If you google the phrase ‘job boards are dying‘ you’d think our industry is headed down in flames.
But I’m here to tell you that’s bullshit.
The truth is that the big national sites like Monster, CareerBuilder and Dice are the ones that have lost momentum in the online recruiting space. Social media gets all the press these days but what most people fail to realize is that niche and local job boards continue to be extremely valuable resources to employers everywhere.
If job boards are dying then why are my sales increasing year over year? The naysayer will tell you that social media and linkedin are all they need but the reality is those tools are time and labor intensive tools to use. The big companies can afford the time and manpower to staff them but the smaller employers cannot. They rely on advertising their jobs to niche audiences. Thats where our job sites come in.
And now that Indeed.com is accepting job postings and resumes they have become just another job board. I see them more like Monster now instead of an aggregator. To me this is further proof that the job posting model is alive and well.
As long as job descriptions exist, employers will need sites to post them on. So concentrate on building up your audience for whatever niche you serve.
The job posting will live on for many years to come.
Bet on it.