I don’t hire sales reps to sell my boards. Instead I rely on SEO and Google Adwords to generate leads and sales as well as doing some lead gen on my own a few hours each week. But if you want to hire a sales person to really grow your site, here is some advice…
Category: Marketing
Job board marketing tools, tops and tactics.
Episode 13: offline marketing materials (free)
If you’re going to do trade shows and job fairs (yes you should if you can) you will need good marketing materials. In this video I’ll show you some of the stuff I use as well as where to get them. [youtube]http://www.youtube.com/watch?v=yfzw8NyK5PE&feature=player_profilepage[/youtube] Sites mentioned: * PosterGarden.com (displays/signs/banners) * 48hourprint.com (post cards/biz cards/rackcards) * Buildasign.com (signs-metal,…
General marketing tips (episode 10)
In this free episode Chris dishes out some advice for marketing your job board. [youtube]http://www.youtube.com/watch?v=nR6IzvzuoEE[/youtube]
Designing your job board (episode 9)
When it comes to designing your job board, pay special attention to your web design. Dont scrimp on a good logo. Good design = more sales. Watch this 5 minute video and learn more. [youtube]http://www.youtube.com/watch?v=iBz3Td0T5z4[/youtube]
How to promote the value proposition of niche job boards
The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. When starting my AllCountyJobs.com network I used the following quotes in my marketing materials. Forrester Research: “Local Sites Matter. Geography is more important to job seekers…