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  • Job Posting Schema – Why Your Job Board Needs It
    By on June 6, 2017 | Comments Off on Job Posting Schema – Why Your Job Board Needs It  Comments

    A SEO expert who I read regularly thinks the Google Jobs results are being driven by sites that employ a certain job level schema.

    He’s probably right. Google needs job data in a specific format and sites that use it are in a better position to be ranked. In the post he points out two examples from Glassdoor and Catholicjobs.com that employ it in their underlying code.

    View the schema here: http://schema.org/JobPosting – platforms like Jobboard.io have been using this schema for years. I don’t know if other job board software vendors use it but if not, they better start. If you have a custom built site have your developer restructure the code to comply with these guidelines.
    job schema

  • Google adding job snippets in results
    By on July 5, 2016 | 1 Comment1 Comment  Comments

    After googling the phrase “aviation jobs” the other day I noticed this result which caught my eye. Google is creating job snippets off job boardsand placing them in job related searches.

    google-snippet-jobs

    So I clicked the “About this Result” link in the bottom right which led me to this page. Apparently Google automatically creates this snippet from the page itself. And if you read further there is not much you can do to list your site this way.

    snippet

    It’s cool that Google is doing this. If your job board gets this treatment, you get more exposure and more clicks.  I tried to figure out what software powers the Aviation Week website but it doesn’t appear to be a hosted provider, most likely a custom built one.

    Google seems to have copied the text from their home page word for word as part of the snippet. Would be nice if they allowed all job boards to feature their jobs this way.

    If you happen to see this again while Googling shoot me an email. Something to keep our eyes on.

  • 7 Sites to Get Job Board Backlinks for Free (member only)
    By on May 9, 2016 | Comments Off on 7 Sites to Get Job Board Backlinks for Free (member only)  Comments

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  • Micro-niche/hyper-local sites easier to rank in SEO (member only)
    By on June 30, 2014 | Comments Off on Micro-niche/hyper-local sites easier to rank in SEO (member only)  Comments

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  • Free site to post your job board press release (member only)
    By on May 7, 2014 | Comments Off on Free site to post your job board press release (member only)  Comments

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  • Great example of an SEO optimized job description
    By on December 4, 2013 | Comments Off on Great example of an SEO optimized job description  Comments

    Lots of job boards and ATS software still dont get how to make a search engine friendly job description. I discovered Freshgigs.ca, a canadian based job board for marketing peeps and thought their job postings were well done.

    * The URL contains the job title AND location: https://www.freshgigs.ca/jobs/product-brand-marketing-manager-toronto-on-1

    * The first thing on the page is a job summary with all the relevant details.

    * The share links are easily visible and they have related jobs on the side.

    ATTENTION: job board software company or an ATS there’s some lessons to be learned here!

    jobdescription

  • How I set up my tumblr blog to rank on Google alerts (member only)
    By on October 7, 2013 | Comments Off on How I set up my tumblr blog to rank on Google alerts (member only)  Comments

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  • SEO tips for your job board logo (member only)
    By on August 21, 2013 | Comments Off on SEO tips for your job board logo (member only)  Comments

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  • 5 career blogs that will link back to you (member only)
    By on August 7, 2013 | Comments Off on 5 career blogs that will link back to you (member only)  Comments

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  • How important is social media to your SEO?
    By on July 8, 2013 | Comments Off on How important is social media to your SEO?  Comments

    Answer: Very Important!

    Look at this graphic from SearchMetrics.

    seo-social

    Social media likes/shares are critical to how search engines see your content. I think the good news from this report is that using social media is free and you can pay for more likes on Facebook fairly cheaply. Read the whole report here as I think its important for any job board to understand.