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  • How to do email marketing for job boards (premium)
    By on April 17, 2012 | No Comments  Comments

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  • Is your job board on twitter?
    By on April 10, 2012 | 4 Comments4 Comments  Comments

    If not you should be.

    Why? well first of all social media is free advertising. Who doesn’t want that? Secondly, its a way to engage your users and let them FOLLOW YOU.

    Thirdly its a way to promote your listings on social media and drive traffic to them. Not a ton of traffic but enough to make it worthwhile.

    Fourth its also good for SEO. By having accounts on Facebook, Twitter, G+ you can show up in more search results. For anyone following you its kike subscribing to an RSS feed.

    So how do you set up your twitter account to take advantage of these benefits? Here’s how;

    1. Take your XML or RSS job feed and set up an account with Twitterfeed.com. It will auto feed all your listings. Be sure to add hashtags like #jobs and whatever other keywords important to your niche.

    2. Your twitter account should have a branded background image. Check out mine for allcountyjobs. Think of it as a splash page.

    3. Stuff your twitter profile with keywords and of course link back to your website.

    4. Add “Follow Us on Twitter” links to the header or footer of your job bboard. Make it easy for people to follow you.

    5. Finally and this is most important. Dont just feed your jobs and ignore the account. Retweet other users and put a human behind the twitter account. You dont need to spend hours on it, just a few minutes morning-noon and night will suffice. Retweet job hunting articles and become an advocate for both employers and job hunters.

    Do these things and your twitter followers will increase over time. Plus if you ever want to sell your site having an active twitter account will make it more valuable.

    BONUS TIP: Create an account for just jobs like @talentzoojobs does. This way you can seperate out the jobs for those only wishing to get that content. That will free you up to use your main twitter account for engaging with your fans.

    Here are some of my other twitter job board accounts if you want to follow them.




  • The best way to promote your job board offline (premium)
    By on March 27, 2012 | No Comments  Comments

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  • SimplyHired partner badge
    By on March 9, 2012 | No Comments  Comments

    If your job board’s feed goes into SimplyHired, they have a cool badge to promote that fact. As I have mentioned several times in the past, you need to leverage the aggregators to your advantage, even if you consider them as a competitor.

    Badges like this help establish trust among employers. Use it or lose it.


    Jobs syndicated to the Simply Hired Network
    Jobs syndicated to the Simply Hired Network

  • How to use snail mail to get clients (premium)
    By on March 6, 2012 | No Comments  Comments

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  • When employers call (premium)
    By on January 30, 2012 | No Comments  Comments

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  • Before and after makeover (premium)
    By on January 24, 2012 | No Comments  Comments

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  • What happens when you press release (free)
    By on December 5, 2011 | No Comments  Comments

    I’ve been paying to publish press releases each year that I have been in business. They give you pretty good bang for your buck. When you put one out you can usually expect a nice bump in traffic.

    And then sometimes you get REALLY LUCKY.

    I published a release called Top 10 States for Hidden Jobs which promotes one of my online properties. The story resonated with some big press outlets and got picked up by sites like BizJournals.com.  Then I got an email from an AOL reporter. She wanted to do a story on it and emailed me some questions. The next day the story got premium exposure on AOL’s DailyFinance website. I struck PR gold.

    My traffic went crazy. I got over 10,000 visitors in a few days time. At the height of the traffic spike I earned almost $500 in adsense clicks in one day. I also sold about a hundred .99 cent apps in the app store. Not bad for an investment of a few hundred bucks.

    So the moral of this story is write an interesting press release. Reporters love stories about jobs and where they are. They especially like lists such as “Top Ten”.  Find some kind of trend that your job board can write about and get it out there. You never know what might happen.

  • Hack to uncover recruiter emails (premium)
    By on November 23, 2011 | No Comments  Comments

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  • A small facebook tip (free)
    By on October 26, 2011 | No Comments  Comments

    I’m not a huge fan of facebook fan pages for job boards. I’ve used it for my flagship site for years but it never really gained many followers. But lately its picked up a few fans and I think I know why.

    I have it setup to re-post certain jobs but I recently began an effort to post more relevant content for fans as well. So I add an article or two a day about companies in the news in Connecticut that talk about growing or hiring. That seems to bring more relevance to the page itself. The other thing I noticed is that its better to add the content in the eveving which is when most people logon to facebook itself.

    Timing is everything.  The majority of facebook visitors come to the site during the day and evening between 5-8pm. So I think the more content you post later in the day is more likely to be seen.