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  • Job Boards Will Love This Lead Gen Tool (member only)
    By on January 1, 2018 | Comments Off on Job Boards Will Love This Lead Gen Tool (member only)  Comments

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  • To Run a Job Board Today You Need…
    By on July 25, 2017 | Comments Off on To Run a Job Board Today You Need…  Comments

    Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing.

    Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly fail.

    I still see too many ‘build it and they will come’ founders in the recruiting space who think their product will sell itself.

    It won’t.

    You need to get good at;

    • Lead generation
    • Email marketing
    • Content marketing
    • SEM/SEO
    • Social media engagement with your customers

    So my advice to you is before you launch your site, app or other tool, learn as much as you can about online marketing. Educate yourself or hire someone who’s done it before.

    Like me 🙂

  • Amplify your Content with my Social Media Content Ring
    By on November 22, 2016 | Comments Off on Amplify your Content with my Social Media Content Ring  Comments

    I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content.

    I am already working with a number of sites like Job Monkey through my CareerCloud site.

    Here’s how it works. To participate you will need access to a social media tool like Buffer, Dlvr.it or Meet Edgar.

    1. Exchange RSS feeds with CareerCloud.
    2. CareerCloud will auto-publish your content to its Facebook, Twitter and Linkedin channels.
    3. Your site auto-publishes the CareerCloud feed to its Facebook, Twitter and Linkedin channels.
    4. We all get more exposure!

    Now I have a few limitations. I am only willing to partner with established sites who have at least 1,000 social media followers. Your Content must be job search related and not be spammy. Career Coaches are also a good fit who write on their blog. You must also have channels on the big 3 – Facebook/Twitter/LI.

    Contact me to get started.

  • I bet every job board wishes they had a rap video like this
    By on June 13, 2016 | Comments Off on I bet every job board wishes they had a rap video like this  Comments

    WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.

  • Add value by educating your clients (member only)
    By on November 6, 2013 | Comments Off on Add value by educating your clients (member only)  Comments

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  • 10 ways to get job seekers to your site (member only)
    By on January 7, 2013 | Comments Off on 10 ways to get job seekers to your site (member only)  Comments

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  • From job board to email blast (premium)
    By on October 17, 2012 | Comments Off on From job board to email blast (premium)  Comments

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  • Positioning your job board (free)
    By on February 3, 2011 | Comments Off on Positioning your job board (free)  Comments

    Every job board should have a reason to post jobs on it. For niche and regional sites that reason is self explanatory. The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. The reason to post on your site should be clearly expressed to potential clients on your home page and reinforced throughout the employer sections of the site.

    Here are some reasons why niche job boards are popular:

    Forrester Research: “Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”

    Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”

    CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.

    By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.

    When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste. Remind them constantly that your site is not like Monster or the other big guys. Your site is more targeted, therefore they’ll get more qualified candidates.

  • How to position your niche job board
    By on October 12, 2010 | Comments Off on How to position your niche job board  Comments

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  • General marketing tips (episode 10)
    By on August 30, 2009 | Comments Off on General marketing tips (episode 10)  Comments

    In this free episode Chris dishes out some advice for marketing your job board.

    [youtube]http://www.youtube.com/watch?v=nR6IzvzuoEE[/youtube]