But there is such a thing as bad backlinks. A new article on Search Engine Watch offers some good guidelines on how Google’s recent algorithm changes see these links and tell you which to avoid. Read it.

* If the majority of a website’s backlinks are low quality or spammy looking (e.g., sponsored links, links in the footers, links from directories, links from link exchange pages, links from low quality blog networks).

* If majority of a website’s backlinks are from unrelated websites.

* If too many links are pointing back to a website with exact match keywords in the anchor texts

6FigureJobs, the first ever $100k job board has been acquired by California based Callidus Software for an unknown sum. According to my sources, 6FigureJobs was in decline but still has a huge database of candidates that seems to be very valuable to Callidus. Read the press release about the acquisition.

RealMatch is hiring and moving to NYC. An article in Crains says that the company is moving to new offices in the Financial District, has 25 employees and plans to hire 10 more this year.

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Do you want to build a business? or is your goal just to monetize the domain name?

1. Build a ‘business’ based around community and jobs. (that’s what Rigzone did)

Obviously this takes the most time & resources…requires long term time horizon.

or

2. Go with a simple monetization strategy.

Build a straight job board on the domain and focus on postings, resumes, ads and backfill revenue. Put effort into SEO and let them collect data and revenue.

Both options take time but #1 has the most potential value. A vibrant community with jobs is usually more valuable than just a job site.

Just a few words of wisdom for your monday morning…

I received this info in the latest newsletter from the employment website association…

The Association is pleased to announce that its Fall Member Congress will be held in conjunction with the HR Tech conference on October 8th in Chicago, IL, USA. HR Tech typically draws 2-3,000 attendees so will be held in the city’s main convention center, McCormick Place. The IAEWS Congress will be held in the same venue.

In addition, we are looking at expanding the conference to a full day event. Although plans are still in development, we anticipate adding two new features to the program:
• A Suppliers Summit in which vendors can introduce the products and services they offer to employment sites;
and
• An HR Executives Colloquium that will enable IAEWS Members to have small group discussions with a number of senior corporate recruiting managers.

More details will be published as soon as they are available.

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