I was a guest on last weeks Recruiting Brainfood podcast hosted by Hung Lee. We had a group discussion on the future of job advertising and I think you’ll find it interesting. powered by Crowdcast
Tag: job advertising
Why Google Killed its Job Advertising Experiment
Recruitment marketers were abuzz last week when someone at Recruitics, the programmatic job advertising company, announced that Google for Jobs is ending its Alpha program that was testing paid job ads within Google for Jobs results. Google has been working with a handful of job marketing agencies to see what they could do around PPC…
CPC Pricing Update – Interview with Appcast
Appcast just released their recruitment marketing benchmark report which tracks CPC job prices. In 2020 the avg CPC (cost-per-click) for job advertising rose to 79 cents, up from 71 cents in 2019. I spoke to their CEO Chris Forman by phone about the new numbers and he gave some insight into what’s happening int he…