Getting free press for a job board can be a great traffic boost. But you need to give the press a reason to write about you. Whether its an online blog or a newspaper, all roads lead to more traffic.
For example, my former company, AllCountyJobs.com, puts out a monthly jobs report from its flagship site. The newspapers around here eat it up and it gets their name in the news.
Journalists and bloggers love lists of things or trends in the job market. If you put together a worthy press release, report, white paper or anything with a list its more likely to get traction with them.
Think of things like “Top 10 Lists”. Recently I published my 2nd annual Top 10 States for Hidden Jobs in order to promote my new Hidden Jobs App. Last year it was featured on AOL and this year several news outlets picked it up.
It works for new job sites also. I launched AmericanMFGjobs.com this year and put out this release. It was also picked up by news orgs and I even did a phone interview with one reporter about the data.