Its time for another one of those posts. Yes every year you see it in the blogs and twittersphere saying that job boards are dead.
Job boards are alive and well, especially the niche ones. Just look at this recent source of hire study from ATS vendor SilkRoad. For external hires, job boards lead the pack.
The fact is if you have a niche audience you can monetize with a job board. Just look at two of the leading tech blogs…Techcrunch & Mashable. Both of them have job boards!
Craigslist is a job board and I dont hear anyone saying they are dying.
Dont believe all the hype you hear. Job boards aren’t going anywhere, but what is happening is that there are more tools than ever for recruiters to recruit with. In the beginning there was just newspapers, then we added job boards, then we added social media & referral programs and now sourcing from sites like Linkedin are all the rage. So your job board is just one of SEVERAL ways to get talent.
All this means is you need better marketing to reach potential employers. You need to rise above the noise of everything else.
Job seekers are trained to use job boards. Thats not changing anytime soon.