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  • My Lead Gen Email Stats from 2017
    By on February 13, 2018 | Comments Off on My Lead Gen Email Stats from 2017  Comments

    I got an email from SendGrid last week. They created a snapshot at how my emails from the past year performed.

    I send thousands of lead generation emails each year so these stats come mostly from emails I find online of employer and recruiter prospects (people who are hiring). Therefore they are not opt in and I don’t email them more than a few times.  Just wanted to share these numbers with you as I thought it would give you another point of reference to measure against your own efforts.

    Ironically my Mailchimp sends are less successful averaging between 15-20% open rates. I use Mailchimp for opt-in emails for newsletters and special announcements. My newsletter for this blog gets an open rate around 27% on average.

    TIP: Its a good idea to go into your own email lists once or twice a year and remove any emails that have NEVER opened your emails. Though you will lower your list, you will improve your open rates by getting rid of dead email weight.

  • Here’s a good cold email from a job board
    By on January 2, 2018 | Comments Off on Here’s a good cold email from a job board  Comments

    I got this in my LinkedIn inbox the other day. Thought it was a good example of creative writing that promotes a job board. It sounds great, they list step by step instructions and include a special offer. Nicely done.

    Hey Chris:

    Long time! Hope you’re thriving. I have a sneaky feeling that 2018 is going to be extremely prosperous for everyone. Here’s hoping so! Got any plans?

    I don’t know if you are aware or remember, but a while back; I created a UXJobs Feed on Twitter.

    Turns out, it’s garnered a rather large following (22k+) (http://twitter.com/ia_uxjobs)

    Anyway, I get a lot of requests to post jobs on the feed etc. At first, we were charging, but we decided to make posting jobs free.

    So now they are FREE. We charge for featured, of course, but now all the listings go into the feeds (twitter, facebook, RSS, other job boards etc).

    Would you be interested in posting a few of your UX reqs. just to see how well they do?

    I’m happy to throw in a coupon for a featured listing. CODE: FAVRECRUITER (worth $100)

    1. Go Here: http://uxjobs.com
    2. Click “Post A FREE job”
    3. Select – Featured Job
    4. Use coupon code : FAVRECRUITER
    5. The req. will show up on:
    1. Twitter 22k+
    2. Facebook 1300+
    3. Linkedin
    4. RSS

    I’d love you to try it and of course, if you have questions I’m just a phone call away

    To A Successful 2018!

    Ben

  • Job Boards Will Love This Lead Gen Tool (member only)
    By on January 1, 2018 | Comments Off on Job Boards Will Love This Lead Gen Tool (member only)  Comments

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  • Lead Gen Email Examples (member only)
    By on July 17, 2017 | Comments Off on Lead Gen Email Examples (member only)  Comments

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  • Using Twitter for Lead Gen
    By on April 17, 2017 | Comments Off on Using Twitter for Lead Gen  Comments

    The other day I got this Direct Message in my Twitter account;

    It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter.

    It links to a signup form to get a free ebook. Ebooks about hiring in your niche are a terrific way to build your prospect lists. Every job board or HR tech startup should utilize this tactic as much as possible. And using Twitter makes it easy to find recruiters and HR people. Just do searches on phrases like human resources, recruiter, staffing to find people and organizations who are hiring.

    The WayUp message good message in my opinion because it:

    a) personalizes it with my name

    b) tells me why they are sending it

    c) lets me access something relevant that might help me do my job

    So get out there and start writing yours to build your own list of hiring prospects.

     

  • Peek inside my lead gen (member only)
    By on November 7, 2016 | Comments Off on Peek inside my lead gen (member only)  Comments

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