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  • The popup job board
    By on October 10, 2013 | Comments Off on The popup job board  Comments

    The other day I discovered a “popup” job board that sprang from the government shutdown here in the U.S.

    Unfurlough.us is a spreadsheet based job board that lists available gigs and the ability to promote yourself for work if you work for Uncle Sam.

    This a bit of PR stunt to get some attention (it doesnt make money) but it does have some lessons here to learn from.

    1. Timing: the creators took note of a trend in the workforce and created something quick to take advantage. This led to some good pr in the press and blogs.

    2. Design: its a simple but well designed site. Job boards dont have to be complicated or cost a lot to build. I love the simplicity of their user interface.

  • These free job boards are huge threats to paid ones (premium)
    By on July 13, 2011 | Comments Off on These free job boards are huge threats to paid ones (premium)  Comments

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  • The hardest thing about running free job boards
    By on May 24, 2011 | Comments Off on The hardest thing about running free job boards  Comments

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  • The Freemium Job Board (free)
    By on May 18, 2011 | 1 Comment1 Comment  Comments

    Most job boards are either free or paid. But very few offer a ‘freemium‘ model where some things are free and some products are paid for. As things get more “free-er” (and more people will expect free) I think a freemium model is a good way to go for some job boards.

    You could offer a short simple job posting for free while offering a permium version. For example look at what Production Hub does. They are a community site for Entertainment Jobs in Film, Television, Video and Digital Media Production. They offer a free 7 day posting alongside a 60 day featured job. This is a good way to get your database filled up instead of using backfill.

    In addition to putting it at the top of listings, they also publicize to newsletter subscribers. Look to ebay for other ways to upsell. Offer BOLDED listings or ways to add their company logo, access to web stats on the job and more. You could even offer to put it on the homepage of your board for a certain time frame.

    I wouldn’t mind seeing one of the job board software vendors offer a solution like this. (hint hint)

  • Deconstructing HealthcarejobsonDisplay.com (episode 1)
    By on August 11, 2009 | Comments Off on Deconstructing HealthcarejobsonDisplay.com (episode 1)  Comments

    Here’s a critique for a brand new job board, that doesnt list the same old postings. [visit job board]

    Want your job board critiqued? Chris will deconstruct your site for $99. Contact him today!

    [flv]http://www.jobboardsecrets.com/wp-content/uploads/2009/08/hcondisplay-2.flv[/flv]

  • Dice staying relevant
    By on July 21, 2009 | Comments Off on Dice staying relevant  Comments

    Recently IT niche job board Dice.com announced the launch of Dice Learning a search engine for techies to find and complete technical training. I think its a good example of the evolution we’ll be seeing from job sites in the coming years. They need to stay relevant and additional service like Dice’s offering will be key.

    [youtube]http://www.youtube.com/watch?v=DLPrvtQTZ3w&feature=player_profilepage[/youtube]

  • Jobamatic shows how to integrate jobs with Twitter
    By on July 15, 2009 | 2 Comments2 Comments  Comments

    Got an email today from the team at Jobamatic. They have a cool new way to integrate your jobs from your Jobamatic board to twitter through its rss feed.

    Twitter Screenshot

    Thanks to the Job-a-matic platform and TwitterFeed, it’s free and easy to add jobs to Twitter.  Here are step-by-step directions:

    1. Create an account at TwitterFeed.
    2. Setup your feed by clicking Connect your feed to your Twitter Account.  This will take you to Twitter.com, where you’ll need to either Register or authenticate your existing account by entering your Username and Password and clicking Allow.
    3. Describe your feed in the Feed Name field (not public).
    4. Add your Job-a-matic RSS feed to your RSS Feed URL field, http://jobsinwindpower.jobamatic.com/a/jbb/find-jobs-rss/.  If you don’t have many directly posted jobs, you can expand your RSS feed to include backfill jobs, by appending bf-y/http://jobsinwindpower.jobamatic.com/a/jbb/find-jobs-rss/bf-y/.  Fine-tune the backfill jobs appearing in your tweets using the “Backfill” tab in Job-a-matic.
    5. Click Create Feed.

    If you want more control over how your job tweets are displayed, you can use the additional options in Advanced Settings.  In particular, you might consider the following:

    • Changing the Post Content to include the title only, to reflect Twitter’s 140 character limit.
    • Use the Post Prefix option to add friendly, marketing copy to your tweets.  Job-a-matic publishers have had success using prefixes like “New Job Listing: ” or “Hiring a “.
    • Use the Post Suffix option to add hashtags to your tweet, so that the job gets found in Twitter search results.  Popular job-related hash tags include #jobs, #job and #hiring.

    Please note that including jobs in your Twitter feed is an unpaid option for Job-a-matic publishers, and like any job listing, tweeted URLs will eventually expire.

    Twitter Feed

  • How to promote the value proposition of niche job boards
    By on July 15, 2009 | 11 Comments11 Comments  Comments

    The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver.

    When starting my AllCountyJobs.com network I used the following quotes in my marketing materials.

    Forrester Research“Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”

    Weddles.com“These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”

    CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.

    By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.

    I think these quotes say it all. Niche boards will be around for a long time because they are so targeted. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste. Remind them constantly that your site is not like Monster or the other big guys.

  • The future of job boards
    By on July 15, 2009 | Comments Off on The future of job boards  Comments

    Gerry Crispin is an amiable guy. He is one of the gurus of online recruiting and nary a conference goes by that he is not attending or speaking at. I first came to know him from the CareerXroadsconsulting firm that he and his partner run. They used to publish a book of job board listings but gave that up after the explosion in sites prevented them from keeping it up to date.

    [audio:http://jobboardsecrets.em.extrememember.com/wp-content/uploads/2009/07/gerry-crispin-jobboards.mp3]

    gerry crispin

    Anyway with all the talk about the future of job boards lately his recent comments on Peter Clayton’s Total Picture Radio podcast caught my ears. (click audio above)

    I was able to obtain Peter’s permission to play this clip but you can listen to the entire interview for free right here.

    Gerry says that job boards are ‘dead’ once his example of the future job board comes to fruition. I agree to a point. The boards that should fear this scenario the most are the big three…monster, careerbuilder and hotjobs. Right now those 3 are feeling a lot of heat from sites like LinkedIn which has essentially become the defacto national resume database.

    To survive in this new economy these boards will have to evolve, but right now few are predicting their success.

    I think the concept of job boards as lead generation tools is still a valid one. Companies will always need leads whether for sales or recruiting. Just ask anyone looking to hire engineers or nurses. No one site will EVER fulfill their needs. In the future, niche boards will become more community focused but I will write more about that later.

    The other barrier to the ultimate job site are recruiters themselves. Most of them are still highly reactive when it comes to filling jobs. They get a job req and they post it online. Changing the way they do business will not be easy. I’m willing to bet that ‘reactionary recruiting‘ will always exist. Therefore so will most job boards.

    As for the niche boards their value proposition has always been much different than the big 3, and that is why I dont think they are under such a threat. To me they are the answer he gives in the audio clip. For example accountingjobstoday.com lists most of the accounting jobs and if they included a backfill from Indeed somewhere in the results is that not 85% of all the jobs the seeker searched for? I would argue its very close.

    But Gerry’s vision of the future does hold promise also for us niche guys. Whats to prevent someone from starting a site like newjerseyaccountingjobs.com that lists all the relevant jobs? Nothing, and I would submit to you that a hybrid site like this would be valuable, especially if you had a network of them.

    In terms of the national scene, I’m wondering if this is possible…take one of those hoover databases and mash it with a custom search engine that spiders those company career pages, indexes the jobs and spits out the results. You could call it CompanyHunt: Dont Job Hunt, Company Hunt and perhaps it just might work but good luck trying to access all those ATS systems.

    By the way Companyhunt.com is for sale, the web page says it’ll cost you $649 bucks.

    Who among you will start it?