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Category: Marketing
Job board marketing tools, tops and tactics.
Help Your Job Board Emails Avoid Spam
I saw this the other day via the Morning Brew newsletter that I subscribe to. It’s a good example for how to tell people on your email list to mark your emails so they don’t go into spam. I suggest sending something like this at various intervals as a reminder, especially when they first sign…
Chatbots for Job Boards
I think chatbots are a good tactic to use on most web sites as another channel for engagement, customer service and marketing. Perhaps not if you only run your board on the side, but if you work on it full time consider adding a chatbot to the mix. Here’s a list of them. The job…
SEO Tip: Buying Aged Job Domains
So want to boost your SEO in a hurry? Consider buying an “aged domain” and redirecting it to your site. Flippa has a big list of job domains for sale. This link or ones on Sedo shows a variety of domains available that have been online before. Never buy new domains and redirect them unless…
Link Building Email Example (member only)
I received the email below in an attempt to get a backlink placed on one of my sites. I thought it was a good example of how to write a backlink request so wanted to pass it along to my premium members.
Great Job Board Content Example
I’m working on a new ebook about creating content for your job board. It’s going to be a deeper dive into content creation because I am hearing from many of my readers and clients that they struggle to write it. When I opened one of my Google alerts the other day I saw a piece…
Prospecting Tip for Collecting Emails (member only)
Looking to get emails off Ziprecruiter? Its easy. First make… You must be a member in to view this content. Login or Join Up.
Things Every Job Board Home Page Needs (member only)
When setting up your job board there are certain things… You must be a member in to view this content. Login or Join Up.
Day In the Life of a Job Board Marketer
Recently a site I was mentoring asked me to piece together what a typical marketing person should be doing throughout the day. I thought it was a good suggestion and decided to put it into a blog post. For the purposes of this post we’ll start the day at 8am and end at 5pm. These…
Jobtarget can help you make more sales
Looking for more revenue? Jobtarget may be able to help. They used to power my job boards back in the day but these days are focused on helping employers to target their postings to niche markets. They work with a network of job boards that they promote to employers looking for niche talent in places like tech,…