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  • Job Board Newsletters
    By on February 25, 2019 | Comments Off on Job Board Newsletters  Comments

    I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own and you must take advantage of it by sending regular updates to both seekers and clients.

  • The Internet Marketing Challenge
    By on October 23, 2018 | Comments Off on The Internet Marketing Challenge  Comments

    I have held a number of calls with a variety of job startups recently and one thing is still clear to me.

    Most of them are underestimating the marketing challenge before them.

    The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new  recruiting software/sourcing tools that do everything from chatbots to texting……vying for the attention of the same HR people you are trying to reach.

    Launching any kind of recruitment product today requires money and hustle to get employers attention. You can buy job seeker traffic, that is easy. But a new recruiting product will take you a minimum of 1 year to establish itself in the market. That takes time, effort and dollar$. So, be prepared to dive in and keep your foot on the gas pedal.

    I have seen too many job boards get complacent over the years and fail to keep up with internet marketing trends.

    Marketing your site today takes an A to Z approach from email marketing to content to paid marketing. If you don’t understand that, you will have a tough time succeeding.

  • New Ebook: the Essential Guide to Job Board Marketing
    By on April 26, 2016 | Comments Off on New Ebook: the Essential Guide to Job Board Marketing  Comments

    Last week I published my newest ebook. The Essential Guide to Job Board Marketing. It is a jam packed PDF download with tons of my best marketing advice. It’s yours for thirty bucks and I guarantee you’ll like what’s in it. Below is an excerpt and screen shots from what’s inside. I wrote it for the newbie, as it answers a lot of the common questions I get around marketing and promoting a job board. The book is available from my Gumroad library.

    JOBboar-marketing


    Buy this Ebook

    EXCERPT

    Marketing a job board today takes an A to Z approach and a solid knowledge of internet marketing techniques. Many new job board owners fail to understand the importance of internet marketing when it comes to launching and growing their sites. But I can tell you that it is imperative for job boards to understand and master the internet marketing landscape, especially social media and content creation.

    Humanizing your business is equally important. I believe job boards should show the faces of the people behind it. Make a point to get to know the people who post jobs. Personalize your relationship with them. The more you connect with them, the more they will come back and post again. Build loyalty with your customers. One job board I know calls each customer shortly after they post a job to set their expectations and answer any questions.

    DESIGN
    Marketing also means having a great design. Great design is a marketing tactic. It helps to gain users trust more quickly when your site is intuitive and looks great. Don’t skimp on design. Get yourself a good logo and make it easy to post jobs or look for them. MyCNAjobs.com is an example of great web design among job boards.

    mycnajobs

    TIP: Its easy to get a great logo on sites like Fiverr, 99designs.com and even using a great font from MyFonts.com

    MESSAGING
    When it comes to attracting HR pros and recruiters, use content marketing to draw them in. Write about ways to help them recruit better such as how to craft a great job description or a piece on social recruiting tips. Educate them on your niche about industry trends in jobs and salaries. Become a valuable resource and gain mindshare.


    Buy this Ebook

    SCREENSHOTS

    emailmarketing

    emailmarketing

    twitterfollows


    Buy this Ebook

    Up next: my third ebook will be how to start and launch your job board from picking the right niche to software selection and getting started tips. Look for it in May.

  • Hire me to run your job board
    By on December 4, 2015 | Comments Off on Hire me to run your job board  Comments

    Need some help in the management & marketing of your job board? Now you can hire me, the job board expert who’s been running them since 1999, to market and manage your job board on a weekly basis.

    hireme

    I’ve begun to partner with a few select job boards on a part-time basis to help improve their revenue or to just keep the lights on.

    My services are based on a monthly retainer fee. In some cases I will consider doing it for a revenue share. I’m looking to partner with established sites that have traffic and revenue.

    NOTE: If you are a newer site just getting started you can still hire me on a hourly basis.

    Call  203-572-2053 or contact me to learn more.