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  • I bet every job board wishes they had a rap video like this
    By on June 13, 2016 | Comments Off on I bet every job board wishes they had a rap video like this  Comments

    WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.

  • Thoughts on Content Marketing
    By on June 7, 2016 | Comments Off on Thoughts on Content Marketing  Comments

    At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“.

    Yes thats right. There are no shortcuts in content marketing. It takes effort and time. But it’s a necessity in today’s marketing landscape. Get used to it!

    I see a lot of job boards and other HR tech startups struggle with content marketing. The best ones treat their blogs as news outlets that help educate their audience (both job seeker and employer). Ironically SimplyHired has a great blog which I have always pointed to as a good example.

    Other companies that do a good job with content marketing are SmartRecruiters, Job Monkey and Lever. Lever even courts guest posts from recruiting luminaries such as Lou Adler. Experts like that bring traffic. You would do well to follow these examples.

    leverblog2

    Most good blogs publish every day. They educate their readers and add value. If your job board or other startup can’t, or are unwilling, to engage a similar strategy then you are only hurting yourself.

    It’s time you got serious about content. To sell online today means writing and sharing relevant content. If you can’t write yourself, hire a recruiter or career coach who likes to write. Yes it costs money, yes it takes time. But it works.

  • This Growth Hack Will Guarantee Your Job Board Free Traffic (member only)
    By on June 6, 2016 | Comments Off on This Growth Hack Will Guarantee Your Job Board Free Traffic (member only)  Comments

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  • New Ebook: the Essential Guide to Job Board Marketing
    By on April 26, 2016 | Comments Off on New Ebook: the Essential Guide to Job Board Marketing  Comments

    Last week I published my newest ebook. The Essential Guide to Job Board Marketing. It is a jam packed PDF download with tons of my best marketing advice. It’s yours for thirty bucks and I guarantee you’ll like what’s in it. Below is an excerpt and screen shots from what’s inside. I wrote it for the newbie, as it answers a lot of the common questions I get around marketing and promoting a job board. The book is available from my Gumroad library.

    JOBboar-marketing


    Buy this Ebook

    EXCERPT

    Marketing a job board today takes an A to Z approach and a solid knowledge of internet marketing techniques. Many new job board owners fail to understand the importance of internet marketing when it comes to launching and growing their sites. But I can tell you that it is imperative for job boards to understand and master the internet marketing landscape, especially social media and content creation.

    Humanizing your business is equally important. I believe job boards should show the faces of the people behind it. Make a point to get to know the people who post jobs. Personalize your relationship with them. The more you connect with them, the more they will come back and post again. Build loyalty with your customers. One job board I know calls each customer shortly after they post a job to set their expectations and answer any questions.

    DESIGN
    Marketing also means having a great design. Great design is a marketing tactic. It helps to gain users trust more quickly when your site is intuitive and looks great. Don’t skimp on design. Get yourself a good logo and make it easy to post jobs or look for them. MyCNAjobs.com is an example of great web design among job boards.

    mycnajobs

    TIP: Its easy to get a great logo on sites like Fiverr, 99designs.com and even using a great font from MyFonts.com

    MESSAGING
    When it comes to attracting HR pros and recruiters, use content marketing to draw them in. Write about ways to help them recruit better such as how to craft a great job description or a piece on social recruiting tips. Educate them on your niche about industry trends in jobs and salaries. Become a valuable resource and gain mindshare.


    Buy this Ebook

    SCREENSHOTS

    emailmarketing

    emailmarketing

    twitterfollows


    Buy this Ebook

    Up next: my third ebook will be how to start and launch your job board from picking the right niche to software selection and getting started tips. Look for it in May.

  • Ripple Media Joins the Programmatic Ad Buying market
    By on March 15, 2016 | Comments Off on Ripple Media Joins the Programmatic Ad Buying market  Comments

    Just noticed this press release the other day. A new company is set to challenge Recruitics in helping make your spend on the aggregators more efficient. If you already spend thousands with the aggregators buying traffic, these services make your spend more efficient.

    NEW YORK, March 10, 2016 /PRNewswire/ — Ripple Media Group, a New York-based recruitment media buying team, announced today its intent to partner with major and niche online job boards. Ripple works with the leading traffic providers, while leveraging big data and programmatic tools, to drive greater traffic buy performance.

    Kyle Leigh, Co-Founder and President, states that “job boards are under incredible pressure to deliver the optimal jobseeker experience and employer return, all while garnering acceptable profit margins. For job boards to thrive, they must be able to provide unique applicants to employers at costs low enough to beat the ever shrinking price of postings and slots. This is difficult to achieve as search algorithms change, traffic prices increase, and employers demand less applicant dilution. Job boards need a partner who knows how to navigate around these difficulties to maximize return. Ripple offers just this partnership, enabling job boards to truly focus on what matters most: their content.”

    Ripple’s team of media traders take the difficult and costly task of buying traffic off of job boards’ hands. The group employs economically-minded experts to programmatically manage these buys. It leverages the power of industry-leading platforms, including Clickcast, to trade traffic in real time. Because of Ripple’s immense buying power, it has created unique traffic source relationships that are otherwise unattainable by single job boards. “No single platform, nor set of data, nor source of traffic is the end solution. It takes incredibly smart people to manage these tools and sources to produce optimal results,” notes Leigh.

    Job boards looking to engage with Ripple can get up and running within hours. Interested parties can request a meeting with kyle@ripplemedia.io or visit in-person April 16th – 17th at 2016’s TAtech Industry Conference in Orlando, Florida: http://tatech.org/event/tatech-industry-congress/.

    About Ripple
    Ripple is a recruitment media buying group. Its team plans, buys, and manages programmatic media for job boards of all shapes and sizes. Ripple’s 1,000s of media partners are supported by its expert traffic traders. Ripple is headquartered in the trading capital of New York City. For more information, visit http://www.ripplemedia.io/job-boards.

    About Kyle
    Kyle built Bayard Advertising’s programmatic offering from a $1,000 trial to an 8-figure staple of business. He quickly saw the potential to take a similar model to the rest of the industry with Ripple. He currently lives in New York City with his Border Collie (and Ripple COO), Ziggy.

    CONTACT: Kyle Leigh, 720-427-3319, kyle@ripplemedia.io

  • 2 Sales Tactics for your Job Board (member only)
    By on March 7, 2016 | Comments Off on 2 Sales Tactics for your Job Board (member only)  Comments

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  • Let me give your site a PR Boost
    By on February 1, 2016 | Comments Off on Let me give your site a PR Boost  Comments

    Part of what I do as a consultant in the online recruiting industry is to raise awareness of my clients among recruiters and employers. Over the years I have amassed a strong network of followers who like what I share and write. I’ve also built several email lists and groups of recruiters that I can quickly get your name in front of. Think of me as your brand evangelist. I help both job boards and other types of recruiting tech companies who want to target recruiters and employers.

    So I’m now offering a simple, affordable public relations product to do just that.

    It’s called “PR Boost“.

    Using my various channels and lists I will personally introduce your site/service to a minimum of 10,000 recruiters and HR professionals.

    Your PR Boost starts with a custom written article which I’ll be publishing on my LinkedIn Pulse account. Like this this one I wrote for TaxJobs.

    prboost

    From there I will share it across various groups on Facebook and LI that target recruiters. Then I’ll email it to a variety of opt-in email lists which I’ve been curating for many years online.

    All of this happens over the course of two weeks to maximize exposure and raise awareness of your brand.

    Benefits of a service like this include;

    • SEO boost: I will end up getting you several back links from related websites that will help increase your Google ranking.
    • Traffic: My PR efforts will result in more quality, employer traffic coming to your landing page or site.
    • Branding: Introducing your name to a large group of recruiters/employers will help establish you in the marketplace. This is particularly useful for new vendors who are not well known yet.

    So if your site or service could use a PR Boost then let me know.

  • This is an excellent way to get content for your blog
    By on January 4, 2016 | Comments Off on This is an excellent way to get content for your blog  Comments

    Crowdsource your content by doing a Q&A over email with industry experts. Here’s an example of an email I just received from a staffing firm looking for blog content.

    Hi there,

    I work for the content marketing company Media Shower, and I’m writing on behalf of GDH Consulting, an agency that helps companies source and hire outstanding IT candidates. GDH Consulting is the IT recruiter that offers the easiest way to find great IT candidates.

    We’re starting a new Expert Interview series with important people in the IT recruiting space, and we’d love to do an email interview with you to run on GDHConsulting.com!

    We’ll send you a few interview questions by email, and we’ll turn your responses into a great article for our audience, with a link back to Career Cloud. All we ask for in return is a link posted on your site, promoting the interview to your audience.

    Please let me know if you’d be interested in doing the email interview with us, and we’ll get moving on it right away!

    Thank you,

    Micah L.

    When I got this email today I replied immediately with my interest. After all I get exposure and a free back-link. Your job board should be blogging regularly so let others do the work by just emailing them questions and use their answers as your content.

  • Guest blogging tips for job boards (member only)
    By on January 1, 2016 | Comments Off on Guest blogging tips for job boards (member only)  Comments

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  • A Clever Email Example from HR Tech Vendor to a Recruiter (member only)
    By on October 13, 2015 | Comments Off on A Clever Email Example from HR Tech Vendor to a Recruiter (member only)  Comments

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