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  • How much should a job posting cost?
    By on October 29, 2012 | 2 Comments2 Comments  Comments

    One of the questions I often get is…how much should I charge employers to post a job?

    Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites  I suggest undercutting them in price in order to gain market share.

    But at a minimum I would say a job post should be around $100 for 30 days

    Anything less will be hard to make money with. You can only charge a lot if you have a lot of traffic, so undercutting your competitors is one of the few ways you can get an employer to try you.

  • Don’t hide your pricing
    By on October 24, 2012 | No Comments  Comments

    Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this;

    I like how they put the phone number front and center. I hate all that white space wasted at the top. They should use it as a call to action for employers to post.

    Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think this is a mistake. I believe its important for a potential employer to get an idea of the cost of a job posting right up front. You just dont want to make them guess. You dont have to spell out your entire pricing packages but give them a look at what your basic job posting price is right on the homepage.

    Taking this a step farther I clicked on the Post a Job link and saw this;

    Never make your employers register in order to see pricing.

    I hate it when job boards dont have a nice, easy to read job pricing page that lists all their packages in a handy layout. And even if its free to post you should say that in big letters;

    “Post a Job for Free for 30 Days”

    As for the design of the site, its just ok. I have seen worse but i have seen better. Their logo is kind of basic and could use some kind of automotive icon integrated into it. My other advice would be to make it a US & Canada site. The bigger the market, the more potential employers to market to.

  • From job board to email blast (premium)
    By on October 17, 2012 | No Comments  Comments

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  • How to monetize a job seeker (premium)
    By on September 19, 2012 | No Comments  Comments

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  • Email prospecting tip
    By on September 12, 2012 | No Comments  Comments

    When sending out emails to prospective employers there is a trick to getting a better open rate.

    Send it from a female name. In my experience it will get better open rates.

    Even if you have to make up a name, it will do better than a mans name or ones like ‘sales@…’

  • Different ways to advertise your job site (screencast)
    By on August 27, 2012 | No Comments  Comments

    These are the 7 best (paid) ways to advertise your job board

    YouTube Preview Image

    NOTE: since the making of this screencast, Indeed and SimplyHired will no longer index you for free, you must have a minimum spend. 

    This is a free post. Want more powerful advice for your job board? Become a premium member today.

  • How I use Linkedin to get traffic (premium)
    By on August 22, 2012 | No Comments  Comments

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  • How to get job seekers to come to your site (premium)
    By on August 13, 2012 | No Comments  Comments

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  • Best time to send emails to employers (premium)
    By on July 17, 2012 | No Comments  Comments

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