs online marketing?
    [Joe Stubblebine] Both. Most of the online marketing we do is in the form of PPC, and we invest heavily in commissions and contest money to motivate our reps (salary notwithstanding)

    -How do you structure commissions?
    [Joe Stubblebine] Target salary for reps for us has been in the $50-$80K range, and typically 35-50% of that would be base, the rest would be commissions.

  • Episode 13: offline marketing materials (free)
    By on October 2, 2009 | Comments Off on Episode 13: offline marketing materials (free)  Comments

    If you’re going to do trade shows and job fairs (yes you should if you can) you will need good marketing materials. In this video I’ll show you some of the stuff I use as well as where to get them.

    [youtube]http://www.youtube.com/watch?v=yfzw8NyK5PE&feature=player_profilepage[/youtube]

    Sites mentioned:

    * PosterGarden.com (displays/signs/banners)
    * 48hourprint.com (post cards/biz cards/rackcards)
    * Buildasign.com (signs-metal, plastic)

    Here’s a few examples of my stuff:

    4x9 rack card

    4x9 rack card


    4x6 post card

    4x6 post card

  • 9 different ways to make money on job boards (Members-only)
    By on August 31, 2009 | Comments Off on 9 different ways to make money on job boards (Members-only)  Comments

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  • General marketing tips (episode 10)
    By on August 30, 2009 | Comments Off on General marketing tips (episode 10)  Comments

    In this free episode Chris dishes out some advice for marketing your job board.

    [youtube]http://www.youtube.com/watch?v=nR6IzvzuoEE[/youtube]

  • Designing your job board (episode 9)
    By on August 27, 2009 | Comments Off on Designing your job board (episode 9)  Comments

    When it comes to designing your job board, pay special attention to your web design. Dont scrimp on a good logo. Good design = more sales. Watch this 5 minute video and learn more.
    [youtube]http://www.youtube.com/watch?v=iBz3Td0T5z4[/youtube]

  • How to promote the value proposition of niche job boards
    By on July 15, 2009 | 11 Comments11 Comments  Comments

    The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver.

    When starting my AllCountyJobs.com network I used the following quotes in my marketing materials.

    Forrester Research“Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”

    Weddles.com“These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”

    CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.

    By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.

    I think these quotes say it all. Niche boards will be around for a long time because they are so targeted. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste. Remind them constantly that your site is not like Monster or the other big guys.