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  • This is What’s Wrong with Job Alerts
    By on April 15, 2019 | Comments Off on This is What’s Wrong with Job Alerts  Comments

    The other day I received this email from Indeed.

    I’d like to know what their machine was thinking when it generated this job alert. Needless to say I have never worked in, nor even been close to working in the field of psychology. So why did they send it? I wish there was a 3rd button that said “Not Even Close” because I would have clicked it!

    I’m pretty sure it was machine generated because no human recruiter would ever send such an un-related job to someone with 20 years of digital recruiting experience.

    In their quest to match job seekers with jobs the major job boards have boosted the number of job alerts in recent years in an effort to generate more applies. But emails like this are only compounding the spam problem.

    They need to teach their machines to think better. I think job alerts need to have an additional filter for industry in addition to keyword/location as the basis for sending them. Otherwise emails like the one above are only going to continue.

    Just my 2 cents.

  • Jobg8 Introduces Its Own Email Alert Affiliate Program
    By on February 7, 2018 | Comments Off on Jobg8 Introduces Its Own Email Alert Affiliate Program  Comments

    The ‘world’s largest’ job board network JOBG8 (pronounced “job gate”), is expanding its reach by offering job alerts for its job board partners.

    Founded in 2008 in the UK, Jobg8 has a long history within the Job Board industry and will now provide a white label alternative to Ziprecruiter and Juju. Currently supplying job backfill and pre-qualified applicants to job boards that deliver revenue, their mission is to help job board partners to make more money, “not compete against them”. You can buy traffic from them or earn money as well.

    Job publishers can integrate them via API/web service to deliver candidate data directly to Jobg8 or get a white label signup page like this example;

    I recently chatted with their North American sales rep Matt Simpson about the new job alert offering.

    Matt told me “Jobg8 has 10 years of job matching experience that’s greatly enhanced by an ever growing database of millions of jobs to pull from. Our experience matched with such a large database of jobs means we can provide relevant postings to any seeker.

    “The important thing is that the candidate is exposed to the Job Board brand, receiving great service in their job hunt and the Job Board monetizes the candidates in the process” Matt continued.

    I signed up for an alert a few days back and got this email below. Note it indicates where the jobs come from as well as an introduction to the job itself which is great for the seeker to know.

    This PDF one pager will give you the basics of their new alert system. Click here to request a demo.

    Jobg8’s large database of jobs means job boards can monetize portions of their database that they are unable to reach on their own. Also Jobg8 does all the heavy lifting so the job board doesn’t have to do anything after integrating with them.

    Example of an actual Jobg8 email alert

  • How to Increase Job Alert Signups
    By on March 6, 2017 | Comments Off on How to Increase Job Alert Signups  Comments

    While talking to the team at UK based Talenetic last week I learned of a great way that one of their customers, TopEngineer.com boosted their job alert signups by 19%. Check out this screencast.

    They placed the box after every 10 listings. Smart move. If you have the ability to insert more subscribe boxes into your result this tip will certainly boost your subscribers. Job board software companies and applicant tracking vendors could also learn from this tactic.