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Category: Marketing
Job board marketing tools, tops and tactics.
Prospecting through Comments
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Reminding Employers You Exist
One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
Integrating with ATS Vendors
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…
Job Board Marketing Tools I Use
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Career Advice Content
Virtual Vocations is helping remote professionals take their careers to the next level with the launch of its new Remote Career Center. According to Virtual Vocations CEO Laura Spawn, the launch of the Remote Career Center comes as part of a continued effort to bring valuable, constructive resources to jobseekers and professionals looking to prioritize…
Promoting your job board through Press Releases
I read a lot of press releases as part of news reporting activities for the various sites I operate. Doing this regularly allows me to see who is doing PR right from a vendor standpoint. My case in point for this blog is FlexJobs, the member driven job board with remote/flexible work. They push out…
How TradeHounds Got Traction
On my podcast ” Rec Tech” I had the opportunity to interview one of the cofounders of Trade Hounds a job market and community for construction workers. They are an app focused platform with profiles and jobs. He told me one of the best things they ever did for marketing was through sending members stickers…
Have you tried Reddit ads?
Peter Askew who runs RanchWork.com said on Twitter he tried some ads on Reddit and had some good results. Might worth a test to try it for your job board. Go to Reddit Ads.
Seattle TV Station Embeds CareerBuilder Job Search
CareerBuilder and Seattle news station KIRO 7 have teamed up to spread awareness of local job openings, so that people who have lost work due to COVID-19 can find in-demand jobs in their area. KIRO 7 has embedded CareerBuilder’s job search on their website, kiro7.com/jobs and it is promoting the feature during its televised broadcast, calling viewers’ attention to the industries hiring right now and the postings available on CareerBuilder. “Early in the COVID-19 pandemic, KIRO 7…