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  • Making Your Job Description Pages More Scannable
    By on February 18, 2019 | Comments Off on Making Your Job Description Pages More Scannable  Comments

    The look of job description pages across job boards and applicant tracking systems hasn’t changed much since jobs were online. They are generally full of text and way too long.

    But I think its time for job publishers to come up with some new designs that make them more “scannable” for the web. I’m not talking about radical changes, rather ways to make the text more readable as people scroll through it on their phone or laptop.

    Recently I discovered one firm that takes a “lean” approach to posting their jobs online. CyberSN is a staffing firm for the cyber security industry. Their lean job postings are some of the shortest I have ever seen. Just look at how easy these are to read. They break down the job to the bare essentials and instead of bullet points use graphical percentages to break up the responsibilities.

    And there is data to backup what they are doing. According to LinkedIn, job postings that are 300 words or less get 8.4% more applies.

    It makes sense. No one likes to read on the web so you have to display text in short bursts, that a user can quickly scan. I think job boards can learn from what CyberSN does. One idea would be to use light colored backgrounds to create box like elements that break a job description into scannable chunks like the example below. Horizontal lines are also a good way to do this.

    It’s a visual web, do your users a favor and make your jobs more eye catching.

  • An easy way to improve the effectiveness and share-ability of your job postings (member only)
    By on September 15, 2014 | Comments Off on An easy way to improve the effectiveness and share-ability of your job postings (member only)  Comments

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  • Question about pre-populating a job board (member only)
    By on January 13, 2014 | Comments Off on Question about pre-populating a job board (member only)  Comments

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  • How much should a job posting cost?
    By on October 29, 2012 | 2 Comments2 Comments  Comments

    One of the questions I often get is…how much should I charge employers to post a job?

    Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites  I suggest undercutting them in price in order to gain market share.

    But at a minimum I would say a job post should be around $100 for 30 days

    Anything less will be hard to make money with. You can only charge a lot if you have a lot of traffic, so undercutting your competitors is one of the few ways you can get an employer to try you.

  • Pricing your job board products (episode 8)
    By on August 27, 2009 | Comments Off on Pricing your job board products (episode 8)  Comments

    Trying to figure out what to charge for job postings can be a trick business. Here’s some advice for how to price your job board offerings.
    [youtube]http://www.youtube.com/watch?v=3myU7bk9b6c[/youtube]