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  • Content ideas for job boards (member only)
    By on June 23, 2014 | Comments Off on Content ideas for job boards (member only)  Comments

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  • For twitter ads, clicks aren’t what they seem
    By on June 18, 2014 | Comments Off on For twitter ads, clicks aren’t what they seem  Comments

    I was doing some twitter ads recently as a test and noticed something strange. When setting up the ad I chose to drive “clicks” to my website. So when I saw that they had generated dozens of clicks in a few days I was ecstatic. BUT when I checked my web stats I could only find 5 or 6 click throughs. I was perplexed.

    Why the discrepancy? I emailed twitter ad support and received this message back;

    This is likely because your web stats count tweets in a different way than Twitter. “Clicks” within the Promoted Tweet Dashboard are defined as follows: clicks on the URL, hashtag, Tweet copy, avatar and username, or the expand button.

    So “clicks” according to twitter are not just clicks to to my site. They include many types of other interactions. That kind of sucks because all I wanted to do was drive traffic to my site.

     

  • Why you should buy more twitter followers for your job board (premium)
    By on May 21, 2014 | Comments Off on Why you should buy more twitter followers for your job board (premium)  Comments

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  • Tool to make email marketing automated and fresh (premium)
    By on May 13, 2014 | Comments Off on Tool to make email marketing automated and fresh (premium)  Comments

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  • If you aren’t tweeting your jobs, you should be (member only)
    By on April 1, 2014 | Comments Off on If you aren’t tweeting your jobs, you should be (member only)  Comments

    Is your job board on twitter?

    You should already be tweeting job search advice and industry news but your jobs should also be in the mix. And you may want a separate twitter account to do it. For the simple reason of showing up on twitter search.

    Take Ziprecruiter for example. They have a main twitter account @ziprecruiter which they use to promote their service and retweet others. But they also have @zrjobs which is a job only feed of every job that gets posted to their system.

    The @zrjobs account has over 3700 followers too! Thats a lot of followers for just a job feed. Their job tweets are optimized meaning they including the job title, comp name and location and a hashtag #job. If you run an niche site you should also include a hashtag like #marketing #job if thats the niche you serve.

    Twitter is only getting bigger and its becoming a good source of job leads for people. In fact I did an interview with someone who found their job on twitter (listen here).

    More employers and staffing firms are now pushing their jobs to twitter which means its a great place to search for them. In the coming weeks I’m actually debuting a new service to help job seekers find these jobs as well as helping job boards/employers/recruiters get more traffic and followers.

    So get your twitter job feeds ready, I’m going to start sending you free traffic!

  • Using online advertising as your salesforce (member only)
    By on March 24, 2014 | 1 Comment1 Comment  Comments

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  • Thoughts on going from free to paid postings (member only)
    By on January 30, 2014 | Comments Off on Thoughts on going from free to paid postings (member only)  Comments

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  • Make more advertising revenue with Adsense Direct
    By on January 29, 2014 | Comments Off on Make more advertising revenue with Adsense Direct  Comments

    Ever wanted to have your own version of adsense to sell ads on your site directly? Well if you are willing to let google take a 15% cut now you can. They just launched Adsense Direct. It is only for U.S. based publishers.

    (via Techcrunch) With AdSense Direct, which is currently only available in the U.S., publishers can make deals with individual advertisers – no matter whether the publisher is on AdWords or not. Publishers can simply give potential advertisers a link to their AdSense Direct page and all the publishers have to do is upload their creative and pay for the ad.

    [youtube]https://www.youtube.com/watch?v=mUEzAozB5gw[/youtube]

  • Dynamic job post buttons
    By on January 23, 2014 | Comments Off on Dynamic job post buttons  Comments

    I think I just created what might be the first dynamic job post button in the industry. In looking for ways to encourage more postings to my new hidden job leads site, we implemented a post button that brings in the location of the page the user is on so that the message on the button reflects the page. For example if you click on the Connecticut job leads page look at the blue button on the left. Then click over to another state via the right hand menu.

    We pass in the state name as a variable to make it more meaningful. This is a simple but effective way at driving more sales. You can do this on your site for categories, locations or job types. Think of it as “contextual call to action”.

    employer-dymanic

  • Twitter ads are cheap
    By on January 15, 2014 | Comments Off on Twitter ads are cheap  Comments

    Twitter advertising may be just the right mix for your job board. I have started to experiment with them and find them to be effective at driving clicks to my site. And its cost effective too as you can see from the image below. They sent me a nice summary of what I spent and how many engagements my ads got. Just go to ads.twitter.com to get started.

    twitter-ads