One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
Tag: email marketing
Help Your Job Board Emails Avoid Spam
I saw this the other day via the Morning Brew newsletter that I subscribe to. It’s a good example for how to tell people on your email list to mark your emails so they don’t go into spam. I suggest sending something like this at various intervals as a reminder, especially when they first sign…
How long should your email subject lines be? (member only)
When it comes to email subject lines, the new rule… You must be a member in to view this content. Login or Join Up.
Maximizing Your Marketing Channels
I spoke to a job board last week who needed a refresh on their marketing efforts. During the call I discovered that they had nearly 20,000 emails in their database BUT they were not leveraging those at all. Emails are one of your best sources for generating free traffic so you had better maximize that…
My Lead Gen Email Stats from 2017
I got an email from SendGrid last week. They created a snapshot at how my emails from the past year performed. I send thousands of lead generation emails each year so these stats come mostly from emails I find online of employer and recruiter prospects (people who are hiring). Therefore they are not opt in…
Leverage Your Email List for More Revenue (member only)
Are you leveraging your job board signups through email to… You must be a member in to view this content. Login or Join Up.
Email Tip: Resend to Non Opens
I’ve been a happy Mailchimp user for many years. Back in the early days of using it I didn’t explore some of their more advanced features but as time goes on I find myself exploring the myriad of functions behind its walls. Email marketing today is definitely more complex and time consuming than it ever…
Designing your job board newsletter
If you run a job board I hope you are actively emailing your users. I once talked to a job board owner who had collected 100,000 emails since 2002 but never ever emailed them anything. What a waste. If you ever plan on selling your site one day you’d better have a nice big email…
Job Boards and their Emails
I have talked to 20+ job boards in the past few months about helping them with their marketing efforts. One thing I have learned in those discussions is that many of them are woefully behind the curve when it comes to email marketing. Sites that have been around years and that have accumulated thousands of…
Another good email prospecting tool (member only)
I have been using Email Extractor to supplement my email… You must be a member in to view this content. Login or Join Up.