After googling the phrase “aviation jobs” the other day I noticed this result which caught my eye. Google is creating job snippets off job boardsand placing them in job related searches.
So I clicked the “About this Result” link in the bottom right which led me to this page. Apparently Google automatically creates this snippet from the page itself. And if you read further there is not much you can do to list your site this way.
It’s cool that Google is doing this. If your job board gets this treatment, you get more exposure and more clicks. I tried to figure out what software powers the Aviation Week website but it doesn’t appear to be a hosted provider, most likely a custom built one.
Google seems to have copied the text from their home page word for word as part of the snippet. Would be nice if they allowed all job boards to feature their jobs this way.
If you happen to see this again while Googling shoot me an email. Something to keep our eyes on.