Lately my job board consulting business is getting calls from a particular audience: third party recruiters. Usually it’s a one or two person team that has been recruiting for many years who now want to broaden their offerings through a job board to serve whatever niche they work in. They also want to make more money which a job board can be good for in terms of a supplemental income.
I have always felt that a recruiting firm would benefit from starting their own board. At the very least it would help raise your profile in the industry you serve, attract more candidates to your database and earn you money from occasional postings. Plus an online service runs 24/7 and can become a passive income source depending on what niche you are in.
There is software out now that is cheap and easy to use and you can even combine a job board with a social component by utilizing services like Ning. In other words you can build a focused community with jobs in it that you can tap into for marketing. Simply combine it with a free job board service like Jobamatic and off you go.
Think about it. Companies are creating their own talent communities. Why cant recruiting firms create their own too?
Make no mistake, it will cost you time and money should you wish to start your own. You can create and launch a site fairly cheaply but you’ll need to invest in some marketing dollars to get the board off to a good start. You’ll also need to treat the job board seriously and give it the attention it deserves.
Remember anyone can start a job board but not everyone can make it work.