A reader wrote in to ask they can get more job seekers to come to their site beyond paid advertising. In todays job market its just as hard getting people to apply whether you are an employer or job board. People are already employed so it can be tough getting their attention. But there are…
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Prospecting Tip for Collecting Emails (member only)
Looking to get emails off Ziprecruiter? Its easy. First make sure you have the Email Extractor Chrome Extension installed. Then head to ZipRecruiter and do a keyword search using this phrase in quotes; “email resume” and choose a state or city of your choice. Here’s a screenshot of a search I did for New Jersey….
Things Every Job Board Home Page Needs (member only)
When setting up your job board there are certain things that need to be on the homepage to make it user friendly and optimized for clicks and sales. This post for members only will detail some of those items. A large “Post a Job” button. Every homepage needs a large clear callout that has in…
Always Be Marketing (member only)
I was on a call last week with a job board client that I am mentoring. We were talking about more ways to attract job seekers. Before engaging me they had stopped a lot of marketing initiatives such as advertising, newsletters and social media. But therein lies the issue. As a job board, you can…
How long should your email subject lines be? (member only)
When it comes to email subject lines, the new rule is that shorter is better. The purpose of sending emails is to get a higher open rate. You’re trying to get a good reply rate, as well. So, that is the context behind this, and I have a couple of tips for you today. Craft subject lines…
How to Prospect for Leads on LinkedIn
I have a great tip for you today for prospecting on LinkedIn for employer leads. All you need is your own LinkedIn account and this Chrome extension called Email Extractor. Start by typing in a phrase like “email resume” AND retail into the LinkedIn search box. (be sure to put email resume in quotes)…Then navigate…
My Favorite New Email Extractor Tool (member only)
I have used Email Grabber for many years but lately it seems to not work very well on job boards I try to crawl. So I went searching for a replacement and found an online version that seems to do the trick. It’s called Online Email Extractor. You simply enter a URL on its form, press…
How to Improve Your ‘Drive by’ Ecommerce Postings (member only)
I received a message from new member who asks; Do you have anything on basic SEO tactics we can implement? This would be for the job seeker and employer side of the job boards we power for our newspaper partners. We have about dozens of sites and the goal is to grow e-commerce self service revenue. Its a great…
Easy tactic for prospecting on LinkedIn (member only)
One of the ways I have found LinkedIn to useful for prospecting is not InMails. Inmails get almost no response when i try to pitch a prospective employer so I have turned to other ways to get their attention. First I try to connect with as many recruiters and talent acquisition leaders as possible. I…
Easy Content Marketing Trick (member only)
Ok so I hear a lot of job board owners saying they have no idea or are bad at content creation. But there are easy ways to actually make content marketing easy and simple. Here’s what do for easy content creation. I pay a writer to RE-WRITE an article I found online that is interesting…