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New job board idea: medical assistant jobs (episode 2) Members-onlyBy chrisr2 on August 17, 2009 | Comments Off on New job board idea: medical assistant jobs (episode 2) Members-only
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Deconstructing HealthcarejobsonDisplay.com (episode 1)By chrisr2 on August 11, 2009 | Comments Off on Deconstructing HealthcarejobsonDisplay.com (episode 1)
Dice staying relevantBy chrisr2 on July 21, 2009 | Comments Off on Dice staying relevant
Recently IT niche job board Dice.com announced the launch of Dice Learning a search engine for techies to find and complete technical training. I think its a good example of the evolution we’ll be seeing from job sites in the coming years. They need to stay relevant and additional service like Dice’s offering will be key.
Jobamatic shows how to integrate jobs with Twitter
Got an email today from the team at Jobamatic. They have a cool new way to integrate your jobs from your Jobamatic board to twitter through its rss feed.
Thanks to the Job-a-matic platform and TwitterFeed, it’s free and easy to add jobs to Twitter. Here are step-by-step directions:
- Create an account at TwitterFeed.
- Setup your feed by clicking Connect your feed to your Twitter Account. This will take you to Twitter.com, where you’ll need to either Register or authenticate your existing account by entering your Username and Password and clicking Allow.
- Describe your feed in the Feed Name field (not public).
- Add your Job-a-matic RSS feed to your RSS Feed URL field, http://jobsinwindpower.jobamatic.com/a/jbb/find-jobs-rss/. If you don’t have many directly posted jobs, you can expand your RSS feed to include backfill jobs, by appending bf-y/: http://jobsinwindpower.jobamatic.com/a/jbb/find-jobs-rss/bf-y/. Fine-tune the backfill jobs appearing in your tweets using the “Backfill” tab in Job-a-matic.
- Click Create Feed.
If you want more control over how your job tweets are displayed, you can use the additional options in Advanced Settings. In particular, you might consider the following:
- Changing the Post Content to include the title only, to reflect Twitter’s 140 character limit.
- Use the Post Prefix option to add friendly, marketing copy to your tweets. Job-a-matic publishers have had success using prefixes like “New Job Listing: ” or “Hiring a “.
- Use the Post Suffix option to add hashtags to your tweet, so that the job gets found in Twitter search results. Popular job-related hash tags include #jobs, #job and #hiring.
Please note that including jobs in your Twitter feed is an unpaid option for Job-a-matic publishers, and like any job listing, tweeted URLs will eventually expire.
How to promote the value proposition of niche job boards
The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver.
When starting my AllCountyJobs.com network I used the following quotes in my marketing materials.
Forrester Research: “Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”
Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”
CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.
By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.
I think these quotes say it all. Niche boards will be around for a long time because they are so targeted. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste. Remind them constantly that your site is not like Monster or the other big guys.
The future of job boardsBy chrisr2 on July 15, 2009 | Comments Off on The future of job boards
Gerry Crispin is an amiable guy. He is one of the gurus of online recruiting and nary a conference goes by that he is not attending or speaking at. I first came to know him from the CareerXroadsconsulting firm that he and his partner run. They used to publish a book of job board listings but gave that up after the explosion in sites prevented them from keeping it up to date.[audio:http://jobboardsecrets.em.extrememember.com/wp-content/uploads/2009/07/gerry-crispin-jobboards.mp3]
Anyway with all the talk about the future of job boards lately his recent comments on Peter Clayton’s Total Picture Radio podcast caught my ears. (click audio above)
I was able to obtain Peter’s permission to play this clip but you can listen to the entire interview for free right here.
Gerry says that job boards are ‘dead’ once his example of the future job board comes to fruition. I agree to a point. The boards that should fear this scenario the most are the big three…monster, careerbuilder and hotjobs. Right now those 3 are feeling a lot of heat from sites like LinkedIn which has essentially become the defacto national resume database.
To survive in this new economy these boards will have to evolve, but right now few are predicting their success.
I think the concept of job boards as lead generation tools is still a valid one. Companies will always need leads whether for sales or recruiting. Just ask anyone looking to hire engineers or nurses. No one site will EVER fulfill their needs. In the future, niche boards will become more community focused but I will write more about that later.
The other barrier to the ultimate job site are recruiters themselves. Most of them are still highly reactive when it comes to filling jobs. They get a job req and they post it online. Changing the way they do business will not be easy. I’m willing to bet that ‘reactionary recruiting‘ will always exist. Therefore so will most job boards.
As for the niche boards their value proposition has always been much different than the big 3, and that is why I dont think they are under such a threat. To me they are the answer he gives in the audio clip. For example accountingjobstoday.com lists most of the accounting jobs and if they included a backfill from Indeed somewhere in the results is that not 85% of all the jobs the seeker searched for? I would argue its very close.
But Gerry’s vision of the future does hold promise also for us niche guys. Whats to prevent someone from starting a site like newjerseyaccountingjobs.com that lists all the relevant jobs? Nothing, and I would submit to you that a hybrid site like this would be valuable, especially if you had a network of them.
In terms of the national scene, I’m wondering if this is possible…take one of those hoover databases and mash it with a custom search engine that spiders those company career pages, indexes the jobs and spits out the results. You could call it CompanyHunt: Dont Job Hunt, Company Hunt and perhaps it just might work but good luck trying to access all those ATS systems.
By the way Companyhunt.com is for sale, the web page says it’ll cost you $649 bucks.
Who among you will start it?