Job board marketing tools, tops and tactics.
Back in the day I used to recommend job boards be on ALL the social platforms for marketing purposes. But times have changed, These days only LinkedIn and maybe Facebook (for some boards) can still be useful. But don’t ignore Reddit. It is an untapped marketing tool IF you use it correctly. If you treat…
FlexJobs has long been a master of “The Authority Play,” and their use of press releases (PRs) is a masterclass in modern SEO and brand positioning. Here is a link to their latest. While some companies view the press release as a dying medium for dry corporate announcements, FlexJobs uses it as a high-octane engine…
If you’re running a niche job board, you are likely sitting on a goldmine of content that you’re underutilizing: your RSS job feed. Most job board owners focus solely on SEO or paid traffic, but there is a simpler, more powerful way to build an audience. By leveraging your RSS feed, you can transform every…
Crafting and Launching the Email Drip Campaign A drip campaign is a series of automated, personalized emails sent at specific intervals. It’s a more effective way to engage prospects than a single mass email blast. Email 1: The Introduction and Value Proposition (Day 1) Email 2: The Social Proof and “Why Us” (Day 4-5) Email…
A reader wrote in to ask they can get more job seekers to come to their site beyond paid advertising. In any job market its hard getting people to apply whether you are an employer or job board. Getting the attention of job seekers is always a challenge that takes effort. But if you act…
If you are looking to get your emails read then you need to add this tool to your marketing mix. It’s a video focused CRM that will get your emails much more attention through video. I ran my test last week and the results are below. I achieved nearly a 50% open rate to 49…
Many times job boards get a one-off paid job posting from an employer but want to get it more exposure to ensure the company gets what it paid for. There are a number of ways to increase the visibility of a job using social media channels. These tips will bring more views to your job…
Google loves timely content. If they find an article about a hot topic you can sometimes get a topical article to rank for SEO. Case in point: DEI topics. My client, EmployDiversity which has been around for 20+ years as a diversity job board, blogs regularly and I make suggestions to their writing team on…
I tell all new job board owners that they should be a content machine in their first year of existence. Content drives traffic if you do it right and there is no better example than a new job board I just discovered. Its’s called OysterLink and it targets the restaurant and hospitality space. Shoutout to…
Every job board should have a newsletter. You should be touching your job seeker base at least once per month and your employers should get one as well. Why? A newsletter both reminds people you exists as well as driving traffic back to your site. If you aren’t maximizing the channel you already own (aka…