If you run multiple products and services off one domain name (like I do on CareerCloud) it may be handy to have a unique domain name for each product or service to use in your online marketing to make it shorter and easier to remember.
I’ll use one of my apps as an example. InstaJob is an app built by my company. Its “homepage” is located at http://www.careercloud.com/instajob/
But thats not an easy to remember URL. So I made it shorter and more memorable by registering instajobapp.com and simply forwarding the domain to the page.
If you use Godaddy just go to domain manager, click your domain, then find the Forwarding link.
Part of good marketing means making things simple for your target audience. A simple tactic like the one above is certainly a way to take your job board marketing to a new level.
BONUS TIP: go to google.com and type in ‘godaddy’ in the search box. In the results you should see a link for 99 cent domains. Dont get much cheaper than that!
