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  • Add value by educating your clients (member only)
    By on November 6, 2013 | Comments Off on Add value by educating your clients (member only)  Comments

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  • Make yourself the face of your job site or recruiting technology (member only)
    By on October 23, 2013 | Comments Off on Make yourself the face of your job site or recruiting technology (member only)  Comments

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  • Your job board and Youtube
    By on September 30, 2013 | Comments Off on Your job board and Youtube  Comments

    Every job board should have a Youtube channel. At the very least its AWESOME for SEO since it is the 2nd biggest search engine on the planet. I was just touching up CareerCloud’s channel just now and thought I would write this post.

    There are lots of cool options your channel gives you to help drive traffic. First you can add links to everything you do including just about every social media account your job board has. (You can see CareerCloud’s links in the lower right of the cover photo.) Secondly its great branding and another chance to spread your logo to increase brand awareness. Thirdly every time you post a video you can add a link back to your job board. Just enter the URL first before you write the description. Once the video is live the url will be clickable!

    So what kinds of content should you start with? Well start by demo’ing your site and how to use it. I use software called Screenflow on my mac to record it all. Its a cool tool that lets me bang out simple tutorials at a fast rate. Once you’ve covered how to use your site from both a candidate and employer perspective start to educate your clients. Give career advice, talk about news in your niche. Help your employer clients by showing them how to write better job descriptions. Content marketing is hot right now. Start cranking it out!

    And be sure to use descriptive keywords to describe your videos. For instance if you run a solar job board you should do at least 2-3 videos that start with a title like ‘Solar jobs…” so that google picks up on them. This should help you rank better over time.

    Also use your sites name when setting up the channel and be sure to fill in the about area that your channel lets you type into. Its just another chance to add more KEYWORDS.

  • Is your product targeting active employers? (member only)
    By on September 16, 2013 | Comments Off on Is your product targeting active employers? (member only)  Comments

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  • Recruiters on twitter
    By on September 11, 2013 | Comments Off on Recruiters on twitter  Comments

    There are a lot of recruiters on twitter. If you did a survey I bet recruiters, sales people and social media consultants are in the top 10 occupations for people on the platform. So from a job board or HR tech product standpoint you better be engaging with them, after all, your business depends on their dollars.

    Start following them and retweet their stuff, favorite their tweets (they’ll get pinged with an email), start developing a relationship with your target market.

    For a few weeks this summer my developer and I built a simple twitter directory for recruiters, staffing and HR professionals. Its called ‘RECRITTERS‘ (mashup of ‘recruiter’ and ‘twitter’) . Its a cool site that organizes them into industry and also has a leaderboard that shows the biggest influencers according to number of followers. Its only got about 100 or people in it but it will get bigger over time. And since I own it, it doubles as a lead gen tool.

    recritters

    You can create cool things with the Twitter API, Recritters is a great example of that. Feel free to use it to find recruiters to follow, but beware I dont allow job board accounts on it. Trying to keep it people focused.

  • Some domain tips and tricks (member only)
    By on September 9, 2013 | Comments Off on Some domain tips and tricks (member only)  Comments

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  • How to use G+ for job board marketing (member only)
    By on September 4, 2013 | Comments Off on How to use G+ for job board marketing (member only)  Comments

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  • Writing better emails (member only)
    By on August 19, 2013 | Comments Off on Writing better emails (member only)  Comments

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  • 5 career blogs that will link back to you (member only)
    By on August 7, 2013 | Comments Off on 5 career blogs that will link back to you (member only)  Comments

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  • How to get indexed by the major job search engines (member only)
    By on August 5, 2013 | Comments Off on How to get indexed by the major job search engines (member only)  Comments

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