A reader wrote in to ask they can get more job seekers to come to their site beyond paid advertising. In any job market its hard getting people to apply whether you are an employer or job board.
Getting the attention of job seekers is always a challenge that takes effort.
But if you act like a recruiter you can generate more applies.
This will take time and effort. I will explain that in a moment but you should also encourage them upon signing up to your site about posting a resume and signing up for email alerts. Upon signup change your welcome email to remind them to do both of those things. Job seekers need to be prodded constantly. Send them monthly emails with reminders as well.
Act Like a Recruiter/Sourcer
Go out and find potential applicants online via Linkedin and reach out to them like a recruiter would to see if they are interested and get them the link to apply. Tell them you are a ‘Job Ambassador with [insert job board] and that you felt their profile might be a good fit for this role and send them the link to learn more.
Buy a Recruiter Lite package on Linkedin that gets you access to a bunch of InMails. You could also try paying for access to the Indeed.com (or other big sites) resume databases as well to find candidates in your niche that might be interested.
Basically your job is to act like a sourcer and build your own shortlist for each paid job you get. All this takes time and effort of course, but by going straight to the candidates yourself you can improve your chances of generating some quality applies.
You may be able to use a virtual assistant to try this technique or if you can afford to hire a freelance recruiter that could potentially work also.
