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  • Easy Content Marketing Trick (member only)
    By on October 29, 2018 | Comments Off on Easy Content Marketing Trick (member only)  Comments

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  • Content Marketing Tip
    By on August 13, 2018 | Comments Off on Content Marketing Tip  Comments

    If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast.

    Follow me on Youtube

  • Job Boards Need to Up Their Content Game
    By on May 1, 2018 | Comments Off on Job Boards Need to Up Their Content Game  Comments

    If you are running a job board today you have to realize you are running an internet business that requires great content to get noticed. In an era of same old content it’s time most job boards up their content game.

  • Free Images for Your Blog Content
    By on April 17, 2018 | Comments Off on Free Images for Your Blog Content  Comments

    If you are writing blog posts you should be adding images to that content in order to make them more visual/shareable on the web.

    Good images cost money however. Sites like Shutterstock charge you. But there a a number of places to get free images. I just learned about Reshot which allows aspiring photographers to upload their images which anyone can use for free without any licensing restrictions.

    Pexels is another one.

    Unsplash is my 3rd pick.

  • Use This Free Tool to Create Job Board Content (member only)
    By on December 12, 2017 | Comments Off on Use This Free Tool to Create Job Board Content (member only)  Comments

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  • Content Marketing Tips for Job Board Owners (member only)
    By on February 7, 2017 | Comments Off on Content Marketing Tips for Job Board Owners (member only)  Comments

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  • Thoughts on Content Marketing
    By on June 7, 2016 | Comments Off on Thoughts on Content Marketing  Comments

    At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“.

    Yes thats right. There are no shortcuts in content marketing. It takes effort and time. But it’s a necessity in today’s marketing landscape. Get used to it!

    I see a lot of job boards and other HR tech startups struggle with content marketing. The best ones treat their blogs as news outlets that help educate their audience (both job seeker and employer). Ironically SimplyHired has a great blog which I have always pointed to as a good example.

    Other companies that do a good job with content marketing are SmartRecruiters, Job Monkey and Lever. Lever even courts guest posts from recruiting luminaries such as Lou Adler. Experts like that bring traffic. You would do well to follow these examples.

    leverblog2

    Most good blogs publish every day. They educate their readers and add value. If your job board or other startup can’t, or are unwilling, to engage a similar strategy then you are only hurting yourself.

    It’s time you got serious about content. To sell online today means writing and sharing relevant content. If you can’t write yourself, hire a recruiter or career coach who likes to write. Yes it costs money, yes it takes time. But it works.

  • This is an excellent way to get content for your blog
    By on January 4, 2016 | Comments Off on This is an excellent way to get content for your blog  Comments

    Crowdsource your content by doing a Q&A over email with industry experts. Here’s an example of an email I just received from a staffing firm looking for blog content.

    Hi there,

    I work for the content marketing company Media Shower, and I’m writing on behalf of GDH Consulting, an agency that helps companies source and hire outstanding IT candidates. GDH Consulting is the IT recruiter that offers the easiest way to find great IT candidates.

    We’re starting a new Expert Interview series with important people in the IT recruiting space, and we’d love to do an email interview with you to run on GDHConsulting.com!

    We’ll send you a few interview questions by email, and we’ll turn your responses into a great article for our audience, with a link back to Career Cloud. All we ask for in return is a link posted on your site, promoting the interview to your audience.

    Please let me know if you’d be interested in doing the email interview with us, and we’ll get moving on it right away!

    Thank you,

    Micah L.

    When I got this email today I replied immediately with my interest. After all I get exposure and a free back-link. Your job board should be blogging regularly so let others do the work by just emailing them questions and use their answers as your content.

  • Content ideas for job boards (member only)
    By on June 23, 2014 | Comments Off on Content ideas for job boards (member only)  Comments

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