I think I just created what might be the first dynamic job post button in the industry. In looking for ways to encourage more postings to my new hidden job leads site, we implemented a post button that brings in the location of the page the user is on so that the message on the button reflects the page. For example if you click on the Connecticut job leads page look at the blue button on the left. Then click over to another state via the right hand menu.
We pass in the state name as a variable to make it more meaningful. This is a simple but effective way at driving more sales. You can do this on your site for categories, locations or job types. Think of it as “contextual call to action”.