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  • Peek inside my lead gen (member only)
    By on November 7, 2016 | Comments Off on Peek inside my lead gen (member only)  Comments

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  • Create a job board pricing guide
    By on October 18, 2016 | Comments Off on Create a job board pricing guide  Comments

    I cam across a new local job site for Franklin County PA the other day called FranklinCountyWorks. They created a PDF version of their prices that I thought is a good idea. By creating a PDF version you can easily share your sites pricing information and other pertinent details in a way that makes it easy for employer inquiries. [Link to PDF].

    This kind of media kit is something every job board should have on hand. Here’s one I created for AviaNation.com the airline job board. There is a PDF version of this same page so it makes it easy to email to anyone requesting more info.

    franklin county works

  • A Secret Place to Find & Message Recruiters (member only)
    By on September 26, 2016 | Comments Off on A Secret Place to Find & Message Recruiters (member only)  Comments

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  • Designing your job board newsletter
    By on September 19, 2016 | Comments Off on Designing your job board newsletter  Comments

    If you run a job board I hope you are actively emailing your users. I once talked to a job board owner who had collected 100,000 emails since 2002 but never ever emailed them anything. What a waste. If you ever plan on selling your site one day you’d better have a nice big email list. Your list is perhaps the best marketing channel you have to drive traffic and revenue.

    The other day UXjobsboard sent me their newsletter and I thought it was a good example to share with my readers since it does a pretty good job of highlighting important news and information. You would do well to follow their example. And if you don’t have a newsletter yet, get on it. I recommend Mailchimp.

    Header area: lead with your logo. Also list the basic links for posting or finding jobs. The first piece of content are the latest jobs which helps show off the site’s latest content. Doing that each week keeps the site “fresh” in the eyes of the reader.

    UX1

    Browse all jobs button takes readers right to all the latest jobs. Latest profiles shows that new users are registering on the site.

    UX2

    Big buttons help to encourage other users to create a profile. Links to related content and industry events.

    UX3

  • How I do Email Prospecting (member only)
    By on August 29, 2016 | Comments Off on How I do Email Prospecting (member only)  Comments

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  • Talenetics Job Board Marketing Webinar
    By on August 1, 2016 | Comments Off on Talenetics Job Board Marketing Webinar  Comments

    Keith Potts and others from Talenetic, Social-Hire and Digi-Me hosted a webinar recently about job baord marketing. Its got some good tips for any job baord own so I wanted to share.

  • Quick Lead Gen Tip
    By on June 20, 2016 | Comments Off on Quick Lead Gen Tip  Comments

    Recently on Facebook I decided to look for job related hashtags to find leads for one of my clients. In this case I am looking for people posting #javajobs – once found, I simply write a short personalized comment and provide a link. Give something like this a try. It may or may or may not payoff, but it’s worth a shot to keep your leads coming in.

    fbforleads

  • I bet every job board wishes they had a rap video like this
    By on June 13, 2016 | Comments Off on I bet every job board wishes they had a rap video like this  Comments

    WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.

  • Thoughts on Content Marketing
    By on June 7, 2016 | Comments Off on Thoughts on Content Marketing  Comments

    At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“.

    Yes thats right. There are no shortcuts in content marketing. It takes effort and time. But it’s a necessity in today’s marketing landscape. Get used to it!

    I see a lot of job boards and other HR tech startups struggle with content marketing. The best ones treat their blogs as news outlets that help educate their audience (both job seeker and employer). Ironically SimplyHired has a great blog which I have always pointed to as a good example.

    Other companies that do a good job with content marketing are SmartRecruiters, Job Monkey and Lever. Lever even courts guest posts from recruiting luminaries such as Lou Adler. Experts like that bring traffic. You would do well to follow these examples.

    leverblog2

    Most good blogs publish every day. They educate their readers and add value. If your job board or other startup can’t, or are unwilling, to engage a similar strategy then you are only hurting yourself.

    It’s time you got serious about content. To sell online today means writing and sharing relevant content. If you can’t write yourself, hire a recruiter or career coach who likes to write. Yes it costs money, yes it takes time. But it works.

  • This Growth Hack Will Guarantee Your Job Board Free Traffic (member only)
    By on June 6, 2016 | Comments Off on This Growth Hack Will Guarantee Your Job Board Free Traffic (member only)  Comments

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