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  • Google adding job snippets in results
    By on July 5, 2016 | 1 Comment1 Comment  Comments

    After googling the phrase “aviation jobs” the other day I noticed this result which caught my eye. Google is creating job snippets off job boardsand placing them in job related searches.

    google-snippet-jobs

    So I clicked the “About this Result” link in the bottom right which led me to this page. Apparently Google automatically creates this snippet from the page itself. And if you read further there is not much you can do to list your site this way.

    snippet

    It’s cool that Google is doing this. If your job board gets this treatment, you get more exposure and more clicks.  I tried to figure out what software powers the Aviation Week website but it doesn’t appear to be a hosted provider, most likely a custom built one.

    Google seems to have copied the text from their home page word for word as part of the snippet. Would be nice if they allowed all job boards to feature their jobs this way.

    If you happen to see this again while Googling shoot me an email. Something to keep our eyes on.

  • Some good SEO advice
    By on January 9, 2013 | No Comments  Comments

    This infographic provides a good look at how SEO has changed after Google’s Panda update a few years ago.

    Courtesy of: Fuzz One Media
  • SEO alert: Google to penalize sites with too many ads
    By on January 20, 2012 | No Comments  Comments

    Yesterday I wrote about how to integrate adsense on jobboards. Well SearchEngineLand.com just published an article about putting too many ads above the fold. Its a must read so click here.

    I recommend no more than 2 adsense units above the fold. Unfortunately Google still refuses to tell you exactly what they mean. Every time I login to my Adsense admin it says I’m missing out on chances to increase my earnings if I put more ads on my pages. So which is it? One division says one thing while the other says the opposite.

    Anyway all I can say is use your best judgement and dont load up your pages with too many adsense units above the fold.

  • Google job board product?
    By on October 8, 2010 | No Comments  Comments

    I just received an update about the upcoming IAEWS congress that takes place in a few weeks. In it was this message:

    After over a year of testing, Google is about to announce a new product that can significantly ramp up revenues for job boards. And, where have they chosen to unveil it? At the IAEWS Fall Member Congress in Hollywood, Florida, USA on October 26, 2010.

    What could it be? You may remember Google’s failure in this space…it was called Google Base. That went nowhere. If this new product is about revenue opportunities perhaps it could be some sort of way to offer Adwords to your customers? Who knows…but I’ll be at the event and I’ll update you on this interesting news.