I hit up my old pal Nick Roarty from the rebranded Employers.io platform which offers programmatic job advertising via its newly designed job board.
Nick Roarty is the COO of employers.io. Our discussion centers on the rebranding and strategy of employers.io, formerly Local Staffing, which focuses on high-volume, blue-collar recruitment and programmatic advertising rather than direct employer postings.
A significant portion of the interview is dedicated to exploring the site’s AI initiatives, such as the experimental Benjix chatbot and an AI-driven resume checker designed to help job seekers sound more “human.” Roerty also shares insights into current job board market trends, including the difficulties of traffic acquisition via Google and the company’s long-term plan to integrate with platforms like Google for Jobs.
